{"id":14202,"date":"2025-01-21T11:19:33","date_gmt":"2025-01-21T10:19:33","guid":{"rendered":"https:\/\/savvyrevenue.com\/?post_type=case&p=14202"},"modified":"2025-03-06T13:29:00","modified_gmt":"2025-03-06T12:29:00","slug":"rito","status":"publish","type":"case","link":"https:\/\/savvyrevenue.com\/dk\/cases\/rito\/","title":{"rendered":"Rito"},"content":{"rendered":"\t\t
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“Deres strukturerede tilgang og gode opf\u00f8lgning sikrer, at vi aldrig taber bolden, og at der altid er styr p\u00e5 tingene”<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \"\" <\/div>\n
\n \"\" <\/div>\n <\/div>\n
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\n Dennis Drejer <\/div>\n\n
\n Ejer, Rito <\/div>\n <\/div>\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Udfordringen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Rito h\u00e5ndterede oprindeligt Google Ads internt, men efter at have mistet de ansvarlige medarbejdere stod de over for udfordringer med at rekruttere nye, dygtige PPC-specialister.<\/p>

For at sikre fortsat v\u00e6kst og identificere uudnyttede muligheder, valgte Rito at samarbejde med savvyrevenue og f\u00e5 specialiseret r\u00e5dgivning inden for Google Ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“savvyrevenue arbejder som en del af vores virksomhed. De s\u00e6tter sig ind i vores systemer og udfordringer, f\u00f8lger op p\u00e5 issues og s\u00f8rger for, at vi holder kursen.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \"\" <\/div>\n
\n \"\" <\/div>\n <\/div>\n
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\n Dennis Drejer <\/div>\n\n
\n Ejer, Rito <\/div>\n <\/div>\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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De 3 maratoner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Datadrevet v\u00e6kst i tre faser<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hos Rito var m\u00e5let klart: At skabe en skalerbar og effektiv Google Ads-strategi, der kunne underst\u00f8tte v\u00e6kst p\u00e5 tv\u00e6rs af markeder.<\/p>

Samarbejdet blev struktureret omkring marathon-tilgang, hvor vi i t\u00e6t dialog med Dennis fra Rito arbejdede m\u00e5lrettet med at styrke fundamentet, teste nye strategier og maksimere resultaterne i h\u00f8js\u00e6sonen.<\/p>

Til trods for, at vi skiftede PPC specialist to gange under samarbejdet (ikke normalt) viste faste processer, at en ny PPC specialist hurtig kunne forts\u00e6tte arbejdet med minimalt forstyrrelse i performance.<\/p>

Hvert maraton var skr\u00e6ddersyet til at l\u00f8se specifikke udfordringer og bygge videre p\u00e5 tidligere erfaringer \u2013 fra omstrukturering af shopping-kampagner og feedoptimering til skalering og performance-maksimering.<\/p>

Sammen med Rito, sikrede vi, at b\u00e5de kortsigtede m\u00e5l og langsigtede ambitioner blev im\u00f8dekommet, samtidig med at vi l\u00f8bende kunne tilpasse strategien til markedets udvikling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Maraton #1 (feb - maj)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fundamentet for skal\u00e9rbar v\u00e6kst<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Overblik<\/h5>

M\u00e5let med M1 var at bygge nye kampagnesplits p\u00e5 Shopping, som kunne give en bedre prioritering af vores bedst performende produkter og dermed \u00f8ge spend p\u00e5 produkter med god performance samt s\u00e6nke spend p\u00e5 produkter med ringe performance.<\/p>

For Search \u00f8nskede vi et setup til de udenlandske markeder, som hver for sig ikke bar et stort potentiale, men som p\u00e5 tv\u00e6rs af landene alligevel ville resultere i et betydeligt bidrag til oms\u00e6tningen.<\/p>

Fokus projekter<\/h5>
  • Vi m\u00e5 ikke vise alt<\/strong> \u2013 men skriv til os hvis vi skal v\u00e6kste din Google Ads.<\/li>
  • Bestseller-strategi:<\/b><\/span> Ny kampagnestruktur p\u00e5 st\u00f8rre markeder med fokus p\u00e5 bestsellere for \u00f8get oms\u00e6tning og\/eller forbedret ROAS.<\/li>
  • H\u00e5ndtering af underperformere:<\/b><\/span> L\u00f8bende vurdering og justering af spend p\u00e5 lavt performende produkter for at optimere ROAS.<\/li>

  • Search p\u00e5 mindre markeder:<\/b><\/span> Optimerede search-kampagner med kategorifokus for at \u00f8ge synlighed og udnytte uforl\u00f8st potentiale.<\/p><\/li><\/ul>

    Indsigter fra M1<\/h5>

    Implementeringen af bestsellersplit i Google Shopping gav os mulighed for effektivt at prioritere de bedst performende produkter.<\/p>

    Samtidig skabte det indsigt i underperformende produkter, hvilket gjorde det muligt at optimere disse og frig\u00f8re r\u00e5derum til at \u00f8ge oms\u00e6tningen p\u00e5 produkter med h\u00f8j eftersp\u00f8rgsel. Initiativet bidrog ogs\u00e5 til en mere ensartet kampagneops\u00e6tning p\u00e5 tv\u00e6rs af markeder, hvilket \u00f8gede effektiviteten og skalerbarheden i vores arbejde.<\/p>

    Search blev udvidet p\u00e5 mindre markeder for at levere mere m\u00e5lrettede budskaber og sikre st\u00f8rre synlighed tidligt i k\u00f8bsrejsen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Maraton #2 (jun - sep)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Skalering og datadrevet optimering<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Overblik<\/h5>

    Resultaterne fra M1 afsl\u00f8rede, at vi p\u00e5 visse omr\u00e5der mistede trafik p\u00e5 grund af priss\u00e6tningen af produkter med h\u00f8j s\u00f8gevolumen. Derfor blev fokus i M2 rettet mod optimering af produktpriser for at opn\u00e5 en h\u00f8jere volume i Google Ads og dermed styrke oms\u00e6tningen.<\/p>

    Med flere markeder at administrere blev behovet for et mere str\u00f8mlinet og effektivt setup til search-kampagner tydeligt. Derfor fokuserede vi p\u00e5 at udvikle et search feed, som g\u00f8r det muligt at udvide kampagner dynamisk med minimal manuel indsats.<\/p>

    Fokus projekter<\/h5>
    • Prisoptimering:<\/b><\/span> Implementering af Priceshape for konkurrencedygtige priser med fokus p\u00e5 h\u00f8jvolumen-brands og v\u00e6kstprodukter.<\/li>
    • Dynamisk Search Feed:<\/b> Automatiseret search feed via Channable for dynamisk kampagneudvidelse og effektivisering.<\/span><\/li>
    • Markedsekspansion til nyt land :<\/b> Ny Google Ads-konto og kampagnestruktur for at maksimere potentialet i det nye marked.<\/span><\/li>
    • Igen, vi laver nogle seje ting som vi ikke m\u00e5 vise<\/strong>\u00a0\u2013 men skriv til os s\u00e5 kan vi fort\u00e6lle mere.<\/span><\/li><\/ul>
      Indsigter fra M2<\/h5>

      Prisoptimeringen f\u00f8rte til markant v\u00e6kst, is\u00e6r internationalt, og rejste strategiske overvejelser om profitmarginer.\u00a0<\/p>

      For Google Ads betyder det en analyse af fremtidige ROAS-m\u00e5l for at sikre en sund nettomargin. Samtidig styrkede prisoptimeringen vores indtr\u00e6den p\u00e5 det nye marked, hvor den etablerede ops\u00e6tning viste sig effektiv i kombination med vores budgivningstaktik.<\/p>

      Dermed har vi skabt et framework for Ritos fremtidige markedsudvidelser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      “Vi har et ugentligt m\u00f8de, hvor vi diskuterer b\u00e5de store og sm\u00e5 ting fra vores agenda. Det kr\u00e6ver kun \u00e9n times investering fra vores side hver uge, men det g\u00f8r en k\u00e6mpe forskel for vores resultater”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \n \"\" <\/div>\n
      \n \"\" <\/div>\n <\/div>\n
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      \n Dennis Drejer <\/div>\n\n
      \n Ejer, Rito <\/div>\n <\/div>\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Maraton #3 (okt - jan)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Maksimal performance i h\u00f8js\u00e6sonen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Overblik<\/h5>

      M3 fokuserede p\u00e5 at maksimere oms\u00e6tning og profit i h\u00f8js\u00e6sonen ved at udnytte de ops\u00e6tninger, der blev udviklet under tidligere maratonforl\u00f8b. Dette inkluderede at sikre, at vores ops\u00e6tning var klar til en intensiv periode, hvor arbejdet til tider bliver mere reaktivt.<\/p>

      Indgangen til Q4 blev brugt p\u00e5 at analysere performance fra forrige \u00e5r, ops\u00e6tte en plan for Black Friday, julesalg og januarsalg samt at forberede en strategi for afslutning af hvert salg og tilpasning til de forventede udsving i Q4 og Q1.<\/p>

      Fokus projekter<\/h5>
      • Ekspansion til endnu et land:<\/b><\/span> Skal\u00e9rbar ops\u00e6tning fra det nye marked i M2 genanvendt for en effektiv lancering i nyt land.<\/li>
      • Heavy Spring Clean:<\/b><\/span> Str\u00f8mlinet Google Ads-setup via gennemgang og forenkling af ops\u00e6tninger og tools.<\/span><\/li>
      • Black Friday-forberedelser:<\/b><\/span> Analyser, annonceops\u00e6tning og dashboards udviklet for optimal kampagneperformance.<\/span><\/li>
      • Julesalg og januartilbud:<\/b><\/span> Annonceops\u00e6tning og budjusteringer optimeret for effektiv performance i h\u00f8jtiden.<\/span><\/li><\/ul>
        Indsigter fra M3<\/h5>

        Med Heavy Spring Clean blev alle ops\u00e6tninger gennemg\u00e5et og forenklet, s\u00e5 vi i savvy kunne arbejde mere effektivt under tilbudsperioden.<\/p>

        Gennem en dybdeg\u00e5ende analyse og dialog med Rito opsatte vi en fleksibel plan for tilbudsperioden, der sikrede styr p\u00e5 kommunikationen samt en klar strategi for, hvordan vi arbejder f\u00f8r og efter Black Friday.<\/p>

        Ved at have annonceops\u00e6tninger, s\u00e6son-budjusteringer osv. klar tidligt i Q4 fik vi overskud til at fokusere p\u00e5 performance under og efter Black Friday-perioden samt i overgangen fra jul til januarudsalg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        \u201csavvyrevenue arbejder som en del af vores virksomhed. De s\u00e6tter sig ind i vores systemer og udfordringer, f\u00f8lger op p\u00e5 issues og s\u00f8rger for, at vi holder kursen.<\/p>

        Vi har et ugentligt m\u00f8de, hvor vi diskuterer b\u00e5de store og sm\u00e5 ting fra vores agenda. Det kr\u00e6ver kun \u00e9n times investering fra vores side hver uge, men det g\u00f8r en k\u00e6mpe forskel for vores resultater.<\/p>

        Derudover har de en bedre backup-procedure, end hvad vi selv kan opretholde under ferie og sygdom p\u00e5 Google Ads-kanalen.<\/p>

        Deres strukturerede tilgang og gode opf\u00f8lgning sikrer, at vi aldrig taber bolden, og at der altid er styr p\u00e5 tingene\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n \"\" <\/div>\n
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        \n Dennis Drejer <\/div>\n\n
        \n Ejer, Rito <\/div>\n <\/div>\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Vi ville elske at vise dig de faktiske tal, men:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • Kunder \u00f8nsker sj\u00e6ldent at deres baseline-tal ses af konkurrenterne<\/li>
        • At vise dig 10% eller 110% oms\u00e6tningsv\u00e6kst uden baseline betyder intet<\/li><\/ul>

          I stedet viser vi dig hvad vi gjorde (med nogle udeladelser) og om kunden var tilfreds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":2,"featured_media":14207,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"clienttype":[38],"class_list":["post-14202","case","type-case","status-publish","has-post-thumbnail","hentry","clienttype-webshop"],"acf":[],"yoast_head":"\nRito case: Data-drevet v\u00e6kst i tre faser - 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