{"id":19111,"date":"2026-08-11T09:00:37","date_gmt":"2026-08-11T07:00:37","guid":{"rendered":"https:\/\/savvyrevenue.com\/?p=19111"},"modified":"2026-08-10T21:35:20","modified_gmt":"2026-08-10T19:35:20","slug":"aendringer-i-smart-bidding","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/aendringer-i-smart-bidding\/","title":{"rendered":"Smart bidding \u00e6ndrer sig 17. august \u2013 Deep Dive + handlingsplan"},"content":{"rendered":"<h2>[TL;DR]<\/h2>\n<ul>\n<li>&#8220;Google is evil&#8221;-tilgangen til Smart bidding-\u00e6ndringen er en tabermentalitet. Dit job er at tilpasse dig, ikke at give op.<\/li>\n<li>Kerne\u00e6ndringen er, at dit budget nu fungerer som et pacing-v\u00e6rkt\u00f8j, ikke et effektivitetsfilter. Kampagner vil ramme deres m\u00e5l, ikke overg\u00e5 det.<\/li>\n<li>Google g\u00f8r dette for at reparere et \u00f8delagt feedback-loop, hvor en for\u00f8gelse af budgettet straffede annonc\u00f8rer med en styrtdykkende ROAS.<\/li>\n<li>Dette kan rent faktisk <strong>mindske<\/strong> konkurrencen i de allerbedste auktioner, da budgettet fra budgetbegr\u00e6nsede kampagner bliver fordelt mere j\u00e6vnt.<\/li>\n<li>Din bedste handlingsplan er at vente, observere effekten og derefter gradvist h\u00e6ve dine ROAS-m\u00e5l, s\u00e5 de matcher dine reelle m\u00e5l.<\/li>\n<\/ul>\n<p>Den 17. august \u00e6ndrer Smart bidding den m\u00e5de, det fungerer p\u00e5 med budgetbegr\u00e6nsede kampagner, og branchen er i opr\u00f8r. Nogle mener, det er endnu et tegn p\u00e5, at Google er ond, mens andre blot tr\u00e6kker p\u00e5 skuldrene.<\/p>\n<p>Jeg har aldrig k\u00f8bt &#8220;Google er ond&#8221;-mentaliteten. Jeg synes, det er en tabermentalitet \u2013 en, hvor man giver op i stedet for at omstille sig. Dit job som specialist er at hj\u00e6lpe din annonc\u00f8r med at navigere i platformen. Jo flere forhindringer platformen stiller op, desto st\u00f8rre v\u00e6rdi f\u00e5r dit arbejde.<\/p>\n<p>Dette er t\u00e6nkt som en gennemgang af de forskellige synspunkter p\u00e5 denne \u00e6ndring, men vigtigst af alt skal den v\u00e6re handlingsorienteret. Jeg er overbevist om, at der er resultater af dette, som kan g\u00f8re det bedre at k\u00f8re Google Ads-kampagner \u2013 ikke v\u00e6rre.<\/p>\n<h2>Hvad er det helt pr\u00e6cist, der \u00e6ndrer sig med Smart bidding?<\/h2>\n<p>Indtil den 17. august ville en budgetbegr\u00e6nset kampagne ofte resultere i, at algoritmen gik efter h\u00f8jere effektivitet. Med andre ord ville den levere en bedre ROAS eller CPA end dit m\u00e5l.<\/p>\n<p>Fra den 17. august stopper den adf\u00e6rd. Budgetbegr\u00e6nsede kampagner vil ikke l\u00e6ngere systematisk overperforme deres ROAS-m\u00e5l. Dette p\u00e5virker alle kampagnetyper (undtagen Display) og g\u00e6lder p\u00e5 tv\u00e6rs af kampagne- og Portef\u00f8lje budstrategier, herunder Target ROAS og Target CPA.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-19142 size-large\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-1024x345.png\" alt=\"\" width=\"1024\" height=\"345\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-1024x345.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-300x101.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-768x259.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-1536x517.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-2048x690.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/1-100x34.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Det er meget vigtigt at forst\u00e5, at vi ikke ved pr\u00e6cis, hvordan det konkret kommer til at fungere. Google har ikke offentliggjort de specifikke algoritmiske \u00e6ndringer, kun det forventede resultat. Jeg har arbejdet med Google Ads i 15 \u00e5r, og vi har konstant set \u00e6ndringer som denne. Google udgiver en opdatering med et bestemt tilsigtet resultat, men i et \u00f8kosystem med hundredtusindvis af konsulenter vil nogen uundg\u00e5eligt finde en m\u00e5de at udnytte det nye system p\u00e5. Derfor kan man ikke sige med sikkerhed, hvad der vil ske. Vi ved, hvad Google <strong>vil<\/strong> have, der skal ske, men vi kender ikke virkeligheden, f\u00f8r vi ser den live i vores konti.<\/p>\n<h2>Hvordan vil den nye algoritme egentlig fungere?<\/h2>\n<p>Mange sp\u00f8rger, hvordan dette vil g\u00f8re tingene dyrere for annonc\u00f8ren. Baseret p\u00e5 hvad vi har f\u00e5et at vide, er den mest sandsynlige \u00e5rsag et fald i konverteringsrater, i takt med at dine annoncer deltager i et bredere udvalg af auktioner i stedet for kun de mest effektive auktioner, som Smart bidding tidligere h\u00e5ndplukkede.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-19140\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-1024x693.png\" alt=\"\" width=\"1024\" height=\"693\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-1024x693.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-300x203.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-768x520.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-1536x1039.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-2048x1385.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Angles-100x68.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Efter en del research tror jeg, Ginny Marvin gav os den klareste forklaring p\u00e5, hvad der sker:<\/p>\n<p><strong>&#8220;Ginny Marvin bekr\u00e6ftede, at budlogikken vil v\u00e6re identisk, uanset om en kampagne er budgetbegr\u00e6nset eller ej. Budgettet bliver udelukkende et sp\u00f8rgsm\u00e5l om &#8216;pacing&#8217;, ikke et effektivitetsfilter.&#8221;<\/strong><\/p>\n<p>Den sidste linje er n\u00f8glen. Funktionen af dit budget \u00e6ndrer sig. F\u00f8r fungerede det som et filter, der tvang algoritmen til at finde de mest effektive auktioner:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-19138\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-1024x543.png\" alt=\"\" width=\"1024\" height=\"543\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-1024x543.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-300x159.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-768x407.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-1536x814.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-2048x1086.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Before-100x53.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Nu er det blot et pacing-v\u00e6rkt\u00f8j. Smart bidding vil se alle auktioner, der opfylder dit ROAS-m\u00e5l, som ligev\u00e6rdige og vil vise dine annoncer j\u00e6vnt fordelt p\u00e5 tv\u00e6rs af dem i l\u00f8bet af dagen:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-19136\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-1024x548.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-1024x548.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-300x161.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-768x411.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-1536x822.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-2048x1096.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-After-100x54.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Det minder mig om den gamle indstilling for Accelereret vs. Standard levering. (Ja, s\u00e5 gammel er jeg). Accelereret ville vise dig i enhver mulig auktion, indtil du l\u00f8b t\u00f8r for penge, ofte tidligt p\u00e5 dagen. Standard ville fordele din eksponering og vise dig i hver 2., 3. eller 4. auktion for at sikre, at dit budget holdt hele dagen. Hvad Ginny beskriver, er et skift mod den logik fra Standard levering, hvor m\u00e5let er at levere en stabil ROAS, der matcher dit m\u00e5l, uanset dit budget.<\/p>\n<h2>Hvorfor g\u00f8r Google dette?<\/h2>\n<p>Jeg har mange gange brugt det samme argument, som Google nu bruger. Det gamle system skabte en kontraintuitiv oplevelse. Det var besv\u00e6rligt at fors\u00f8ge at \u00f8ge budgettet p\u00e5 en kampagne, der overperformede. Man \u00f8gede budgettet, og ROAS ville ofte styrtdykke med det samme.<\/p>\n<p>For folk som os var dette et kendt s\u00e6rtr\u00e6k, vi kunne navigere i. Men forestil dig de tusindvis af annonc\u00f8rer, der ville opleve dette feedback-loop:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-19134\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Why-changing-1024x640.png\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Why-changing-1024x640.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Why-changing-300x188.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Why-changing-768x480.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Why-changing-100x63.png 100w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Why-changing.png 1472w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ol>\n<li>For\u00f8g deres budget for at f\u00e5 flere salg.<\/li>\n<li>Oplev at ROAS falder.<\/li>\n<li>G\u00e5 i panik og s\u00e6nk budgettet.<\/li>\n<li>Oplev at ROAS stiger igen.<\/li>\n<\/ol>\n<p>Det er den modsatte effekt af, hvad en annonceplatform \u00f8nsker at skabe. Man bliver straffet for at fors\u00f8ge at bruge flere penge. S\u00e5 jeg bebrejder ikke Google for at \u00e6ndre det. Jeg synes dog, de kunne have h\u00e5ndteret overgangen bedre ved at implementere nogle sikkerhedsnet i stedet for at g\u00f8re det fra den ene dag til den anden, men jeg har det fint med selve \u00e6ndringen.<\/p>\n<h2>Hvad sker der med auktionen efter d. 17. august?<\/h2>\n<p>Mange forudser, at auktionerne vil blive oversv\u00f8mmet, at klikpriser vil stige, og at performance vil falde for alle. Jeg tror, det modsatte kan ske. Ja, auktioner, der tidligere var mindre konkurrencepr\u00e6gede, vil se nye annonc\u00f8rer.<\/p>\n<p>Men baseret p\u00e5 algoritme\u00e6ndringen, burde de <strong>bedst performende auktioner se mindre aggressiv konkurrence<\/strong>.<\/p>\n<p>N\u00e5r Smart bidding ikke l\u00e6ngere udelukkende kan deltage i de bedste auktioner for budgetbegr\u00e6nsede kampagner, b\u00f8r den intense konkurrence om disse topauktioner falde:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-19132\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-1024x425.png\" alt=\"\" width=\"1024\" height=\"425\" srcset=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-1024x425.png 1024w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-300x125.png 300w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-768x319.png 768w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-1536x638.png 1536w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-2048x851.png 2048w, https:\/\/savvyrevenue.com\/wp-content\/uploads\/2026\/08\/2-Smart-Bidding-Auction-After-100x42.png 100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Den kyniske udl\u00e6gning er, at alt dette er designet til at puste auktionspriserne op, men jeg tror faktisk, det vil have den modsatte effekt der, hvor det betyder mest. Kagen har samme st\u00f8rrelse \u2013 den bliver bare fordelt anderledes.<\/p>\n<h2>Din handlingsplan: 4 m\u00e5der at reagere p\u00e5 \u00e6ndringen<\/h2>\n<p>Her er mine forslag til handling.<\/p>\n<h3>1. Det oplagte tr\u00e6k: For\u00f8g dit Target ROAS<\/h3>\n<p>Dette er Googles anbefaling, og det g\u00f8r den ikke forkert. Hvis du har opn\u00e5et en effektivitet, der var bedre end dit m\u00e5l, fordi dine budgetter var begr\u00e6nsede, skal du nu s\u00e6tte dine m\u00e5l t\u00e6ttere p\u00e5 det, du reelt \u00f8nsker at opn\u00e5.<\/p>\n<p>Her er, hvordan jeg anbefaler, at du g\u00f8r det:<\/p>\n<ul>\n<li><strong>Vent<\/strong> til efter den 17. august. Algoritmen er ikke \u00e6ndret endnu, s\u00e5 det er meningsl\u00f8st at lave \u00e6ndringer nu.<\/li>\n<li><strong>Observer<\/strong> effekten af \u00e6ndringen i din konto i 1-2 uger.<\/li>\n<li><strong>For\u00f8g<\/strong> dit Target ROAS med 10 % og dit budget med 20 %.<\/li>\n<li><strong>Forts\u00e6t<\/strong> denne proces, indtil du er p\u00e5 et ROAS-niveau, du er tilfreds med.<\/li>\n<\/ul>\n<h3>2. Den oversete mulighed: Maksimer konverteringsv\u00e6rdi<\/h3>\n<p>Dette er g\u00e5et lidt under radaren, men Maksimer konverteringsv\u00e6rdi blev for nylig udvidet til Standard Shopping-kampagner. Hvis du \u00f8nsker at bruge et stabilt dagligt bel\u00f8b og ved, at X i budget typisk resulterer i Y i ROAS, s\u00e5 burde denne strategi give en lignende effekt som det gamle system. Det erkl\u00e6rede m\u00e5l for denne budstrategi er at f\u00e5 mest mulig v\u00e6rdi inden for dit budget, hvilket betyder, at den naturligt vil favorisere de bedste auktioner.<\/p>\n<p>Ulempen er, at du mister dit ROAS-m\u00e5l som sikkerhedsnet. Hvis den underliggende eftersp\u00f8rgsel \u00e6ndrer sig, og din antagelse om, at 6.500 kr.\/dag giver 500 % ROAS, ikke l\u00e6ngere holder stik, vil kampagnen forts\u00e6tte med at bruge penge. Du skal v\u00e6re mere over dine budget\u00e6ndringer for at matche eftersp\u00f8rgslen.<\/p>\n<h3>3. Sikkerhedsnet-taktikken: Brug maks. budgr\u00e6nser<\/h3>\n<p>Maks. budgr\u00e6nser er en af mine yndlings-features i Google Ads. Ud over at justere dit Target ROAS kan du bruge maks. budgr\u00e6nser til at f\u00e5 noget af det sikkerhedsnet tilbage, som en budgetbegr\u00e6nsning tidligere gav dig. Vi har med succes brugt dette i mange konti til at modst\u00e5 stigende klikpriser.<\/p>\n<p>S\u00e5dan ville jeg implementere det:<\/p>\n<ul>\n<li>S\u00e6t dit Target ROAS t\u00e6ttere p\u00e5, hvor du vil have det.<\/li>\n<li>S\u00e6t dit budget til cirka det, du vil bruge.<\/li>\n<li>Begr\u00e6ns din eksponering og s\u00e6t et loft over dine bud med maks. budgr\u00e6nser.<\/li>\n<\/ul>\n<p>Dette burde i teorien hj\u00e6lpe dig med at opretholde et sundere effektivitetsniveau ved at forhindre Smart bidding i at g\u00e5 efter konverteringer for enhver pris.<\/p>\n<h3>4. Den modsatte tilgang: Vent og se<\/h3>\n<p>Endelig kan du lade v\u00e6re med at g\u00f8re noget indtil videre. Jeg tror ikke, denne \u00e6ndring bliver s\u00e5 slem, som folk tror, og for mange annonc\u00f8rer kan den samlet set v\u00e6re en fordel. Den simpleste tilgang er blot at vente, se hvad der sker i dine konti, og derefter reagere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[TL;DR] &#8220;Google is evil&#8221;-tilgangen til Smart bidding-\u00e6ndringen er en tabermentalitet. Dit job er at tilpasse dig, ikke at give op. Kerne\u00e6ndringen er, at dit budget nu fungerer som et pacing-v\u00e6rkt\u00f8j, ikke et effektivitetsfilter. Kampagner vil ramme deres m\u00e5l, ikke overg\u00e5 det. Google g\u00f8r dette for at reparere et \u00f8delagt feedback-loop, hvor en for\u00f8gelse af budgettet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[59],"class_list":["post-19111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimering","tag-bud-budget-haandtering"],"acf":{"posts_intro_text":"Branchen er i panik over Googles Smart bidding-\u00e6ndringer den 17. august for budgetbegr\u00e6nsede kampagner. Dette er en pragmatisk gennemgang af, hvad der reelt sker, hvorfor det ikke er verdens undergang, og din handlingsplan til at navigere i opdateringen."},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smart bidding \u00e6ndrer sig 17. august \u2013 Deep Dive + handlingsplan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/savvyrevenue.com\/dk\/blog\/aendringer-i-smart-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart bidding \u00e6ndrer sig 17. august \u2013 Deep Dive + handlingsplan\" \/>\n<meta property=\"og:description\" content=\"[TL;DR] &#8220;Google is evil&#8221;-tilgangen til Smart bidding-\u00e6ndringen er en tabermentalitet. Dit job er at tilpasse dig, ikke at give op. Kerne\u00e6ndringen er, at dit budget nu fungerer som et pacing-v\u00e6rkt\u00f8j, ikke et effektivitetsfilter. Kampagner vil ramme deres m\u00e5l, ikke overg\u00e5 det. 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