34%
higher revenue comparing year 3 and 2
Bedre Nætter
Buying a bed doesn't happen overnight
Results
86%
better ROAS
329%
higher revenue
How we did it
- Understanding the long customer journey
- Nuanced bidding focusing on the customer journey
- Single Keyword Ad Groups
- Constant focus on improving the message in ads
- Strong optimization of Google Shopping feed in three countries
- Testing three different Shopping strategies with great benefit from the last strategy
Strategy
Buying a bed does not happen overnight (no pun intended).
The purchase journey is complex, and especially since you can’t try the beds from Better Nights, therefore the marketing must be razor-sharp.
By getting to know Better Night’s customers, as well as the product, we were able to implement a Search strategy that has resulted in positive growth since its launch in 2017.
Lasting results
After 2.5 years of cooperation, the positive growth rates continue.
This comes not only from a focus on Google Ads, but also from a collaboration. A collaboration where website improvements are quickly managed and executed in Google Ads with constant growth.
Before we started a collaboration with SavvyRevenue we were concerned that we had hit a plateau compared to our past history. Our campaigns were very comprehensive, so we weren't sure if we could get more out of the account.
In the end, we chose a partnership with SavvyRevenue because of their good reputation and professional skills.
This has resulted in steady percentage growth in the entire Danish Google Ads account, as well as a healthy business in Norway and Sweden.
In the end, we chose a partnership with SavvyRevenue because of their good reputation and professional skills.
This has resulted in steady percentage growth in the entire Danish Google Ads account, as well as a healthy business in Norway and Sweden.
Marcus Forsberg
Head of Marketing, Bedre Nætter
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29%
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