Apopro

Feed-based Search to cover all assortments easy and effectively

Results

17%

growth in revenue

-16%

lower ROAS

How we did it

Used feed-based Search to cover all assortments easy and effectively
Used priority setting on bestsellers, campaigns and normal products
Frequent use of manual override on Smart Bidding concerning season/campaigns
Identifying and resolving cookie issues

Strategy

Apopro has a lot of sales in competitive markets. Everything from skincare, over-the-counter medicine, and even prescription medicine.

Together with Apopro’s in-house team, we created a strategy ensuring that we have a well-built account but not overly complicated to handle.

Our strategy and campaign structure enable manual override of Smart Bidding with the season change, campaigns, and other times.

Coaching and hands-on execution

We have worked with ApoPro through coaching and hands-on execution. We took over the execution when they switched their in-house PPC Specialist until they found a new specialist.

This meant complete restructuring of the account and preparation for “the present PPC”. All so that the new PPC Specialist didn’t have to go through three agencies and two in-house specialists’ different setups.

All made the handover to the new Specialist significantly easier, faster, and more efficient.

You should choose SavvyRevenue if you want a serious and dedicated partner with a lot of expertise and experience in e-commerce.

They combine the strategic and technical skills we need to reach our growth goals.

We highly recommend SavvyRevenue to other businesses.