{"id":12518,"date":"2024-10-14T16:08:35","date_gmt":"2024-10-14T14:08:35","guid":{"rendered":"https:\/\/savvyrevenue.com\/?p=12518"},"modified":"2024-10-14T16:13:46","modified_gmt":"2024-10-14T14:13:46","slug":"ss-bliv-klar-til-black-friday","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/ss-bliv-klar-til-black-friday\/","title":{"rendered":"Bliv klar til Black Friday 2024:\u200b Vigtige optimeringer til din Google Ads strategi\u200b"},"content":{"rendered":"<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Bliv klar til Black Friday: Sp\u00f8rgsm\u00e5l alle CMOs sidder med\" width=\"500\" height=\"281\" data-category-consent=\"cookie_cat_marketing\" src=\"about:blank\" data-consent-src=\"https:\/\/www.youtube-nocookie.com\/embed\/5P7-BK1cISU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2>I denne savvysession dykker vi ned i:<\/h2>\n<ul>\n<li><strong>Forretningsindsigt baseret p\u00e5 data<\/strong> \u2013 F\u00e5 indblik i, hvor l\u00e6nge din Black Friday-kampagne skal k\u00f8re, og hvor meget du skal lade ROAS falde op til Black Friday afh\u00e6ngigt af dit AOV og kunderejse.<\/li>\n<li><strong>Optimer din Black Friday-strategi<\/strong> \u2013 L\u00e6r de essentielle Google Ads-forberedelser som Promotion Extensions, nye annoncer, og effektive countdowns.<\/li>\n<li><strong>Maximer dit Shopping og Performance Max-udbytte<\/strong> \u2013 F\u00e5 tips til produktopdeling mellem udsalg og normalpris<\/li>\n<li><strong>S\u00e5dan agerer du under udsalget<\/strong> \u2013 Forst\u00e5 balancen mellem ROAS og CPC samt hvordan du sammenligner \u00e5r-til-\u00e5r data n\u00e5r tingene g\u00e5r galt<\/li>\n<li><strong>Budgetstyring og budjusteringer<\/strong> \u2013 L\u00e6r alt om seasonal bid adjustments og hvordan du optimerer budgettet for Performance Max, s\u00e5 du f\u00e5r mest muligt ud af kampagnerne.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.youtube.com\/playlist?list=PLCO9NhnqfWUHVyn84HeirW_iQbrphfln0\">Find alle vores tidligere savvysessions her<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; I denne savvysession dykker vi ned i: Forretningsindsigt baseret p\u00e5 data \u2013 F\u00e5 indblik i, hvor l\u00e6nge din Black Friday-kampagne skal k\u00f8re, og hvor meget du skal lade ROAS falde op til Black Friday afh\u00e6ngigt af dit AOV og kunderejse. Optimer din Black Friday-strategi \u2013 L\u00e6r de essentielle Google Ads-forberedelser som Promotion Extensions, nye [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[76,23],"tags":[50,55],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-savvysessions","category-strategi","tag-ecommerce","tag-google-ads"],"acf":{"posts_intro_text":"I denne savvysession vil du l\u00e6re om vigtige optimeringer i Google Ads til Black Friday. Vi ber\u00f8rer bl.a. ROAS-justeringer, essentielle annonceforberedelser (som Promotion Extensions og nedt\u00e6llinger) og strategier til at maksimere Shopping og Performance Max-resultater. Du f\u00e5r ogs\u00e5 indsigt i at balancere ROAS og klikpriser, budgetstyring og brug af s\u00e6sonm\u00e6ssige budjusteringer for at optimere performance i perioder med h\u00f8je salgsaktiviteter."},"_links":{"self":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/12518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/comments?post=12518"}],"version-history":[{"count":0,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/12518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media\/12530"}],"wp:attachment":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media?parent=12518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/categories?post=12518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/tags?post=12518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}