Bedre Nætter

Buying a bed doesn't happen overnight

Results

86%

better ROAS

329%

higher revenue

How we did it

Understanding the long customer journey
Nuanced bidding focusing on the customer journey
Single Keyword Ad Groups
Constant focus on improving the message in ads
Strong optimization of Google Shopping feed in three countries
Testing three different Shopping strategies with great benefit from the last strategy

Strategy

Buying a bed does not happen overnight (no pun intended).

The purchase journey is complex, especially since you can’t try the beds from Better Nights; therefore, the marketing must be razor-sharp.

By getting to know Better Night’s customers, as well as the product, we were able to implement a Search strategy that has resulted in positive growth since its launch in 2017.

Lasting results

After 2.5 years of cooperation, the positive growth rates continue.

This comes not only from a focus on Google Ads but also from a collaboration. A collaboration where website improvements are quickly managed and executed in Google Ads with constant growth.

Before we started a collaboration with SavvyRevenue, we were concerned that we had hit a plateau compared to our history. Our campaigns were very comprehensive, so we weren't sure if we could get more out of the account.

In the end, we chose a partnership with SavvyRevenue because of their good reputation and professional skills.

This has resulted in steady percentage growth in the entire Danish Google Ads account, as well as a healthy business in Norway and Sweden.