{"id":12088,"date":"2024-09-10T12:30:07","date_gmt":"2024-09-10T10:30:07","guid":{"rendered":"https:\/\/savvyrevenue.com\/?p=12088"},"modified":"2024-09-10T12:30:07","modified_gmt":"2024-09-10T10:30:07","slug":"konverteringssporing","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/konverteringssporing\/","title":{"rendered":"Forbedr din konverteringssporing: Indbygget profitsporing &#038; cart data i Google Ads"},"content":{"rendered":"<h3>Intro<\/h3>\n<p>Vi kender alle det grundl\u00e6ggende ved konverteringssporing:<\/p>\n<ul>\n<li>Spor oms\u00e6tningen tilbage til kampagner for at m\u00e5le effektivitet og bruge budgettet mere rentabelt.<\/li>\n<\/ul>\n<p>Og i de seneste \u00e5r er det blevet udvidet til:<\/p>\n<ul>\n<li>Brug af Udvidede Konverteringer til at spore konverteringer fra forbrugere uden cookiesporing.<\/li>\n<li>Brug af &#8220;server-side&#8221; tracking for at opn\u00e5 t\u00e6t p\u00e5 100% sporing.<\/li>\n<\/ul>\n<p>I dag udvikler konverteringssporing sig yderligere med endnu flere funktioner, som du b\u00f8r tage med i dine overvejelser, n\u00e5r du k\u00f8rer Google Ads.<\/p>\n<p>Disse funktioner er udelukkende for eCommerce accounts.<\/p>\n<p>De to vigtigste funktioner, der er &#8220;dukket op&#8221; i 2024 (dukket op er et relativt begreb):<\/p>\n<ul>\n<li>Cart data: Sporer, hvilke produkter der s\u00e6lges i stedet for kun at se p\u00e5, hvilke kampagner der klikkes p\u00e5.<\/li>\n<li>Profit data: Sporer profitten af en transaktion i stedet for kun oms\u00e6tningen.<\/li>\n<\/ul>\n<p>Begge skaber v\u00e6rdi for webshops.<\/p>\n<p>Lad os dykke ned i hver af dem og se, hvad det kr\u00e6ver for at s\u00e6tte dem op.<\/p>\n<h2><a id=\"post-12088-_bgnt3mi98hg5\"><\/a>Konverteringer med cart data<\/h2>\n<p>Konverteringer med cart data sporer de produkter, der er blevet solgt.<\/p>\n<p>Dette g\u00f8res ved at tilf\u00f8je nye kolonner\/metrics (med andre ord, det er et add-on til din allerede eksisterende sporing):<\/p>\n<ul>\n<li><strong>Lead oms\u00e6tning:<\/strong> Oms\u00e6tning fra det produkt, der blev klikket p\u00e5 i Shopping-annoncer.<\/li>\n<li><strong>Cross-sell oms\u00e6tning:<\/strong> Oms\u00e6tning fra produkter, der ikke blev klikket p\u00e5 i Shopping-annoncer.<\/li>\n<\/ul>\n<p>For begge metrics findes der ogs\u00e5 en <em>solgte enheder<\/em>, som viser antallet af solgte produkter baseret p\u00e5 de to forskellige metoder beskrevet ovenfor.<\/p>\n<p>Dette udvider den nuv\u00e6rende konverteringssporing, da den almindelige konverteringssporing sporer, hvilke produkter der er blevet klikket p\u00e5, som har f\u00f8rt til en konvertering.<\/p>\n<p>Her er et eksempel p\u00e5 dataene i praksis. Som du kan se, kommer 35% af oms\u00e6tningen fra produkter, der ikke klikkes direkte p\u00e5, men det er dog ikke tilf\u00e6ldet hver gang. Nogle produkter har en 100% korrelation, mens andre har 90% cross-sell oms\u00e6tning.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12089\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-1.png\" alt=\"Her er et eksempel p\u00e5 dataene i praksis. Som du kan se, kommer 35% af oms\u00e6tningen fra produkter, der ikke klikkes direkte p\u00e5, men det er dog ikke tilf\u00e6ldet hver gang. Nogle produkter har en 100% korrelation, mens andre har 90% cross-sell oms\u00e6tning.\" width=\"1024\" height=\"1338\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-1.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-1-230x300.png 230w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-1-784x1024.png 784w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-1-768x1004.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-1-100x131.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><a id=\"post-12088-_z022bv86o8em\"><\/a>Hvorfor er cart data vigtigt?<\/h3>\n<p>For webshops med et stort antal SKU\u2019er kan der v\u00e6re op til 50% forskel mellem, hvad der klikkes p\u00e5, og hvad der rent faktisk bliver k\u00f8bt*.<\/p>\n<p>At have indsigt i, hvilke produkter der klikkes p\u00e5 i forhold til, hvilke produkter der bliver k\u00f8bt, giver mulighed for at byde h\u00f8jere p\u00e5 de produkter, som forbrugerne rent faktisk ender med at k\u00f8be. Dette reducerer antallet af handlinger fra klik til k\u00f8b, hvilket i teorien <strong>\u00f8ger din konverteringsrate<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12091\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-2.png\" alt=\"Et eksempel p\u00e5 hvorfor cart data er vigtigt n\u00e5r du taler om konverteringssporing.\" width=\"1024\" height=\"731\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-2.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-2-300x214.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-2-768x548.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-2-100x71.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>*Note: Disse data er indsamlet fra savvyrevenues kunder.<\/p>\n<h3><a id=\"post-12088-_qgldzcskxhf\"><\/a>Hvor lang tid tager det at s\u00e6tte op?<\/h3>\n<p>P\u00e5 nuv\u00e6rende tidspunkt b\u00f8r de fleste sporingsplatforme bruge det nye cart data script. Du skal blot sp\u00f8rge din sporingsplatform, om de anvender cart data, og derefter blot opdatere det, der skal opdateres.<\/p>\n<p>Hvis de ikke g\u00f8r det, skal du bede dem om at implementere det. Det er nyt (fra august 2024), men de fleste vil tilf\u00f8je det til deres sporings scripts. Det er meget simpelt.<\/p>\n<p>For annonc\u00f8rer, der selv h\u00e5ndterer deres sporing, er det et simpelt script add-on. Se eksemplet nedenfor. For ikke-udviklere kan det se kompliceret ud, men det er stadig en forholdsvis simpel proces.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12093\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-3.png\" alt=\"eksempel p\u00e5 et script du kan bruge til at indsamle cart data fra google\" width=\"1024\" height=\"1019\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-3.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-3-300x300.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-3-150x150.png 150w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-3-768x764.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-3-100x100.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/14944137?hl=en&amp;ref_topic=14944136&amp;sjid=13378040611112182243-NC#zippy=%2Cset-up-with-google-ads\">L\u00e6s mere om implementeringen her.<\/a><\/p>\n<p><strong>Der er \u00e9n vigtig bem\u00e6rkning, som is\u00e6r Shopify-webshops, <\/strong>skal v\u00e6re opm\u00e6rksomme p\u00e5. Produkt-ID\u2019et p\u00e5 din webshop (som sporingen l\u00e6ser) skal matche produkt-ID\u2019et i dit Merchant Center (Shoppingfeed).<\/p>\n<p>\u00c6ldre webshops kan have forskellige produkt-ID\u2019er i deres feeds sammenlignet med deres backend, ofte p\u00e5 grund af tidligere brug af specifikke feed-leverand\u00f8rer.<\/p>\n<ul>\n<li>F.eks. shopify_dk_<em>productid_itemgroupid<\/em>.<\/li>\n<\/ul>\n<p>Google benytter produkt-ID\u2019et fra din webshop og matcher det med produkt-ID\u2019et i dit feed for at f\u00e5 cart data til at fungere korrekt.<\/p>\n<p>Dette er et grundl\u00e6ggende problem, hvis du har to forskellige produkt-ID\u2019er, fordi dit feed-optimeringsv\u00e6rkt\u00f8j har \u00e6ndret dit produkt-ID.<\/p>\n<p>Det er et problem fordi, at du ikke kan bruge cart data, medmindre du \u00e6ndrer produkt-ID\u2019et, der vises p\u00e5 din webshop (ikke muligt i Shopify), eller \u00e6ndrer produkt-ID\u2019et i dit feed (hvilket nulstiller al data relateret til det produkt) \u2014 noget der som regel er et no-go.<\/p>\n<p>S\u00e5 hvis dette er et problem du har, (vi har mange Shopify-kunder i Europa, der vil l\u00f8be ind i denne udfordring), b\u00f8r du vente med at bruge cart data, indtil det bliver en stor del af Smart Bidding-algoritmen (se slutningen af artiklen for mere info).<\/p>\n<h3><a id=\"post-12088-_uhpcar7929l7\"><\/a>Hvem b\u00f8r bruge cart data?<\/h3>\n<p>V\u00e6rdien i at implementere konverteringssporing med cart data ligger i at bruge det til at identificere produkter der har forskel mellem klik og konverteringer.<\/p>\n<p>Hvis du har f\u00e5 produkter, er denne funktion ikke specielt nyttig.<\/p>\n<p>Men har du tusindvis af produkter, kan det v\u00e6re en fantastisk m\u00e5de at f\u00e5 ekstra data\/viden omkring, hvilke produkter der rent faktisk bliver solgt.<\/p>\n<h2><a id=\"post-12088-_uxvh5jvixsul\"><\/a>Profit rapportering (indbygget profitsporing) i Google Ads<\/h2>\n<p>Profit data tager udgangspunkt i produktets omkostninger (cost_of_goods_sold \/ omkostninger ved solgte varer) og giver dig et &#8220;profit&#8221;-tal, der stammer fra en transaktion i stedet for kun at vise dig oms\u00e6tningen fra det p\u00e5g\u00e6ldende produkt (eller produkter).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12095\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-4.png\" alt=\"indbygget profitsporing i Google Ads som du kan bruge i din konverteringssporing.\" width=\"1024\" height=\"726\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-4.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-4-300x213.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-4-768x545.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-4-100x71.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>OBS: Ingen data.<\/p>\n<h3><a id=\"post-12088-_mc0bv7lq6fqb\"><\/a>Hvorfor er rapportering p\u00e5 profit vigtigt?<\/h3>\n<p>Profitsporing er nyttigt, n\u00e5r du har forskellige marginer for forskellige produkter. Som n\u00e6vnt tidligere kan det ske, at kunder ikke altid k\u00f8ber det produkt, de klikker p\u00e5 (op til 50% af tiden). Hvis en kunde klikker p\u00e5 et produkt med en 50% margin, men k\u00f8ber i stedet et med en 20% margin, kan man ende med meget lav rentabilitet uden at v\u00e6re klar over det.<\/p>\n<p>Desuden, hvis kurven indeholder flere produkter med forskellige marginer, har du ingen mulighed for at udregne profitten af en transaktion (noget der ofte sker).<\/p>\n<p>For mere information om, hvordan du benytter <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/profitsporing\/\">profit tracking i Google Ads, se vores dybdeg\u00e5ende artikel<\/a> om emnet.<\/p>\n<h3><a id=\"post-12088-_o1hkxvco3jaa\"><\/a>Hvor lang tid tager det at s\u00e6tte op?<\/h3>\n<p>For at aktivere rapportering p\u00e5 profit i Google Ads skal du tilf\u00f8je cart data-kodesnippets til konverteringssporingen som n\u00e6vnt ovenfor.<\/p>\n<p>Jeg vil gerne igen n\u00e6vne den vigtige foruds\u00e6tning: dine produkt-ID\u2019er vist i din sporingskode og i Merchant Center skal v\u00e6re de samme for, at dette fungerer.<\/p>\n<p>Derudover skal du ogs\u00e5 tilf\u00f8je `<a href=\"https:\/\/support.google.com\/merchants\/answer\/9017895?sjid=13378040611112182243-NC\">cost_of_goods_sold<\/a>` til dit Google Shopping feed. Hvert produkt skal have denne attribut udfyldt.<\/p>\n<p><strong>Dette er den sv\u00e6reste del. <\/strong>Nogle webshops har ikke p\u00e5lidelige data p\u00e5 deres cost_of_goods_sold, og rapporteringen af profit vil kun v\u00e6re s\u00e5 pr\u00e6cis som de data, du sender.<\/p>\n<p>Jeg vil anbefale at s\u00e6tte COGS attributten op p\u00e5 tre niveauer:<\/p>\n<ol>\n<li>Varer, du har data p\u00e5, anvend COGS<\/li>\n<li>Fallback 1) Varer, du ikke har data p\u00e5, anvend et gennemsnit p\u00e5 brand-niveau (f.eks. alle Nike-produkter uden COGS f\u00e5r en margin p\u00e5 40 %, hvis du ved, at det er cirka der, du ligger).<\/li>\n<li>Fallback 2) Varer, der stadig ikke har COGS, skal have en fallback-margin, som du selv tilf\u00f8jer.<\/li>\n<\/ol>\n<p>Alt dette b\u00f8r ops\u00e6ttes i dit feed management tool.<\/p>\n<p>Sigt efter at have mindre end 5% af dine produkter p\u00e5 det sidste fallback-niveau.<\/p>\n<h3><a id=\"post-12088-_cab646wmbews\"><\/a>Hvem b\u00f8r bruge profit rapportering i Google Ads?<\/h3>\n<p>Alle b\u00f8r bruge det. Alle b\u00f8r str\u00e6be efter at kende profitten fra deres konverteringer.<\/p>\n<p>Effekten af profit rapportering vil v\u00e6re st\u00f8rst, jo flere SKU\u2019er du har, og jo mere varierede dine marginer er.<\/p>\n<p>Men webshops med f\u00e6rre SKU\u2019er vil have till\u00e6gsprodukter, tilbeh\u00f8r osv., som har forskellige marginer. At kende profitten fra transaktioner, der kun inkluderer dit hero-produkt sammenlignet med transaktioner, der inkluderer hero-produktet plus tilbeh\u00f8r, kan give god mening.<\/p>\n<p>Efterh\u00e5nden som Smart Bidding begynder at inkludere m\u00e5l som at maksimere profit, vil det ogs\u00e5 blive et bedre valg end ROAS eller maksimere konverteringsv\u00e6rdien (maximize conversion value). Nogle s\u00f8geord eller annoncer kan \u00f8ge konverteringsraten for dine produktbundles, hvilket \u00f8ger profitten, selvom ROAS m\u00e5ske er lavere.<\/p>\n<p>Profitsporing er en fantastisk m\u00e5de at h\u00e5ndtere s\u00e5danne aspekter p\u00e5.<\/p>\n<h3><a id=\"post-12088-_5x94rcj715zq\"><\/a>Hvordan adskiller det sig fra ProfitMetrics?<\/h3>\n<p>Mange webshops i Europa kender ProfitMetrics og vil sp\u00f8rge, \u201cHvordan adskiller dette sig fra Googles gratis profit tracking?\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12097\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-5.png\" alt=\"Se hvordan profitsporing i Google Ads adskiller sig fra ProfitMetrics n\u00e5r du kigger p\u00e5 at forbedre din konverteringssporing.\" width=\"1024\" height=\"509\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-5.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-5-300x149.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-5-768x382.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/09\/word-image-12088-5-100x50.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>For dem der ikke er bekendt med <a href=\"https:\/\/profitmetrics.io\/\">ProfitMetrics<\/a>, s\u00e5 er det en dansk software, der h\u00e5ndterer al din sporing (inkl. udvidede konverteringer i Google Ads). Dens st\u00f8rste styrke er evnen til at sende profit data til Google Ads konverteringer, hvilket i bund og grund er det samme, som Google nu kan g\u00f8re gratis.<\/p>\n<p>S\u00e5 hvad er den egentlige forskel?<\/p>\n<p>Der er tre kerne forskelle, mellem de to:<\/p>\n<ol>\n<li><strong>ProfitMetrics sporer alt:<\/strong> Det kan tilf\u00f8je betalingsgateways, faste udgifter osv. til dine omkostninger og vise dit P&amp;L (profit &amp; loss) i grove tr\u00e6k p\u00e5 daglig basis, s\u00e5 du ikke beh\u00f8ver at vente p\u00e5, at regnskabet g\u00f8res op.<\/li>\n<li><strong>ProfitMetrics er mere robust:<\/strong> De regler, jeg n\u00e6vnte for udregning af COGS, er indbygget i ProfitMetrics. Platformen tilbyder dashboards til hele din forretning med fuld sporing.<br \/>\n(Install\u00e9r deres script, og du vil aldrig skulle bekymre dig om uoverensstemmelser i din sporing igen).<\/li>\n<li><strong>ProfitMetrics har enest\u00e5ende support:<\/strong> N\u00e5r du planl\u00e6gger at bruge profitsporing som din prim\u00e6re konverteringshandling i Google Ads, er det vigtigt, at dataene er korrekte. Profitsporing i Google Ads er stadig nyt og kan v\u00e6re up\u00e5lideligt, hvilket g\u00f8r den st\u00e6rke support fra ProfitMetrics uvurderlig.<\/li>\n<\/ol>\n<p>Alt i alt vil jeg <strong>ikke<\/strong> anbefale annonc\u00f8rer, der bruger ProfitMetrics til at spore deres rentabilitet, at skifte til Google\u2019s gratis profitsporing. Men hvis du i dag ikke sporer profit p\u00e5 grund af omkostningerne ved ProfitMetrics, vil jeg anbefale at starte med profit rapporteringen i Google Ads.<\/p>\n<h2><a id=\"post-12088-_u0nfp61ywwb0\"><\/a>Vil dette p\u00e5virke Smart Bidding?<\/h2>\n<p>Der er intet i den nuv\u00e6rende litteratur, der viser, at cart data er inkluderet i Smart Bidding-algoritmen p\u00e5 nuv\u00e6rende tidspunkt. Men det er ikke urealistisk at forvente, at det vil blive brugt i fremtiden.<\/p>\n<p>Smart Bidding bruger allerede Product Type og andre feed-attributter til at afg\u00f8re, hvor det skal \u201cteste\u201d at \u00f8ge buddet. For eksempel, hvis dine l\u00f8besko klarer sig godt, er det sandsynligt, at Smart Bidding vil \u00f8ge buddene p\u00e5 andre l\u00f8besko frem for t-shirts.<\/p>\n<p><strong>Cart data l\u00f8fter dette til n\u00e6ste niveau.<\/strong> I stedet for kun at se p\u00e5 hvilket produkt, der drev klikket, der f\u00f8rte til en konvertering, kan Smart Bidding nu identificere de faktiske produkter, der blev k\u00f8bt, og justere budgivningen derefter.<\/p>\n<p>S\u00e5 jeg vil g\u00e6tte p\u00e5, at Smart Bidding snart vil bruge denne data i sin algoritme. De skal bare have flere datapunkter for at s\u00e6tte det op.<\/p>\n<p><strong>Profitsporing<\/strong> har f\u00e5et meget opm\u00e6rksomhed ved Google-events de seneste \u00e5r. Det er overraskende, at det har taget s\u00e5 lang tid at inkludere det i konverteringssporing. P\u00e5 Google Marketing Live 2024 blev det annonceret, at et nyt Smart Bidding-m\u00e5l er p\u00e5 vej, som aktivt vil arbejde p\u00e5 at maksimere profit.<\/p>\n<p>Ved at spore din profit i Google Ads kan du drage fordel af dette kommende budgivningsm\u00e5l, der fokuserer direkte p\u00e5 at \u00f8ge din rentabilitet.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro Vi kender alle det grundl\u00e6ggende ved konverteringssporing: Spor oms\u00e6tningen tilbage til kampagner for at m\u00e5le effektivitet og bruge budgettet mere rentabelt. Og i de seneste \u00e5r er det blevet udvidet til: Brug af Udvidede Konverteringer til at spore konverteringer fra forbrugere uden cookiesporing. Brug af &#8220;server-side&#8221; tracking for at opn\u00e5 t\u00e6t p\u00e5 100% sporing. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[61],"class_list":["post-12088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sporing","tag-sporing"],"acf":{"posts_intro_text":"Konverteringssporing har udviklet sig fra simpel sporing af oms\u00e6tning til at inkludere Udvidede Konverteringer og server-side tracking. 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