Julesweaters

A cooperation that can keep up with the growth journey

Results

199%

growth in revenue

-22%

lower ROAS

How we did it

Expansion of all countries
Knowledge of the market and season Ad testing
Manual override of bidding when necessary
Bid control in order with blended ROAS principles
Kept calm when ROAS is low for a few days because we know it will change for the better

Strategy

After analysis of previous years’ performance, we decided to do things differently than the previous agency.

There are two months a year when we get revenue. 75% of the revenue is within 30 days. So we need to be sure about strategy, bidding, and more to secure performance across six countries.

With a simple account structure that prioritizes bestsellers and an aggressive bidding structure on top, we hit the targets two years in a row.

Aggressive push, but not too much

One of the most important focus points is that we only have two months to hit the revenue and ROAS target.

Low revenue = money tied up on shelved items for next year. Not a good thing.

Low ROAS = no earned money is an even worse thing.

Our focus is on the fundamentals:

Smart Bidding with an aggressive ROAS target
Frequent updates on targets, seasonal bid adjustments, and max CPSs
Use Blended ROAS numbers to ensure we don’t have a yo-yo effect when turning up, down, up, down

We have worked with Savvy for 2 years, and they separate themselves significantly from other agencies we have worked with.

Everything from payment structure, how they take on a case, and the initial talk works. They don’t act like sellers but like someone who shows an interest in growing your business and keeping you as a customer.

In other words, we have finally found an agency that can keep up with our demands and contribute to our growth.

Ever since we started cooperating with Savvy we have seen a 350% increase in our webshops in 2 years, despite a difficult time with national crises, inflation, and recession. It is not all Savvy, but they are a big part of it.