Successfully taken over from in-house employees
The biggest potential for improvement was the Shopping campaigns and the expansion to Sweden. We built granular Shopping campaigns so that we could individually bid on the different types of ladders and stairs that are sold at different average orders.
For Sweden, we took advantage of the entire palette: feed-based search campaigns, granular Shopping campaigns, and our in-house Swedish knowledge.
There are large B2B orders within the ladders and scaffolding market. Therefore, it was important, that even if ROAS was declining for certain periods. Then we would not panic and decrease our bids.
One big B2B sale can turn the final result upside down. We were therefore constantly aware of being in contact with Peter to make sure that even what we could not track directly was included in the bidding.
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