Increased sales and more visitors in physical stores
With the implementation of Smart Bidding, it was important for us to create an account structure that accommodates the use of Smart Bidding.
That’s why the choice landed on a granular structure against best practice.
In this case, we have created a structure where Smart Bidding can be used to turn up specific brands and categories without affecting the amount of data to Smart Bidding. On top of that, we can avoid turning up brands and categories where we do not expect high performance on.
A part of our focus with Eventyrsport’s ads has been to support the combined business, including the physical stores.
By introducing “large visits” tracking, we have seen a direct connection between increased online sessions (49,8%) and the number of visits in the physical stores – at an even lower avg. cpc.
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