{"id":3955,"date":"2017-02-27T13:50:40","date_gmt":"2017-02-27T12:50:40","guid":{"rendered":"https:\/\/savvyrevenue.com\/den-ultimative-guide-til-negative-sogeord-i-google-adwords\/"},"modified":"2024-05-01T18:53:51","modified_gmt":"2024-05-01T16:53:51","slug":"den-ultimative-guide-til-negative-sogeord-i-google-adwords","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/den-ultimative-guide-til-negative-sogeord-i-google-adwords\/","title":{"rendered":"Den ultimative guide til negative s\u00f8geord i Google Ads"},"content":{"rendered":"<p>Negative s\u00f8geord er essentielle for enhver Google Ads kampagne. I de sidste par \u00e5r er vidensniveauet hos de danske Google Ads annonc\u00f8rer blevet drastisk bedre. Mange annonc\u00f8rer er derved begyndt at bruge negative s\u00f8geord mere effektivt og i h\u00f8jere grad.<\/p>\n<p>Du kan dog stadig ikke komme udenom, at det at bygge en grundig liste med negative s\u00f8geord stadig tager en masse tid. Dette er ogs\u00e5 ofte grunden til, at mange negative s\u00f8geordslister ikke bliver lige s\u00e5 effektive, som de burde.<\/p>\n<p>At vide hvordan negative s\u00f8geord fungerer og p\u00e5virker dine Google Ads resultater er vigtigt for, at du kan udnytte negative s\u00f8geord optimalt, samt minimere den tid det tager at bygge listerne. I dette indl\u00e6g har jeg skrevet alt hvad du har brug for at vide for at arbejde effektivt med negative s\u00f8geord.<\/p>\n<h2>S\u00e5dan fungerer negative s\u00f8geord<\/h2>\n<p>Et negativt s\u00f8geord er et ord eller s\u00e6tning, der kan ekskludere dine annoncer fra at blive vist i s\u00f8geresultaterne, hvis ordet indg\u00e5r i s\u00f8gningen.<\/p>\n<p>N\u00e5r du finder et s\u00f8geterm, som du ikke gider blive vist (og betale klik) for kan du tilf\u00f8je hele eller dele af s\u00f8geordet, som et negativt s\u00f8geord. Hvis der nu bliver s\u00f8gt p\u00e5 dit s\u00f8geord og det negative s\u00f8geord indg\u00e5r i s\u00f8ges\u00e6tningen vil din annonce ikke blive vist (afh\u00e6nger delvist af de s\u00f8geordstyper du bruger).<\/p>\n<p>For eksempel. Lad os sige, at du s\u00e6lger kontorm\u00f8bler, men at dine kontorm\u00f8bler er udelukkende nye og prisniveauet er h\u00f8jere end gennemsnittet. Du vil i det tilf\u00e6lde ikke \u00f8nske at blive vist, n\u00e5r der s\u00f8ges efter disse s\u00f8geord:<\/p>\n<ul>\n<li><em>Brugte<\/em> kontorm\u00f8bler<\/li>\n<li>Kontorm\u00f8bler i <em>den bl\u00e5 avis<\/em><\/li>\n<\/ul>\n<p>Med andre ord, s\u00e5 fungerer negative s\u00f8geord, som et filter, der s\u00f8rger for, at dine annoncer ikke bliver vist p\u00e5 s\u00f8gninger du finder irrelevante.<\/p>\n<p>De tre prim\u00e6re fordele hvor negative s\u00f8geord forbedrer din Google Ads annoncering er f\u00f8lgende:<\/p>\n<h3>1) Negative s\u00f8geord s\u00e6nker din pris per konvertering<\/h3>\n<p>Negative s\u00f8geord hj\u00e6lper dine annoncer med kun at blive vist for brugere, som aktivt er ude efter (og kan) k\u00f8be dit produkt. Ved at tilf\u00f8je negative s\u00f8geord kan du bedre kun fokusere p\u00e5 de s\u00f8getermer, der har den st\u00f8rste mulighed for at konvertere og herigennem s\u00e6nke din pris per konvertering.<\/p>\n<h3>2) Negative s\u00f8geord \u00f8ger din gennemkliksfrekvens (CTR)<\/h3>\n<p>Ved at have en mere fokuseret kampagne vil du ikke f\u00e5 en masse visninger fra s\u00f8gninger, der aldrig ville have resulteret i et klik. Der er en masse s\u00f8gninger, som af natur aldrig vil ende med at klikke p\u00e5 dine annoncer.<\/p>\n<p>Dette er fx s\u00f8gninger, der inkluderer dit produktnavn i sammenh\u00e6ng med de f\u00f8lgende s\u00f8geord:<\/p>\n<ul>\n<li>billeder<\/li>\n<li>moms<\/li>\n<li>erfaringer<\/li>\n<li>tutorial<\/li>\n<\/ul>\n<p>og tusindvis af andre s\u00f8gninger. Disse negative s\u00f8geord er ofte de sv\u00e6reste at finde.<\/p>\n<h3>3) Negative s\u00f8geord kan v\u00e6re en faktor i at \u00f8ge dit kvalitetsresultat<\/h3>\n<p>Som en konsekvens af en h\u00f8jere CTR <i>kan<\/i> du muligvis f\u00e5 et <a title=\"S\u00e5dan forbedrer du dit Google Ads kvalitetsresultat ved at bygge den korrekte struktur\" href=\"https:\/\/ppcprofit.dk\/blog\/forbedring-adwords-kvalitetsresultat-kontostruktur\/\">h\u00f8jere kvalitetsresultat<\/a>. Dette er delvist p\u00e5 grund af, at din konto og dom\u00e6ne vil f\u00e5 en bedre kontohistorik og den vej igennem kan du f\u00e5 et bedre kvalitetsresultat.<\/p>\n<p>Du skal dog v\u00e6re opm\u00e6rksom p\u00e5, at dit kvalitetsresultat ikke g\u00e5r op bare fordi du tilf\u00f8jer negative s\u00f8geord til din kampagne.<\/p>\n<h2>S\u00e5dan bygger du en grundig liste med negative s\u00f8geord<\/h2>\n<p>Nu hvor du ved hvad negative s\u00f8geord er og hvordan de virker til at forbedre din Google Ads konto er den f\u00f8rste ting vi skal i gang med at bygge en omfattende liste med negative s\u00f8geord.<\/p>\n<h3>Savvy Tip<\/h3>\n<p>Vil du have en hurtig gennemgang i form af video, s\u00e5 lad Natalie forklare dig hvordan du opbygger en negativ s\u00f8geordsliste i vores Savvy School tip herunder:<\/p>\n<p>https:\/\/youtu.be\/1aZNdXuPY1A<\/p>\n<p>Husk at negative s\u00f8geord g\u00f8r, at du kan filtrere imellem dem du \u00f8nsker skal se din annonce og dem du ikke \u00f8nsker ser din annonce. Hvis du har sv\u00e6rt ved at finde negative s\u00f8geord kan jeg anbefale, at du l\u00e6ser mit indl\u00e6g omkring <a href=\"https:\/\/ppcprofit.dk\/blog\/negative-sogeord-ubersuggest-google\/\">hvordan du finder negative s\u00f8geord<\/a> ved brug af \u00dcbersuggest.org og Google i helhed.<\/p>\n<p>Jeg vil dog komme ind p\u00e5 et andre andre metoder til at finde negative s\u00f8geord:<\/p>\n<h4>S\u00f8g efter generelle lister<\/h4>\n<p>Der findes et hav af gode lister med negative s\u00f8geord derude. N\u00e6sten alle af dem er dog p\u00e5 engelsk, men det vil give dig masser af ammunition til enten at overs\u00e6tte eller bare generel inspiration.<\/p>\n<h4><b>Tilf\u00f8j fil-endelser<\/b><\/h4>\n<p>S\u00f8gninger p\u00e5 dit produkt og s\u00e5 pdf, jpg, mov osv. giver sj\u00e6ldent mening for dig at blive vist p\u00e5. Hensigten bag disse s\u00f8gninger er sj\u00e6ldent at k\u00f8be hos dig.<\/p>\n<h4><b>Alt job og uddannelsesrelateret<\/b><\/h4>\n<p>Liges\u00e5 med job og uddannelsess\u00f8gninger. Du kan godt f\u00e5 masser af klik fra disse s\u00f8gninger og have en h\u00f8j CTR, men det snyder. Klikkene bliver ikke til noget i sidste ende.<\/p>\n<p>Alle s\u00f8geord med uddannelse, praktisk, i l\u00e6re, praktikant, l\u00f8n, efteruddannelse, ug.dk, ug osv. skal ekskluderes i n\u00e6sten alle tilf\u00e6lde.<\/p>\n<h4><b>Billeder og andre omr\u00e5der<\/b><\/h4>\n<p>S\u00f8gninger p\u00e5 dit produkt kombineret med billeder, video mm. fungerer sj\u00e6ldent heller til at give salg. I nogle tilf\u00e6lde hvor dit produkt er meget visuelt eller hvor brugeren tidligere har v\u00e6ret p\u00e5 en anden webshop og billedet ikke var s\u00e6rlig godt kan en s\u00e5dan s\u00f8gning bruges, men jeg har ikke haft gode erfaringer med det.<\/p>\n<h4><b>Produkter og m\u00e6rker du ikke s\u00e6lger<\/b><\/h4>\n<p>Dette er en sv\u00e6r en. P\u00e5 den ene side vil du h\u00f8jst sandsynligt ikke s\u00e6lge et par Nike l\u00f8besko, hvis brugeren har s\u00f8gt efter Rebook l\u00f8besko.<\/p>\n<p>P\u00e5 den anden side ligger dit produkt s\u00e5 t\u00e6t op p\u00e5 m\u00e6rket, s\u00e5 hvis du kan overbevise brugeren om, at Nike er bedre vil du have en hel ny kilde med gode s\u00f8geord.<\/p>\n<p>Du skal dog have en strategi bag det. Tilf\u00f8j de t\u00e6tliggende produkter og m\u00e6rker du ikke s\u00e6lger, som negative s\u00f8geord eller faktiske s\u00f8geord. Lad v\u00e6re med bare at ignorere dem.<\/p>\n<h4><b>Tilbeh\u00f8rss\u00f8geord<\/b><\/h4>\n<p>Dette kan v\u00e6re alt fra grilltang til selve ordet tilbeh\u00f8r. I min erfaring har mange webshops bare disse stykker tilbeh\u00f8r i deres arsenal for at s\u00e6lge det, som till\u00e6gsprodukt til slut i k\u00f8bsprocessen.<\/p>\n<p>At betale 20, 40 eller 100 kr. per konvertering for at tiltr\u00e6kke disse salg via Google Ads giver sj\u00e6ldent mening for dem. Derfor beslutter vi ofte at tilf\u00f8je dem, som negative s\u00f8geord eller i det mindste tilf\u00f8je dem, som s\u00f8geord, s\u00e5 vi har styr p\u00e5 udgiften.<\/p>\n<h4><b>Brugt, auktion og hjemmesider<\/b><\/h4>\n<p>Hvis du ikke tror, at du kan overbevise en kunde, der er p\u00e5 udkig efter brugte varer, at de skal k\u00f8be hos dig, s\u00e5 ud med disse s\u00f8gninger.<\/p>\n<p>Udover bare at bruge negative s\u00f8geord, som brugt og auktion skal du ogs\u00e5 inkludere de faktiske firmaer og hjemmesider, der har brugte produkter. Dette er fx QXL, DBA osv.<\/p>\n<h4><b>Till\u00e6gsord<\/b><\/h4>\n<p>Dette er lidt en gr\u00e5zone. Jeg tilf\u00f8jer sj\u00e6ldent till\u00e6gsord, som negative s\u00f8geord. Det kan fx v\u00e6re billligt, luksus osv. \u00c5rsagen til, at jeg sj\u00e6ldent bruger dem er, at det er meget subjektivt hvad der faktisk er billigt eller luksus.<\/p>\n<p>Hvis du er vant til at k\u00f8be en billig Nokia telefon vil du ikke synes, at en Google Nexus 5 til lidt over 2.000 kr. er hammer billigt. Personligt er dog vant til at k\u00f8be iPhones til 5.000 kr. stykket, s\u00e5 det er et steal for mig. Inden du tilf\u00f8jer et negativt s\u00f8geord vil jeg anbefale, at du <a href=\"https:\/\/ppcprofit.dk\/blog\/5-vigtige-faktorer-negative-sogeord\/\">tjekker disse 5 faktorer<\/a>.<\/p>\n<h2>Hvordan negative s\u00f8geord p\u00e5virkes af s\u00f8geordstyper<\/h2>\n<p>Afh\u00e6ngigt af hvor irrelevant en s\u00f8gning er for din kampagne kan du v\u00e6lge at tilf\u00f8je negative s\u00f8geord i forskellige s\u00f8geordstyper. Det er vigtigt, at du t\u00e6nker over hvordan den specifikke s\u00f8gning faktisk relaterer til dit produkt eller hjemmeside generelt for, at du kan foretage den bedste beslutning.<\/p>\n<p>I sidste ende handler det om hvorvidt du \u00f8nsker at ekskludere det faktisk s\u00f8geterm eller om du faktisk vil ekskludere alle instanser med s\u00f8getermet:<\/p>\n<p><b>Negativ bred format <\/b>vil filtrere enhver s\u00f8gning, der inkluderer ordet eller ordene i s\u00f8getermet. Det har ingen betydelse hvorvidt det er den rette ordstilling eller om der er andre ord omkring det negative s\u00f8geord.<\/p>\n<p>Fx vil det negative s\u00f8geord <i>lager hotel<b> <\/b><\/i>ekskludere de f\u00f8lgende s\u00f8gninger:<\/p>\n<ul>\n<li>bedste lager hotel<\/li>\n<li>lager med tilh\u00f8rende hotel<\/li>\n<li>lager hotel p\u00e5 fyn<\/li>\n<\/ul>\n<p><b>Negativ \u201ds\u00f8geordss\u00e6tning\u201d <\/b>vil filtrere alle s\u00f8gninger, hvor dit negative s\u00f8geord indg\u00e5r pr\u00e6cist i den p\u00e5g\u00e6ldende ordstilling.<\/p>\n<p><b>Negative eksakt match<\/b> vil kun ekskludere den pr\u00e6cise s\u00f8gning, som du har tilf\u00f8jet. Fejlstavelser, ental\/flertal osv. vil stadig blive vist.<\/p>\n<p><b><i>Note:<\/i><\/b><i> Ingen negative s\u00f8geordstyper ekskluderer fejlstavelser, ental eller flertal. Dit negative s\u00f8geord vil kun fungere for det eksakt ord, som du har tilf\u00f8jet. Et negativt s\u00f8geord, som \u201djob\u201d vil ikke ekskludere s\u00f8gninger med \u201djobs\u201d inkluderet.<\/i><\/p>\n<h3>Savvy Tip<\/h3>\n<p>H\u00f8r vores egen Natalie forklare n\u00e6rmere om matchtyper og negative s\u00f8geord i dette Savvy Tip:<\/p>\n<p>https:\/\/youtu.be\/z8WTcFA0dNM<\/p>\n<h2>Negativ bred format vs. negativ s\u00f8geordss\u00e6tning<\/h2>\n<p>Som et eksempel, s\u00e5 er du en virksomhed, der s\u00e6lger d\u00e6k, men du s\u00e6lger ikke f\u00e6lge.<\/p>\n<p>Et typisk negativt s\u00f8geord ville derfor v\u00e6re f\u00e6lge i bred format. Hver gang der bliver foretaget en s\u00f8gning med ordet <i>f\u00e6lge<\/i> inkluderet vil din annonce ikke dukke op.<\/p>\n<p>Hvis denne s\u00f8gninger bliver foretaget vil du fx ikke dukke op:<\/p>\n<ul>\n<li>d\u00e6k til 20 tommer f\u00e6lge<\/li>\n<\/ul>\n<p>Det duer jo ikke. Dette er et kanon s\u00f8geord! Du kan dog bruge s\u00f8geordstypen s\u00f8geordss\u00e6tning til bedre at ekskludere de pr\u00e6cise termer du ikke \u00f8nsker at blive vist p\u00e5:<\/p>\n<ul>\n<li>\u201dk\u00f8b f\u00e6lge\u201d<\/li>\n<li>\u201dbillige f\u00e6lge\u201d<\/li>\n<li>\u201donline f\u00e6lge\u201d<\/li>\n<li>\u201dsorte f\u00e6lge\u201d<\/li>\n<li>\u201dhvide f\u00e6lge\u201d<\/li>\n<\/ul>\n<p>Og mange flere. At lave denne \u00f8velse ville ekskludere mange af de s\u00f8gninger du ikke \u00f8nsker at blive vist for, men stadig lade dig blive vist for dine relevante s\u00f8gninger.<\/p>\n<p>Som du kan se handler det ikke om at finde de s\u00f8geord du ikke \u00f8nsker at blive vist p\u00e5, men ogs\u00e5 i hvor h\u00f8j grad de samme negative s\u00f8geord kan ekskludere relevante s\u00f8gninger.<\/p>\n<p>Hvilket bringer os til mit n\u00e6ste punkt\u2026<\/p>\n<h2>B\u00f8r du tilf\u00f8je negative s\u00f8geord p\u00e5 konto, kampagne eller annoncegruppeniveau?<\/h2>\n<p>Dette er endnu en beslutning du skal tage, n\u00e5r du <a href=\"https:\/\/ppcprofit.dk\/blog\/negative-soegeord-analyse\/\">bygger din liste med negative s\u00f8geord<\/a>. Der er tre steder du kan tilf\u00f8je negative s\u00f8geord:<\/p>\n<h3>1) Kontoniveau (negative s\u00f8geordslister)<\/h3>\n<p>Du kan tilf\u00f8je negative s\u00f8geord til dit <a href=\"https:\/\/support.google.com\/adwords\/answer\/2453983?hl=da\" target=\"_blank\" rel=\"noopener noreferrer\">delte bibliotek<\/a>, s\u00e5 de d\u00e6kker alle de kampagner, som du mener er relevante.<\/p>\n<h3>2) Kampagneniveau<\/h3>\n<p>Kampagneniveau er typisk brugt til negative s\u00f8geord, der kun er g\u00e6ldende indenfor den enkelte kampagne. Negative s\u00f8geord der kunne give problemer i andre kampagner b\u00f8r tilf\u00f8jes p\u00e5 kampagneniveau.<\/p>\n<p>Mange af de negative s\u00f8geord jeg typisk ville have tilf\u00f8jet p\u00e5 kampagneniveau tilf\u00f8jer jeg nu til dags p\u00e5 kontoniveau. Jeg bruger sj\u00e6ldent kampagneniveau.<\/p>\n<h3>3) Annoncegruppeniveau<\/h3>\n<p>Disse bruges typisk til negative s\u00f8geord, der g\u00e5r p\u00e5 specifikke s\u00f8geord eller produkter. Fx hvis du har en annoncegruppe for h\u00e5ndtasker til m\u00e6nd s\u00e5 b\u00f8r du tilf\u00f8je damer og kvinder, som negative s\u00f8geord p\u00e5 annoncegruppe niveau.<\/p>\n<h3>Kontoniveau (negative s\u00f8geordslister)<\/h3>\n<p>N\u00e5r du tilf\u00f8jer negative s\u00f8geord p\u00e5 kontoniveau vil de blokere alle s\u00f8gninger i de kampagner, der er blevet tilf\u00f8jet til listen.<\/p>\n<p>Lad os sige, at du s\u00e6lger t\u00f8j til kvinder. Vi vil aldrig blive vist, hvis nogen s\u00f8ger efter noget i forbindelse med m\u00e6nd eller herre. I dette tilf\u00e6lde er kontoniveau det rette valg. S\u00e5 snart vi finder flere negative s\u00f8geord kan vi hurtigt tilf\u00f8je det til den generelle liste og det vil s\u00e5 have indflydelse p\u00e5 alle vores kampagner.<\/p>\n<p>For at bygge en s\u00e5dan liste du g\u00e5r bare ind i Delt Bibliotek og v\u00e6lger Campaign Negative Keywords.<\/p>\n<h3>Kampagneniveau<\/h3>\n<p>At tilf\u00f8je s\u00f8geord negative s\u00f8geord p\u00e5 kampagneniveau vil blokere alle s\u00f8gninger, der inkluderer det negative s\u00f8geord i den enkelte kampagne.<\/p>\n<p>Et godt eksempel er en taskebutik. Hvis du har en kampagne med kufferter og du ikke s\u00e6lger Samsonite kufferter, men s\u00e6lger masser af Samsonite rygs\u00e6kke i en anden kampagne, s\u00e5 skal du tilf\u00f8je det negative s\u00f8geord p\u00e5 kampagneniveau.<\/p>\n<p>Bare v\u00e6r opm\u00e6rksom p\u00e5, at negative s\u00f8geord p\u00e5 kampagneniveau vil have indflydelse p\u00e5 alle dine annoncegrupper.<\/p>\n<h3>Annoncegruppeniveau<\/h3>\n<p>P\u00e5 annoncegruppeniveau er det meget anderledes. Lad os tage vores taskebutik eksempel igen. Denne gang handler det om, at vi har farver og modeller i forskellige annoncegrupper. Vi har annoncegrupper for sorte tasker, bl\u00e5 tasker og lyser\u00f8de tasker.<\/p>\n<p>For at sikre os, at vores andre annoncegrupper med <i>tasker<\/i> s\u00f8geord ikke opfanger s\u00f8gninger for de forskellige farver, s\u00e5 tilf\u00f8jer vi farverne i disse annoncegrupper. Fx:<\/p>\n<p><b>Annoncegruppe:<\/b> Billige tasker<b><\/b><\/p>\n<p><b>S\u00f8geord: <\/b>billige tasker<\/p>\n<p><b>Negative s\u00f8geord:<\/b> r\u00f8de, r\u00f8d, gul, gule, bl\u00e5 osv.<\/p>\n<p>P\u00e5 denne m\u00e5de s\u00f8rger du for, at brugere, som s\u00f8ger specifikt efter en given farve ikke bare f\u00e5r den rette annonce vist, men ogs\u00e5 lander p\u00e5 en landingsside kun med sko indenfor den specifikke farve.<\/p>\n<h2>F\u00e5 bedre resultater ved at bruge negative s\u00f8geord<\/h2>\n<p>At have den rette kombination af normale og negative s\u00f8geord er en af n\u00f8glerne til at bygge knivskarpe Google Ads kampagner, der b\u00e5de tillader, at du holder omkostningerne nede samtidig med, at du maksimerer relevant trafik til din hjemmeside.<\/p>\n<p>Lad v\u00e6re med at ignorere s\u00f8geord og s\u00f8gninger. S\u00f8rg altid for at tilf\u00f8je et s\u00f8geord til din kampagne eller fjern dem via negative s\u00f8geord.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negative s\u00f8geord er essentielle for enhver Google Ads kampagne. I de sidste par \u00e5r er vidensniveauet hos de danske Google Ads annonc\u00f8rer blevet drastisk bedre. Mange annonc\u00f8rer er derved begyndt at bruge negative s\u00f8geord mere effektivt og i h\u00f8jere grad. Du kan dog stadig ikke komme udenom, at det at bygge en grundig liste med [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[32],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opbygning-af-konto","tag-text-ads"],"acf":{"posts_intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Den ultimative guide til negative s\u00f8geord i Google Ads<\/title>\n<meta name=\"description\" content=\"Dette er den ultimative guide til hvordan du arbejde med negative s\u00f8geord. 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