{"id":15607,"date":"2025-11-06T15:58:54","date_gmt":"2025-11-06T14:58:54","guid":{"rendered":"https:\/\/savvyrevenue.com\/?p=15607"},"modified":"2025-11-06T15:58:58","modified_gmt":"2025-11-06T14:58:58","slug":"marginbaserede-kampagner","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/marginbaserede-kampagner\/","title":{"rendered":"Margin-baserede Google Shopping \u2014 God eller d\u00e5rlig id\u00e9?"},"content":{"rendered":"<p>Marginbaserede kampagner bliver stadig anbefalet af folk i Google Ads-branchen, og det bliver ved med at overraske mig. Det er en forfejlet strategi. Hele fundamentet for den kampagnestruktur er fuld af huller, men alligevel forts\u00e6tter bureauer og freelancere med at bygge konti oven p\u00e5 det.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15975 size-large\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-1024x571.jpg\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-1024x571.jpg 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-300x167.jpg 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-768x428.jpg 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-1536x856.jpg 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-2048x1142.jpg 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-09.36.00-100x56.jpg 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Jeg er her for at fort\u00e6lle dig, hvorfor de ikke virker, og hvad du b\u00f8r g\u00f8re i stedet. For hvis du pr\u00f8ver at skalere din webshop, er dette en af de &#8216;logiske&#8217; strategier, der i al stilhed saboterer din performance.<\/p>\n<div class=\"video-callout\">\n<h2>G\u00e5 skridtet videre end artiklen<\/h2>\n<p><iframe title=\"YouTube video player\" data-category-consent=\"cookie_cat_marketing\" src=\"about:blank\" data-consent-src=\"https:\/\/www.youtube.com\/embed\/eiAOgIqLE6w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Hvorfor videoen er bedre:<\/strong><\/p>\n<ul>\n<li>Se konkrete eksempler fra rigtige konti<\/li>\n<li>F\u00e5 en dybere indsigt, som ikke kan formidles p\u00e5 skrift<\/li>\n<li>L\u00e6r avancerede strategier til komplekse situationer<\/li>\n<\/ul>\n<\/div>\n<h2>Den fejlagtige logik i marginbaserede kampagner<\/h2>\n<p>P\u00e5 papiret giver strategien god mening. Man ops\u00e6tter forskellige Shopping- eller Performance Max-kampagner for forskellige produktgrupper baseret p\u00e5 deres margin. Det ser typisk s\u00e5dan her ud:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15978\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47-300x259.png\" alt=\"\" width=\"500\" height=\"432\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47-300x259.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47-1024x885.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47-768x664.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47-1536x1328.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47-100x86.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-47.png 2048w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Tallene er ikke s\u00e5 vigtige. Ideen er at byde aggressivt p\u00e5 dine h\u00f8jmarginprodukter for at maksimere volumen, mens du beskytter dine lavmarginprodukter mod at blive ikke profitable. Du vil ikke overspende p\u00e5 produkter med smalle marginer, og du vil have s\u00e5 meget som muligt ud af dine pengemaskiner. Det virker fuldst\u00e6ndig logisk.<\/p>\n<p>Men hele strategien hviler p\u00e5 \u00e9n enorm, forkert antagelse.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15984 size-full\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screen-Recording-2025-10-29-at-09.45.29_1.gif\" alt=\"\" width=\"800\" height=\"502\" \/><\/p>\n<h3>Problemet: Hvad folk klikker p\u00e5, er ikke det, de k\u00f8ber<\/h3>\n<p>Den grundl\u00e6ggende antagelse i en marginbaseret struktur er, at forbrugerne k\u00f8ber det specifikke produkt, de klikker p\u00e5. <strong>Det er fundamentalt forkert.<\/strong><\/p>\n<p>Jeg har lavet denne analyse p\u00e5 rigtig, rigtig mange konti gennem \u00e5rene. Hver eneste gang finder jeg, at mindst 35-50 % af forbrugerne k\u00f8ber et helt andet brand eller en helt anden kategori end det produkt, de oprindeligt klikkede p\u00e5. De klikker m\u00e5ske p\u00e5 en annonce for en Nike-sko, men ender med at k\u00f8be en Adidas T-shirt og et par sokker. Din kampagne byder dog, som om de kun k\u00f8bte Nike-skoen.<\/p>\n<p>Du fors\u00f8ger at s\u00e6tte et pr\u00e6cist bud baseret p\u00e5 marginen for Produkt A, men halvdelen af tiden ender kunden med at k\u00f8be Produkt B, C og D, hvilket fuldst\u00e6ndig invaliderer grundlaget for din kampagnestruktur.<\/p>\n<h3>Det andet problem: Googles rapportering vildleder dig<\/h3>\n<p>Dette bringer os til den n\u00e6ste dealbreaker. Mange annonc\u00f8rer antager, at fordi Google viser klik og konverteringer knyttet til et individuelt produkt-ID, s\u00e5 viser de, hvad folk rent faktisk <em>k\u00f8bte<\/em>. Det er ogs\u00e5 forkert.<\/p>\n<p>Google Ads rapporterer konverteringer op imod det produkt, der blev <strong>klikket p\u00e5<\/strong>, ikke det produkt, der rent faktisk blev k\u00f8bt. S\u00e5 selvom brugeren k\u00f8bte noget helt andet, bliver konverteringsv\u00e6rdien tilskrevet produktet i din h\u00f8jmargin-kampagne. Systemet arbejder p\u00e5 et forkert datagrundlag.<\/p>\n<p>Ja, du kan udvide din konverteringssporing med kurvdata, men det \u00e6ndrer ikke min holdning her. Den fundamentale struktur fors\u00f8ger stadig at styre budgivning baseret p\u00e5 et indledende klik, ikke p\u00e5 hvordan transaktionen reelt ser ud.<\/p>\n<h2>Hvorfor dataopsplitning \u00f8del\u00e6gger din performance<\/h2>\n<p>Problemerne stopper ikke der. Ved at opdele dine produkter i flere kampagner skader du aktivt Smart biddings evne til at performe.<\/p>\n<p>Hvis du har tusindvis af konverteringer om m\u00e5neden, er det m\u00e5ske ikke et stort problem. Men for de fleste konti \u2013 alt under tusind konverteringer om m\u00e5neden \u2013 begynder Smart bidding at underpr\u00e6stere, n\u00e5r du udsulter den for data.<\/p>\n<p>Lad os tage et eksempel. Antag, at du har 1.000 konverteringer i alt om m\u00e5neden:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15988\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48-300x124.png\" alt=\"\" width=\"800\" height=\"330\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48-300x124.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48-1024x423.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48-768x317.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48-1536x635.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48-100x41.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-48.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Pludselig skal din lavmargin-kampagne, som har et meget h\u00f8jt ROAS-m\u00e5l, fors\u00f8ge at optimere med kun 150 konverteringer om m\u00e5neden (det er kun fem om dagen). Smart bidding har utrolig sv\u00e6rt ved at ramme et aggressivt m\u00e5l med s\u00e5 lidt data at arbejde med. Resultatet er ofte, at denne kampagne underperformer, og de 150 konverteringer falder m\u00e5ske til 120 eller 110. Din samlede performance lider, fordi du har splittet dine data for meget op.<\/p>\n<h2>Den rigtige metode: Skift fra marginsegmenter til profitsporing<\/h2>\n<p>S\u00e5 hvis segmentering efter margin er en fejlbeh\u00e6ftet model, hvad virker s\u00e5 bedre? Svaret er at stoppe med at byde baseret p\u00e5 en tiln\u00e6rmelse (marginsegmenter) og begynde at byde p\u00e5 det, der reelt betyder noget: <strong>profit<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15991\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49-300x214.png\" alt=\"\" width=\"800\" height=\"571\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49-300x214.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49-1024x731.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49-768x548.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49-1536x1097.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49-100x71.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Illustration-49.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Den korrekte m\u00e5de at l\u00f8se dette p\u00e5 er at implementere en metode til sporing af bruttofortjeneste. Du h\u00f8rer det m\u00e5ske kaldt Profit on Ad Spend (POAS), d\u00e6kningsbidrag eller bare profitsporing. Det er stort set det samme koncept. I stedet for at sende oms\u00e6tningsdata til Google Ads, sender du den faktiske bruttofortjeneste fra hvert salg.<\/p>\n<p>Dette omg\u00e5r hele behovet for marginbaserede kampagner. Hver transaktion fort\u00e6ller Google pr\u00e6cis, hvilken bruttofortjeneste den genererede. Google ved nu, at Produkt A har en lav margin, og Produkt B har en h\u00f8j margin, fordi profitv\u00e6rdien sendes direkte med konverteringen. Den kan derefter bruge disse pr\u00e6cise data til at fasts\u00e6tte budene derefter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15993\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-300x116.png\" alt=\"\" width=\"800\" height=\"310\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-300x116.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-1024x396.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-768x297.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-1536x595.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-2048x793.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-29-at-10.04.37-100x39.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Hvordan profitbaseret budgivning rent faktisk virker<\/h3>\n<p>Lige nu sender du sandsynligvis bare oms\u00e6tning til Google. For at beregne bruttofortjeneste sender vi en v\u00e6rdi, der ser mere s\u00e5dan her ud:<\/p>\n<p><code>Bruttofortjeneste = Oms\u00e6tning - Rabatter - Vareforbrug (COGS) - Fragt - Betalingsgebyrer - Emballage\/H\u00e5ndtering<\/code><\/p>\n<p>Dette er en markant bedre m\u00e5de at k\u00f8re en nuanceret budgivningsstrategi p\u00e5. Det giver Smart bidding mulighed for at byde h\u00f8jere for h\u00f8jmarginprodukter, s\u00f8geord, enheder og m\u00e5lgruppesegmenter, fordi den ved pr\u00e6cis, hvad de er v\u00e6rd. Det giver dig ogs\u00e5 perfekt indsigt i, hvorn\u00e5r du begynder at tabe penge p\u00e5 et salg. Vi bruger dette hos Savvy for at vide pr\u00e6cis, hvor lavt vi kan presse ROAS p\u00e5 upper-funnel s\u00f8geord, f\u00f8r en kampagne bliver ikke profitabel.<\/p>\n<p>For at sige det enkelt:<\/p>\n<ul>\n<li><strong>Den forkerte metode (marginbaserede kampagner):<\/strong> Sporer, hvad folk klikker p\u00e5, men ikke hvad de rent faktisk k\u00f8ber. Effekten, du \u00f8nsker, g\u00e5r tabt.<\/li>\n<li><strong>Den rigtige metode (profitbaseret budgivning):<\/strong> Sporer, hvad der rent faktisk sker i en transaktion, inklusiv kurve med flere varer med blandede marginer.<\/li>\n<\/ul>\n<h2>Ulemperne ved profitbaseret budgivning (det er ikke en mirakelkur)<\/h2>\n<p>Nu er jeg jo pragmatiker. Denne tilgang er ikke perfekt, og den kommer med sit eget s\u00e6t af udfordringer, du skal v\u00e6re opm\u00e6rksom p\u00e5.<\/p>\n<ol>\n<li><strong>Udsalgsproblemet:<\/strong> N\u00e5r du k\u00f8rer et 20 % udsalg, falder den profitv\u00e6rdi, du sender til Google, pludselig. Smart bidding er vant til at se en v\u00e6rdi p\u00e5 650 kr., og nu ser den 520 kr. Dette kan skade din performance, lige n\u00e5r du \u00f8nsker at \u00f8ge eksponeringen for mere volumen. Der er m\u00e5der at omg\u00e5 dette p\u00e5 (konverteringsraterne stiger normalt), men det er et reelt problem for virksomheder, der ofte k\u00f8rer kampagner.<\/li>\n<li><strong>Lavmargin-problemet:<\/strong> Hvis din virksomhed har papirstynde marginer, har du m\u00e5ske meget lidt man\u00f8vrerum. At g\u00e5 fra et POAS-m\u00e5l p\u00e5 120 % til 110 % kan halvere din profit, men for Google Ads er det en lille \u00e6ndring, som kan v\u00e6re sv\u00e6r for algoritmen at arbejde effektivt med.<\/li>\n<li><strong>Det menneskelige problem:<\/strong> Jeg har set dette ske nu, hvor kunder kan se den pr\u00e6cise profit fra hvert salg. De bliver besatte af den daglige profitabilitet. Hver dag de ikke rammer deres m\u00e5l, g\u00e5r de i panik, s\u00e6nker budene og dr\u00e6ber deres volumen. Du er stadig n\u00f8dt til at se p\u00e5 det store billede med metrikker som blended ROAS og nykundeanskaffelse.<\/li>\n<\/ol>\n<p>Og selvf\u00f8lgelig, hvis du har den samme margin p\u00e5 90 % af dine produkter, er intet af dette n\u00f8dvendigt. G\u00f8r ikke tingene mere komplicerede end h\u00f8jst n\u00f8dvendigt.<\/p>\n<h2>Googles kommende l\u00f8sning (og hvorfor jeg er skeptisk)<\/h2>\n<p>Google har en profitbaseret budgivningsfunktion i beta, der forventes at rulle ud engang i 2025. Men den skaber et par problemer for mig.<\/p>\n<p>For det f\u00f8rste kan du ikke fejlfinde p\u00e5 den. Hvis den ikke virker, har du ingen indsigt i hvorfor, i mods\u00e6tning til med et tredjeparts-tool som Profit Metrics eller en specialbygget l\u00f8sning.<\/p>\n<p>For det andet, hvis jeg tager s\u00f8lvpapirshatten p\u00e5 et \u00f8jeblik, s\u00e5 giver du Google dine pr\u00e6cise COGS- og margindata. Jeg er bet\u00e6nkelig ved, hvad det kan g\u00f8re ved dine auktionspriser, hvis Google ved pr\u00e6cis, hvor h\u00e5rdt de kan presse dig p\u00e5 profitten.<\/p>\n<p>Endelig tager den ikke h\u00f8jde for ting som fragt- og h\u00e5ndteringsomkostninger, som kan v\u00e6re betydelige for nogle virksomheder.<\/p>\n<h2>Din handlingsplan: Kom videre fra fejlbeh\u00e6ftede strukturer<\/h2>\n<p>Ved at opdele dine kampagner efter margin g\u00f8r du dit liv sv\u00e6rere og skader sandsynligvis din performance. Du kan ikke skabe mere sofistikerede kampagnestrukturer (som at segmentere efter brand eller produkt-performance), fordi du allerede har brugt din ene &#8216;opdeling&#8217; p\u00e5 en fejlbeh\u00e6ftet, marginbaseret metodik.<\/p>\n<p>Det er p\u00e5 tide at skifte til et smartere system.<\/p>\n<ol>\n<li><strong>Se p\u00e5 profitsporing.<\/strong> Hvis du har varierende marginer p\u00e5 tv\u00e6rs af dine produkter, anbefaler jeg p\u00e5 det kraftigste at se p\u00e5 en softwarel\u00f8sning som Profit Metrics eller at bygge din egen specialkodede profitsporing.<\/li>\n<li><strong>Implementer det p\u00e5 din konto.<\/strong> Begynd at sende profitdata i stedet for oms\u00e6tningsdata til Google Ads. Jeg har en anden video, der forklarer, hvordan man g\u00f8r dette.<\/li>\n<li><strong>Test dine m\u00e5l omhyggeligt.<\/strong> Stir dig ikke blind p\u00e5 POAS-tallet i platformen. S\u00f8rg for at bruge et sekund\u00e6rt datapunkt som blended ROAS eller data om nykundeanskaffelse til at guide din strategi.<\/li>\n<\/ol>\n<h2>[TL;DR]<\/h2>\n<ul>\n<li>marginbaserede kampagner er bygget p\u00e5 den falske antagelse, at brugere k\u00f8ber det produkt, de klikker p\u00e5. Data viser, at 35-50 % af brugerne k\u00f8ber noget andet.<\/li>\n<li>Denne struktur udsulter Googles Smart bidding for data ved at splitte konverteringer p\u00e5 tv\u00e6rs af for mange kampagner, hvilket skader den samlede performance.<\/li>\n<li>Profitbaseret budgivning er den overlegne metode. Den sender den faktiske bruttofortjeneste fra hver transaktion til Google, hvilket giver algoritmen pr\u00e6cise data at arbejde med.<\/li>\n<li>Denne tilgang giver dig mulighed for at konsolidere dine kampagner, hvilket giver mere data til Smart bidding og \u00e5bner d\u00f8ren for mere effektive kampagnestrukturer.<\/li>\n<li>Selvom profitsporing har sine egne udfordringer (som h\u00e5ndtering af udsalg), er det en fundamentalt mere pr\u00e6cis og effektiv m\u00e5de at administrere annoncekonti for webshops p\u00e5.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marginbaserede kampagner bliver stadig anbefalet af folk i Google Ads-branchen, og det bliver ved med at overraske mig. Det er en forfejlet strategi. Hele fundamentet for den kampagnestruktur er fuld af huller, men alligevel forts\u00e6tter bureauer og freelancere med at bygge konti oven p\u00e5 det. Jeg er her for at fort\u00e6lle dig, hvorfor de ikke [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[59],"class_list":["post-15607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimering","tag-bud-budget-haandtering"],"acf":{"posts_intro_text":"marginbaserede kampagner er en popul\u00e6r, men dybt fejlbeh\u00e6ftet, strategi i Google Ads. Jeg vil gennemg\u00e5, hvorfor selve logikken er forkert, hvordan strategien udsulter dine kampagner for data, og hvorfor profitbaseret budgivning er en markant bedre m\u00e5de at skabe reel v\u00e6kst for din webshop."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Margin-baserede Google Shopping \u2014 God eller d\u00e5rlig id\u00e9?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/savvyrevenue.com\/dk\/blog\/marginbaserede-kampagner\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Margin-baserede Google Shopping \u2014 God eller d\u00e5rlig id\u00e9?\" \/>\n<meta property=\"og:description\" content=\"Marginbaserede kampagner bliver stadig anbefalet af folk i Google Ads-branchen, og det bliver ved med at overraske mig. 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