{"id":211,"date":"2024-05-30T22:48:57","date_gmt":"2024-05-30T20:48:57","guid":{"rendered":"https:\/\/savvyrevenue.com\/?post_type=case&#038;p=211"},"modified":"2025-10-10T16:47:10","modified_gmt":"2025-10-10T14:47:10","slug":"illums-bolighus","status":"publish","type":"case","link":"https:\/\/savvyrevenue.com\/dk\/cases\/illums-bolighus\/","title":{"rendered":"Illums Bolighus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"211\" class=\"elementor elementor-211\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f18dd9 e-flex e-con-boxed e-con e-parent\" data-id=\"7f18dd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760d9b61 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"760d9b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"notion-enable-hover\" data-token-index=\"0\">&#8220;Vi stoler trygt p\u00e5, at vi er sikre h\u00e6nder med savvyrevenue, der hvert kvartal kommer med gode id\u00e9er til fortsat v\u00e6kstmuligheder.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c19b14b elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"1c19b14b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"46\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"Testimonial about Audit + management\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus.jpeg 160w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Christina R\u00fcsz                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        Marketing Director, Illums Bolighus                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d44edcd e-flex e-con-boxed e-con e-parent\" data-id=\"1d44edcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699ae5d6 elementor-widget elementor-widget-image\" data-id=\"699ae5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/208145_Illums_Bolighus.jpg\" class=\" attachment-1536x1536 size-1536x1536 wp-image-10352\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/208145_Illums_Bolighus.jpg 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/208145_Illums_Bolighus-300x169.jpg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/208145_Illums_Bolighus-768x432.jpg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/208145_Illums_Bolighus-100x56.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-355dae14 e-flex e-con-boxed e-con e-parent\" data-id=\"355dae14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46430b0b toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"46430b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2bef6d60 e-con-full e-flex e-con e-child\" data-id=\"2bef6d60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53bcaab elementor-widget elementor-widget-heading\" data-id=\"53bcaab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Udfordringen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-233906bd e-con-full e-flex e-con e-child\" data-id=\"233906bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5032cf83 elementor-widget elementor-widget-text-editor\" data-id=\"5032cf83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Illums Bolighus startede hos os i 2018 uden en Google Ads konto og har siden da \u00f8nsket at v\u00e6kste deres webshop \u00e5r efter \u00e5r.<\/p><p>Sidste \u00e5r var ingen undtagelse, dog med den lille udfordring at de \u00f8nskede at v\u00e6kste eCom indenfor samme budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e8e736 e-con-full e-flex e-con e-child\" data-id=\"7e8e736\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-154d5b49 e-flex e-con-boxed e-con e-child\" data-id=\"154d5b49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10989469 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"10989469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Det var vigtigt for os at finde nogen, som kunne <span class=\"notion-enable-hover\" data-token-index=\"1\">tale med os strategisk omkring ehandel<\/span>, og med SavvyRevenue\u2019s speciale i ehandel var det et godt match.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553124 elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"553124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"46\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"Testimonial about Audit + management\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus.jpeg 160w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Christina R\u00fbsz                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        Marketing Director, Illums Bolighus                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45124756 paddedsection-small e-flex e-con-boxed e-con e-parent\" data-id=\"45124756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7db47ca6 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"7db47ca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f59701c e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4f59701c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c71c1b e-con-full e-flex e-con e-child\" data-id=\"2c71c1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a63698 elementor-widget elementor-widget-image\" data-id=\"13a63698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Illums_bolighus_butik.jpeg\" class=\" attachment-1536x1536 size-1536x1536 wp-image-10355\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Illums_bolighus_butik.jpeg 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Illums_bolighus_butik-300x162.jpeg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Illums_bolighus_butik-768x416.jpeg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Illums_bolighus_butik-100x54.jpeg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8f84b4 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"5d8f84b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-375700c0 e-con-full e-flex e-con e-child\" data-id=\"375700c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46213610 elementor-widget elementor-widget-heading\" data-id=\"46213610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">De 3 maratoner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-577b8d4e e-con-full e-flex e-con e-child\" data-id=\"577b8d4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450adf34 elementor-widget elementor-widget-heading\" data-id=\"450adf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Den optimale kombination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8c3b7c elementor-widget elementor-widget-text-editor\" data-id=\"1b8c3b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gennem tre Marathons har vi udviklet og testet forskellige Google Ads strukturer.<\/p><p>Vi fandt frem til en ny shoppingstruktur, hvor vi implementerede et Bestseller-split kombineret med prisoverv\u00e5gning samt lavede l\u00f8bende optimeringer, der til sidst gav en flot Q4 performance.<\/p><p>Det resulterede i en markant \u00f8get oms\u00e6tning og opfyldte m\u00e5let om v\u00e6kst indenfor samme budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-315b94a7 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"315b94a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-673f8155 e-con-full e-flex e-con e-child\" data-id=\"673f8155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15fb7b2f elementor-widget elementor-widget-heading\" data-id=\"15fb7b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maraton #1 (feb - maj)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-747a107a e-con-full e-flex e-con e-child\" data-id=\"747a107a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e39a57 elementor-widget elementor-widget-heading\" data-id=\"17e39a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Maksimal impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d17983 bullet_checkmark elementor-widget elementor-widget-text-editor\" data-id=\"28d17983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Overblik<\/h5><p>Projekterne blev valgt ud fra princippet om maksimal impact. Shopping er en stor del af strategien, med fokus p\u00e5 at kunne identificere og fremme de mest rentable produkter. <\/p><h5>Fokus projekter<\/h5><ul><li><strong>Ny shoppingstruktur<\/strong>: Placering af udvalgte brands i separate kampagner for at kunne fokusere p\u00e5 dem under udsalg.<\/li><li><strong>Udbygning af Search (\ud83c\udde9\ud83c\uddf0\u00a0\ud83c\uddf8\ud83c\uddea\u00a0\ud83c\uddf3\ud83c\uddf4)<\/strong>: Tilf\u00f8jelse af produkter og serier-attributter til feed-baseret Search gennem scrape.<\/li><li><strong>Prisoverv\u00e5gning test<\/strong>: Test for at se om vi kan strukturere produkterne p\u00e5 m\u00e5der, der skaber mere rentabel v\u00e6kst.<\/li><li><strong>Forberedende analyse<\/strong>: Muligheder i Bestseller split-struktur p\u00e5 Shopping.<\/li><\/ul><h5>Indsigter fra M1<\/h5><p>At bryde brands ud p\u00e5 Shopping gav ikke den \u00f8nskede effekt. Derfor forberedte vi en ny test af bestseller-struktur for Shopping.<\/p><p>Search blev ligeledes udbygget i DK, SE, NO for at \u00f8ge antallet af produkter og serier, vi profitabelt kunne annoncere for.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-666bde4e elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"666bde4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12bf407b e-flex e-con-boxed e-con e-child\" data-id=\"12bf407b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799a47f6 elementor-widget elementor-widget-video\" data-id=\"799a47f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XHOmBV4js_E&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/malou.jpg&quot;,&quot;id&quot;:2178,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/XHOmBV4js_E?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;cc_load_policy=0&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-799a47f6&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLW5vY29va2llLmNvbVwvZW1iZWRcL1hIT21CVjRqc19FP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJmNjX2xvYWRfcG9saWN5PTAiLCJhdXRvcGxheSI6IiIsIm1vZGFsT3B0aW9ucyI6eyJpZCI6ImVsZW1lbnRvci1saWdodGJveC03OTlhNDdmNiIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"416\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/malou.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2178\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/malou.jpg 603w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/malou-300x207.jpg 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Afspil video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-276fb1df e-flex e-con-boxed e-con e-child\" data-id=\"276fb1df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62680e39 elementor-widget elementor-widget-heading\" data-id=\"62680e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">H\u00f8r Malou fort\u00e6lle om arbejdet med Abbott Lyon<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e5bd4a elementor-widget elementor-widget-text-editor\" data-id=\"38e5bd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5 minutters gennemgang af denne case med den ansvarlige specialist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a44cba1 btn-style-video btn-style elementor-widget elementor-widget-button\" data-id=\"1a44cba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL1hIT21CVjRqc19FP2ZlYXR1cmU9b2VtYmVkIn0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Se case video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5863b946 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"5863b946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d3f2d85 e-con-full e-flex e-con e-child\" data-id=\"6d3f2d85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2923260c elementor-widget elementor-widget-heading\" data-id=\"2923260c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maraton #2 (jun - sep)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12496dc6 e-con-full e-flex e-con e-child\" data-id=\"12496dc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff36d92 elementor-widget elementor-widget-heading\" data-id=\"ff36d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Test af ny Shoppingstruktur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1145c82f bullet_checkmark elementor-widget elementor-widget-text-editor\" data-id=\"1145c82f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Overblik<\/h5><p>Under Maraton 2 skiftede Google fra GA3 til GA4, hvilket kr\u00e6vede at vi byggede nye dashboards for at opretholde de samme indsigter, vi hidtil havde haft.<\/p><p>Efter vores test af den nye shoppingstruktur fra M1, som ikke gav den \u00f8nskede impact, besluttede vi os for at afpr\u00f8ve et bestseller split i kombination med prisoverv\u00e5gning af konkurrentens priser i M2.<\/p><p><\/p><h5>Fokus projekter<\/h5><ul><li><strong>Ops\u00e6tning af nye dashboards<\/strong>: Google\u2019s skift til GA4 n\u00f8dvendiggjorde en ny ops\u00e6tning.<\/li><li><strong>Analyse af test<\/strong>: Synligg\u00f8re effekten ved at kombinere prisoverv\u00e5gning med et bestseller split.<\/li><li><strong>Udbygning af Feed-baseret Search<\/strong>: Tilf\u00f8jelse af flere produkter og serier som ikke automatisk bliver oprettet i feedet.<\/li><li><strong>Ny shoppingstruktur<\/strong>: Bestseller split for at kunne \u00f8ge performance ved bedre at udnytte algoritmerne.<\/li><\/ul><h5>Indsigter fra M2<\/h5><p>Analysen af prisoverv\u00e5gning viste tydeligt, at produkternes pris, i forhold til konkurrenterne, havde en stor betydning for konverteringsraten.<\/p><p>Analysen af den mulige effekt ved et bestseller split viste et stort potentiale.<\/p><p>Derfor valgte vi at implementere begge dele med, og vi s\u00e5 med det samme et stor impact, der gjorde os sp\u00e6ndte p\u00e5 at g\u00e5 ind i M3 (Q4).<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51645a65 e-con-full e-flex e-con e-child\" data-id=\"51645a65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7513d3cc e-flex e-con-boxed e-con e-child\" data-id=\"7513d3cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72b11a lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"c72b11a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Efter en rolig start har vi f\u00e5et et st\u00e6rkt fundament p\u00e5 Google Ads, og vi er begejstrede over fortsat at kunne v\u00e6kste denne kanal.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc7e36 elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"2cc7e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"46\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"Testimonial about Audit + management\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus.jpeg 160w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Christina R\u00fcsz                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        Marketing Director, Illums Bolighus                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-615715fd toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"615715fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7952768b e-con-full e-flex e-con e-child\" data-id=\"7952768b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33418d2b elementor-widget elementor-widget-heading\" data-id=\"33418d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maraton #3 (okt - jan)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5709040 e-con-full e-flex e-con e-child\" data-id=\"5709040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2271e970 elementor-widget elementor-widget-heading\" data-id=\"2271e970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Top-performance i Q4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f61c2c bullet_checkmark bullet_blur_1 elementor-widget elementor-widget-text-editor\" data-id=\"70f61c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Overblik<\/h5><p>M3&#8217;s helt store fokus var afvikling af alle forberedelserne fra de to f\u00f8rste Marathons for at udnytte det store potentiale i Q4 (Black Month samt jule- og januarudsalg), samt ramme m\u00e5let om at v\u00e6kste deres webshop indenfor samme budget.<\/p><h5>Fokus projekter<\/h5><ul><li><strong>Vi m\u00e5 ikke vise alt<\/strong> &#8211; Men skriv til os hvis vi skal v\u00e6kste din Google Ads.<\/li><li><strong>Heavy spring cleaning<\/strong>: Oprydning af konti, bud-strategier og alt andet for at undg\u00e5 h\u00e6ngepartier i Q4.<\/li><li><strong>Shopping feed optimering<\/strong> : Tilf\u00f8jelse af leveringstid med henblik p\u00e5 at analysere effekten p\u00e5 konverteringraten og justere proaktivt bud-strategien.<\/li><li><strong>Online vs. Click &amp; Collect<\/strong>: Sikre at vi kun sender trafik til produkter, der kan k\u00f8bes online via Custom Labels.<\/li><li><strong>Afvikling af Q4-udsalg<\/strong>: Maksimal udnyttelse af den store oms\u00e6tningperiode.<\/li><\/ul><h5>Indsigter fra M3<\/h5><p>Vi s\u00e5, at forberedelserne fra M1 og M2 gav de \u00f8nskede resultater i form af en markant \u00f8get oms\u00e6tning til en bedre ROAS YoY i et ellers sv\u00e6rere marked end f\u00f8r.<\/p><p>Dermed indfriede vi \u00f8nsket fra Illums Bolighus om at v\u00e6kste ecom indenfor samme budget som \u00e5ret f\u00f8r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-170b82fd toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"170b82fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a755d53 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7a755d53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29d789cd e-con-full e-flex e-con e-child\" data-id=\"29d789cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-339b68b3 e-flex e-con-boxed e-con e-child\" data-id=\"339b68b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4facf0b9 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"4facf0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cDet var vigtigt for os at finde nogen, som kunne <span class=\"notion-enable-hover\" data-token-index=\"1\">tale med os strategisk omkring ehandel<\/span>, og med SavvyRevenue\u2019s speciale i ehandel var det et godt match.<\/p><p>Efter en rolig start har vi f\u00e5et et st\u00e6rkt fundament p\u00e5 Google Ads, og vi er begejstrede over fortsat at kunne v\u00e6kste denne kanal.<\/p><p>Vi stoler trygt p\u00e5, at vi er sikre h\u00e6nder med SavvyRevenue, der <span class=\"notion-enable-hover\" data-token-index=\"3\">hvert kvartal kommer med gode id\u00e9er til fortsat v\u00e6kstmuligheder<\/span>.<span style=\"font-size: 16px;\">\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a3c446 elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"45a3c446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"46\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding-100x46.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illums-Bolighus-logo-no-padding.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"Testimonial about Audit + management\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Christina-Rusz-Illums-Bolighus.jpeg 160w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Christina R\u00fcsz                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        Marketing Director, Illums Bolighus                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14925c33 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"14925c33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ee538fa e-con-full e-flex e-con e-child\" data-id=\"1ee538fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19cbf36c e-con-full e-flex e-con e-child\" data-id=\"19cbf36c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77123af6 elementor-widget elementor-widget-heading\" data-id=\"77123af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vi ville elske at vise dig de faktiske tal, men:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fcc4da bullet_checkmark elementor-widget elementor-widget-text-editor\" data-id=\"56fcc4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Kunder \u00f8nsker sj\u00e6ldent at deres baseline-tal ses af konkurrenterne<\/li><li>At vise dig 10% eller 110% oms\u00e6tningsv\u00e6kst uden baseline betyder intet<\/li><\/ul><p>I stedet viser vi dig hvad vi gjorde (med nogle udeladelser) og om kunden var tilfreds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"featured_media":214,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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