{"id":245,"date":"2024-05-31T06:27:56","date_gmt":"2024-05-31T04:27:56","guid":{"rendered":"https:\/\/savvyrevenue.com\/?post_type=case&#038;p=245"},"modified":"2025-10-10T16:46:53","modified_gmt":"2025-10-10T14:46:53","slug":"lakrids-by-bulow","status":"publish","type":"case","link":"https:\/\/savvyrevenue.com\/dk\/cases\/lakrids-by-bulow\/","title":{"rendered":"Lakrids By B\u00fclow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"245\" class=\"elementor elementor-245\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65c83916 e-flex e-con-boxed e-con e-parent\" data-id=\"65c83916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514d4b61 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"514d4b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Savvy har vist sig som et <span class=\"notion-enable-hover\" data-token-index=\"1\">enormt aktiv der fra starten har taget ansvar<\/span> og h\u00e5nd om vores annoncering p\u00e5 Google.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d184286 elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"d184286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"37\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-300x300.jpeg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-768x768.jpeg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow.jpeg 800w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Michael Ewald                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        CDO, Lakrids By B\u00fclow                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-103a9bb9 e-flex e-con-boxed e-con e-parent\" data-id=\"103a9bb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b021a elementor-widget elementor-widget-image\" data-id=\"4d8b021a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"698\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-1536x698.jpg\" class=\" attachment-1536x1536 size-1536x1536 wp-image-9807\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-1536x698.jpg 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-300x136.jpg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-1024x465.jpg 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-768x349.jpg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-2048x931.jpg 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrid-by-bulow-hero-image-100x45.jpg 100w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca77d0 e-flex e-con-boxed e-con e-parent\" data-id=\"dca77d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15e4e049 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"15e4e049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-472dee3 e-con-full e-flex e-con e-child\" data-id=\"472dee3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3040cb elementor-widget elementor-widget-heading\" data-id=\"6c3040cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Udfordringen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f4b88f7 e-con-full e-flex e-con e-child\" data-id=\"2f4b88f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1746fab8 elementor-widget elementor-widget-text-editor\" data-id=\"1746fab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lakrids by B\u00fclow sigter mod stabil oms\u00e6tningsv\u00e6kst med fokus p\u00e5 at &#8220;f\u00e5 verden til at elske lakrids&#8221; i 7 prim\u00e6re markeder.<\/p><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"bcb66db1-c9c6-4cec-bfc8-3cf2c57aabf4\"><div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p>Deres ekspansionsindsats er centreret om at \u00f8ge brand awareness og styrke engagementet med &#8216;Liquorice Lovers&#8217; (loyalitetsprogram) og email-abonnenter for at forbedre deres bundlinje.<\/p><p>Med forventning om at tr\u00e6de ind p\u00e5 nye markeder og udvide bredere i hele EU, omfatter deres strategi en r\u00e6kke store og mindre produktlanceringer, der er knyttet til forskellige produkter, s\u00e6soner og h\u00f8jtider, hvilket skaber et \u00e5r fyldt med dynamiske kampagner.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-354ddb0 e-con-full e-flex e-con e-child\" data-id=\"354ddb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-285d19b7 e-flex e-con-boxed e-con e-child\" data-id=\"285d19b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27400030 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"27400030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"notion-enable-hover\" data-token-index=\"0\">&#8220;N\u00e5r man p\u00e5 kort tid skal etablere s\u00e5 mange shopping aktiviteter og search kampagner, er det <strong>fantastisk n\u00e5r et bureau stepper up<\/strong> til udfordringen og med det samme tager h\u00e5nd om alt fra feedoptimering og ideer til eksekvering.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b5a4da elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"49b5a4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"37\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-300x300.jpeg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-768x768.jpeg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow.jpeg 800w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Michael Ewald                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        CDO, Lakrids By B\u00fclow                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6874ac13 paddedsection-small e-flex e-con-boxed e-con e-parent\" data-id=\"6874ac13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23a324d0 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"23a324d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1feabc35 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1feabc35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1543c639 e-con-full e-flex e-con e-child\" data-id=\"1543c639\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c5ed19 elementor-widget elementor-widget-image\" data-id=\"41c5ed19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"823\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2-1536x823.jpg\" class=\" attachment-1536x1536 size-1536x1536 wp-image-9816\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2-1536x823.jpg 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2-300x161.jpg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2-1024x548.jpg 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2-768x411.jpg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2-100x54.jpg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Lakrids-by-bulow-hero-image-2.jpg 1658w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a4b017d toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"2a4b017d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6414afea e-con-full e-flex e-con e-child\" data-id=\"6414afea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5470074c elementor-widget elementor-widget-heading\" data-id=\"5470074c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">De 3 maratoner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58747be5 e-con-full e-flex e-con e-child\" data-id=\"58747be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7aa06c elementor-widget elementor-widget-heading\" data-id=\"4f7aa06c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9t \u00e5r i tre faser<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b8db75 elementor-widget elementor-widget-text-editor\" data-id=\"59b8db75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I l\u00f8bet af \u00e5ret omfattede vores samarbejde tre strategiske faser, hver designet til gradvist at forbedre markedsf\u00f8ringsindsatsen.<\/p><p>Vi startede med at forbedre engagementet med eksisterende kunder og h\u00e5ndtere den h\u00f8je frekvens af kampagne\u00e6ndringer p\u00e5 grund af mange produktlanceringer og h\u00f8jtider.<\/p><p>\u00c5ret kulminerede med at maksimere performance i jules\u00e6sonen gennem m\u00e5lrettede annoncestrategier, hvilket betydeligt \u00f8gede oms\u00e6tningen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f94e1b9 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"6f94e1b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4518b15a e-con-full e-flex e-con e-child\" data-id=\"4518b15a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc39f16 elementor-widget elementor-widget-heading\" data-id=\"2fc39f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maraton #1 (feb - maj)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b306948 e-con-full e-flex e-con e-child\" data-id=\"4b306948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5717a5db elementor-widget elementor-widget-heading\" data-id=\"5717a5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Eksisterende kunder og kampagner\u00e6ndringer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a205391 bullet_checkmark bullet_blur_2 elementor-widget elementor-widget-text-editor\" data-id=\"a205391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Overblik<\/h5><p>Det f\u00f8rste kvartal blev brugt p\u00e5 at forbedre engagementet med eksisterende kunder og h\u00e5ndtere den h\u00f8je frekvens af kampagne\u00e6ndringer p\u00e5 grund af mange produktlanceringer og h\u00f8jtider.<\/p><h5>Fokus projekter<\/h5><ul><li><span class=\"blur\"><strong>Vi m\u00e5 ikke vise alt<\/strong> \u2013 Men skriv til os hvis vi skal v\u00e6kste din Google Ads.<\/span><\/li><li><strong>Det her m\u00e5 vi heller ikke vise dig<\/strong> &#8211; men r\u00e6k ud hvis du er nysgerrig.<\/li><li><strong>Klaviyo-m\u00e5lgrupper<\/strong>: Integrer data fra loyalitetsprogrammer til produktlanceringsannoncer og s\u00e6sonkampagner.<\/li><li><strong>Dynamiske shopping- og s\u00f8gekampagner:<\/strong> Byg dynamiske ops\u00e6tninger af shopping- og s\u00f8geannoncer, der skalerer bedre p\u00e5 tv\u00e6rs af 6 markeder.<\/li><li><strong>Content framework:<\/strong> Skabbelse af Display- og YouTube-annonceringsstrategier baseret p\u00e5 tidligere learnings<\/li><li><strong>S\u00e6sonkampagner:<\/strong> H\u00e5ndtering af s\u00e6sonbestemte kampagner til valentinsdag, p\u00e5ske og mors dag.<\/li><\/ul><h5>Indsigter fra M1<\/h5><p>Implementeringen af feed-baserede kampagner i flere lande gjorde det muligt at foretage hurtigere skift i kampagnebudskaber og produkttilf\u00f8jelser i Shopping-strategien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da9800f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"6da9800f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f47a465 e-flex e-con-boxed e-con e-child\" data-id=\"3f47a465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7625652a elementor-widget elementor-widget-video\" data-id=\"7625652a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XHOmBV4js_E&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/malou.jpg&quot;,&quot;id&quot;:2178,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/XHOmBV4js_E?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;cc_load_policy=0&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-7625652a&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLW5vY29va2llLmNvbVwvZW1iZWRcL1hIT21CVjRqc19FP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJmNjX2xvYWRfcG9saWN5PTAiLCJhdXRvcGxheSI6IiIsIm1vZGFsT3B0aW9ucyI6eyJpZCI6ImVsZW1lbnRvci1saWdodGJveC03NjI1NjUyYSIsImVudHJhbmNlQW5pbWF0aW9uIjoiIiwiZW50cmFuY2VBbmltYXRpb25fdGFibGV0IjoiIiwiZW50cmFuY2VBbmltYXRpb25fbW9iaWxlIjoiIiwidmlkZW9Bc3BlY3RSYXRpbyI6IjE2OSJ9fQ%3D%3D\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"416\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/malou.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2178\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/malou.jpg 603w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/malou-300x207.jpg 300w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Afspil video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a2ebe8d e-flex e-con-boxed e-con e-child\" data-id=\"7a2ebe8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bac6fc9 elementor-widget elementor-widget-heading\" data-id=\"bac6fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">H\u00f8r Malou fort\u00e6lle om arbejdet med Abbott Lyon<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c45a244 elementor-widget elementor-widget-text-editor\" data-id=\"3c45a244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>5 minutters gennemgang af denne case med den ansvarlige specialist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2363f8 btn-style-video btn-style elementor-widget elementor-widget-button\" data-id=\"1c2363f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL1hIT21CVjRqc19FP2ZlYXR1cmU9b2VtYmVkIn0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Se case video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34992a62 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"34992a62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27d8d601 e-con-full e-flex e-con e-child\" data-id=\"27d8d601\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73314deb elementor-widget elementor-widget-heading\" data-id=\"73314deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maraton #2 (jun - sep)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-306ce459 e-con-full e-flex e-con e-child\" data-id=\"306ce459\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-635b337e elementor-widget elementor-widget-heading\" data-id=\"635b337e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Forberedelser til vinteren<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e96b5 bullet_checkmark elementor-widget elementor-widget-text-editor\" data-id=\"f4e96b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Overblik<\/h5><p>Fokus skiftede til at forberede sig p\u00e5 vinters\u00e6sonen, forbedre annoncetekster og yderligere udnytte feed-baserede Search- og Shoppingannoncer for en mere effektiv h\u00e5ndtering.<\/p><h5>Fokus projekter<\/h5><ul><li><strong>Gennemgang af annoncetekster<\/strong>: Oprettelse af en annoncebank til stedsegr\u00f8nne budskaber og s\u00e6sonbetonede kampagner<\/li><li><strong>Feed-baseret udvidelse<\/strong>: Yderligere udvidelse p\u00e5 det finske-, tyske- og danske marked for at skalere konti mere dynamisk via feed-baseret kampagnestyring.<\/li><li><strong>FirstMover<\/strong>: Tidlige forberedelser til den st\u00f8rste \u00e5rlige kampagne (Winter Part I).<\/li><\/ul><h5>Indsigter fra M2<\/h5><p>Oprettelsen af en annoncebank inden for feed-baserede s\u00f8geannoncer muliggjorde meget hurtigere kampagneskift, hvilket forbedrede vores effektivitet betydeligt.<\/p><p>Det gav mulighed for mere fokus p\u00e5 optimering og rutinem\u00e6ssig kontoadministration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-774c9684 e-con-full e-flex e-con e-child\" data-id=\"774c9684\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-23f4cc76 e-flex e-con-boxed e-con e-child\" data-id=\"23f4cc76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f4b7c4 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"19f4b7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Kan varmt anbefale savvyrevenue til enhver seri\u00f8s ecommerce virksomhed.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccd442 elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"dccd442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"37\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-300x300.jpeg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-768x768.jpeg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow.jpeg 800w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Michael Ewald                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        CDO, Lakrids By B\u00fclow                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7734e5c2 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"7734e5c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2de4ab6e e-con-full e-flex e-con e-child\" data-id=\"2de4ab6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0acedc elementor-widget elementor-widget-heading\" data-id=\"6a0acedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maraton #3 (okt - jan)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b9b14b e-con-full e-flex e-con e-child\" data-id=\"28b9b14b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47afbe8d elementor-widget elementor-widget-heading\" data-id=\"47afbe8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategisk planl\u00e6gning og implementering<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a68df9d bullet_checkmark bullet_blur_1 elementor-widget elementor-widget-text-editor\" data-id=\"4a68df9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Overblik<\/h5><p>I Q4 blev der lagt v\u00e6gt p\u00e5 strategisk planl\u00e6gning og implementering for at maksimere resultaterne i den kritiske h\u00f8js\u00e6son.<\/p><h5>Fokus projekter<\/h5><ul><li><strong>Vi m\u00e5 ikke vise alt<\/strong> &#8211; Men skriv til os hvis vi skal v\u00e6kste din Google Ads \ud83d\ude09<\/li><li><strong>Forbedringer af rapportering<\/strong>: Skr\u00e6ddersyet datointervaller, m\u00e5ned-til-m\u00e5ned og uge-til-uge-sammenligninger for hurtigere indsigt i vores h\u00f8js\u00e6son.<\/li><li><strong>Smart Bidding p\u00e5 generiske termer<\/strong>: Fokuseret p\u00e5 at optimere bud p\u00e5 brede s\u00f8geord med \u00f8gede trafik i h\u00f8js\u00e6sonen.<\/li><li><strong>Implementering af DemandGen<\/strong>: Udvidet brug af DemandGen-kampagner for bedre at kunne m\u00e5lrette potentielle kunder ved hj\u00e6lp af m\u00e5lgruppedata fra loyalitetsprogrammer.<\/li><li><strong>Winter Part II<\/strong>: Intensiv kampagneindsats i h\u00f8js\u00e6sonen.<\/li><\/ul><h5>Indsigter fra M3<\/h5><p>Smart Bidding-strategier for de bredere s\u00f8geord \u00f8gede oms\u00e6tningen markant, is\u00e6r omkring jul.<\/p><p>DemandGen klarede sig bedre end andre displayannonceformater, mens der blev fokuseret p\u00e5 produkter, der var egnet til at f\u00e5 et ekstra h\u00e5rdt push.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5429d454 toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"5429d454\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c718748 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7c718748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6708e4f3 e-con-full e-flex e-con e-child\" data-id=\"6708e4f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a7f867a e-flex e-con-boxed e-con e-child\" data-id=\"3a7f867a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4963e486 lastnospace elementor-widget elementor-widget-text-editor\" data-id=\"4963e486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Savvyrevenue tr\u00e5dte til p\u00e5 et tidspunkt hvor vi med <strong>store ambiti\u00f8se planer<\/strong>, i hast skulle etablere en ny online platform og solid digital markedsf\u00f8ring p\u00e5 tv\u00e6rs af 6 lande.<\/p><p>Savvy har vist sig som et <strong>enormt aktiv der fra starten har taget ansvar<\/strong> og h\u00e5nd om vores annoncering p\u00e5 Google.<\/p><p>N\u00e5r man p\u00e5 kort tid skal etablere s\u00e5 mange shopping aktiviteter og search kampagner, er det <strong>fantastisk n\u00e5r et bureau stepper up<\/strong> til udfordringen og med det samme tager h\u00e5nd om alt fra feedoptimering og ideer til eksekvering.<\/p><p>Jeg nyder at v\u00e6re ind over konti s\u00e5 ofte som muligt, men finder ogs\u00e5 ro i at vide at <strong>performance vil v\u00e6re i top, selvom jeg har travlt med andet<\/strong>.<\/p><p>Kan varmt anbefale SavvyRevenue til enhver seri\u00f8s ecommerce virksomhed.\u201d<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ae6711 elementor-widget elementor-widget-savvy-authorwidget\" data-id=\"23ae6711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"savvy-authorwidget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"savvy_author \">\n            <div class=\"logo_image_container\">\n                                <div class=\"logo_image\">\n                    <img decoding=\"async\" width=\"100\" height=\"37\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2-100x37.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Lakrids-by-bulow-2.png 203w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                <\/div>\n                                                    <div class=\"author_image\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg\" class=\"attachment-authorwidget_img size-authorwidget_img\" alt=\"\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-100x100.jpeg 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-300x300.jpeg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-150x150.jpeg 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow-768x768.jpeg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/03\/Michael-Ewald-CDO-Lakrids-by-bulow.jpeg 800w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/div>\n                            <\/div>\n            <div class=\"name_container\">\n                \n                    <div class=\"name\">\n                        Michael Ewald                    <\/div>\n\n                                                    <div class=\"job_title\">\n                        CDO, Lakrids By B\u00fclow                    <\/div>\n                            <\/div>\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a3a39ad toc_inner e-flex e-con-boxed e-con e-child\" data-id=\"4a3a39ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d444d6c e-con-full e-flex e-con e-child\" data-id=\"6d444d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e819c3a e-con-full e-flex e-con e-child\" data-id=\"6e819c3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1913f8 elementor-widget elementor-widget-heading\" data-id=\"b1913f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vi ville elske at vise dig de faktiske tal, men:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1af12 bullet_checkmark elementor-widget elementor-widget-text-editor\" data-id=\"3d1af12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Kunder \u00f8nsker sj\u00e6ldent at deres baseline-tal ses af konkurrenterne<\/li><li>At vise dig 10% eller 110% oms\u00e6tningsv\u00e6kst uden baseline betyder intet<\/li><\/ul><p>I stedet viser vi dig hvad vi gjorde (med nogle udeladelser) og om kunden var tilfreds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"featured_media":224,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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