Highly focused on exploiting the potential
We have a close corporation with the customer to ensure we keep track of the profit and control our investments in the different marketing channels. This is to maximize the potential via blended ROAS.
To accommodate Smart Bidding we have optimized the conversion website and implemented server site tracking. This will increase the conversion data on the Smart Bidding portfolios we are handling today on the account.
Finally, we have separated our critical performance on product categories that do not meet our performance requirements. Instead of investing everywhere, we have focused on single categories and implemented more connections with growth and success.
Our largest category was responsible for a large amount of revenue when we started the corporation. The category was deprioritized from other bad-performing categories that the shop wasn’t ready to push yet.
We decided, along with Møbelkompagniet, to take a step back from the bad-performing categories. This has resulted in releasing more budget and give us more time to focus on pushing the well-performing categories. This way, we are building a solid foundation that we can use to reach achieve bigger results in the future.
By taking a step back on the bad-performing categories, we increased our budget, found time to do targeted pushing on the largest categories, and build the foundation for bigger things in the long run.
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