{"id":14999,"date":"2025-06-16T15:10:33","date_gmt":"2025-06-16T13:10:33","guid":{"rendered":"https:\/\/savvyrevenue.com\/blog\/produktvarianter-google-shopping-faelder\/"},"modified":"2026-01-06T10:30:40","modified_gmt":"2026-01-06T09:30:40","slug":"produktvarianter-google-shopping","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/produktvarianter-google-shopping\/","title":{"rendered":"Produktvarianter i Google Shopping \u2013 Hvorn\u00e5r sl\u00e5r det fejl?"},"content":{"rendered":"<div class=\"video-container\" style=\"position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; background: #000; border-radius: 12px; margin-bottom: 40px;\">\n    <iframe \n        src=\"https:\/\/www.youtube.com\/embed\/Bh3ISooCSjM\" \n        title=\"Produktvarianter i Google Shopping \u2013 Hvorn\u00e5r sl\u00e5r det fejl?\"\n        style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border-radius: 12px;\"\n        frameborder=\"0\" \n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n        allowfullscreen><br \/>\n    <\/iframe>\n<\/div>\n<h2>Det kigger vi p\u00e5 i videoen<\/h2>\n<p>At h\u00e5ndtere produktvarianter i Google Shopping kan hurtigt f\u00f8les uoverskueligt. Mange webshop-ejere fristes til at sk\u00e6re h\u00e5rdt ned p\u00e5 antallet af varianter for at forbedre ROAS.  <\/p>\n<p>Men hvis du reducerer for meget, risikerer du at g\u00e5 glip af salgsd\u00e6kning, fordi du ikke viser hele udvalget af dine produkter. Samtidig kan for mange produktvarianter skabe rod i feedet, s\u00e5 Smart bidding ikke optimerer ordentligt.  <\/p>\n<p>I denne video gennemg\u00e5r jeg, hvorn\u00e5r det faktisk gavner at reducere antallet af varianter, og hvorn\u00e5r det snarere h\u00e6mmer din performance. Du l\u00e6rer ogs\u00e5, hvordan du tester \u00e6ndringerne kontrolleret og sikrer, at dine kampagner ikke falder igennem.  <\/p>\n<h2>Afsnit<\/h2>\n<p>00:29 \u2013 <strong>Hvad produktvarianter er, og hvorfor de betyder noget  <\/strong><br \/>\nKort overblik over, hvordan hver variant kan p\u00e5virke dine resultater i Google Shopping.<\/p>\n<p>01:17 \u2013 <strong>Hvad sker der ved for mange eller for f\u00e5 varianter  <\/strong><br \/>\nF\u00e5 indblik i, hvorfor b\u00e5de overskud og underskud af varianter kan f\u00f8re til forvirrede data og spildt trafik.<\/p>\n<p>03:00 \u2013 <strong>Smart bidding, rod i feedet og tabt eksponering  <\/strong><br \/>\nL\u00e6r, hvordan alt for mange varianter kan forstyrre budgivning og skade din shop\u2019s synlighed.<\/p>\n<p>04:44 \u2013 <strong>S\u00e5dan n\u00e6rmer du dig variantreduktion (og hvorn\u00e5r du b\u00f8r lade v\u00e6re)  <\/strong><br \/>\nPraktiske r\u00e5d til, hvordan du tester f\u00e6rre varianter uden at risikere vigtige salgsmuligheder.<\/p>\n<p>07:22 \u2013 <strong>Vigtige pointer og n\u00e6ste skridt  <\/strong><br \/>\nOpsummering af de vigtigste takeaways samt konkrete handlinger, du kan g\u00e5 i gang med.<\/p>\n<h2>Del dine erfaringer<\/h2>\n<p>Har du pr\u00f8vet at justere antallet af produktvarianter i dine Google Shopping-kampagner? Fort\u00e6l, hvordan det p\u00e5virkede dine resultater.<\/p>\n<h2>F\u00e5 flere tactics<\/h2>\n<p>\ud83d\udd14 Glem ikke at tilmelde dig vores nyhedsbrev for flere avancerede Google Ads tactics.<br \/>\n<a href=\"https:\/\/savvyrevenue.com\/dk\/savvytactics\/\">F\u00e5 nye PPC tactics hver uge her<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det kigger vi p\u00e5 i videoen At h\u00e5ndtere produktvarianter i Google Shopping kan hurtigt f\u00f8les uoverskueligt. Mange webshop-ejere fristes til at sk\u00e6re h\u00e5rdt ned p\u00e5 antallet af varianter for at forbedre ROAS. Men hvis du reducerer for meget, risikerer du at g\u00e5 glip af salgsd\u00e6kning, fordi du ikke viser hele udvalget af dine produkter. Samtidig [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[44],"tags":[94],"class_list":["post-14999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viden","tag-andrew-talks-ppc-dk"],"acf":{"posts_intro_text":"Opdag, hvorn\u00e5r f\u00e6rre produktvarianter i Google Shopping virkelig hj\u00e6lper, og hvorn\u00e5r det kan skade din performance."},"_links":{"self":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/14999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/comments?post=14999"}],"version-history":[{"count":0,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/14999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media\/14849"}],"wp:attachment":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media?parent=14999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/categories?post=14999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/tags?post=14999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}