{"id":12386,"date":"2024-10-08T09:35:08","date_gmt":"2024-10-08T07:35:08","guid":{"rendered":"https:\/\/savvyrevenue.com\/?p=12386"},"modified":"2024-10-08T09:35:08","modified_gmt":"2024-10-08T07:35:08","slug":"conversion-lag","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/","title":{"rendered":"Hvad enhver CMO b\u00f8r vide om Conversion Lag &#038; Smart Bidding"},"content":{"rendered":"<p>I dag vil jeg forklare et koncept, der ofte g\u00e5r ubem\u00e6rket hen for de fleste PPC-managers.<\/p>\n<p>Men lad mig f\u00f8rst starte med en historie;<\/p>\n<p>I 2017 overtog jeg en konto i en branche med h\u00f8jt gennemsnitligt ordrev\u00e6rdi (AOV). Det tidligere bureau havde reduceret forbruget p\u00e5 kontoen fra 585.000 kr.\/m\u00e5ned til 260.000 kr. over en periode p\u00e5 fire m\u00e5neder.<\/p>\n<p>Dette var tilbage i de manuelle budgivningsdage, s\u00e5 det var nemt at gennemg\u00e5, hvad de havde gjort. I l\u00f8bet af m\u00e5nederne havde de langsomt reduceret deres bud uge for uge.<\/p>\n<p>De havde tilsyneladende en st\u00e6rk budstrategi hver mandag, men da jeg gennemgik performance uge for uge, bem\u00e6rkede jeg, at de faktisk reducerede buddene.<\/p>\n<p>Jeg gennemgik sidste uges performance og forstod det ikke. Den ugentlige ROAS var bedre end m\u00e5let.<\/p>\n<p>S\u00e5 fik jeg en aha-oplevelse.<\/p>\n<p>Da jeg s\u00e5 p\u00e5 sidste uges performance, kunne jeg se, at ROAS faktisk var under m\u00e5let, s\u00e5 de havde reduceret igen.<\/p>\n<p><strong>Dette koncept kaldes conversion lag.<\/strong><\/p>\n<p>Conversion lag er forskellen mellem, hvorn\u00e5r folk klikker p\u00e5 en annonce, og hvorn\u00e5r de faktisk k\u00f8ber noget.<\/p>\n<p>Tilbage i 2017 brugte vi det til at beregne, hvor meget vi skulle \u00f8ge\/reducere vores bud.<\/p>\n<p>I dag bruger vi det til at beregne, hvor meget vi kan stole p\u00e5 det ROAS-tal, vi ser i en konto, og forst\u00e5, hvorfor Smart Bidding g\u00f8r, som det g\u00f8r.<\/p>\n<h2><a id=\"post-12386-_gomayajg1ngj\"><\/a>S\u00e5dan beregner du Conversion Lag<\/h2>\n<p>M\u00e5den du beregnet dette p\u00e5 er ved at notere ROAS for en specifik dag og derefter g\u00e5 ind hver dag og notere den opdaterede ROAS.<\/p>\n<p>Det kunne se s\u00e5dan ud, hvis vi sporer conversion lag for s\u00f8ndag:<\/p>\n<ul>\n<li>Mandag: <strong>300% ROAS<\/strong><\/li>\n<li>Tirsdag: <strong>400% ROAS<\/strong><\/li>\n<li>Onsdag: <strong>450% ROAS<\/strong><\/li>\n<li>Torsdag:<strong> 480% ROAS<\/strong><\/li>\n<li>Fredag: <strong>500% ROAS<\/strong><\/li>\n<li>L\u00f8rdag: <strong>510% ROAS<\/strong><\/li>\n<li>S\u00f8ndag: <strong>520% ROAS<\/strong><\/li>\n<\/ul>\n<p>Jo l\u00e6ngere din conversion lag er, desto l\u00e6ngere tid vil denne cyklus tage, og desto l\u00e6ngere vil det tage, f\u00f8r du kan definere dit conversion lag 100%.<\/p>\n<p>Jeg anbefaler at g\u00f8re denne \u00f8velse dagligt i mindst et par uger. Det tager kun 5 minutter om dagen.<\/p>\n<p>Form\u00e5let er at f\u00e5 et ca. estimat over, hvor lang tid det tager, f\u00f8r din ROAS n\u00e5r 95% af det endelige resultat.<\/p>\n<h3><a id=\"post-12386-_mj2v59onzyk0\"><\/a>Bake Rate for daglige ROAS beregninger<\/h3>\n<p>En Bake Rate defineres som den multiplikator, der bruges til at estimere den endelige performance af en metric, s\u00e5som ROAS, baseret p\u00e5 delvise data. Dette giver dig mulighed for at forudsige, hvor meget denne metric vil &#8220;bake&#8221; eller stige, efterh\u00e5nden som flere data bliver indsamlet over tid.<\/p>\n<p>Hvis vi antager, at vi kan se den endelige ROAS efter syv dage, vil ovenst\u00e5ende eksempel have f\u00f8lgende bake rates:<\/p>\n<ul>\n<li>Mandag: 1,75x<\/li>\n<li>Tirsdag: 1,31x<\/li>\n<li>Onsdag: 1,16x<\/li>\n<li>Torsdag: 1,09x<\/li>\n<li>Fredag: 1,05x<\/li>\n<li>L\u00f8rdag: 1,01x<\/li>\n<li>S\u00f8ndag: 1,00x<\/li>\n<\/ul>\n<p>Du kan bruge disse bake rates til at vurdere, om &#8220;g\u00e5rsdagens ROAS&#8221; var god eller d\u00e5rlig ved at gange den med bake rate for mandag: 1,75x.<\/p>\n<p>S\u00e5 hvis g\u00e5rsdagens ROAS var 200%, kan du forvente, at den stiger til 350% efter en uge.<\/p>\n<p>P\u00e5 denne m\u00e5de kan vi mere pr\u00e6cist afg\u00f8re, hvor god performance har v\u00e6ret de seneste dage i stedet for blot at sige til vores chef: &#8220;Jamen, vi m\u00e5 vente et par dage.&#8221;<\/p>\n<h3><a id=\"post-12386-_40d7uzamzkuf\"><\/a>Jo h\u00f8jere pris, desto st\u00f8rre er Conversion Lag<\/h3>\n<p>Der er to \u00e5rsager til dette:<\/p>\n<ol>\n<li>Jo h\u00f8jere konverteringsv\u00e6rdien er, desto st\u00f8rre indflydelse vil den have p\u00e5 din ROAS, n\u00e5r konverteringen rent faktisk sker.<\/li>\n<li>Jo h\u00f8jere prisen er, desto l\u00e6ngere tid vil forbrugerne v\u00e6re i overvejelsesfasen.<\/li>\n<\/ol>\n<p>Omvendt tager det kun et par minutter for de fleste at k\u00f8be et iPhone-kabel.<\/p>\n<h2><a id=\"post-12386-_5h31kwsdor5\"><\/a>Udfordringen med Smart Bidding og Conversion Lag<\/h2>\n<p>Smart Bidding vil se p\u00e5 din performance over de sidste syv dage, og hvis din konto normalt f\u00e5r 40% ekstra konverteringer (en bake rate p\u00e5 1,4x), vil systemet vente og reducere buddene, indtil hele perioden er overst\u00e5et.<\/p>\n<p>Det er normalt godt, og det er en funktion i systemet, der er blevet virkelig effektiv. Det driver en stor del af din performance.<\/p>\n<p>Men det kan ogs\u00e5 skade dig.<\/p>\n<p>Hvad hvis de ekstra konverteringer aldrig kommer?<\/p>\n<p>S\u00e5 vil Smart Bidding ikke indse, at din nuv\u00e6rende ROAS er lavere end m\u00e5let, og det vil tage tre til syv dage, f\u00f8r den begynder at s\u00e6nke dine bud.<\/p>\n<p>Men det kan tage endnu l\u00e6ngere tid, hvis dit conversion lag str\u00e6kker sig over to til tre uger (f.eks. ved produkter over 6.500 kr.).<\/p>\n<p>Det er her, at det er <strong>frustrerende ikke at have kontrollen.<\/strong><\/p>\n<p>Denne situation opst\u00e5r normalt, n\u00e5r du har afholdt et udsalg, og din performance falder tilbage til det normale niveau, men Smart Bidding s\u00e6nker ikke dine bud, fordi den venter p\u00e5 conversion lag.<\/p>\n<h3><a id=\"post-12386-_oen7bs919t2d\"><\/a>S\u00e5dan modvirker du udfordringerne med Smart Bidding og Conversion Lag<\/h3>\n<p>Der er to m\u00e5der at modvirke det p\u00e5:<\/p>\n<ol>\n<li>Anvend en negativ s\u00e6sonbestemt budjustering<\/li>\n<li>\u00d8g dit ROAS-m\u00e5l<\/li>\n<\/ol>\n<p>Begge metoder har fordele og ulemper.<\/p>\n<p><strong>1) Anvend en negativ s\u00e6sonbestemt budjustering<\/strong><\/p>\n<p>Dette er den hurtigste m\u00e5de at rette det p\u00e5. Anvend en -25% s\u00e6sonbestemt budjustering, og dine bud vil falde med 25%.<\/p>\n<p>Men n\u00e5r din justering udl\u00f8ber, er du tilbage til udgangspunktet, fordi du i bund og grund har fortalt Smart Bidding, at det blot var et midlertidigt fald i konverteringsraten.<\/p>\n<p>Derfor skal du udfase justeringerne:<\/p>\n<ul>\n<li>I tre dage = -25%<\/li>\n<li>I de f\u00f8lgende to dage = -15%<\/li>\n<li>I de f\u00f8lgende to dage = -5%<\/li>\n<\/ul>\n<p>S\u00e5 kan du forvente, at systemet justerer tilbage til normalen. Husk p\u00e5, at denne fase kan variere afh\u00e6ngigt af din konto.<\/p>\n<p><strong>2) \u00d8g dit ROAS-m\u00e5l<\/strong><\/p>\n<p>At \u00f8ge dit ROAS-m\u00e5l vil signalere til Smart Bidding, at det er tid til at reducere dine bud.<\/p>\n<p>Men hvis Smart Bidding stadig venter p\u00e5, at 40% af dine konverteringer kommer ind, vil en stigning p\u00e5 20% i dit ROAS-m\u00e5l ikke v\u00e6re tilstr\u00e6kkelig.<\/p>\n<p><strong>Dette er grunden til, at n\u00e5r du tror, du laver store justeringer af dine ROAS-m\u00e5l, sker der ikke noget.<\/strong><\/p>\n<p>Smart Bidding venter stadigv\u00e6k.<\/p>\n<p>L\u00f8sningen er at \u00f8ge m\u00e5let med 40% og derefter gradvist s\u00e6nke ROAS-m\u00e5let med 10% hver en til to dage, indtil du er tilbage p\u00e5 dit optimale m\u00e5l.<\/p>\n<h3><a id=\"post-12386-_q1lgjuy73en9\"><\/a>Smart Bidding\u2019s version af Conversion Lag: fremtidige muligheder<\/h3>\n<p>Google har sin egen version af dette.<\/p>\n<p>Hvis du \u00e5bner en portef\u00f8ljestrategi og gennemg\u00e5r performance for de sidste 14 dage, vil den vise dig, hvor mange flere konverteringer, den forventer vil komme ind.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12387\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1.png\" alt=\"Eksempel p\u00e5 Google's conversion lag feature p\u00e5 portefoliostrategi, der viser hvor mange flere konverteringer, den forventer vil komme ind.\" width=\"2048\" height=\"1440\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1-300x211.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1-1024x720.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1-768x540.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1-1536x1080.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-1-100x70.png 100w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Du kan ogs\u00e5 se det p\u00e5 kampagneniveau, men kun i visse situationer:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12389\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2.png\" alt=\"Eksempel p\u00e5 Google's conversion lag feature p\u00e5 kampagneniveau, der viser hvor mange flere konverteringer, den forventer vil komme ind.\" width=\"2048\" height=\"1060\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2-300x155.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2-1024x530.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2-768x398.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2-1536x795.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/word-image-12386-2-100x52.png 100w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Det er generelt korrekt, men jeg har ogs\u00e5 set det variere fra de <em>bake rates<\/em>, jeg selv har beregnet.<\/p>\n<p>Jeg bruger det til at forst\u00e5, hvordan Smart Bidding opf\u00f8rer sig.<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6239119?hl=da&amp;_gl=1*13gpos8*_ga*MTk1NDE3NDExMS4xNzA5MzI0MjY2*_ga_V9K47ZG8NP*MTcyNjQ3MjMxMS40MDcuMS4xNzI2NDc0NDc5LjYwLjAuMA..&amp;visit_id=638620714521361849-2954447145&amp;p=help_6239119&amp;rd=1\">Googles officielle dokumentation af denne funktion kan findes her<\/a>.<\/p>\n<h2><a id=\"post-12386-_6wb20q6yog5s\"><\/a>Conversion Lag, konverteringsvinduer og deres indvirkning p\u00e5 Smart Bidding<\/h2>\n<p>Konverteringsvinduet definerer, hvor l\u00e6nge efter et klik, Google stadig skal t\u00e6lle konverteringen. Det er en indstilling i den indbygget konverteringssporing.<\/p>\n<p>For de fleste webshops er best practice 30 dage, men det har en interessant indvirkning p\u00e5 Smart Bidding.<\/p>\n<p>Vi anbefalede for nylig en stor B2B-kunde til at skifte til et 30-dages konverteringsvindue. De havde skiftet til et 7-dages konverteringsvindue, da vi overtog, og kontoen var p\u00e5 vej nedad.<\/p>\n<p>Vi forklarede, hvor meget data Google nu indsamlede, og at det havde en negativ effekt p\u00e5 Smart Bidding.<\/p>\n<p>De argumenterede for, at hvis vores m\u00e5l var at maksimere dataen for Smart Bidding, skulle vi skifte til 90 dage. S\u00e5 det gjorde vi.<\/p>\n<p>Dette var f\u00f8rste gang, vi havde flyttet en s\u00e5 stor konto til et 90-dages konverteringsvindue.<\/p>\n<p>Hvad der skete derefter, overraskede os.<\/p>\n<p>\u00c6ndringer i ROAS-m\u00e5l havde ingen effekt overhovedet. Selv en fordobling af ROAS-m\u00e5let flyttede ikke CPC&#8217;erne ned.<\/p>\n<h3><a id=\"post-12386-_2w0u4xal411p\"><\/a>Hvorn\u00e5r skal du \u00e6ndre konverteringsvinduer?<\/h3>\n<p>Med dette i tankerne kan du sp\u00f8rge, om det er en god id\u00e9 at skifte til et kortere konverteringsvindue.<\/p>\n<p>Svaret er m\u00e5ske.<\/p>\n<p>Hvis du har problemer med, at Smart Bidding ikke reagerer hurtigt nok, n\u00e5r du foretager \u00e6ndringer i dine ROAS-m\u00e5l, kan det v\u00e6re nyttigt at \u00e6ndre dit konverteringsvindue til 14 eller 7 dage.<\/p>\n<p>Men v\u00e6r forsigtig.<\/p>\n<p>Hvis du f\u00e5r s\u00e5 meget data ind efter 7 til 14 dage, at Smart Bidding ikke reagerer p\u00e5 dine ROAS-m\u00e5l, kan det skade dig mere ikke at f\u00e5 de data.<\/p>\n<h2><a id=\"post-12386-_msddh638hxi0\"><\/a>Hvorfor ikke bare bruge: Conversion Value \/ Cost by Time?<\/h2>\n<p>Conversion Value\/Cost <strong>by time<\/strong> er en anden mulighed, som mange bruger til at bek\u00e6mpe conversion lag i konti.<\/p>\n<p>Normalt bliver dine konverteringer i Google Ads krediteret til den dag, hvor det sidste klik fandt sted. Ved at bruge &#8220;by time&#8221; fort\u00e6ller du Google, at du vil kreditere konverteringen til den dag, hvor konverteringen faktisk fandt sted.<\/p>\n<p>Lad mig f\u00f8rst fort\u00e6lle, hvorn\u00e5r du <strong>kan<\/strong> bruge det, og s\u00e5 hvorfor jeg mener, det er en d\u00e5rlig id\u00e9.<\/p>\n<p><strong>Hvis dit annonceforbrug er meget stabilt fra uge til uge<\/strong>, kan du bruge det. Men hvis du har mere end 10% udsving, vil det blive sk\u00e6vvredet af det forbrug, du har lige nu.<\/p>\n<p>Lad os sige, at din oms\u00e6tning sidste uge var 650.000 kr., og dit forbrug var 162.500 kr., hvilket giver en ROAS p\u00e5 400% <strong>by time<\/strong>.<\/p>\n<p>Hvis oms\u00e6tningen og forbruget er det samme denne uge, er alt fint.<\/p>\n<p>Men hvis denne uges oms\u00e6tning forbliver p\u00e5 650.000 kr. by time, men dit forbrug stiger til 260.000 kr., vil det vise dig en ROAS by time p\u00e5 250%.<\/p>\n<p>Det kan f\u00e5 alarmklokkerne til at ringe, selvom om at der faktisk bare var en st\u00f8rre eftersp\u00f8rgsel denne uge.<\/p>\n<p>Det modsatte kan ogs\u00e5 v\u00e6re tilf\u00e6ldet.<\/p>\n<p>Lad os sige, at oms\u00e6tningen bliver p\u00e5 650.000 kr. by time, og forbruget falder til 65.000 kr. Din ROAS by time vil v\u00e6re 1.000%. Det er fint denne uge, men du vil se et fald i oms\u00e6tning den f\u00f8lgende uge fra det lavere marketingforbrug denne uge.<\/p>\n<p>Alt dette kan sende dig i en nedadg\u00e5ende spiral.<\/p>\n<p>Derfor er jeg ikke fan af at bruge<strong> by time<\/strong> til at beregne conversion lag.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag vil jeg forklare et koncept, der ofte g\u00e5r ubem\u00e6rket hen for de fleste PPC-managers. Men lad mig f\u00f8rst starte med en historie; I 2017 overtog jeg en konto i en branche med h\u00f8jt gennemsnitligt ordrev\u00e6rdi (AOV). Det tidligere bureau havde reduceret forbruget p\u00e5 kontoen fra 585.000 kr.\/m\u00e5ned til 260.000 kr. over en periode [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[59],"class_list":["post-12386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimering","tag-bud-budget-haandtering"],"acf":{"posts_intro_text":"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. I denne artikel vil jeg gennemg\u00e5 virkelige eksempler. Opdag, hvordan denne skjulte faktor p\u00e5virker Smart Bidding, og hvorfor det er vigtigt for enhver CMO at v\u00e6re p\u00e5 forkant med den."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversion Lag &amp; Smart Bidding: Hvad enhver CMO b\u00f8r vide - savvyrevenue<\/title>\n<meta name=\"description\" content=\"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. Se hvordan du arbejder med det i praksis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvad enhver CMO b\u00f8r vide om Conversion Lag &amp; Smart Bidding\" \/>\n<meta property=\"og:description\" content=\"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. Se hvordan du arbejder med det i praksis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/\" \/>\n<meta property=\"og:site_name\" content=\"savvyrevenue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SavvyRevenue-294014737696105\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T07:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/DK-SoMe-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrew Lolk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/\"},\"author\":{\"name\":\"Andrew Lolk\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/person\\\/f88322025b963f234b08baf07cd1f019\"},\"headline\":\"Hvad enhver CMO b\u00f8r vide om Conversion Lag &#038; Smart Bidding\",\"datePublished\":\"2024-10-08T07:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/\"},\"wordCount\":1698,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Conmversion_lag_Feature_Image.png\",\"keywords\":[\"Bud &amp; budget h\u00e5ndtering\"],\"articleSection\":[\"Optimering\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/\",\"name\":\"Conversion Lag & Smart Bidding: Hvad enhver CMO b\u00f8r vide - savvyrevenue\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Conmversion_lag_Feature_Image.png\",\"datePublished\":\"2024-10-08T07:35:08+00:00\",\"description\":\"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. Se hvordan du arbejder med det i praksis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#primaryimage\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Conmversion_lag_Feature_Image.png\",\"contentUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Conmversion_lag_Feature_Image.png\",\"width\":800,\"height\":600,\"caption\":\"Conmversion_lag_Feature_Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/conversion-lag\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Optimering\",\"item\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/category\\\/optimering\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hvad enhver CMO b\u00f8r vide om Conversion Lag &#038; Smart Bidding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#website\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/\",\"name\":\"savvyrevenue\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\",\"name\":\"SavvyRevenue\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/savvyrevenue_logo.svg\",\"contentUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/savvyrevenue_logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SavvyRevenue\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SavvyRevenue-294014737696105\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/person\\\/f88322025b963f234b08baf07cd1f019\",\"name\":\"Andrew Lolk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"caption\":\"Andrew Lolk\"},\"description\":\"Founder - SavvyRevenue\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Conversion Lag & Smart Bidding: Hvad enhver CMO b\u00f8r vide - savvyrevenue","description":"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. Se hvordan du arbejder med det i praksis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/","og_locale":"da_DK","og_type":"article","og_title":"Hvad enhver CMO b\u00f8r vide om Conversion Lag & Smart Bidding","og_description":"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. Se hvordan du arbejder med det i praksis.","og_url":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/","og_site_name":"savvyrevenue","article_publisher":"https:\/\/www.facebook.com\/SavvyRevenue-294014737696105","article_published_time":"2024-10-08T07:35:08+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/DK-SoMe-Image-1.png","type":"image\/png"}],"author":"Andrew Lolk","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#article","isPartOf":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/"},"author":{"name":"Andrew Lolk","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/person\/f88322025b963f234b08baf07cd1f019"},"headline":"Hvad enhver CMO b\u00f8r vide om Conversion Lag &#038; Smart Bidding","datePublished":"2024-10-08T07:35:08+00:00","mainEntityOfPage":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/"},"wordCount":1698,"commentCount":0,"publisher":{"@id":"https:\/\/savvyrevenue.com\/dk\/#organization"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#primaryimage"},"thumbnailUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/Conmversion_lag_Feature_Image.png","keywords":["Bud &amp; budget h\u00e5ndtering"],"articleSection":["Optimering"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/","url":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/","name":"Conversion Lag & Smart Bidding: Hvad enhver CMO b\u00f8r vide - savvyrevenue","isPartOf":{"@id":"https:\/\/savvyrevenue.com\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#primaryimage"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#primaryimage"},"thumbnailUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/Conmversion_lag_Feature_Image.png","datePublished":"2024-10-08T07:35:08+00:00","description":"Conversion lag kan v\u00e6re afg\u00f8rende for din Google Ads-strategi, is\u00e6r n\u00e5r du bruger Smart Bidding. Se hvordan du arbejder med det i praksis.","breadcrumb":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#primaryimage","url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/Conmversion_lag_Feature_Image.png","contentUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/10\/Conmversion_lag_Feature_Image.png","width":800,"height":600,"caption":"Conmversion_lag_Feature_Image"},{"@type":"BreadcrumbList","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/conversion-lag\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimering","item":"https:\/\/savvyrevenue.com\/dk\/blog\/category\/optimering\/"},{"@type":"ListItem","position":2,"name":"Hvad enhver CMO b\u00f8r vide om Conversion Lag &#038; Smart Bidding"}]},{"@type":"WebSite","@id":"https:\/\/savvyrevenue.com\/dk\/#website","url":"https:\/\/savvyrevenue.com\/dk\/","name":"savvyrevenue","description":"","publisher":{"@id":"https:\/\/savvyrevenue.com\/dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/savvyrevenue.com\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/savvyrevenue.com\/dk\/#organization","name":"SavvyRevenue","url":"https:\/\/savvyrevenue.com\/dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/logo\/image\/","url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/savvyrevenue_logo.svg","contentUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/savvyrevenue_logo.svg","width":1,"height":1,"caption":"SavvyRevenue"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SavvyRevenue-294014737696105"]},{"@type":"Person","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/person\/f88322025b963f234b08baf07cd1f019","name":"Andrew Lolk","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","caption":"Andrew Lolk"},"description":"Founder - SavvyRevenue"}]}},"_links":{"self":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/12386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/comments?post=12386"}],"version-history":[{"count":0,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/12386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media\/12393"}],"wp:attachment":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media?parent=12386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/categories?post=12386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/tags?post=12386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}