Lakrids by bülow

Scaled Google Ads to 8 markets and beyond

Results

+241%

Growth in revenue the second year

73%

higher ROAS than the target

How we did it

Experience from the market enabled us to move fast
Continuous updating of ads according to season and promotions
Die-hard focus on the basics across 8 countries
Manual bidding due to high seasonal fluctuations
The same framework was tweaked and reused across all countries
Customer Match and Custom Intent Focus for Google Display

Moving fast

Lakrids by Bülow launched a new eCommerce platform in Denmark and expanded to 7 other countries in just three months during their peak season.

We had to move fast, and we did. We hit record after record across all marketing channels and, of course, also on Google Ads.

No silo-marketing

A strong partnership with PL & Partners, as well as with the in-house team at Lakrids by Bülow, resulted in an integrated marketing strategy.

All major marketing channels communicate and share the same message.

SavvyRevenue came on board at a time where we, with ambitious plans, quickly needed to set up a new eCommerce store and solid digital marketing across 8 countries.
Filip and Andrew have shown themselves as enormous assets, which from the beginning have taken full responsibility and care of our advertising in Google.

When you have to set up so many shopping and search campaigns in a short space of time, it's great when an agency steps up to the challenge and instantly takes care of everything from feed optimization to execution ideas.

I enjoy being in the trenches as often as possible, but also find peace in knowing that performance will be at the top, even if I'm busy with something else. I highly recommend SavvyRevenue to any serious eCommerce company.