{"id":4103,"date":"2017-12-04T18:36:19","date_gmt":"2017-12-04T17:36:19","guid":{"rendered":"https:\/\/savvyrevenue.com\/nyt-ppc-bureau-6-mdr-senere\/"},"modified":"2024-05-01T18:53:51","modified_gmt":"2024-05-01T16:53:51","slug":"nyt-ppc-bureau-6-mdr-senere","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/nyt-ppc-bureau-6-mdr-senere\/","title":{"rendered":"Nyt PPC bureau: 6 m\u00e5neder, 1,6m kr. og 24 ting jeg har l\u00e6rt senere"},"content":{"rendered":"<p>Det er 6 <strong>m\u00e5neder siden jeg \u00e5bnede SavvyRevenue<\/strong>. <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/starte-fra-bunden-igen\/\">I mit f\u00f8rste indl\u00e6g forklarede<\/a> jeg hvordan jeg gerne ville tilbage og arbejde direkte med Google Ads igen.<\/p>\n<p>N\u00e5r jeg ser tilbage p\u00e5 de sidste 6 m\u00e5neder, s\u00e5 har det hele v\u00e6ret pr\u00e6cis, som jeg gerne ville have det til at v\u00e6re. H\u00f8jdepunkterne har v\u00e6ret fantastiske, mens alle lavpunkterne har v\u00e6ret, som jeg husker dem ogs\u00e5.<\/p>\n<p>I dette blogindl\u00e6g g\u00e5r jeg i dybden med <strong>alt hvad der er sket de sidste 6 m\u00e5neder<\/strong>. Jeg kommer ind p\u00e5 nogle af de fantastiske ting, der er sket, men i h\u00f8jere grad fokuserer jeg ogs\u00e5 p\u00e5 <strong>tvivlen, fejlene og alle de andre ting<\/strong>, der g\u00e5r ind i at bygge et nyt bureau (og til en vis grad enhver virksomhed).<\/p>\n<p>Jeg vil gerne starte med at sige, at jeg f\u00f8ler mig privilegeret. Vi kom over 100.000 kr. i m\u00e5nedlig oms\u00e6tning n\u00e6sten med det samme. Selvom det m\u00e5ske ikke helt matcher hvad du laver i dag i din virksomhed, s\u00e5 er jeg sikker p\u00e5, at der er <strong>masser af l\u00e6ring i dette indl\u00e6g<\/strong>.<\/p>\n<p>Indl\u00e6gget i dag kommer p\u00e5 Engelsk. Jeg overs\u00e6tter normalt alle indl\u00e6g fra den amerikanske del af hjemmesiden til dansk, men har valgt at holde dette p\u00e5 engelsk. Visse dele har jeg \u00e6ndret en smule eller fjernet, da samme taktik ikke g\u00f8r sig g\u00e6ldende i Danmark.<\/p>\n<h3>Summary \/ TL;DR:<\/h3>\n<ul>\n<li>My Original Thesis: Be Specific About Your Target Audience<\/li>\n<li>Original Thesis: Operate All Revenue-Driving Channels For Clients<\/li>\n<li>When To Hire The First Person In An Agency<\/li>\n<li>Saying No To clients<\/li>\n<li>Being Too Trigger-Happy With New Tools And Consultants<\/li>\n<li>Working Alone: Heaven Or Hell?<\/li>\n<li>Reflecting Back, What Went Well And What Can I Learn From? (jump to this if you just want the quick and dirty learnings)<\/li>\n<li>Introducing Filip Lindblom: The First Addition To The Savvy PPC Team<\/li>\n<li>Target For 2018: $600,000 In Revenue<\/li>\n<\/ul>\n<h2>My Original Thesis: Be Specific About Your Target Audience<\/h2>\n<p>One of the biggest things about SavvyRevenue is that we exclusively focus on mid-sized eCommerce stores that want to grow. This was by far a theoretical decision, meaning that I had actually never operated an agency that was this specialized before.<\/p>\n<p>All the theory sounds super nice. By choosing a niche you\u2019re able to appeal much better to your target market. Honestly, it\u2019s been better than I could have hoped for. Many things that I hadn\u2019t thought of before just makes much more sense when you have a very specific target market.<\/p>\n<p>One client actually said \u201cHonestly, Andrew. I knew I wanted to hire you before I got on this call. Only if you said something absolutely stupid would I not hire you. I read everything on your site and I agree across the board. \u201c<\/p>\n<p>This is great.<\/p>\n<p>BUT it\u2019s super hard when you get messages like these:<\/p>\n<blockquote><p><em>Hey Andrew, I have a super interesting case for PPC management. What\u2019s the best way to put you in contact? <\/em><\/p><\/blockquote>\n<p>I didn\u2019t see the Skype immediately, so 15 minutes later this message came in:<\/p>\n<blockquote><p><em>Ahh, sorry. I just read further on your website and I\u2019ll find someone else that is open to lead generation clients.<\/em><\/p><\/blockquote>\n<p>Then, I cry a little bit, but when the next message ticks in I regain my focus:<\/p>\n<blockquote><p><em>But I LOVE your website. I really think it\u2019s smart to focus on a single area. I\u2019ll definitely send eCommerce prospects your way.<\/em><\/p><\/blockquote>\n<h3>Aren\u2019t You Halting Your Growth?<\/h3>\n<p>Honestly, yes &#8211; I am,\u00a0at this point. With the amount of leads I\u2019ve had and the amount of leads I haven\u2019t had due to my targeting on the website, over the first six\u00a0months,\u00a0I think I could easily have had double the clients if I had taken \u201ceveryone\u201d.<\/p>\n<blockquote><p>What I\u2019m losing in clients right now, I make up in processes and efficiency.<\/p><\/blockquote>\n<p>What I\u2019m losing in clients right now, I make up in processes and efficiency. I don\u2019t have to necessarily learn every single client\u2019s business from scratch. They\u2019re all eCommerce.<\/p>\n<h3>I Wouldn\u2019t Change It For The World<\/h3>\n<p>But honestly, I don\u2019t want to change anything. Having clients in the same industry come in makes it so much easier for me to work with them. I can quickly assess the issues, because:<\/p>\n<p>The processes\u00a0are the same<\/p>\n<p>The tools are the same (anyone remember bulk discounts?)<\/p>\n<p>The communication patterns are the same<\/p>\n<p>The needs are the same<\/p>\n<p>The tracking\/analytics setups are the same<\/p>\n<p>The remarketing efforts are the same (largely)<\/p>\n<p>The Comparison Shopping Engines are the same<\/p>\n<p>Yes, there are differences and nuances to each client, but they\u2019re much easier to understand when I already have the big picture nailed down.<\/p>\n<h2>Original Thesis: Operate All Revenue-Driving Channels For Clients<\/h2>\n<p>In my launch blog post,\u00a0I proclaimed that we wanted to go in the direction of <a href=\"https:\/\/savvyrevenue.com\/what-we-do\/paid-search\/\">managing PPC<\/a>, Email, Conversion Optimization, Facebook and more.<\/p>\n<p>I\u2019ve backtracked on a couple of these. Primarily because there is enough work to be done just within PPC, but also because realizing that mastering more disciplines than just Paid Search means we have to be more people. We can\u2019t be <strong>true experts at multiple marketing channels<\/strong>\u00a0when we\u2019re only two people. At least not in my book.<\/p>\n<p>In 2018, we\u2019ll therefore focus on two areas within SavvyRevenue:<\/p>\n<ul>\n<li>Paid Search (Google Ads\/Bing)<\/li>\n<li>Amazon Ads<\/li>\n<\/ul>\n<p>These areas are chosen for two reasons:<\/p>\n<ol>\n<li>Paid Search is our absolute specialty. As a smaller agency, we need to thrive on what we\u2019re <strong>really<\/strong>\u00a0good at. Paid Search is it.<\/li>\n<\/ol>\n<ol>\n<li>Amazon Ads is severely underserved when it comes to quality agencies. While agencies flock to Facebook, Amazon is being ignored. We see Amazon Ads as a perfect supplement to go with Paid Search.<\/li>\n<\/ol>\n<p>Instead of trying to master Facebook, email, conversion optimization,\u00a0and other areas at the same time as trying to grow an agency, we\u2019ll partner with other specialist agencies for these areas. I\u2019ve already started the talks with a kickass Facebook agency and another excellent email agency. More news on this in January\/February!<\/p>\n<h2>You Shouldn\u2019t\u00a0Open An eCommerce-Focused Agency In May, Or Should You?<\/h2>\n<p>Originally, I wanted to write a blog post about the first three months of being in business, but I never got around to it. In the first outline for this post I had added that <em>you shouldn\u2019t open an eCommerce focused agency in May<\/em>, but have now added <em>, or should you?<\/em><\/p>\n<p>The reasons why I originally wrote that you shouldn\u2019t start an eCommerce Agency in May was because almost all clients saw a decrease in May, June,\u00a0and July. So essentially, I was taking over on clients that were all heading into their lowest season of the year.<\/p>\n<p>This resulted almost every single client having some sort of decrease in revenue during these months compared to the first months of the years. Yikes!<\/p>\n<h3>The Impact Of Having Savvy Clients<\/h3>\n<p>In hindsight, it wasn\u2019t a bad time to start an agency. Because we were going into a low-season then my clients was less risk-averse. If we were a bad fit, then they would have suffered less of an impact on their bottom-line than if they had hired us right before their high-season. They got to see how I worked, how I approaching building an account and whether we got along as people.<\/p>\n<p>All the clients also mentioned to me\u00a0that we were going into their low-season, so there were no unreal expectations either. Afterall,\u00a0that\u2019s what it all comes down to.<\/p>\n<p>I hadn\u2019t told them I would double their business in a couple of months.<\/p>\n<p>They hadn\u2019t said they wanted to double their business in those months.<\/p>\n<p>They were savvy.<\/p>\n<h2>When To Hire The First Person In An Agency<\/h2>\n<p>I proudly announced back in June that I could see the need to hire the first Junior PPC manager in SavvyRevenue immediately<\/p>\n<p>So why did it take an additional five\u00a0months to get the first person on board?<\/p>\n<blockquote><p>Seeing the need to hire an employee and knowing that you are ready for that employee is an important distinction.<\/p><\/blockquote>\n<p>Seeing the need to hire an employee and knowing that you are ready for that employee is an important distinction. Many mistakenly think that they will <strong>hire someone and their day will become easier<\/strong>.<\/p>\n<p>That\u2019s rarely the case,\u00a0if ever.<\/p>\n<p>First and foremost, you need to make sure you\u2019re hiring the right role.<\/p>\n<p>Then you need to make sure that you get the right person onboard.<\/p>\n<p>Then you need to make sure that you\u2019re actually ready:<\/p>\n<p><strong>Revenue<\/strong>: Do you have enough revenue to confidently cover the new employee?<\/p>\n<p><strong>Time<\/strong>: Do you <strong>really<\/strong>\u00a0have enough time to get the person started? Even if you hire a rockstar, you need to get them situated in your agency, introduce to your clients and at least count on 30-60 minutes a day for check-ins in the beginning once the initial onboarding has ended.<\/p>\n<h2>WHO To Hire First<\/h2>\n<p>For me, this was something where I actually went a bit against the grain. Often, people like to recommend hiring for roles that complement you, so you can focus more on doing what you\u2019re good at.<\/p>\n<p>The problem with that is if I hired someone to do Sales, then that would just mean I\u2019d have to handle more accounts.<\/p>\n<p>What I did instead is that I looked at where the bottleneck in my business was. Upon looking into it, it\u00a0was 100% on how many accounts I could manage. I had\/have hit my limit at ~13 clients. This would be an OK number if that was all I did, but not with all the other responsibilities.<\/p>\n<p>I then reviewed the rest of the options I had for relieving this bottleneck. In my specific situation, I had the choice between hiring for these four\u00a0roles:<\/p>\n<ul>\n<li>The Junior to help out<\/li>\n<li>The Experienced PPC manager that can take over clients<\/li>\n<li>Admin help that could free up my time to work on clients and sales<\/li>\n<li>A \u201cSalesperson\u201d that would handle new sales and client communication, freeing me up to work on the marketing and fulfillment of the agency<\/li>\n<\/ul>\n<p>Let me break down my thinking on each role:<\/p>\n<h3>The Junior to help out<\/h3>\n<p>Pros<\/p>\n<ul>\n<li>Low cost<\/li>\n<li>Able to hand off \u201ceasy\u201d, repetitive tasks I\u2019d like to not handle anymore<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>Needs to be trained (difficult\u00a0to do remotely)<\/li>\n<li>Would take more time upfront<\/li>\n<li>Person might feel slighted when I hired a more experienced person to be his or her manager in the future<\/li>\n<li>Needs a lot of handholding<\/li>\n<li>Doesn\u2019t necessarily\u00a0free up time for me<\/li>\n<\/ul>\n<p><strong>Why I didn\u2019t go with a Junior<\/strong><\/p>\n<p>Honestly, I didn\u2019t feel that it was realistic to hire a Junior PPC manager. If I had had an office in Copenhagen where I sat every day and the person would sit right next to me while I trained him\/her, then I would have been more warm to the idea.<\/p>\n<p>Subsequently, a <strong>Junior is not what I need<\/strong>. At the current time, I\u2019m stilling working on the exact processes for each client. I therefore don\u2019t have the processes ready for someone to just follow.<\/p>\n<p>My fear was that I would be \u201cstuck\u201d with managing communication for all clients and still having to oversee everything. The time saved would be minimal at this stage.<\/p>\n<h3>The Experienced PPC Manager<\/h3>\n<p>Pros<\/p>\n<ul>\n<li>Can take over on clients quickly and deliver high performance<\/li>\n<li>Can work independently<\/li>\n<li>Can handle calls and make strategic decision alone<\/li>\n<li>Will provide a useful second pair of eyes on accounts<\/li>\n<li>Enables the agency to grow<\/li>\n<li>Enables that we can hire the Junior personnel in 2018<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>Expensive<\/li>\n<li>The cost of not working out is huge<\/li>\n<li>Might not see eye-to-eye on crucial PPC strategies\/tactics<\/li>\n<\/ul>\n<p><strong>Why I Chose the Experienced PPC Manager<\/strong><\/p>\n<p>Honestly, it was a no-brainer with the direction I wanted to take.<\/p>\n<p>I want to build the best, most-elite PPC agency out there. I can\u2019t do that\u00a0alone.<\/p>\n<p>If one additional larger client had wanted to work with us in Q4-2017, then I would have had to say no. Even if I hired a Junior person or a Sales person, then I <strong>wouldn\u2019t have had the bandwidth to take on a large client<\/strong> without severely compromising existing clients. That\u2019s simply a no-go for an agency that\u2019s trying to move up the ladder and work on the most challenging, rewarding search cases out there.<\/p>\n<p>I\u2019ve spent a section below announcing Filip as the first hire in SavvyRevenue, so I will not go into detail here. But relevant for my choice was the fact that\u00a0that Filip complements me incredibly well.<\/p>\n<p>He\u2019s a talented PPC manager in his own right, but being a native Swedish speaker and having worked on very large account setups in the past is simply just a huge plus.<\/p>\n<p>He\u2019ll immediately take over on the three accounts we run in Sweden. I\u2019ve done as well as I can, but I don\u2019t kid myself with thinking that I\u2019m doing better than a native speaker.<\/p>\n<p>At the same time, he\u2019ll be essential to building out the internal structure for reporting and building the processes for working with large-scale PPC campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h2>How To Hire The First Employee in an Agency<\/h2>\n<p>The first hire is always special, not just because he\u2019s your first hire, <strong>but it\u2019s also the time to start changing the way you work<\/strong>.<\/p>\n<p>I talk quite a bit on the phone with other agency owners, freelancers, and people in Search generally. Some clients call as well, but surprisingly few. But I\u2019m not responsible for anyone when it\u2019s just me.I\u2019m not accountable for anyone but me.<\/p>\n<p>Well, that just changed and that\u2019s something you should be ready for. Everything from the practical things like access into accounts to explaining what you want to achieve is different.<\/p>\n<p>I\u2019m big on written documentation. Many things can be lost in translation when you\u2019re \u201cjust talking\u201d. You never know whether the other person\u2018s mind is wandering, or if he\/she is tuning you out. There\u2019s nothing malicious about it; we all do it. When you write down the most important things, then you make sure they can\u2019t be misunderstood. In my opening documents to Filip, I\u2019ve included:<\/p>\n<ul>\n<li>Communication<\/li>\n<li>Workflows<\/li>\n<li>Tools<\/li>\n<li>Client Briefs (extensive intros to each client, account history, targets, learnings, etc.)<\/li>\n<li>Pricing<\/li>\n<li>Agency mindset\/approach<\/li>\n<li>My expectations<\/li>\n<\/ul>\n<p>Particularly the last one is crucial to make sure you get right.<\/p>\n<p>You can quickly run into two scenarios with new employees:<\/p>\n<ol>\n<li>They underwhelm you because they don\u2019t do enough<\/li>\n<\/ol>\n<ol>\n<li>They try to overdo it and by doing so they stress themselves unnecessarily<\/li>\n<\/ol>\n<p>Neither one will result in a long-term employee. Setting the right expectations from the get-go is crucial. In our case, the expectation is that Filip comes in and <strong>does not rock the boat<\/strong>. We\u2019re going in the Christmas season and the accounts are well-managed. There\u2019s no need to make big changes to the way that the accounts have been set up.<\/p>\n<h2>The\u00a0Choice Between Solopreneurship Or Building An Agency<\/h2>\n<p>I had an interesting conversation with a friend of mine a couple of months back. He\u2019s on his way to building a very good living for himself working as a PPC consultant and as we were discussing the PPC landscape, he posed the following question to me:<\/p>\n<p style=\"text-align: right;\"><em>Andrew, why would you want to go beyond just yourself if you\u2019re already making more than a $150,000 a year working alone? <\/em><\/p>\n<p>To be honest,\u00a0it\u2019s a good question. Why would anyone who basically makes\u00a0enough to live comfortably venture out\u00a0and\u00a0take additional risks, headaches, stress in an effort to get more?<\/p>\n<p>I attribute\u00a0it to three things:<\/p>\n<p><strong>1) I like being challenged. <\/strong>If I don\u2019t have anyone working with me I tend to grow stagnant. I need someone sitting with me saying: \u201cUhm, Andrew &#8211; that\u2019s stupid\u201d.<\/p>\n<p><strong>2) I want to enjoy myself. <\/strong>Working as a freelancer means you\u2019re only getting paid whenever you work. That has never appealed to me. If I want to take Friday off to go on an extended weekend to the beach, I want to be able to do that. If I want to indulge myself in a new project, I want to be able to do that too. I want to be able to do whatever I want, whenever I want and if I\u2019m tied down to only getting paid when I\u2019m actually working on accounts, then I will not be happy.<\/p>\n<p><strong>3) Combining resources means I can make a bigger impact<\/strong>. I\u2019ve found that I love routine. This has been known to me for a very long time; I urge for routine. At the same time I need to do new things. Combining these two ends of the spectrum has long been a conundrum to me.<\/p>\n<p>But, I think I\u2019ve figured it out.<\/p>\n<p>For me, it\u2019s important to feel momentum, to feel like I\u2019m moving forward. Whether it\u2019s with new clients coming to the business, or expanding an existing client\u2019s business, or developing new tools, or developing new ways of doing things, I love the forward momentum that comes from that.<\/p>\n<blockquote><p>When you\u2019re by yourself, it\u2019s very hard to invest in new tools or take time away to really refine the way you work.<\/p><\/blockquote>\n<p>When you\u2019re by yourself, it\u2019s very hard to invest in new tools or take time away to really refine the way you work. Every day of the week you don\u2019t spend working for clients is ~4.8% of your paycheck.<\/p>\n<p>By having revenue north of a million dollars a year, or more, and you can start investing in the business and setting the new standard for how PPC need to be done. I like that and that\u2019s what I want.<\/p>\n<h2>Saying No To Clients<\/h2>\n<p>Despite all of the good things that have come from choosing a niche for SavvyRevenue, saying no to clients has\u00a0been one of the toughest things I\u2019ve ever done.<\/p>\n<p>The issue comes from two things:<\/p>\n<ol>\n<li>I know I can help the businesses that reach out to me<\/li>\n<li>At times I had the space, so what could it hurt taking them in?<\/li>\n<\/ol>\n<p>Especially in August\u00a0and September, I had some additional space to take on clients and there were two specific leads that reached out. They didn\u2019t fit the mold in two aspects though:<\/p>\n<p><strong>One was lead generation<\/strong>\u00a0and <strong>the<\/strong>\u00a0<strong>other<\/strong>\u00a0<strong>didn\u2019t seem like it had a strong business<\/strong>\u00a0(downward trend through several years).<\/p>\n<blockquote><p>Set a pricing <strong>policy<\/strong>.<\/p><\/blockquote>\n<p>What helped me still say no to these clients was something I learned in the podcast, <a href=\"http:\/\/2bobs.com\">2Bobs.com<\/a>. Set a pricing <strong>policy<\/strong>. Even though it\u2019s just me, I have pricing policy and it states that we have a minimum monthly retainer at $2,050. I forced myself to adhere to this and put it on the table whenever I didn\u2019t feel comfortable with outright saying no. The $2,050 minimum usually did the trick,\u00a0though!<\/p>\n<p>For certain clients where I deem that the initial workload isn\u2019t too bad and the potential for growth is high,\u00a0I lower it the fee to $1,600 for the first three months. I\u2019m still pending the results from the first three clients where I\u2019ve done this to find out if it\u2019s a worthwhile tactic. I\u2019ll keep you posted in a future blog as to whether this had paid off.<\/p>\n<p>Another solution has been to find two very talented freelancers who are happy to take the smaller clients <strong>and do an excellent job for them<\/strong>. I happily refer them and many of the smaller clients have reported back that they\u2019ve had great results. Win Win Win.<\/p>\n<h2>Being Too Trigger-Happy With New Tools And Consultants<\/h2>\n<p>One of my big weaknesses is tools. I love software. When I first started SavvyRevenue,\u00a0I urged myself to focus on not doing everything myself.<\/p>\n<p>I didn\u2019t want to translate blog posts into danish.<\/p>\n<p>I didn\u2019t want to repurpose my own blog posts.<\/p>\n<p>I didn\u2019t want to do my own linkbuilding.<\/p>\n<p>I didn\u2019t want to do my own admin work.<\/p>\n<p>I only wanted the best of the best.<\/p>\n<p>I didn\u2019t want to do my own XYZ.<\/p>\n<p>On top of that, I quickly also added new tools and memberships to mastermind groups to my list of things to pay for. All of a sudden, I was looking at $8,000 in monthly expenses to tools, consultants,\u00a0and other \u201cfixed\u201d expenses. Well, that was stupid. I got too trigger happy.<\/p>\n<p>All of this wasn\u2019t really an issue until two clients started paying late. This then caused me to have a temporary cashflow issue. REALLY?! A cashflow issue in a business with less than $300k in annual revenue and just \u201cone\u201d employee. So,\u00a0I put myself on a budget and hired a competent person to build the budget for 2018. We\u2019re now\u00a0on track and have budgeted\u00a0with the opportunities, plans,\u00a0and growth for the next year.<\/p>\n<h2>Working Alone: Heaven Or Hell?<\/h2>\n<p>I love having my daughters around. When growth at White Shark Media was at its highest, I would see them once a day (at best). At certain times, I would actually go days without seeing my youngest. She wouldn\u2019t be up when I left for the office at 5am, and when I came home at 8pm she would be sleeping. This wasn\u2019t how I wanted to live my life.<\/p>\n<p>Now I get the privilege to see them multiple times a day. My youngest \u00a0daughter typically hangs out in my office for a few hours after kindergarten.<\/p>\n<p><img alt=\"\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-1219\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2017\/12\/IMG_5120-2.jpg\" alt=\"\" \/><\/p>\n<p>You may think this would affect my ability to work, but in fact, my productivity has been through the roof. Coming from an open-office environment (where I literally didn\u2019t have a door) with ~80 people on the floor to just being me in my own office has been mind-blowing. It was no longer other people putting constraints on how much I could get done, but instead for how long I could concentrate on a single task before I lost it.<\/p>\n<p>So far, so good.<\/p>\n<p>One thing I noticed that was very different from my White Shark Media days was that <strong>I found myself having an automatic \u201cslouch\u201d period after lunch<\/strong>. When working from home, I would just sit at the desk not really doing anything after lunch. After about 45 minutes,\u00a0I would jolt myself awake and force myself to do something.<\/p>\n<p>It didn\u2019t feel very effective, so I implemented a walk after lunch every day. It\u2019s roughly a 45-minute walk where I will listen to a podcast or audiobook while pondering some of the challenges I\u2019m facing. I love it!\u00a0It\u2019s a great way of getting the body moving in the middle of the day and I feel energized after the walk.<\/p>\n<h3>I Miss The Interaction With Coworkers, But I Found Something New<\/h3>\n<p>This is by far the biggest part of working alone:\u00a0not having anyone to interact with throughout the day.<\/p>\n<p>I used to like to \u201cshoot the breeze\u201d so to speak. I\u2019ve found that talking with other agency owners or even freelancers about challenges or just our day to day helps a lot. Even though at times these talks take\u00a0two or even three\u00a0hours away from the day, I always walk away from them with a lot more motivation.<\/p>\n<p>I\u2019ve also found the need to socialize more at night. I didn\u2019t have that need when at WSM and I was\u00a0around people nonstop.<\/p>\n<h3>Travel Needs To Be Prioritized<\/h3>\n<p>Due to my family and I moving to a new house, me starting a new business,\u00a0and generally not having the time or additional funds to travel, I didn\u2019t go to any conferences in the second half of the year in 2017. This was a big blow for me personally.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1213\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/pasted-image-0.jpg\" alt=\"pasted image 0\" \/><\/p>\n<p>I would always have more energy and motivation when I came home. With the new budget, I\u2019ve changed this, so I\u2019m able to either go visit the office in Denmark, attend business events,\u00a0and even travel to conferences where I\u2019ll be speaking. I\u2019ve always felt it was important to travel to conferences and meet new people. <strong>Having had only one conference in 2017,\u00a0I was reminded of how important it is for me.<\/strong><\/p>\n<p>I love taking three or four\u00a0extra days when going to a conference to just explore the new city and getting some time to work from a new location. The combination of being around a lot of people at the conference, exploring local CrossFit gyms,\u00a0and the total quiet at night makes for the perfect conditions for thinking strategic. I expect to have ~5 trips in 2018 depending on how many speaking opportunities I end up getting.<\/p>\n<h2>Imposter Syndrome, Or Whatever It\u2019s Called When You Feel You Should Do More<\/h2>\n<p>I\u2019ve been told on more than one occasion that I\u2019m very competitive. I like to call it \u201cambitious,\u201d\u00a0as it sounds nicer and more accurate.<\/p>\n<p>On SavvyRevenue.com, we boast about growing PPC programs for eCommerce stores. Hence, the clients that hire us usually focus on growth.<\/p>\n<p>Due to us being paid based on a percentage of ad spend with a performance kicker, it means that for someone like me, there is always more to be done. Finding the exact balance for what is \u201cenough\u201d in these cases have been very tough.A solution to this is to get better at setting internal targets for the clients. That way,\u00a0I know that if we hit XYZ, then we will have done our part and I can relax.<\/p>\n<h2>Reflecting Back, What Went Well And What Can I Learn From?<\/h2>\n<h3>What Went Well<\/h3>\n<p><strong>Client volume and the average fee <\/strong>was almost right on the money. I feel that I\u2019ve ended with a good mix of high fees and \u201cnormal fees\u201d. If I had taken too many more of the high fee clients, then I would have stayed at ~5 clients where if one client leaves, I\u2019d be in trouble.<\/p>\n<p><strong>Performance for clients<\/strong>\u00a0was excellent. I have happy clients across the board. I attribute this to doing good work, but also only taking on the right clients where I know I can make a difference.<\/p>\n<p>I maintained a <strong>consistent blogging schedule through<\/strong><strong>out<\/strong>\u00a0the last six\u00a0months. I\u2019m happy with this as it was the first time since 2015 that I was back at writing. I was worried that client work and other responsibilities would eat up the time I needed to invest in content.<\/p>\n<p>I think the main reason why I was able to maintain the blogging schedule was because of where I want to be. I could stop writing content now and just work off referrals. I think it would be a pretty good business.But the goal is to be known as an elite PPC agency. And that can\u2019t happen without content. We can\u2019t get the clients we want without content.<\/p>\n<p><strong>I have already booked two speaking gigs for 2018<\/strong>. I\u2019m extremely happy that without much prodding I was able to get two speaking opportunities in 2018. One is <u><a href=\"http:\/\/marketingcamp.dk\" target=\"_blank\" rel=\"noopener noreferrer\">MarketingCamp<\/a><\/u>\u00a0in Denmark where I\u2019ve been before and the other is <u><a href=\"https:\/\/www.adworldexperience.it\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">ADWorld<\/a><\/u>\u00a0in Italy. The goal is to book one or two\u00a0in the States, as well.<\/p>\n<p>Dansk note: Sidder du med en dansk konference, der mangler en st\u00e6rk opl\u00e6gsholder indenfor PPC, s\u00e5 <a href=\"https:\/\/savvyrevenue.com\/dk\/kontakt\/\">kontakt mig gerne<\/a>. Jeg kommer til Danmark 3-4 gange i l\u00f8bet af 2018, og vil gerne pr\u00f8ve at koordinere turene, s\u00e5 det matcher med 1-2 flere opl\u00e6g.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1214\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/pasted-image-0-1-1.jpg\" alt=\"pasted image 0 1\" \/><\/p>\n<h3>What I Should Do Better In 2018<\/h3>\n<p>I didn\u2019t have an <strong>adequate work-life harmony<\/strong>. Often I would feel bad about something I was missing or could do more of (work-wise). This is by far a luxury problem,\u00a0as I didn\u2019t work 100 hours a week or anything near, more around the 55-hour mark on average. I want to get it down to 45 hours a week comfortably.<\/p>\n<p><strong>Solution<\/strong>: I hired a business coach to help set up systems and keep me accountable towards not just working more, but working smart.<\/p>\n<p><strong>Content Marketing <\/strong>has started well, but I need to get better at promotion. A lot of the blog posts I\u2019ve written can become even better with more contributions.<\/p>\n<p><strong>Solution<\/strong>: I want to hire someone to solely handle the promotion and \u201cbeautifying\u201d of blog posts.<\/p>\n<p><strong>Hiring writers is not plug and play.<\/strong>\u00a0I tried three different services to try to find a way of repurposing blog posts. Unfortunately, the quality varied a lot from piece to piece even when using the same writer.<\/p>\n<p>Solution: Spend more time collaborating with just one writer on very specific pieces.<\/p>\n<p><strong>Guest posting on SEJ was a bust.<\/strong>\u00a0I respect the team at SEJ a lot, but for the six\u00a0blog posts I wrote in 2017, I received roughly three\u00a0referral visitors.<\/p>\n<p>In comparison, my WordStream post on Black Friday PPC was one of their top three\u00a0posts that month and I received a lot of referral traffic and subscribers.<\/p>\n<p>Solution: In 2018, I\u2019ll focus my guest posting on more relevant sites with a focus on either PPC or eCommerce.<\/p>\n<p><strong>I handled my finances carelessly<\/strong>. I got too trigger happy with tools and consultants, which caused a temporary cash-flow issue when two clients got behind on their payments.<\/p>\n<p>Solution: I hired an \u201cexternal CFO\u201d to help set a budget for next year and ensure\u00a0I adhere to it vigorously.Yes, I see the irony in hiring a consultant to help me with my problem of hiring too many consultants!\u00a0\ud83d\ude42<\/p>\n<p><strong>Reporting structures need to be better<\/strong>. I\u2019m a perfectionist by heart. If I don\u2019t feel something is perfect, then I often hold back on sending it out. This especially goes with reports. I need to find the perfect reporting platform. I\u2019ve used Optmyzr for now, but I\u2019m not completely satisfied with the look of it.<\/p>\n<p><strong>Solution<\/strong>: I need to stop worrying about the design and just send out the reports. It\u2019s the numbers that matter anyways.<\/p>\n<h2>Introducing Filip Lindblom: The First Addition To The Savvy PPC Team<\/h2>\n<p>During a lunch with a friend of mine back in July, I started talking about the need for someone to come into the business and help me with the Swedish accounts. Our Norwegian accounts are doing well as it\u2019s not a far-stretch from Danish to Norwegian.<\/p>\n<p>Swedish is a bit different,\u00a0though.<\/p>\n<p>Dansk kommentar: Men det ved de fleste danskere jo nok. F\u00f8rste gang jeg fandt ud af, at h\u00e5ndv\u00e6gte p\u00e5 svensk hedder manualer, s\u00e5 m\u00e5tte jeg liige kigge en ekstra gang:<\/p>\n<p>In comes Filip.<\/p>\n<p>Filip is a Swedish citizen, but has been living in Denmark for a number of years. He\u2019s worked at AutoButler within the marketing dept. and in his last position as Senior Account Strategist in Upjective Digital.<\/p>\n<p>He has worked with large clients such as Hungry (three countries in Europe), Lensway (Sweden + across Scandinavia), Miinto (large fashion startup in Europe) and many more. He brings a ton of experience to the table, and best of all: He\u2019s a purebred PPC manager.<\/p>\n<p>Filip is very nifty with Excel, scripts,\u00a0and automation. These skills complement my own incredibly well.<\/p>\n<p>With Filip we take two important steps:<\/p>\n<ol>\n<li>We enhance our abilities to service the Swedish market, which is essential for many of our larger PPC clients in Scandinavia<\/li>\n<li>We get more abilities to build out large-scale PPC management<\/li>\n<\/ol>\n<p>All in all, I\u2019m super happy with the addition of Filip to the Savvy team.<\/p>\n<h2>Target For 2018: $600,000 In Revenue<\/h2>\n<p>We hit $150,000 in revenue for 2017 based off seven\u00a0months of being operational. That results in just about $256,000 in annualized revenue depending on how you look at it.<\/p>\n<p>I\u2019d like to implement a careful growth target for 2018 of doubling the revenue. I\u2019m sure we can do more, but I want to make sure we take the time to really nail down our processes\u00a0and\u00a0build a tool or two, so when we do step on the throttle, then we won\u2019t have to take a breather to cope with the faster growth.<\/p>\n<p>This needs to be achieved while maintaining a healthy profit margin <em>after <\/em>I\u2019ve been paid my salary.<\/p>\n<p>Growing to $600,000 in revenue means we\u2019ll add two or three new people throughout the year. If you\u2019re interested in joining SavvyRevenue in either a capacity of PPC Manager (+3 years experience with eCommerce PPC) or Junior PPC manager (+1 year of experience with eCommerce) I\u2019d love to <a href=\"https:\/\/savvyrevenue.com\/dk\/kontakt\/\">hear from you<\/a>.<\/p>\n<p>If you like getting these updates on the agency-side of SavvyRevenue, I\u2019d love to hear from you in the comments.<\/p>\n<h2>PPC Profit Bliver til\u00a0 SavvyRevenue<\/h2>\n<p>Til slut vil jeg gerne n\u00e6vne, at PPC Profit navnet officielt er blevet pensioneret.<\/p>\n<p>Jeg troede faktisk, at PPC Profit var lidt mere kendt end det faktisk var \ud83d\ude42<\/p>\n<p>For at g\u00f8re det lettere fra et branding synspunkt vil vi fremadrettet kun v\u00e6re kendt, som SavvyRevenue. Vores danske site vil v\u00e6re at finde p\u00e5 <a href=\"https:\/\/savvyrevenue.com\/dk\/\">savvyrevenue.com\/dk\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det er 6 m\u00e5neder siden jeg \u00e5bnede SavvyRevenue. I mit f\u00f8rste indl\u00e6g forklarede jeg hvordan jeg gerne ville tilbage og arbejde direkte med Google Ads igen. N\u00e5r jeg ser tilbage p\u00e5 de sidste 6 m\u00e5neder, s\u00e5 har det hele v\u00e6ret pr\u00e6cis, som jeg gerne ville have det til at v\u00e6re. H\u00f8jdepunkterne har v\u00e6ret fantastiske, mens [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[49],"class_list":["post-4103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bureau","tag-savvyrevenue-updates"],"acf":{"posts_intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nyt PPC bureau: 6 m\u00e5neder, 1,6m kr. og 24 ting jeg har l\u00e6rt senere<\/title>\n<meta name=\"description\" content=\"I dette blogindl\u00e6g g\u00e5r jeg i dybden med alt hvad der er sket de sidste 6 m\u00e5neder. 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