{"id":4615,"date":"2023-10-12T08:24:52","date_gmt":"2023-10-12T06:24:52","guid":{"rendered":"https:\/\/savvyrevenue.com\/begraensninger-i-markedsfoering\/"},"modified":"2024-08-30T14:21:27","modified_gmt":"2024-08-30T12:21:27","slug":"begraensninger-i-markedsfoering","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/begraensninger-i-markedsfoering\/","title":{"rendered":"Identific\u00e9r begr\u00e6nsninger i din markedsf\u00f8ring, og v\u00e6kst (12 eksempler)"},"content":{"rendered":"\r\n<p>En af de m\u00e5der vi snyder mest p\u00e5 her hos Savvy er at se videre end bare de enkelte Google Ads-taktikker. Jeg elsker at snakke om &#8220;snydekoder&#8221;, og det her er en af dem selvom vi generelt ikke arbejder med mange af dem.<\/p>\r\n\r\n\r\n\r\n<p>Vi ser p\u00e5 vores annonc\u00f8rers forretning og vurderer, om de er meningsfulde for os at arbejde med. Det er nemmere at skabe f\u00e6nomenale resultater for <strong>sunde webshops<\/strong>\u00a0end det er for gennemsnitlige webshops.<\/p>\r\n\r\n\r\n\r\n<p>N\u00e5r vi arbejder med sunde virksomheder, ser vi l\u00e6ngere frem end bare Google Ads.\u00a0Det er ikke nok bare at g\u00f8re, hvad vi forventes at g\u00f8re ud fra et Google Ads-perspektiv\u00a0&#8211; s\u00e5 bliver vi som alle andre.<\/p>\r\n\r\n\r\n\r\n<p>Gennem \u00e5rene har vi erfaret, at vejen til <strong>vedvarende succes<\/strong>\u00a0er at forst\u00e5 virksomhedens begr\u00e6nsninger. \u00a0<\/p>\r\n\r\n\r\n\r\n<p>Det handler denne artikel om. Jeg vil gennemg\u00e5 de mest almindelige\u00a0begr\u00e6nsninger vi har hjulpet webshops med at fjerne, s\u00e5 deres markedsf\u00f8ring kunne v\u00e6kstes.<\/p>\r\n\r\n\r\n\r\n<p>Vi fikser det ikke selv hands on, men vi hj\u00e6lper vores kunder med at identificere tingene.<\/p>\r\n\r\n\r\n\r\n<p>I denne artikel vil vi gennemg\u00e5 f\u00f8lgende punkter:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Forbedr dine marginer<\/li>\r\n<li>Test din gr\u00e6nse for fri fragt<\/li>\r\n<li>Spor overskud i stedet for indt\u00e6gter\/ROAS<\/li>\r\n<li>Implementer prisoverv\u00e5gning og dynamiske priser<\/li>\r\n<li>Invester i konverteringsoptimering (CRO) konsekvent<\/li>\r\n<li>Forbedr din branding<\/li>\r\n<li>For\u00f8g cookie accept til 90%<\/li>\r\n<li>Forst\u00e5 kundens levetid (CLV)<\/li>\r\n<li>Implementer betalingsmetoder for individuelle lande<\/li>\r\n<li>Evaluer marketingindsats p\u00e5 aggregeret ROAS<\/li>\r\n<li>Start andre marketingkanaler<\/li>\r\n<li>Skift din webshopplatform s\u00e5 den passer til dine kompetencer<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1) Forbedr\u00a0dine marginer<\/h2>\r\n\r\n\r\n\r\n<p>Bedre marginer betyder, at du har en h\u00f8jere ROAS end dine n\u00e6rmeste konkurrenter, selvom alt andet er det samme.<\/p>\r\n\r\n\r\n\r\n<p><strong>Vi har set vores kunder forbedre deres marginer drastisk ved at:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Forhandling med lagre, logistikpartnere og andre leverand\u00f8rer<\/li>\r\n<li>Forhandle bedre priser med de m\u00e6rker, de s\u00e6lger, herunder lavere pris, f\u00e6lles marketingudgifter og l\u00e6ngere betalingsfrister.\r\n<ul>\r\n<li>Skifte deres vigtigste brands ud med brands, der har en bedre margin?<\/li>\r\n<li>At arbejde med h\u00f8jere effektivitet i organisationen (in-house, bureauer osv.)<\/li>\r\n<li>Gennemgang af produkter med h\u00f8je\/lave marginer og flytning af annoncekroner til produkter med h\u00f8jere margin (eller stigende priser for produkter med lav margin)<\/li>\r\n<li>\u00c6ndring af gr\u00e6nsen for gratis forsendelse (uddybet nedenfor).<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Listen er uendelig, og det beh\u00f8ver ikke kun at v\u00e6re den traditionelle &#8220;h\u00e6v priserne&#8221; eller &#8220;f\u00e5 bedre priser.&#8221; Der er mange m\u00e5der at forbedre marginer p\u00e5 en webshop p\u00e5.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2) Test din gr\u00e6nse for fri fragt<\/h2>\r\n\r\n\r\n\r\n<p>For nogle virksomheder kan \u00e6ndring af gr\u00e6nsen for gratis forsendelse \u00e6ndre forbrugeradf\u00e6rd.<\/p>\r\n\r\n\r\n\r\n<p>At h\u00e6ve din gr\u00e6nse for billig eller gratis fragt kan stoppe kunder fra at k\u00f8be sm\u00e5, one-off produkter.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/1175385_Illustrations-for-new-article-Improve-Your-eCommerce-Advertising-Without-Touching-Your-Campaigns_Illustration-1DA_100521.jpg\" alt=\"Billedet illustrerer forskellen ved \u00e6ndring af fragt gr\u00e6nsen i en webshop.\" width=\"1024\" height=\"460\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Vores erfaring er, at denne \u00e6ndring kan have en stor indvirkning p\u00e5 din forretning. Det kan lette presset p\u00e5 hele din virksomhed fra marketing (lav gennemsnitlig ordrev\u00e6rdi betyder, at marketing skal v\u00e6re meget effektiv) og forsendelse til kundeservice og returnering.<\/p>\r\n\r\n\r\n\r\n<p>Bem\u00e6rk, at hvis din marketing har v\u00e6ret st\u00e6rkt drevet mod disse lav CLV-forbrugere, vil du muligvis ikke se et positivt afkast i starten.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3) Spor POAS i stedet for ROAS\u00a0<\/h2>\r\n\r\n\r\n\r\n<p>Jeg har tidligere kaldt <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/profitsporing\/\">POAS (profitsporing) den ultimative snydekode<\/a>.\u00a0Og det tror jeg stadig p\u00e5.<\/p>\r\n\r\n\r\n\r\n<p>At g\u00e5 fra at balancere oms\u00e6tning og ROAS for maksimal fortjeneste til straks at se maksimal fortjeneste er en dealbreaker.<\/p>\r\n\r\n\r\n\r\n<p>Det f\u00e5r dig til at flytte dine marketingudgifter til produkter, der genererer en h\u00f8jere fortjeneste, da det er de data, der vil blive rapporteret.<\/p>\r\n\r\n\r\n\r\n<p>Sammen med mange af de andre initiativer, der er beskrevet i denne artikel, kan profitsporing v\u00e6re et st\u00e6rkt gearet v\u00e6rkt\u00f8j at implementere i din eCommerce-forretning.<\/p>\r\n\r\n\r\n\r\n<p>Det f\u00f8rste svar jeg ofte f\u00e5r er:<\/p>\r\n\r\n\r\n\r\n<p><em>&#8220;Men vi har ogs\u00e5 v\u00e6kstm\u00e5l for oms\u00e6tningen.&#8221;<\/em><\/p>\r\n\r\n\r\n\r\n<p>Sporing af overskud betyder ikke, at du skal opgive oms\u00e6tningen.<\/p>\r\n\r\n\r\n\r\n<p>Ligesom at spore indt\u00e6gter ikke betyder, at du opgiver overskuddet.<\/p>\r\n\r\n\r\n\r\n<p>Oms\u00e6tning og konverteringsvolumen b\u00f8r stadig spores som en vigtig KPI. I mange tilf\u00e6lde kan du faktisk \u00f8ge oms\u00e6tningen som f\u00f8lge af sporing af overskud.<\/p>\r\n\r\n\r\n\r\n<p>Dette skyldes, at du ikke l\u00e6ngere optimerer dit marketingspend mod en gennemsnitligt ROAS, men derimod til en ideel ROAS p\u00e5 produktbasis.\u00a0Dette \u00e5bner ofte d\u00f8ren til \u00f8gede indt\u00e6gter.<\/p>\r\n\r\n\r\n\r\n<figure><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/1175385_Illustrations-for-new-article-Improve-Your-eCommerce-Advertising-Without-Touching-Your-Campaigns_Illustration-5_091421.jpg\" alt=\"ROAS p\u00e5 produktbasis\" width=\"1024\" height=\"840\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Selvom du \u00f8ger overskuddet, men ikke oms\u00e6tningen, kan det ekstra overskud investeres for at \u00f8ge din oms\u00e6tning.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">4) Implementer prisoverv\u00e5gning og dynamiske priser<\/h2>\r\n\r\n\r\n\r\n<p>Priser i e-handel betyder alt:<\/p>\r\n\r\n\r\n\r\n<p>Intet kan <em>make or break <\/em>din virksomhed som konkurrencedygtige priser.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Bem\u00e6rk, at jeg skriver konkurrencedygtige priser, ikke kun de laveste priser. Jeg har sat nogle flere ord p\u00e5 det i vores <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/prisovervaagning\/\">artikel om prisoverv\u00e5gning<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>De fleste e-handelsvirksomheder drager fordel af 1) at kende deres priser i forhold til deres hovedkonkurrenter og 2) at justere deres priser dynamisk som reaktion p\u00e5 deres vigtigste konkurrenter.<\/p>\r\n\r\n\r\n\r\n<p>Tag et kig p\u00e5 dette eksempel:<\/p>\r\n\r\n\r\n\r\n<figure><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/image2-7.png\" alt=\"Prisoverv\u00e5gning kan have en stor indflydelse konverteringsraten.\" width=\"1600\" height=\"879\" \/><\/figure>\r\n\r\n\r\n\r\n<p>De billigste produkter konverterede 50% bedre end produkter, der ikke var de billigste.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Trin 1) Kend dit prisniveau<\/h3>\r\n\r\n\r\n\r\n<p>Vi h\u00f8rer ofte fra annonc\u00f8rer, at deres priss\u00e6tning er konkurrencedygtig, og deres marginer er store, s\u00e5 de kan f\u00f8lge med i, hvad deres konkurrenter g\u00f8r med priss\u00e6tning.<\/p>\r\n\r\n\r\n\r\n<p>Vi ser is\u00e6r e-handelsvirksomheder p\u00e5 et mellemniveau (20\u2013100 mio. kr\/\u00e5r oms\u00e6tning), der er kommet ud af sync med markedet.<\/p>\r\n\r\n\r\n\r\n<p>Vi beder dem om at k\u00f8re et fors\u00f8g med prissammenligningssoftware, ofte PriceShape, og de finder ud af, at de kun er konkurrencedygtige p\u00e5 10\u201320% af deres produkter. T\u00e6nk, hvis de var konkurrencedygtige p\u00e5 en st\u00f8rre andel af deres varer?<\/p>\r\n\r\n\r\n\r\n<p>Nogle gange kan virkningen af dette v\u00e6re enorm.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Trin 2) Optim\u00e9r dine priser<\/h3>\r\n\r\n\r\n\r\n<p>N\u00e5r du ved, hvad din pris er sammenlignet med dine konkurrenter, kan du begynde at g\u00f8re noget ved det.<\/p>\r\n\r\n\r\n\r\n<p>Dette inkluderer:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Identificering af de vigtigste konkurrenter, som du vil matche priser med<\/li>\r\n<li>Fasts\u00e6ttelse af regler for, hvor t\u00e6t p\u00e5 dine marginer du vil g\u00e5<\/li>\r\n<li>Beslutning om, hvilke dage du vil \u00f8ge eller s\u00e6nke priserne<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Jeg vil understrege, at overv\u00e5gning af dine konkurrenters prisfasts\u00e6ttelse ikke er en beslutning, der ogs\u00e5 b\u00f8r omfatte<em>\u00a0&#8220;altid at v\u00e6re billigere.<\/em>&#8221; Det er ikke pointen.<\/p>\r\n\r\n\r\n\r\n<p>Pointen med prisoverv\u00e5gning er <strong>ikke at v\u00e6re ekstremt dyrere <\/strong>end dine konkurrenter.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5) Invester i konverteringsoptimering (CRO) konsekvent<\/h2>\r\n\r\n\r\n\r\n<p>Det vil altid forbl\u00f8ffe mig, at vi har annonc\u00f8rer hos Savvy, der bruger 200.000 kr\/mnd., 500.000 kr\/mnd. og endda 2.500.000 kr.\/mnd. alene p\u00e5 Google Ads, men tilsides\u00e6tter hele id\u00e9en om at bruge 20.000-40.000 kr.\/mnd. p\u00e5 konsekvent konverteringsoptimering.<\/p>\r\n\r\n\r\n\r\n<p><strong>De siger:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>&#8220;Hvordan beviser jeg, at det er investeringen v\u00e6rd?&#8221;<\/li>\r\n<li>&#8220;Jeg kan ikke lide de \u00e6ndringer, de foresl\u00e5r.&#8221;<\/li>\r\n<li>\u201cVores CRO er virkelig god allerede.\u201d<\/li>\r\n<li>&#8220;Vi investerede stort i at oprette sitet.&#8221;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Problemet med ikke konsekvent at investere i CRO er, at du f\u00f8rst opdager, om du er faldet bagud, n\u00e5r det er for sent.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Det er ligesom myten om fr\u00f8en, der langsomt kogte ihjel.<\/p>\r\n\r\n\r\n\r\n<p>S\u00e5 snart du er faldet bagud, er du bagud.<\/p>\r\n\r\n\r\n\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/1175385_Illustrations-for-new-article-Improve-Your-eCommerce-Advertising-Without-Touching-Your-Campaigns_Illustration-2-DA_092721.jpg\" alt=\"Invester i CRO for at undg\u00e5 fald i din konverteringsrate.\" width=\"1024\" height=\"760\" \/><\/figure>\r\n\r\n\r\n\r\n<p>S\u00e5 g\u00e5r du ud og spenderer en stor pose penge p\u00e5 et nyt website for bare efterf\u00f8lgende at se konverteringen falde fordi:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Dine tilbagevendende kunder er ikke vant til dit nye website<\/li>\r\n<li>Du har ikke mikrooptimeret alle de sm\u00e5 steps<\/li>\r\n<li>Der er <strong>altid<\/strong>\u00a0en fejl.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>At konsekvent investere i CRO er for mig en no-brainer.<\/p>\r\n\r\n\r\n\r\n<p>Det er det forslag, vi har allersv\u00e6reste ved at f\u00e5 vores kunder til at implementere. Jeg forst\u00e5r stadig ikke hvorfor.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">6) Forbedr din branding<\/h2>\r\n\r\n\r\n\r\n<p>Gennem \u00e5rene har vi v\u00e6ret en del af nogle fantastiske webshops. I flere af vores bedste cases har en af deres n\u00f8gleinvesteringer v\u00e6ret i branding.<\/p>\r\n\r\n\r\n\r\n<p>Lad mig f\u00f8rst g\u00f8re det klart, hvad det at investere i <strong>branding ikke er:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>At k\u00f8re en displaykampagne i Google Ads med responsive annoncer.<\/li>\r\n<li>At bruge 15.000 kroner engang imellem p\u00e5 YouTube-annoncer.<\/li>\r\n<li>At ignorere ROAS-performance.<\/li>\r\n<li>At \u00e6ndre jeres logo.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>At investere i branding er:<\/p>\r\n<p style=\"text-align: left;\">En identificering af, hvad dit brand skal v\u00e6re:<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>V\u00e6rdier<\/li>\r\n<li>Tone of voice<\/li>\r\n<li>Creative direction<\/li>\r\n<\/ul>\r\n<p style=\"text-align: left;\">At investere i brand marketing:<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Top funnel Paid Social<\/li>\r\n<li>YouTube-annoncer<\/li>\r\n<li>TV-annoncer<\/li>\r\n<li>PR &amp; marketing stunts<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Opbygning af din branche:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ligesom esport ikke var ret stort for 10 \u00e5r siden<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>At forbedre dit brand har flere fordele:<\/p>\r\n\r\n\r\n\r\n<p>Bedre brandgenkendelse betyder h\u00f8jere CTR p\u00e5 Google Ads.<\/p>\r\n\r\n\r\n\r\n<p>At definere dit brand betyder, at du bedre kan tilpasse budskaber p\u00e5 tv\u00e6rs af alle kanaler, herunder dit website, hvilket kan resultere i bedre konverteringsrater.<\/p>\r\n\r\n\r\n\r\n<p>At investere i dit brand er noget <strong>alle<\/strong>\u00a0st\u00f8rre webshops, der startede i det sm\u00e5, har gjort.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">7) For\u00f8g cookie accept til 90%<\/h2>\r\n\r\n\r\n\r\n<p>Her i EU er det obligatorisk at have en pop-up med samtykke til cookies p\u00e5 dit website. Brugere skal acceptere, at du anvender visse cookies i deres browsere.<\/p>\r\n\r\n\r\n\r\n<p>Du f\u00e5r aldrig 100% accept uden at tr\u00e6de ind i nogle gr\u00e5zoner, s\u00e5 du m\u00e5 forvente datatab.<\/p>\r\n\r\n\r\n\r\n<p>Vi har set websites tabe 40-50% datatab, n\u00e5r de implementerer dette.<\/p>\r\n\r\n\r\n\r\n<p>Det hele skyldes et d\u00e5rligt design.<\/p>\r\n\r\n\r\n\r\n<p>Her er et eksempel p\u00e5 en d\u00e5rligt designet pop-up med samtykke til cookies:<\/p>\r\n\r\n\r\n\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/image1.jpg\" alt=\"Eksempel p\u00e5 en d\u00e5rlig designet pop-up med samtykke til cookies, som kan skade din markedsf\u00f8ring.\" width=\"1151\" height=\"719\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>Reglerne for, hvordan din pop-up skal designes er rimelig lempelige, hvilket giver dig masser af rum til at teste forskellige designs for at f\u00e5 den st\u00f8rst mulige accept-rate. Det kunne se s\u00e5dan her ud:<\/p>\r\n<p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/image3-2.jpg\" alt=\"Eksempel p\u00e5 et godt design til pop-up med samtykke til cookies, som kan sikre dig op til 90% accepteret-rate. Det styrker din markedsf\u00f8ring.\" width=\"1340\" height=\"815\" \/><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>Vores erfaring siger os, at du burde blive ved med at teste indtil, at du rammer en accept p\u00e5 90%. Det er sv\u00e6rt at f\u00e5 de sidste 5-10%, s\u00e5 det er typisk her, at tiden du investerer ikke kan betale sig.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">8) Forst\u00e5 kundens levetid (CLV)<\/h2>\r\n\r\n\r\n\r\n<p>Det er nok det, du har h\u00f8rt mest f\u00f8r. Vi skal miste penge ved det f\u00f8rste k\u00f8b for at \u00f8ge volumen.<\/p>\r\n\r\n\r\n\r\n<p>Dette kan v\u00e6re en solid strategi, <strong><a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/10-e-handels-kpier-du-burde-spore\/#h.1dxhe0kprbkl\">hvis du er 100% opm\u00e6rksom p\u00e5 din CLV<\/a><\/strong>, og hvordan du kan forbedre den, og du har likviditet til at underst\u00f8tte denne struktur.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">F\u00f8rst forst\u00e5r du, s\u00e5 forbedrer du<\/h3>\r\n\r\n\r\n\r\n<p>At forst\u00e5 din CLV og implementere den i din marketing er et godt f\u00f8rste skridt, men n\u00f8glen er, at n\u00e5r du kender din CLV, skal du sigte mod at forbedre den.<\/p>\r\n\r\n\r\n\r\n<p>Hvis du kan g\u00e5 fra en CLV p\u00e5 2.000 kr. til en CLV p\u00e5 2.500 kr., kan du pludselig &#8220;tjene&#8221; 25% uden at g\u00f8re andet.<\/p>\r\n\r\n\r\n\r\n<p>Dette kan \u00e6ndre strategien for hele din marketingindsats, da det kan hj\u00e6lpe dig med at s\u00e6nke dine ROAS-m\u00e5l, investere i andre marketingkanaler eller investere i brandmarketing.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">9) Implementer betalingsmetoder for individuelle lande<\/h2>\r\n\r\n\r\n\r\n<p>Hvis du ikke skalerer i et bestemt land, b\u00f8r du unders\u00f8ge de ting, der g\u00f8r landet anderledes. En af disse er betalingsmetoder.<\/p>\r\n\r\n\r\n\r\n<p>Her i Danmark har vi dankortet. De fleste betalingsmetoder tager det i dag, men Stripe tog ikke imod det i starten. Det ville \u00f8del\u00e6gge dit salg.<\/p>\r\n\r\n\r\n\r\n<p>I Tyskland foretr\u00e6kker +50% at bruge PayPal.<\/p>\r\n\r\n\r\n\r\n<p>I Sverige foretr\u00e6kker de fleste Klarna eller deres Buy Now, Pay Later -metode (som Affirm i USA).<\/p>\r\n\r\n\r\n\r\n<p>At finde og l\u00f8se disse friktions er afg\u00f8rende for at v\u00e6kste.<\/p>\r\n\r\n\r\n\r\n<p>Dette og mere om skalering af PPC i hele Europa forklares i, <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/udvid-google-ads-guide\/\">Udvid Google Ads til andre lande for din webshop (Guide)<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">10) Evaluer marketingindsats p\u00e5 aggregeret ROAS<\/h2>\r\n\r\n\r\n\r\n<p>Den st\u00f8rste l\u00f8gn i online marketing er, at du kan spore alt og <strong>vide pr\u00e6cis, hvor dit marketingbudget bruges bedst.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Det er en myte.<\/p>\r\n\r\n\r\n\r\n<p>Vi er v\u00e6sentlig bedre stillet i dag, men mange tror, at alt skal spores for at v\u00e6re effektivt.<\/p>\r\n\r\n\r\n\r\n<p>Det betyder, at du kan bruge for meget af dit marketingbudget p\u00e5 at bek\u00e6mpe alle andre p\u00e5 dit marked ved hj\u00e6lp af de samme marketingkanaler, der kan spores eller endda de samme s\u00f8geord.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Derfor kan du bruge meget af marketingbudgettet p\u00e5 at bek\u00e6mpe konkurrenter p\u00e5 markedet ved at spore marketingkanaler og s\u00f8geord.<\/p>\r\n\r\n\r\n\r\n<p>Det vil med tiden \u00f8ge omkostningerne og g\u00f8re m\u00e5lbar marketing mindre overskueligt.<\/p>\r\n\r\n\r\n\r\n<p>L\u00f8sningen er en blanding af m\u00e5lbar og ikke-m\u00e5lbar markedsf\u00f8ring. En af vores kunder har lavet et pop-up-hotel i en by. De s\u00e6lger senge. Hvordan sporer du den type marketing?<\/p>\r\n\r\n\r\n\r\n<p>Det er sv\u00e6rt at g\u00f8re direkte.<\/p>\r\n\r\n\r\n\r\n<p>Men hvis du har en blanding af 70% performance marketing og 30% brand marketing, og du sporer dine samlede omkostninger, oms\u00e6tning, ROAS og overskud, s\u00e5 tror jeg, at du kan komme langt:<\/p>\r\n\r\n\r\n\r\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/1175385_Illustrations-for-new-article-Improve-Your-eCommerce-Advertising-Without-Touching-Your-Campaigns_Illustration-3-DA_092821.jpg\" alt=\"Lav budget p\u00e5 aggregeret ROAS, da du ikke kan spore alle dine markedsf\u00f8ringstiltag.\" width=\"1024\" height=\"570\" \/><\/figure>\r\n\r\n\r\n\r\n<h2>11) Start andre marketingkanaler<\/h2>\r\n<p><!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Det kan presse dig enormt meget, hvis du er afh\u00e6ngig af en enkelt marketingkanal og en konkurrent \u00f8ger sit marketingbudget.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Vi har haft adskillige cases, hvor en af vores kunder var alt for afh\u00e6ngig af Google Ads, og n\u00e5r omst\u00e6ndighederne s\u00e5 \u00e6ndrede sig var deres eneste l\u00f8sning at f\u00f8lge markedet.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>De havde ikke r\u00e5d til at tabe oms\u00e6tning og lade deres konkurrenter tage markedsandele.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Men det bet\u00f8d selvsagt at deres bundlinje tog et ordentligt dyk.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Vi har v\u00e6ret i markedet l\u00e6nge nok til at se webshops g\u00e5 gennem dette scenarie, komme igennem det, investere i SEO, E-mail, Paid Social: og s\u00e5 v\u00e6re meget bedre rustet til at st\u00e5 imod presset fra deres konkurrenter, n\u00e5r det m\u00e5tte ske igen.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>At fokusere p\u00e5 en enkelt marketingkanal fungerer utroligt godt &#8211; lige indtil at det ikke g\u00f8r l\u00e6ngere. S\u00e5 pointen er:<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul>\r\n<li>Invester i SEO<\/li>\r\n<li>Invester i e-mail<\/li>\r\n<li>Invester i Paid Social<\/li>\r\n<li>Invester i branding<\/li>\r\n<li>Invester i CRO<\/li>\r\n<\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Det fungerer alt sammen vildt godt og hj\u00e6lper med at forbedre din Google Ads-marketing. M\u00e5ske ikke direkte, men at have et bedre e-mail follow-up setup betyder flere first-click konverteringer til Google Ads.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Hvilket betyder en h\u00f8jere v\u00e6rdi per subscriber i e-mail.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Bedre SEO betyder at du f\u00e5r mere trafik til dit site. Den trafik ryger med i din retargeting m\u00e5lgruppe p\u00e5 Google Ads eller h\u00f8jere brandgenkendelse, hvilket er lig med en h\u00f8jere CTR i Google Ads.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Det hele arbejder sammen.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":2} --><\/p>\r\n<h2>12) Skift din webshopplatform s\u00e5 den passer til dine kompetencer<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Vi havde en kunde, der var &#8220;f\u00f8dt&#8221; p\u00e5 Shopify-platformen De kunne virkelig godt lide det og t\u00e6nkte, at ecommerce var det nemmeste i verden.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>S\u00e5 var det tid til at skalere og et bestyrelsesmedlem anbefalede, at de brugte Magento.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>De vidste ikke, hvor forskellig Magento og Shopify var, men da de troede, at alle webshopplatforme var ens, var der ingen, der var imod det.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Fire m\u00e5neder &#8211; og en k\u00e6mpe investering i Magento &#8211; senere skrottede de hele projektet og investerede i en Shopify Plus-l\u00f8sning.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Hvorfor?<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Der var ingen, der vidste, hvordan man oprettede produkter i Magento. Og det var bare begyndelsen af deres problemer.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":3} --><\/p>\r\n<h3>Dine kompetencer skal matche din platform<\/h3>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Hvis I er en meget teknisk organisation, kan det v\u00e6re en rigtig god beslutning at k\u00f8re p\u00e5 Magento eller en lignende platform.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Men hvis I er to ikke-tekniske founders, der vil v\u00e6re afh\u00e6ngige af et Magento-bureau for at <strong>bygge og vedligeholde alt<\/strong>, s\u00e5 er Magento ikke l\u00f8sningen for jer.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>I det her tilf\u00e6lde stiller jeg Magento op mod Shopify, men der er mange ting at overveje og mange forskellige andre matchups derude.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading {\"level\":2} --><\/p>\r\n<h2>Muligheder &#8211; Aldrig undskyldninger<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Nu. Dette er disclaimeren &#8211; og konklusionen.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Ingen af de ting, der er n\u00e6vnt i denne artikel, m\u00e5 bruges som en undskyldning for, hvorfor marketing ikke fungerer.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>At fjerne begr\u00e6nsningerne n\u00e6vnt igennem artiklen er for at <strong>tage jeres marketing til det n\u00e6ste niveau<\/strong>.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Online marketing bliver i mindre og mindre grad en 100% teknisk opgave. Tidligt i online marketing vandt de specialister, som teknisk vidste mest om platformene og deres mange faldgruber.<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>Fremtiden handler i h\u00f8jere grad om at matche tekniske evner med strategisk snilde. D\u00e9t bliver et sjovt kapitel.<\/p>","protected":false},"excerpt":{"rendered":"<p>En af de m\u00e5der vi snyder mest p\u00e5 her hos Savvy er at se videre end bare de enkelte Google Ads-taktikker. Jeg elsker at snakke om &#8220;snydekoder&#8221;, og det her er en af dem selvom vi generelt ikke arbejder med mange af dem. Vi ser p\u00e5 vores annonc\u00f8rers forretning og vurderer, om de er meningsfulde [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[50],"class_list":["post-4615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi","tag-ecommerce"],"acf":{"posts_intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 eksempler p\u00e5 hvordan du kan v\u00e6kste din markedsf\u00f8ring<\/title>\n<meta name=\"description\" content=\"Styrk din eCommerce-forretning med 12 punkter du kan forbedre indenfor din markedsf\u00f8ring. 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