{"id":4650,"date":"2024-02-08T12:55:07","date_gmt":"2024-02-08T11:55:07","guid":{"rendered":"https:\/\/savvyrevenue.com\/google-ads-analyse\/"},"modified":"2024-08-05T13:08:07","modified_gmt":"2024-08-05T11:08:07","slug":"google-ads-analyse","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-analyse\/","title":{"rendered":"Vores framework for eCommerce Google Ads-analyser (Baseret p\u00e5 +100 analyser)"},"content":{"rendered":"<p>Vi laver mange analyser hos Savvy. Rigtig mange.<\/p>\n<p>Vi laver dem, som enkeltst\u00e5ende projekter for kunder.<\/p>\n<p>Og vi laver meget oftere interne analyser.<\/p>\n<p>At analysere en Google Ads-konto er en proces.<\/p>\n<p>Det kan ikke forhastes. <strong>Det tager den tid, det tager.<\/strong><\/p>\n<p>For st\u00f8rre konti tager det 1-4 timer bare at overskue alt og notere de observationer, man g\u00f8r sig. Det kr\u00e6ver yderligere 4 timer at grave dybere ned i hver observation, prioritere og formulere, hvordan man laver forbedringer.<\/p>\n<p>Hos Savvy handler en analyse ikke om at finde en masse teknikaliteter, der kan g\u00f8res bedre. Det er ogs\u00e5 en del af det, men den reelle v\u00e6rdi er at f\u00e5 en klar <strong>k\u00f8replan<\/strong>\u00a0for, hvad man skal g\u00f8re for at forbedre kontoen.<\/p>\n<p>Ligeledes er det ikke en dataanalyse. Det er en del af det, men v\u00e6rdien af en analyse er den menneskelige indsigt, der stiller sp\u00f8rgsm\u00e5lstegn ved, hvordan det forholder sig i dag. Det er ikke ved at fort\u00e6lle dig, at din konverteringsrate p\u00e5 1% kan v\u00e6re 3%, men hvordan du kommer dertil (eller hvorfor det er ligegyldigt).<\/p>\n<p><em>Bem\u00e6rk: Denne artikel er skrevet med den hensigt, at du skal vise analysen til nogen. Hvis ikke det er aktuelt for dig, s\u00e5 bare ignorer alle r\u00e5d om, hvordan du formaterer noget til modtageren af analysen. Resten af artiklen giver stadig mening, selv til personligt brug. <\/em><\/p>\n<h2>At f\u00e5 styr p\u00e5 fundamentet<\/h2>\n<h3>Sp\u00f8rg dig selv: &#8220;Hvorfor analyserer jeg?&#8221;<\/h3>\n<p>Jo st\u00f8rre en konto er, jo lettere er det at fare vild i den. For at lave en meningsfuld analyse s\u00e5 start altid med at g\u00f8re det klart, hvad du leder efter.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Hvad-er-forma_let-ved-google-ads-analysen.png\" \/><\/p>\n<p>Det kan v\u00e6re:<strong>\u00a0&#8220;Jeg vil have denne konto til at &#8230;<\/strong><\/p>\n<ol>\n<li>Skalere oms\u00e6tningen<\/li>\n<li>\u00d8ge ROAS-effektiviteten<\/li>\n<li>Udvide eksponeringen<\/li>\n<li>Fjerne budgetspild<\/li>\n<\/ol>\n<p>Det hj\u00e6lper ofte at f\u00e5 disse udsagn frem ved at bruge et sp\u00f8rgsm\u00e5lsformat.<\/p>\n<p>De fleste kunder, som vi laver one-off analyser for, kommer til os med to af disse fire udfordringer, jeg har listet ovenfor.<\/p>\n<p>De sp\u00f8rgsm\u00e5l vi oftest f\u00e5r er:<\/p>\n<p><strong>Skalere oms\u00e6tning. <\/strong>&#8220;Vi skalerede meget sidste \u00e5r, men vi f\u00f8ler, at vi er kommet bagud p\u00e5 markedet i \u00e5r. Hvad er jeres forslag til at skalere kontoen?&#8221;<\/p>\n<p><strong>\u00d8g ROAS-effektiviteten. <\/strong>&#8220;Vi har jagtet oms\u00e6tningsv\u00e6kst de seneste par \u00e5r og er klar til at g\u00e5 videre til n\u00e6ste niveau. Men vi vil sikre, at vores konto er str\u00f8mlinet.&#8221;<\/p>\n<p><strong>Udvid eksponeringen. \u201c<\/strong>Da vi k\u00f8rer en masse automatisering med fokus p\u00e5 ROAS-effektivitet, f\u00f8ler vi, at vi mister eksponering for aktiviteter, der ikke kan spores s\u00e5 let. Hvad foresl\u00e5r I, at vi g\u00f8r?&#8221;<\/p>\n<p><strong>Eliminer budgetspil. <\/strong>&#8220;Vi begyndte at k\u00f8re kontoen internt med et budget p\u00e5 500.000 kr., men det er steget til 3.000.000 kr. Vi er bange for at lave \u00e6ndringer, der skader den samlede forretning. Kan I fort\u00e6lle, hvilke udgifter vi kan s\u00e6nke uden at skade bundlinjen?&#8221;<\/p>\n<p>N\u00e5r du begynder at fare vild i analysen, skal gennemg\u00e5 dine sp\u00f8rgsm\u00e5l og komme tilbage p\u00e5 sporet.<\/p>\n<p>Det er overraskende effektivt.<\/p>\n<h3>S\u00e6t sp\u00f8rgsm\u00e5lstegn ved det grundl\u00e6ggende<\/h3>\n<p>Overraskende nok finder vi mange gange noget helt basalt, der sp\u00e6nder ben for en konto,<\/p>\n<p>Start din egen analyse ved blot at stille sp\u00f8rgsm\u00e5lstegn ved det grundl\u00e6ggende:<\/p>\n<ul>\n<li>Hvorfor er ROAS\/CPA-m\u00e5let, som det er?<\/li>\n<li>Er den konverteringsv\u00e6rdi, jeg vil spore, indstillet &#8220;to include?<\/li>\n<li>Er sporingen blevet \u00e6ndret, og kan det v\u00e6re \u00e5rsagen til faldet i performance?<\/li>\n<li>Fungerer sporingen, som den skal?\n<ul>\n<li>Google Analytics import<\/li>\n<li>Klik vs. sessioner<\/li>\n<li>Cookie pop-ups<\/li>\n<li>Dobbelt-tracking med Analytics &amp; Konverteringssporing<\/li>\n<li>Er kampagnerne indstillet til at &#8220;optimere til nye kunder?&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Er budgettet en begr\u00e6nsende faktor?<\/li>\n<li>Er m\u00e5lgrupper indstillet til &#8220;m\u00e5lretning?&#8221;<\/li>\n<li>Angiver kampagnenavnet et bredt match, men k\u00f8rer et eksakt match?<\/li>\n<\/ul>\n<p>Stil sp\u00f8rgsm\u00e5l ved det grundl\u00e6ggende, f\u00f8r du analyserer noget. Du har aldrig lyst til at basere en 10-timers analyse p\u00e5 fejlagtige data.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Soerg-for-at-analysere-baseret-paa-korrekt-data.gif\" \/><\/p>\n<h3>Forst\u00e5, hvad der er gjort f\u00f8r<\/h3>\n<p>Hvis du ikke er den ansvarlige person, der arbejder p\u00e5 en konto, er det her n\u00f8glen til at forst\u00e5 og analysere kontoen.<\/p>\n<p>Du \u00f8nsker ikke at komme med forslag, der allerede er blevet testet, men mislykkedes (medmindre disse blev implementeret forkert).<\/p>\n<p>Du \u00f8nsker heller ikke indikere, at der er noget galt, bare fordi du plejer at g\u00f8re det anderledes.<\/p>\n<p>I stedet, hvis du finder tvivlsomme ting under analysen, s\u00e5 f\u00e5 den kontoansvarlige til at forklare og uddybe det.<\/p>\n<p>Dagen f\u00f8r din planlagte analyse er det v\u00e6rd at bruge en time p\u00e5 at f\u00e5 et overblik over kontoen og forberede de sp\u00f8rgsm\u00e5l, du har brug for svar p\u00e5, f\u00f8r du dykker ned i kontoen.<\/p>\n<h3>Alle har deres egen stil<\/h3>\n<p>Vi har den st\u00f8rste respekt for enhver specialists egen stil. Hvis du vil k\u00f8re broad match-s\u00f8geord, Smart Bidding og RSAer, vil vi elske dig for det.<\/p>\n<p>Vi er ikke fan af det, men hvis du har et framework, der fungerer for dig, s\u00e5 g\u00e5 med det.<\/p>\n<p>Der, hvor den k\u00e6rlighed falmer, er, n\u00e5r du <strong>siger<\/strong>, at du har et framework, men dets implementering er inkonsekvent.<\/p>\n<p>Lad os tage nogle eksempler:<\/p>\n<ul>\n<li>K\u00f8rer Smart Bidding, men k\u00f8rer stadig alle varianter af et s\u00f8geord (ental, flertal, bindestreg, mellemrum, omvendt ordr\u00e6kkef\u00f8lge osv.)<\/li>\n<li>Bruger ikke budstrategier til Smart Bidding, men s\u00e6t det samme m\u00e5l for hver kampagne<\/li>\n<li>At k\u00f8re &#8220;Exposure&#8221; Smart Bidding for sit eget brand (please don&#8217;t)<\/li>\n<li>Deler dynamiske search ads-m\u00e5l op i individuelle annoncegrupper, men annoncerne er alle ens.<\/li>\n<li>At tro at manuel budgivning er bedre end Smart Bidding, men produktgrupper er ikke opdelt<\/li>\n<li>Oprettelse af en annoncegruppe pr. produkt i Shopping for at styre trafik, men der findes ingen negative s\u00f8geord p\u00e5 annoncegruppeniveau og s\u00e5 videre.<\/li>\n<\/ul>\n<p>Hvis personer inkonsekvent implementerer deres framework, er det ikke et framework. Det er bare en liste over tilf\u00e6ldige handlinger. Og v\u00e6rre end det er, at det ikke vil fungere efter hensigten.<\/p>\n<h3>Anbefal det modsatte<\/h3>\n<p>Vi er \u00e6rligt talt ikke helt sikre p\u00e5, om det er specielt for PPC eller bare en basal menneskelig tendens.<\/p>\n<p>Folk virker utilpas ved at g\u00f8re det modsatte af, hvad de har gjort hidtil.<\/p>\n<p>Vi anser en af hoved\u00e5rsagerne til, at vi fastholder st\u00f8rstedelen af alle vores kunder (siden vi startede) er, at vi genopfinder, hvad vi laver. Det samme burde du g\u00f8re.<\/p>\n<p><strong>Hvis omst\u00e6ndighederne \u00e6ndrer sig, kan det v\u00e6re effektivt at pr\u00f8ve en anden strategi end den, du hidtil har fulgt.<\/strong><\/p>\n<h3>Far ikke vild; tag noter<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Tag-noter-i-l_bet-af-analysen.png\" \/><\/p>\n<p>N\u00e5r du begynder at analysere kontoen, skal du tage en masse noter.<\/p>\n<p>Lad v\u00e6re med at snyde dig selv til at tro, at du kan huske dem bagefter.<\/p>\n<p>Finder du noget, du kan lide? Skriv en note.<\/p>\n<p>Finder du noget, du ikke forst\u00e5r? Skriv en note.<\/p>\n<p>Du har fanget den. Tag noter.<\/p>\n<h2>Vores step-by-step framework<\/h2>\n<p>Timerne varierer meget fra konto til konto og fra person til person. De angiver blot, hvor meget tid der skal bruges pr. omr\u00e5de.<\/p>\n<p>Vi oplever ofte, at folk springer den indledende gennemgang over, g\u00e5r direkte til analysen og g\u00e5r glip af v\u00e6rdien, der ligger i at lave en gennemgang. Bare det at f\u00e5 en fornemmelse af kontostrukturen, og hvor man kan finde hvad, er n\u00f8glen til at finde guldkornene p\u00e5 en konto.<\/p>\n<p><strong>Indledende gennemgang: <\/strong>Brug en time p\u00e5 bare at se dig omkring og tage noter.<\/p>\n<ul>\n<li><strong>Gennemg\u00e5 det grundl\u00e6ggende<\/strong>, vi talte om tidligere her i artiklen.<\/li>\n<li>G\u00e5 ikke for meget i dybden.\u00a0<strong>Lad dig ikke rive med<\/strong>.\u00a0Ser du noget, der virker sk\u00e6vt? \u00a0Tag en note og g\u00e5 videre. Forvent ikke at have forklaringen endnu.<\/li>\n<li><strong>Segment\u00e9r kontoen<\/strong>\u00a0(S\u00f8g, Shopping, Display) og unders\u00f8g hvert omr\u00e5de et ad gangen.<\/li>\n<li><strong>Brug filtre til at opdele kampagnerne yderligere <\/strong>(store konti) p\u00e5 tv\u00e6rs af brandede, generiske og kategorityper.<\/li>\n<li><strong>Sorter kampagner efter navn.<\/strong>\u00a0Det giver dig et overraskende klarere overblik over tingenes tilstand.<\/li>\n<\/ul>\n<p><strong>Hovedanalysen: <\/strong>Brug 4-8 timer p\u00e5 at gennemg\u00e5 dine noter og dyk dybere ned i hvert omr\u00e5de.<\/p>\n<ul>\n<li>Hvor du tog meget korte noter f\u00f8rste gang, <strong>skal du nu forst\u00e5, hvad du ser.<\/strong>\u00a0Var dine f\u00f8rste observationer korrekte? Du har brug for forklaringer p\u00e5 det, du ser.<\/li>\n<li><strong>Begynd at formatere dine noter <\/strong>til mere forklarende observationer, som modtageren af analysen kan forst\u00e5.\n<ul>\n<li><em>Undg\u00e5 at komme med forslag baseret p\u00e5 kampagner med lavt forbrug. <\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Konklusion: <\/strong>Brug 1-2 timer p\u00e5 at prioritere dine forslag til forbedringer.<\/p>\n<ul>\n<li><strong>Prioriter dine observationer.<\/strong>\u00a0Det, der virkede som en stor ting i starten, er m\u00e5ske ikke s\u00e5 vigtigt alligevel. Lad dig ikke farve af at du allerede har skrevet det ned. Slet det.<\/li>\n<li>Match dine observationer med forslag.<\/li>\n<li><strong>Opsummer og fort\u00e6l en historie.<\/strong><\/li>\n<\/ul>\n<p>Det sidste punkt betyder ikke, at du skal skrive en roman. Bare f\u00e5 det hele til at h\u00e6nge sammen.<\/p>\n<p>Det bliver selvsagt ikke en ny <em>Jussi Adler-bog<\/em>, men din analyse skal v\u00e6re sammenh\u00e6ngende og nem at l\u00e6se.<\/p>\n<ul>\n<li>S\u00e6t struktur p\u00e5\u00a0dine observationer og forslag, s\u00e5 r\u00e6kkef\u00f8lgen giver mening.<\/li>\n<li>Prioriter forslag og vis de vigtigste f\u00f8rst.<\/li>\n<li>Fjern\/tilf\u00f8j forklaringer, hvor de er un\u00f8dvendige\/kr\u00e6vet.<\/li>\n<li>Tilf\u00f8j de st\u00f8rste udfordringer og de store sp\u00f8rgsm\u00e5l, som du startede med.\n<ul>\n<li>S\u00f8rg for, at disse er knyttet til specifikke afsnit, hvor du kommer omkring dem (inklusive observationer og forslag).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>S\u00e5dan skitserer du din analyse<\/h2>\n<p>Vi strukturerer dem typisk p\u00e5 denne m\u00e5de og gennemg\u00e5r de forskellige omr\u00e5der individuelt. Dette er blot en liste over forslag, hvis du slet ikke har nogen id\u00e9 om, hvor du skal starte.<\/p>\n<p>Ofte indeholder hver analyse omkring 50-70% af de s\u00e6dvanlige observationer, men de resterende 50-30% er unikke for den p\u00e5g\u00e6ldende konto og eCommerce-forretning.<\/p>\n<p>S\u00e5dan kan det normalt se ud:<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Article-illustration-for-Google-Ads-Audit_V2_Overall_260122.png\" alt=\"\" width=\"50\" height=\"50\" \/> Overordnet<\/strong><\/p>\n<ul>\n<li>Hvad er ROAS\/CPA-m\u00e5let?<\/li>\n<li>Rammer vi m\u00e5let?<\/li>\n<li>Er m\u00e5let ideelt?<\/li>\n<li><strong>Samlet vurdering:<\/strong> Alt for ofte leverer analyser en masse sm\u00e5 guldkorn, men det er kun PPC-specialisterne, der g\u00e5r op i disse. Topledelsen \u00f8nsker en helhedsvurdering.<\/li>\n<li><strong>Budgetfordeling p\u00e5 tv\u00e6rs af kampagnetyper: <\/strong>Er det det, som vi typisk ser i den branche?<\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Tracking-icon.png\" alt=\"\" width=\"50\" height=\"50\" \/>Tracking<\/strong><\/p>\n<ul>\n<li>Hvilken sporing bruger vi?<\/li>\n<li>Fungerer det som forventet?<\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Bid-Budget-Management-icon.png\" alt=\"\" width=\"50\" height=\"50\" \/>Bud- og budgetstyring<\/strong><\/p>\n<ul>\n<li>Budstyring\n<ul>\n<li>Manuel vs. Smart Bidding<\/li>\n<li>Hvis Smart Bidding, brug dataekskludering\/s\u00e6sonbestemte justeringer<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Budgetstyring\n<ul>\n<li>Er vi begr\u00e6nset af et budget?<\/li>\n<li>Hvad er den passende budgetanbefaling?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Search-icon.png\" alt=\"\" width=\"50\" height=\"50\" \/>Search<\/strong><\/p>\n<ul>\n<li>Kampagnestruktur\n<ul>\n<li>Vigtige observationer<\/li>\n<li>Mindre vigtige observationer<\/li>\n<\/ul>\n<\/li>\n<li>Annoncetekst og landingssider<\/li>\n<li>Valg af s\u00f8geord\n<ul>\n<li>Hvordan v\u00e6lges s\u00f8geord p\u00e5 tv\u00e6rs af kunderejsen?\n<ul>\n<li>For top funnel? For meget bottom funnel?<\/li>\n<\/ul>\n<\/li>\n<li>D\u00e6kker vi alle s\u00f8geord?<\/li>\n<li>Korrekt brug af matchtyper<\/li>\n<\/ul>\n<\/li>\n<li>Kampagnetype\n<ul>\n<li>Bruger vi dynamiske s\u00f8geannoncer?<\/li>\n<\/ul>\n<\/li>\n<li>S\u00f8getermer<\/li>\n<li>Effekt af optimeringer\n<ul>\n<li>Hvor ofte optimeres kontoen?<\/li>\n<li>Er det en stabil eller en sporadisk kadence?<\/li>\n<li>Er der flere, der optimerer kontoen?<\/li>\n<li>Hvilken effekt har optimeringerne?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Shopping-icon.png\" alt=\"\" width=\"50\" height=\"50\" \/>Shopping<\/strong><\/p>\n<ul>\n<li>Kampagnestruktur og anvendelse af prioriteter<\/li>\n<li>Er Smart Shopping det bedste valg?<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feed-icon.png\" alt=\"\" width=\"50\" height=\"50\" \/>Feed<\/strong><\/p>\n<ul>\n<li>Gennemg\u00e5 optimeringernes fem attributter:\n<ul>\n<li>Titel<\/li>\n<li>\u00a0Beskrivelse<\/li>\n<li>\u00a0Produkttype<\/li>\n<li>Custom label<\/li>\n<li>Google produktkategori<\/li>\n<\/ul>\n<\/li>\n<li>Gennemg\u00e5 om yderligere felter er udfyldt (<a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/14-effektive-optimeringer-af-dit-google-shopping-feed-og-hvordan\/\">se hele artiklen om optimering af Google Shopping Feed<\/a>)<\/li>\n<\/ul>\n<p><strong>(Display og YouTube)*<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feed-icon-1.png\" alt=\"\" width=\"50\" height=\"50\" \/>Handlinger<\/strong><\/p>\n<ul>\n<li>Angiv de anbefalede handlinger og link dem til observationerne ovenfor.<\/li>\n<\/ul>\n<p><em>*Display og YouTube er sat i parentes, fordi det sj\u00e6ldent er hovedfokus for en analyse for os. Annonc\u00f8rer kommer til os, fordi deres overordnede performance halter (eller de ikke ved, hvordan de skal komme videre til det n\u00e6ste niveau), og dette kan sj\u00e6ldent koges ned til udelukkende en Display- eller YouTube-faktor. <\/em><\/p>\n<p>Dette vil blive fulgt op i en separat artikel om, hvordan man analyserer hvert enkelt punkt i dybden; ellers ville dette v\u00e6re en alt for lang artikel.<\/p>\n<p>Indtil da anbefaler vi, at du gennemg\u00e5r <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/avancerede-adwords-fejl\/\">vores artikel med 26 avancerede Google Ads-fejl webshops beg\u00e5r.<\/a><\/p>\n<p><em>Bem\u00e6rk: Vi anbefaler st\u00e6rkt at bruge Notion.so til at analysere konti.<\/em><em>Blot den mulighed for at skjule sk\u00e6rmbilleder i &#8220;toggles&#8221; er vanedannende.<\/em><\/p>\n<h2>Sidste tip til analyser af konti<\/h2>\n<p>For at afslutte denne artikel er her listen over tips, vi altid har foran os, n\u00e5r vi laver en analyse:<\/p>\n<ul>\n<li>Husk, hvorfor du analyserer<\/li>\n<li>Analyser aldrig p\u00e5 baggrund af fejlagtige data<\/li>\n<li>F\u00e5 det grundl\u00e6ggende af vejen<\/li>\n<li>Fokuser p\u00e5 de kampagner med h\u00f8jest forbrug\/indtjening<\/li>\n<li>Skift mening, n\u00e5r det er n\u00f8dvendigt<\/li>\n<li>Det er ok, hvis du ikke finder noget<\/li>\n<li>Husk at give ros<\/li>\n<\/ul>\n<p><strong>Husk hvorfor du analyserer.<\/strong>\u00a0Dette hj\u00e6lper dig i h\u00f8j grad med at huske, hvad du skal kigge efter og ikke ende med en masse potentielle handlinger, der ikke har noget at g\u00f8re med, hvad du \u00f8nsker at opn\u00e5.<\/p>\n<p><strong>Analyser baseret p\u00e5 fejlagtig data, <\/strong>fordi du bliver n\u00f8dt til at lave det om fra bunden. Det er ikke spor sjovt.<\/p>\n<p><strong>F\u00e5 det grundl\u00e6ggende af vejen.<\/strong>\u00a0Tjek det grundl\u00e6ggende tidligt s\u00e5dan du kan v\u00e6re fri til at fokusere p\u00e5 de faktiske forbedringer (og undg\u00e5 fejlagtige data).<\/p>\n<p><strong>Fokuser p\u00e5 de h\u00f8jeste forbrugs-\/indtjeningkampagner. Anbefalinger b\u00f8r have gavnlige virkninger.<\/strong>\u00a0En forbedring p\u00e5 50 % af en kampagne, der bruger 3.000 kr. om m\u00e5neden, har ingen indflydelse p\u00e5 store konti.<\/p>\n<p><strong>Skift mening, n\u00e5r det er n\u00f8dvendigt.<\/strong>\u00a0Is\u00e6r tidligt i processen b\u00f8r du ikke blive for besluttet p\u00e5 noget konkret. Nogle af os har til tider skrevet konklusioner, s\u00e5 vi har m\u00e5tte skrotte, fordi et andet bureau faktisk havde ret i f\u00f8rste omgang.<\/p>\n<p><strong>Det er ok, hvis du ikke finder noget. Ikke alt kan\/b\u00f8r forbedres.<\/strong>\u00a0Hvis en analyse er fyldt med meningsl\u00f8se anbefalinger, er det umuligt at prioritere den rigtige handling.<\/p>\n<p><strong>Husk at give beh\u00f8rig ros til b\u00e5de dig selv og andre.<\/strong>\u00a0At lave en analyse handler ikke kun om at finde alt, hvad der b\u00f8r g\u00f8res bedre, men ogs\u00e5 at identificere, <strong>hvad der ikke b\u00f8r \u00e6ndres.<\/strong><\/p>\n<p>Hold \u00f8je med den n\u00e6ste artikel i Analyse-serien, der vil unders\u00f8ge hvert omr\u00e5de i dybden af, hvad der skal analyseres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi laver mange analyser hos Savvy. Rigtig mange. Vi laver dem, som enkeltst\u00e5ende projekter for kunder. Og vi laver meget oftere interne analyser. At analysere en Google Ads-konto er en proces. Det kan ikke forhastes. Det tager den tid, det tager. For st\u00f8rre konti tager det 1-4 timer bare at overskue alt og notere de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[51],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimering","tag-generel-optimering"],"acf":{"posts_intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eCommerce Google Ads framework baseret p\u00e5 +100 analyser<\/title>\n<meta name=\"description\" content=\"Her er den komplette guide til analyser af eCommerce Google Ads-konti. 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