{"id":4562,"date":"2023-06-08T12:34:29","date_gmt":"2023-06-08T10:34:29","guid":{"rendered":"https:\/\/savvyrevenue.com\/shopping-feed-titler\/"},"modified":"2024-08-30T14:21:11","modified_gmt":"2024-08-30T12:21:11","slug":"shopping-feed-titler","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/shopping-feed-titler\/","title":{"rendered":"Optimer dine Shopping feed titler og s\u00e6t turbo p\u00e5 dine Shopping-kampagner"},"content":{"rendered":"<h2>Savvy tip<\/h2>\r\n<p>Inden du g\u00e5r i gang med at blive rigtig klog p\u00e5 dine titler kan du lige snuppe vores 4 tips til at optimere dine Google Shopping feed titler:<\/p>\r\n<p><iframe title=\"Google Shopping Feed: 4 TIPS til optimering\" width=\"500\" height=\"281\" data-category-consent=\"cookie_cat_marketing\" src=\"about:blank\" data-consent-src=\"https:\/\/www.youtube-nocookie.com\/embed\/jpyq4tVaUsQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n<p><\/p>\r\n<h2>Introduktion<\/h2>\r\n<p>I en artikel p\u00e5 Search Engine Land deler Andreas Reiffen den research, som hans virksomhed lavede om <a href=\"http:\/\/searchengineland.com\/advanced-google-shopping-price-proxy-quality-score-product-ads-253735\">effekten af at \u00e6ndre forskellige attributter<\/a>\u00a0i Google Shopping-feedet.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Hans resultater underbygger det, jeg s\u00e5, da jeg lavede \u00e6ndringer i Shopping-feeds tilbage i 2014 (l\u00e6nge siden, men hold nu med mig). Jeg havde ved en fejl gjort beskrivelserne identiske for alle produkterne.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Og hvad var der overraskende ved det?<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Det havde ingen indflydelse p\u00e5 vores trafik eller konverteringer. Ingen indvirkning overhovedet. Det var her, at jeg for f\u00f8rste gang inds\u00e5, at ikke alle felter i et Shopping-feed er ens.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Andreas&#8217; research tager det &#8220;uheld&#8221; meget l\u00e6ngere, og han konkluderer blandt andet, at:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u00c6ndring af produktbeskrivelser = ingen indvirkning<\/li>\r\n<li>\u00c6ndring af Google-produktkategori = ingen indvirkning<\/li>\r\n<li>H\u00e6v produktpris med 43% mere end gennemsnitsprisen = 70% fald i trafik<\/li>\r\n<li>\u00c6ndring af produkttitler = 10x indvirkning p\u00e5 trafikken<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Udover produktpriser, som kan v\u00e6re sv\u00e6r at kontrollere, er<strong>\u00a0produkttitlen den vigtigste faktor,<\/strong>\u00a0du kan kontrollere for at \u00f8ge trafikken og konverteringer i dine Google Shopping-kampagner.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\">S\u00f8geordene i titlen<strong>\u00a0bruges til dine \u201crankings\u201d<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>For at bestemme, hvilke s\u00f8gninger dine Shopping-annoncer helst skal vises p\u00e5, henviser Google til dine Shopping feed titler &#8211; n\u00e5r de ikke har anden information at g\u00e5 efter (fx GTIN). Da de fleste produkttitler er skrevet til forbrugere, der surfer p\u00e5 en webshop, indeholder de ofte ikke s\u00e5 mange s\u00f8geord. Specielt t\u00f8j webshops er skyldige, da de har en tendens til at skrive vage, abstrakte navne, der siger meget lidt om produktet:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/image2-7.jpg\" alt=\"eksempel p\u00e5 vage abstrakte produkttitler, der siger meget lidt om produktet\" width=\"1330\" height=\"840\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p>Grundet vigtigheden af titlerne er det i din interesse at optimere dine produkttitler til at inkludere relevante s\u00f8geord. Hvis du ved noget om SEO, s\u00e5 betragt dine produkttitler som en SEO-titel. Principperne er meget ens.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Google l\u00e6ser de f\u00f8rste 150 tegn i din produkttitel<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p>Google vil &#8220;l\u00e6se&#8221; op til 150 tegn i din produkttitel for at rangere den. Hvis ikke et s\u00f8geord optr\u00e6der i de f\u00f8rste 150 tegn, ignorerer Google din titel.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Husk dog, at du kun ser omkring 26 tegn (og nogle gange mindre), f\u00f8r din titel bliver kortet af.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/image1-9.png\" alt=\"Google l\u00e6ser op til 150 tegn og minimum 26 tegn af dine shopping feed titler\" width=\"678\" height=\"321\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>To metoder til at optimere Shopping feed titler<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Der er to m\u00e5der, du kan optimere produkttitler p\u00e5:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Manuelt for hver titel<\/li>\r\n<li>Dynamisk ved at anvende regler p\u00e5 produktgrupper<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>Manuelt betyder<\/strong>, at du skriver en produkttitel, som du ofte skriver en SEO-titel: En efter en. Det er tidskr\u00e6vende og skalerer ikke s\u00e6rlig godt, hvis du har tusindvis af produkter.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>At anvende regler<\/strong>\u00a0betyder, at du bygger en ny titel ved at s\u00e6tte en r\u00e6kke felter sammen.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Eksempel:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Eksempel-pa_-titleopbygning-i-Google-Ads.jpg\" alt=\"To metoder til at optimere shopping feed titler\" width=\"1024\" height=\"786\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>Start med regel-metoden for titeloptimering<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg anbefaler altid at starte med regler, hvis du ikke er bange for processen. Jeg vil ridse de forskellige steps op herunder. Denne approach vil give dig det st\u00f8rste afkast i forhold til den tid, du bruger, og alle dine produkter vil f\u00e5 en \u00f8get eksponering natten over.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Du kan hurtigt analysere dine Shopping feed titler og f\u00e5 en fornemmelse af, hvilke s\u00f8geord du skal begynde at f\u00f8je til dine titler.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>For eksempel, hvis dine produkttitler er 100% fokuseret p\u00e5 &#8220;m\u00e6rket&#8221;, giver det meget mening at tilf\u00f8je kategorien (produkttype).<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg elsker at bruge Nike som et eksempel. Deres produkttitler er:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Lebron XIV<\/li>\r\n<li>Nike Zoom KD 9<\/li>\r\n<li>Nike Kobe Mamba Instinct<\/li>\r\n<li>Kyrie 3<\/li>\r\n<li>Nike Free RN<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Titlerne er perfekte til at ramme folk, der s\u00f8ger direkte efter den model, de \u00f8nsker. Disse produkter f\u00e5r dog kun meget lidt, hvis overhovedet nogen eksponering for bredere s\u00f8gninger. Ved at tilf\u00f8je produktkategorien til titlen ville disse modeller med det samme f\u00e5 en st\u00f8rre eksponering:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Lebron XIV &#8211; Basketballsko til m\u00e6nd<\/li>\r\n<li>Nike Zoom KD 9 &#8211; Basketballsko til m\u00e6nd<\/li>\r\n<li>Nike Kobe Mamba Instinct &#8211; Basketballsko til m\u00e6nd<\/li>\r\n<li>Kyrie 3 &#8211; Basketballsko til m\u00e6nd<\/li>\r\n<li>Nike Free RN &#8211; l\u00f8besko til kvinder<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Hvis du g\u00f8r det samme, \u00f8ger du eksponeringen for alle dine produkter natten over. Derefter kan du l\u00e6ne dig tilbage og bruge lidt mere tid p\u00e5 at t\u00e6nke p\u00e5, hvordan du opretter individuelle regler per produktkategori.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Her ser du et eksempel p\u00e5 tre annonce titler; en der f\u00e5r en sn\u00e6ver eksponering, en der f\u00e5r en okay eksponering, og en der rammer bredt:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>Mangelfuld title &#8211; sn\u00e6ver eksponering<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Mangelfuld-titel-giver-sn_ver-eksponering.jpg\" alt=\"Eksempel p\u00e5 mangelfuld produkttitel\" width=\"1024\" height=\"861\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>Okay titel &#8211; okay eksponering<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Okay-titel-medf_rer-en-okay-eksponering.jpg\" alt=\"Eksempel p\u00e5 okay produkttitel\" width=\"1024\" height=\"861\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>God titel &#8211; Bred eksponering<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/God-title-medf_rer-bred-eksponering.jpg\" alt=\"Eksempel p\u00e5 en god produkttitel\" width=\"1024\" height=\"861\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\">Felter du kan bruge til titeloptimering<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p>En af de hyppigste regler man anbefaler for titler, er denne:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Den-mest-hyppige-regel-til-opbygning-af-titler.jpg\" alt=\"Disse felter har du til r\u00e5dighed n\u00e5r du optimere shopping feed titler\" width=\"1024\" height=\"405\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p>Som ser ud som f\u00f8lger:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Eksempel-pa_-den-mest-hyppige-regel-til-opbygning-af-titler.jpg\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p>Men hvis du bare bruger en standardregel uden at se, hvordan din titel vil se ud, kan du hurtigt opleve d\u00e5rligere performance snarere end forbedring.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Listen nedenfor viser nogle af de almindelige attributter, der bruges til at danne produkttitler:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>M\u00e6rke<\/li>\r\n<li>Titel<\/li>\r\n<li>Produkttype<\/li>\r\n<li>Farve<\/li>\r\n<li>Materiale<\/li>\r\n<li>Model nr.<\/li>\r\n<li>St\u00f8rrelse<\/li>\r\n<li>V\u00e6gt<\/li>\r\n<li>Antal<\/li>\r\n<li>Version<\/li>\r\n<li>Indhold<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Foresl\u00e5ede kombinationer:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Forsla_ede-titlelkobinationer-til-opbygning-af-annoncer.jpg\" alt=\"Eksempler p\u00e5 produkttitel kombinationer\" width=\"1024\" height=\"590\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg har ofte set annonc\u00f8rer blive s\u00e5 begejstrede for at lave nye titelkombinationer, at de glemmer at inkludere deres originale titel. Ofte har du unikke s\u00f8geord herinde som model, produktnavn osv. Glem ikke at inkludere din originale titel i din nye titel.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>Der findes ikke \u00e9n perfekt regel<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p>I starten pr\u00f8vede jeg at lave den perfekte regel (det vil sige, en regel der kunne bruges p\u00e5 alle mine produkter). Gang p\u00e5 gang kunne jeg ikke f\u00e5 den helt, som jeg ville p\u00e5 alle produkter. Jeg f\u00f8lte altid, at titlerne kunne v\u00e6re bedre.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Det var der, jeg begyndte at lave tilpassede regler per produktkategori. Og jeg har aldrig set mig tilbage siden. Her i bagklogskabens lys er det jo indlysende. Du kan ikke anvende de samme regler for tv&#8217;er som for l\u00f8besko.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Min anbefaling til dig er at oprette en titelregel per produktkategori.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Fx s\u00e5 du har en hovedregel for alle Shopping feed titler:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>M\u00e6rker + Kategori + produkttitel<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Men du s\u00e5 opretter en specifik regel per kategori, hvor det giver mening.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Til kategorier med <em>serier<\/em>\u00a0bruger du ogs\u00e5 <em>serie<\/em>-feltet til at at lave din titel.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>V\u00e6rkt\u00f8j til Shopping feed title optimering<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg har pr\u00f8vet mange forskellige tools til Shopping-feed-optimering. Mange af dem minder om hinanden, men nogle har flere features.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg har testet en lang r\u00e6kke forskellige tools og n\u00e5ede til sidst frem til en kombination af de to f\u00f8lgende v\u00e6rkt\u00f8jer (fra billigste til dyreste):<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Data Feed Watch:<\/strong>\u00a0Jeg brugte DFW i l\u00e6ngst tid og bruger det stadig til nogle kunder. Det er et godt v\u00e6rkt\u00f8j til at komme i gang, da det er simpelt, leder dig gennem interfacet og har en fantastisk service. Jeg kan varmt anbefale alle, der skal til at i gang med feed-optimering at starte ud med <a href=\"http:\/\/datafeedwatch.com\">DataFeedWatch<\/a>. Mit eneste \u00f8nske er, at jeg kunne se det optimerede feed i et Excel-ark.<\/li>\r\n<li><strong>Feedonomics: <\/strong>Den bedste funktion i <a href=\"http:\/\/feedonomics.com\">Feedonomics<\/a>\u00a0er white glove-servicen, hvor de foretager alle opdateringer til dit feed uden ekstra beregning.\u00a0Du skal bare fort\u00e6lle dem, hvad du vil have optimeret. Hvis ikke du selv vil have h\u00e6nderne ned i bolledejen, s\u00e5 pr\u00f8v dem. Det er billigere, end man skulle tro.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p>Der er mange andre tools, men jeg kan personligt godt lide disse to og har genereret millioner af kroner i oms\u00e6tning ved brug af dem.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>Hvorn\u00e5r skal man skrive produkttitler manuelt?<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg skriver sj\u00e6ldent titler manuelt af to grunde:<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ol class=\"wp-block-list\">\r\n<li>Det skalerer ikke. Uanset, hvor godt jeg skriver 20 produkttitler, er effekten virkelig lille sammenlignet med at skabe en solid dynamisk regelstrategi p\u00e5 tv\u00e6rs af tusinder af produkter.<\/li>\r\n<li>Det bliver hurtigt et rod i de fleste feed-optimeringssoftware<\/li>\r\n<\/ol>\r\n<p>\r\n\r\n<\/p>\r\n<p>De gange, jeg bruger manuelle regler, er typisk begr\u00e6nset til, n\u00e5r der er meget f\u00e5 produkter (under ca. 150).<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Eller hvis Shopping-feedet er utroligt d\u00e5rligt lavet.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>For eksempel, hvis Shopping-feedet ikke angiver m\u00e6rket, eller hvis produkttypen kun er en generel &#8220;sko&#8221;-kategori i shoppen, kan du starte med at skrive et par titler manuelt for at f\u00e5 et boost.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Det er dog i bedste fald en halvhjertet indsats, da kvaliteten af dit Shopping-feed forts\u00e6tter med at tr\u00e6kke dig ned. N\u00e5r du har skrevet de f\u00f8rste 20-50 regler, skal du i stedet fokusere din energi p\u00e5 selve Shopping-feedet.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>Optimering af Shopping-feeds er en marketingopgave<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>Jeg har ofte m\u00f8dt webshopejere og marketingchefer, der henviser til deres it-team, e-handelsplatform eller udvikler, n\u00e5r det g\u00e6lder optimering af deres Shopping-feed. Selvom jeg forst\u00e5r grunden til at g\u00f8re det (et datafeed ser skr\u00e6mmende ud), er det et forkert mindset.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>For at maksimere din Google Shopping-succes, er du n\u00f8dt til at f\u00e5 beskidte h\u00e6nder og optimere dit feed \u2013 specielt dine produkttitler. Dette kan ikke overlades til andre end dit search marketing-team. Det handler om s\u00f8geord, konverteringer og trafik. Det er prim\u00e6rt et job for jeres marketingafdeling. Vi har en <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/14-effektive-optimeringer-af-dit-google-shopping-feed-og-hvordan\/\">komplet guide over Google Shopping feed optimeringer i prioriteret r\u00e6kkef\u00f8lge<\/a> her.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Held og lykke &#8211; og hvis du sidder med nogle sp\u00f8rgsm\u00e5l, s\u00e5 skyd l\u00f8s i kommentarfeltet herunder!<\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Savvy tip Inden du g\u00e5r i gang med at blive rigtig klog p\u00e5 dine titler kan du lige snuppe vores 4 tips til at optimere dine Google Shopping feed titler: Introduktion I en artikel p\u00e5 Search Engine Land deler Andreas Reiffen den research, som hans virksomhed lavede om effekten af at \u00e6ndre forskellige attributter\u00a0i Google [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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