avXperten

Large selection of categories, price comparison and profit-tracking

Results

29%

growth in revenue

higher ROAS

How we did it

Automation of Search with feed-based ads
Tracked profit directly in Google Ads
Segmented Google Shopping by mobile, desktop & tablet
Improved tracking method, so we didn’t overestimate revenue
Third-party bidding with manual override for important date ranges
Strategy for seasonal fluctuations across 20 major categories

From In-House to Agency

avXperten had tried various agencies with varying degrees of success.

Eventually, they changed to managing their accounts in-house, however, co-founder Frederik didn’t feel that it was the best use of this time.

After long deliberations, we entered into a collaboration, and it was not all roses and butterflies from day one.

The First 6 Months Weren’t Picture Perfect

Despite everybody’s great effort, the initials 6 months were not super positive, and we didn’t see a direct correlation in performance improvements that justified our fee.

However, due to Frederik and Nikolaj’s confidence, we continued the collaboration, which today has proved to be an excellent decision.

Today, the collaboration is very successful, and avXperten has been given the freedom to focus on business with 40% more products and multiple improvements to the website.

SavvyRevenue has been handling our Google Ads for several years. In that timespan we have seen an increase in revenue, and we have freed up a lot of internal time spent on Google Ads previously.

Our cooperation with Savvy doesn’t end with Google Ads though. They are great at suggesting site improvements for increased performance and spar with on other factors outside of Google Ads.

They have a can-do-attitude about everything, which is absolutely delightful.