{"id":4726,"date":"2022-10-25T04:00:00","date_gmt":"2022-10-25T02:00:00","guid":{"rendered":"https:\/\/savvyrevenue.com\/google-ads-tracking\/"},"modified":"2024-05-01T18:53:47","modified_gmt":"2024-05-01T16:53:47","slug":"google-ads-tracking","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/","title":{"rendered":"Optimal Google Ads tracking &#8211; f\u00e5 20-50% mere data"},"content":{"rendered":"<h3 id=\"h.kfclr7bs4j90\">Resume<\/h3>\n<ul>\n<li>Din Google Ads konto f\u00e5r mindre data end nogensinde f\u00f8r, og algoritmerne betyder mere<\/li>\n<li>Algoritmerne er afh\u00e6ngige af data, hvilket forv\u00e6rrer problemerne<\/li>\n<li>Der findes l\u00f8sninger derude, men de er ikke perfekte<\/li>\n<li>At f\u00e5 mere data &#8211; og det rigtige data &#8211; i din Google Ads konto giver en konkurrencem\u00e6ssig fordel, n\u00e5r alle er afh\u00e6ngige af algoritmer<\/li>\n<\/ul>\n<h3 id=\"h.ofcvjx8wgzpd\">Intro<\/h3>\n<p>Tracking er blevet sv\u00e6rere og sv\u00e6rere. Kan du huske dengang, hvor PPC-specialister var ansvarlige for Google Ads sporing?<\/p>\n<p>Det er desv\u00e6rre en saga blot. Med forbedrede konverteringer, offline import og server-side sporing er det n\u00e6sten umuligt for den typiske PPC-spicalist ogs\u00e5 at v\u00e6re en sporings-specialist &#8211; selv p\u00e5 et basalt niveau.<\/p>\n<p>Dem, der arbejder med sporing, har en tendens til at f\u00e5 sporing til at lyde mere kompliceret at forst\u00e5, end det egentlig b\u00f8r v\u00e6re. Det meste af informationen er underforst\u00e5et, hvilket er \u00e5rsagen til, at jeg har valgt at skrive denne artikel. Jeg savnede en \u201dikke-teknisk persons guide til sporing\u201d &#8211; noget der ikke er fyldt med meget tekniske termer til andre meget tekniske personer.<\/p>\n<p>I dag gennemg\u00e5r vi:<\/p>\n<ul>\n<li>Hvorfor sporing er blevet et omr\u00e5de, som alle annonc\u00f8rer skal investere i<\/li>\n<li>Hvilke l\u00f8sninger der findes p\u00e5 markedet, og hvad de betyder<\/li>\n<li>Grunden til at jeg mener, det er en konkurrencem\u00e6ssig fordel at have et sporings-system i topklasse<\/li>\n<\/ul>\n<p>Hvis du er meget teknisk og arbejder med sporing til hverdag, s\u00e5 er dette ikke til dig.<\/p>\n<p>Men lad os starte med at se p\u00e5, hvorfor du b\u00f8r v\u00e6re mere opm\u00e6rksom p\u00e5 sporing end nogensinde f\u00f8r, hvis du k\u00f8rer en e-commerce forretning.<\/p>\n<h2>Problemet med sporing nu om dage<\/h2>\n<p>Sporingen p\u00e5 online annoncering har gennemg\u00e5et noget af en evolution. Fra at v\u00e6re noget vidunderligt h\u00e5ndgribeligt sammenlignet med andre annonceringsformater til at v\u00e6re noget, vi ikke rigtig ved, om vi kan stole p\u00e5.<\/p>\n<p>Sandheden er, at det ROAS som du kan se i Google Analytics og markedsf\u00f8ringsbrugerflader (i.e. Google Ads) ikke er p\u00e5lideligt. Det har det formentlig aldrig v\u00e6ret, men nu om dage er det meget up\u00e5lideligt, og det har \u00e5bnet de fleste annonc\u00f8rers \u00f8jne for problemet.<\/p>\n<p>Der er tre ting, der har medvirket til dette:<\/p>\n<ol start=\"1\">\n<li><strong>Cookie-samtykke<\/strong>\u00a0i Europa dr\u00e6ber 10-40% af din data f\u00f8r folk overhovedet har loadet din side<\/li>\n<li><strong>Browser- og enhedsskift<\/strong>\u00a0dr\u00e6ber 10-50% af din data<\/li>\n<li><strong>Client-side tracking<\/strong>\u00a0dr\u00e6ber 5-40% af din data<\/li>\n<\/ol>\n<p>Alt ovenst\u00e5ende data kommer fra de udsving, vi har set hos SavvyRevenue over \u00e5rene. Dataene for enhedsskift kommer fra dengang vi havde data i Facebook Analytics (hvilket var fantastisk).<\/p>\n<p>Ud over disse tre faktorer, har du en r\u00e6kke mindre (eller st\u00f8rre, hvis du k\u00f8rer FB Ads) problemer: Apple enheder der sl\u00e5r sporing fra, ITP ect.<\/p>\n<p>Med mindre data kan man vel \u201dbare\u201d reducere sine ROAS-m\u00e5l, og alt bliver godt, ikke? Ikke helt.<\/p>\n<h3 id=\"h.yvjf5qkj2d60\">Hvorfor \u201dReducering af ROAS-m\u00e5l\u201d ikke er en l\u00f8sning<\/h3>\n<p>Idet de f\u00f8rste problemer med sporing blev tydelige, gjorde de fleste annonc\u00f8rer det nemme: De reducerede ROAS-m\u00e5l. Det er umiddelbart en god f\u00f8rste reaktion og ogs\u00e5 noget, som vi gjorde hos SavvyRevenue.<\/p>\n<p>Men jo mere vi gennemgik effektiviteten, jo mere gik det op for os, at det ikke var en langsigtet l\u00f8sning. Det blev is\u00e6r tydeligt p\u00e5 konti med h\u00f8j AOV og dermed relativt f\u00e5 konverteringer, men problemet g\u00e6lder for alle konti.<\/p>\n<p>Konti med et m\u00e5nedligt spend p\u00e5 $200-300k om m\u00e5neden og 500 konverteringer kom langsomt op p\u00e5 200 konverteringer. Vi s\u00e5 kampagner med kun en eller to konverteringer, p\u00e5 trods af et m\u00e5nedligt spend p\u00e5 $30 k. Vores backend data sagde, at vi ikke skulle reducere spend p\u00e5 disse kampagner, men det ville i praksis betyde, at vi ville famle i blinde.<\/p>\n<p>Et andet aspekt er, at<strong>\u00a0det fjerner data fra Smart Bidding <\/strong>og andre algoritmer. Det er her, det st\u00f8rste problem opstod. Eftersom flere konti er rykket over til Smart Bidding i de seneste par \u00e5r, er <strong>det at have mere data end dine rivaler<\/strong>\u00a0blevet en konkurrencem\u00e6ssig fordel.<\/p>\n<p>Hvordan du skaber denne konkurrencem\u00e6ssige fordel, er det som resten af denne artikel handler om.<\/p>\n<h2>L\u00f8sningen for mere pr\u00e6cis sporing<\/h2>\n<p>I 2022 er flere muligheder blevet tilg\u00e6ngelige for annonc\u00f8rer for at opn\u00e5 mere sporing. Efterh\u00e5nden som tredjepartsv\u00e6rkt\u00f8jer hoppede p\u00e5 nogle af disse og dygtiggjorde sig p\u00e5 andre, er det blevet muliggjort for alle annonc\u00f8rer at skabe et solidt grundlag for sporing. For f\u00e5 \u00e5r siden var det kun muligt for annonc\u00f8rer, der investerede voldsomt i deres sporings-setup.<\/p>\n<p>L\u00f8sningen er en blanding af f\u00f8lgende:<\/p>\n<ul>\n<li>Server-side tracking<\/li>\n<li>Udvidede konverteringer (Enhanced Conversions)<\/li>\n<li>Mikro-konverteringer<\/li>\n<li><a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/blended-roas\/\">Blended ROAS<\/a><\/li>\n<\/ul>\n<p>De f\u00f8rste to er sporingsmekanismer, mens de to andre bedst beskrives som metoder.<\/p>\n<p>Lad os dykke ned i hver af dem.<\/p>\n<h3 id=\"h.enq8s8xzgabo\">Server-side sporing er n\u00f8glen til god sporing<\/h3>\n<p>Har du nogensinde t\u00e6nkt over, hvorfor Google Analytics ikke er lig med din backend data? Dette skyldes, at Client-Side tracking ikke er i stand til at spore 100% af alle transaktioner.<\/p>\n<p>M\u00e5den hvorp\u00e5 det virker er som f\u00f8lger:<\/p>\n<p>Client-Side tracking sporer en transaktion, n\u00e5r nogen fuldf\u00f8rer den online. Teknisk set: brugerens browser lander p\u00e5 kvitterings-siden, og dette f\u00e5r browseren til at sende oplysningerne tilbage til sporingskodestykket.<\/p>\n<p>Men af flere \u00e5rsager k\u00f8rer scriptet i browseren (p\u00e5 Client-Side) ikke hver gang, hvilket kan for\u00e5rsage uoverensstemmelser mellem dit back-end data og Google Ads\/Google Analytics. Der kan v\u00e6re utallige \u00e5rsager til dette, bland andet:<\/p>\n<ol start=\"1\">\n<li>For mange scripts (is\u00e6r p\u00e5 mobile enheder)<\/li>\n<li>Brugeren lukker transaktionssiden f\u00f8r scriptet loader<\/li>\n<li>Ad Blockers forhindrer scriptet i at indl\u00e6se<\/li>\n<\/ol>\n<p>Fra et sporingsn\u00f8jagtigheds-perspektiv er det derfor, at server-side tracking er n\u00f8glen til at f\u00e5 mere n\u00f8jagtig data. Men det betyder ikke, at du kan v\u00e6lge en hvilken som helst server-side tracking og s\u00e5 t\u00e6nke, at der er styr p\u00e5 det.<\/p>\n<p>Her er et god illustration der viser hvordan server-side tracking og Enhanced Conversions hj\u00e6lper dig med at f\u00e5 mere data:<\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Untitled-7.png\" alt=\"Untitled\" \/><\/figure>\n<p>Credit: <a href=\"https:\/\/profitmetrics.io\/\">profitmetrics.io<\/a><\/p>\n<h3>Ikke alle server-side tracking er ens<\/h3>\n<p>Dette kom som en overraskelse for mig. Jeg troede, at server-side tracking var server-side tracking, men der er en teknikalitet involveret.<\/p>\n<p>Nogle server-side sporingsv\u00e6rkt\u00f8jer bruger stadig scripts p\u00e5 Client-side som udl\u00f8ser. For eksempel, hvis du k\u00f8rer en server-side sporing i din Google Tag manager, s\u00e5 skal Google Tag Manager scriptet f\u00f8rst k\u00f8re i browseren p\u00e5 Client-side, f\u00f8r server-side sporingen kan finde sted.<\/p>\n<p>Ja, den ramte ogs\u00e5 mig. Teknisk set er det server-side sporing, men det er ligesom at sige, at du har en-gigabit fiberoptisk internet derhjemme, men din router kan kun h\u00e5ndtere 500 Mbit\/s. Du har server-side sporing, men du f\u00e5r ikke maksimal udnyttelse af det.<\/p>\n<p>Her er et eksempel p\u00e5 at bruge Stape.io server-side sporing:<\/p>\n<p>5% mere profit er sporet efter 5 m\u00e5neder.<\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Graph-with-no-background.png\" alt=\"Graph with no background\" \/><\/figure>\n<p>Det er selvf\u00f8lgelig bedre end ingenting. Men det er ikke, hvad vi forventede. Google Analytics ser en overensstemmelse p\u00e5 omkring 18% m\u00e5nedligt sammenlignet med back-end data. S\u00e5 5% for at rykke over til server-side sporing var ikke tilstr\u00e6kkeligt.<\/p>\n<p>Da vi unders\u00f8gte implementeringen, fandt vi ud af, at det var gjort gennem Google Tag Manager, hvilket viste sig at v\u00e6re et problem.<\/p>\n<p>Du b\u00f8r v\u00e6re opm\u00e6rksom p\u00e5, <strong>hvordan<\/strong>\u00a0din server-side l\u00f8sning er implementeret. Bare fordi noget hedder \u201dserver-side sporing\u201d betyder det ikke, at det rent faktisk g\u00f8r, hvad du har brug for &#8211; hvilket er at spore 100% af dine konverteringer. Til sidst i denne artikel kan du finde et par anbefalinger til server-side sporing, der rent faktisk virker.<\/p>\n<h3 id=\"h.4sypaf6yblbi\">Udvidede konverteringer i Google Ads<\/h3>\n<p>Dette er ogs\u00e5, hvad vi ofte henviser til som den \u201dcookie-l\u00f8se fremtid\u201d. Og det er i mine \u00f8jne en del nemmere at forst\u00e5.<\/p>\n<p>Udvidede konverteringer virker ved at matche en bruger med en konvertering, uanset hvad der er sket mellem et klik p\u00e5 annoncen og konverteringen. Det giver dig mulighed for at f\u00e5 de sidste uidentificerede konverteringer tilbage i Google.<\/p>\n<figure style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Illustrations-for-new-article-Optimal-Google-Ads-tracking-4_181022.jpg\" alt=\"Tracking af udvidede konverteringer\" width=\"1024\" height=\"1025\" \/><\/figure>\n<ol start=\"1\">\n<li>En bruger med ID XYZ klikker p\u00e5 en annonce<\/li>\n<li>Den samme bruger inds\u00e6tter sin e-mailadresse, hvor Google kan finde den. Google ved nu, at bruger XYZ har e-mailadressen ZYX.<\/li>\n<li>N\u00e5r brugeren foretager et k\u00f8b i din forretning og bruger ZYX e-mailadresse, s\u00e5 kan Google spore dem tilbage til klikket p\u00e5 annoncen.<\/li>\n<\/ol>\n<p>Andre kilder til at identificere den rigtige kilde til konvertering er:<\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Untitled-5.jpg\" alt=\"Andre kilder til at identificerer de rigtige kilder i din tracking\" width=\"1024\" height=\"361\" \/><\/figure>\n<p>Credit: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656?hl=en-GB\">Google Help Center<\/a><\/p>\n<p>For at konfigurere udvidede konverteringer vil jeg blot citere fra Google Hj\u00e6lp:<\/p>\n<p><strong>Mulighed 1)<\/strong>\u00a0<strong>Google Tag Manager:<\/strong>\u00a0Hvis du i \u00f8jeblikket bruger Google Tag Manger til konverteringssporing, kan du\u00a0konfigurere udvidede konverteringer til nettet manuelt med Google Tag Manager\u00a0med sm\u00e5 \u00e6ndringer af din konfiguration.<\/p>\n<p><strong>Mulighed 2)<\/strong>\u00a0<strong>Google-tagget:<\/strong>\u00a0Hvis du i \u00f8jeblikket har\u00a0implementeret\u00a0konverteringssporing\u00a0via\u00a0Google-tagget\u00a0direkte p\u00e5 din side (dvs. ikke i et tredjepartsv\u00e6rkt\u00f8j eller iframe), kan du\u00a0konfigurere webbaserede udvidede konverteringer manuelt via Google-tagget\u00a0ved at foretage sm\u00e5 \u00e6ndringer af konfigurationen.<\/p>\n<p><strong>Mulighed 3) Google Ads API:<\/strong>\u00a0Hvis du vil angive udvidede konverteringsdata API, s\u00e5 du har st\u00f8rre fleksibilitet og kontrol med dine data, kan du\u00a0konfigurere udvidede konverteringer til nettet ved hj\u00e6lp af Google Ads API.<\/p>\n<p>L\u00e6s mere <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656?hl=da\">her<\/a>.<\/p>\n<p>Det lyder som om, at det kan v\u00e6re sv\u00e6rere at komme i gang, end du tror. Det kr\u00e6ver kun en lille opdatering af dit sporingsscript og afkrydsning af et felt p\u00e5 din konverteringshandlingsoversigt i Google Ads.<\/p>\n<p>Server-side sporing og udvidede konverteringer var det positive.<\/p>\n<p>Cookie samtykke er en anden snak, og der er desv\u00e6rre ikke nogen god m\u00e5de at fikse det p\u00e5 (for EU-annonc\u00f8rer).<\/p>\n<h3 id=\"h.51xmnz2u3c57\">Cookie samtykke: Bare g\u00f8r hvad du kan<\/h3>\n<p>Cookie samtykke er et seri\u00f8st problem for annonc\u00f8rer. Jeg ved, at i USA g\u00e5r vi ikke meget op i det, men siden Savvy har 80% af sin oms\u00e6tning i Europa, kan jeg fort\u00e6lle dig, at det er en torn i \u00f8jet. Kan du forestille dig at miste 10% af din sporingsdata og v\u00e6re tilfreds med det? Det er, hvad vi er oppe imod. Hvis en af vores annonc\u00f8rer implementerer en pop-up, der kr\u00e6ver, at brugerne enten accepterer eller afviser, om de kan spore eller ej, s\u00e5 er vores bedste scenarie, at omkring 10% af brugerne siger nej til sporing.<\/p>\n<p>Det v\u00e6rst t\u00e6nkelige scenarie er dog et tab p\u00e5 40% af data. Kan du forestille dig at miste 40% af dine konverteringsdata?<\/p>\n<p>Den eneste mulighed du har, er at designe en cookie samtykke pop-up, der tilskynder s\u00e5 mange bes\u00f8gende som muligt til at acceptere.<\/p>\n<p>Nogle af de ting, vi har set virke allerbedst, er:<\/p>\n<ul>\n<li><strong>Pop-up formen skal overtage hele sk\u00e6rmen<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Den skal ikke bare v\u00e6re i et lille hj\u00f8rne eller lignende<\/li>\n<\/ul>\n<ul>\n<li><strong>Tillad ikke brugere at klikke videre, inden de har accepteret eller afvist<\/strong>\n<ul>\n<li>Din sporing bliver \u00f8delagt, hvis de ikke g\u00f8r noget<\/li>\n<li>If\u00f8lge EU-standarder kan du ikke bare g\u00e5 ud fra, at brugere accepterer, hvis de ikke har trykket \u201dAccepter\u201d. De skal trykke p\u00e5 \u201daccepter\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>G\u00f8r \u201daccepter alle\u201d til det oplagte valg<\/strong>\n<ul>\n<li>Medmindre du er en stor virksomhed, der vil v\u00e6re i s\u00f8gelyset, s\u00e5 kan du formentlig slippe afsted med at rykke gr\u00e6nserne for, hvad der officielt er tilladt.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Fjern andre pop-ups <\/strong>\n<ul>\n<li>Ingen andre pop-ups b\u00f8r forstyrre vinduet for cookie-samtykke<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Der er flere tips og tricks, men hvis du holder dig til disse fire og investerer tid i at g\u00f8re vinduet ideelt for din webshop, i stedet for bare at installere almindelige pop-ups, s\u00e5 er du allerede bedre stillet end de fleste.<\/p>\n<h2>Den konkurrencem\u00e6ssige fordel<\/h2>\n<p>Jeg tror, at det altafg\u00f8rende de n\u00e6ste par \u00e5r indenfor tracking er:<\/p>\n<ul>\n<li>At f\u00e5 s\u00e5 meget data som muligt<\/li>\n<li>At spore mere end bare den endelige transaktion<\/li>\n<\/ul>\n<p>Vi har allerede kigget p\u00e5 at f\u00e5 mest muligt data, men det at spore mere end bare den endelige transaktion er ved at blive mindst lige s\u00e5 vigtigt.<\/p>\n<p>Jeg tror nu ikke, at det er n\u00f8dvendigt for alle annonc\u00f8rer. Hvis du har tusindvis af konverteringer hver m\u00e5ned og en relativ simpel klik-til-k\u00f8b vej (alias kunderejse), s\u00e5 g\u00e6lder det jeg har sagt her i mindre grad.<\/p>\n<p>Men hvis du s\u00e6lger luksus-smykker og <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/hvorfor-attribuering-er-en-fejlagtig-videnskab-i-ehandel\/\">kun sporer den endelige transaktion<\/a>, s\u00e5 vil du aldrig f\u00e5 nok transaktioner til at g\u00f8re Smart Bidding effektivt. Idet <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/automatisk-budgivning-google-ads\/\">Smart Bidding er meget mere effektivt end manuel bidding<\/a>, s\u00e5 giver det mening at give Smart Bidding andre data at arbejde med.<\/p>\n<p>I dette tilf\u00e6lde taler vi ofte om mikro-konverteringer. Nogle eksempler er:<\/p>\n<ul>\n<li>F\u00f8j til kurv<\/li>\n<li>Tid p\u00e5 sitet<\/li>\n<li>G\u00f8r produkt til favorit eller del produktet<\/li>\n<li>Bes\u00f8gende vender tilbage anden eller tredje gang<\/li>\n<li>Udf\u00f8rer en form for adf\u00e6rd p\u00e5 sitet, som kun kvalificerede k\u00f8ber g\u00f8r<\/li>\n<\/ul>\n<p>Vi har en anden artikel om mikro-konverteringer p\u00e5 tegnebr\u00e6ttet, s\u00e5 jeg vil ikke g\u00e5 dybere ned i detaljen her. Men hvis du vil i gang med mikro-konverteringer, mener jeg, at de fleste annonc\u00f8rer b\u00f8r starte med f\u00f8j til kurv-konverteringer.<\/p>\n<p>Ofte er der en klar sammenh\u00e6ng mellem antallet af transaktioner og f\u00f8j til kurv-konverteringer, hvilket g\u00f8r det nemt at s\u00e6tte et f\u00f8j til kurv-m\u00e5l, der nemt konverterer til dit m\u00e5l-ROAS.<\/p>\n<h2>En note om Blended Roas<\/h2>\n<p>Jeg mener, at <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/blended-roas\/\">Blended ROAS<\/a>\u00a0er noget, som flere markedsf\u00f8ringsfolk b\u00f8r l\u00e6re at arbejde med, n\u00e5r de fors\u00f8ger at finde l\u00f8ftest\u00e6nger til at maksimere effekten af deres marketing mix. Blended ROAS tager din totale oms\u00e6tning og dit totale marketing spend og giver dig et tal.<\/p>\n<p>Universitets kandidater vil l\u00e6re om dette som \u201dmarketing-effektivitetsforholdet\u201d, som er det tal, de fleste CFO\u2019er ser p\u00e5 som en n\u00f8gleresultatindikator. Jeg anbefaler, at du l\u00e6ser vores artikel om Blended ROAS for at forst\u00e5, hvordan du kan bruge det til at opn\u00e5 en konkurrencem\u00e6ssig fordel i forhold til dine konkurrenter, der stadig er afh\u00e6ngige af, at deres marketingkanaler rapporterer p\u00e5lidelige ROAS-data.<\/p>\n<h2>Endelige anbefalinger<\/h2>\n<p>Du bliver n\u00f8dt til at tage sporing mere seri\u00f8st. Selv sm\u00e5 e-commerce annonc\u00f8rer har ikke r\u00e5d til ikke at have s\u00e5 meget data til r\u00e5dighed for bud-algoritmerne som muligt.<\/p>\n<p>De tre muligheder du har er:<\/p>\n<ol start=\"1\">\n<li>Brug en software til at f\u00e5 bedre sporing (ProfitMetrics Conversion Booster)<\/li>\n<li>Hyr en specialist til at oprette en brugerdefineret ops\u00e6tning<\/li>\n<li>Lav ops\u00e6tningen in-house<\/li>\n<\/ol>\n<p>Jeg ser en direkte sammenh\u00e6ng mellem hvor stor du er, og hvad du b\u00f8r g\u00f8re.<\/p>\n<ol start=\"1\">\n<li>Brug en software til at f\u00e5 bedre sporing (ProfitMetrics Conversion Booster): <strong>Ideelt for mindre annonc\u00f8rer<\/strong><\/li>\n<li>Hyr en specialist til at oprette en brugerdefineret ops\u00e6tning: <strong>Ideelt for annonc\u00f8rer med et st\u00f8rre budget, men uden in-house kompetencer<\/strong><\/li>\n<li>Lav ops\u00e6tningen in-house: <strong>Ideelt for tekniske annonc\u00f8rer med mange in-house kompetencer<\/strong><\/li>\n<\/ol>\n<p>Vi ser, at de fleste annonc\u00f8rer v\u00e6lger enten mulighed 1 eller 2. Sporing er blevet s\u00e5 sv\u00e6rt, at det ikke giver mening at g\u00f8re det selv. N\u00e5r Server-side sporing faktisk kommer i forskellige formater, s\u00e5 er det tid til at hyre en specialist. Jeg har set annonc\u00f8rer fors\u00f8ge at g\u00f8re det selv, som desv\u00e6rre ender uden p\u00e5viselige forbedringer i de data, de f\u00e5r.<\/p>\n<p>Selv vores mest tekniske annonc\u00f8rer har opgivet at f\u00f8lge med i, hvordan man ops\u00e6tter et optimalt sporingsmilj\u00f8.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resume Din Google Ads konto f\u00e5r mindre data end nogensinde f\u00f8r, og algoritmerne betyder mere Algoritmerne er afh\u00e6ngige af data, hvilket forv\u00e6rrer problemerne Der findes l\u00f8sninger derude, men de er ikke perfekte At f\u00e5 mere data &#8211; og det rigtige data &#8211; i din Google Ads konto giver en konkurrencem\u00e6ssig fordel, n\u00e5r alle er afh\u00e6ngige [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[61],"class_list":["post-4726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sporing","tag-sporing"],"acf":{"posts_intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimal Google Ads tracking - f\u00e5 20-50% mere data<\/title>\n<meta name=\"description\" content=\"F\u00e5 mere data med denne guide til Google Ads tracking. Guiden vil styrke din webshop, samt den oms\u00e6tning du skaber gennem Google Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimal Google Ads tracking - f\u00e5 20-50% mere data\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 mere data med denne guide til Google Ads tracking. Guiden vil styrke din webshop, samt den oms\u00e6tning du skaber gennem Google Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"savvyrevenue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SavvyRevenue-294014737696105\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T16:53:47+00:00\" \/>\n<meta name=\"author\" content=\"Andrew Lolk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-image-optimal-travking-i-Google-Ads.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/\"},\"author\":{\"name\":\"Andrew Lolk\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/person\\\/f88322025b963f234b08baf07cd1f019\"},\"headline\":\"Optimal Google Ads tracking &#8211; f\u00e5 20-50% mere data\",\"datePublished\":\"2022-10-25T02:00:00+00:00\",\"dateModified\":\"2024-05-01T16:53:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/\"},\"wordCount\":2600,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-image-optimal-travking-i-Google-Ads.png\",\"keywords\":[\"Tracking\"],\"articleSection\":[\"Tracking\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/\",\"name\":\"Optimal Google Ads tracking - f\u00e5 20-50% mere data\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-image-optimal-travking-i-Google-Ads.png\",\"datePublished\":\"2022-10-25T02:00:00+00:00\",\"dateModified\":\"2024-05-01T16:53:47+00:00\",\"description\":\"F\u00e5 mere data med denne guide til Google Ads tracking. Guiden vil styrke din webshop, samt den oms\u00e6tning du skaber gennem Google Ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#primaryimage\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-image-optimal-travking-i-Google-Ads.png\",\"contentUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-image-optimal-travking-i-Google-Ads.png\",\"width\":400,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/google-ads-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tracking\",\"item\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/category\\\/sporing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimal Google Ads tracking &#8211; f\u00e5 20-50% mere data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#website\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/\",\"name\":\"savvyrevenue\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\",\"name\":\"SavvyRevenue\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/savvyrevenue_logo.svg\",\"contentUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/savvyrevenue_logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SavvyRevenue\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SavvyRevenue-294014737696105\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/person\\\/f88322025b963f234b08baf07cd1f019\",\"name\":\"Andrew Lolk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"caption\":\"Andrew Lolk\"},\"description\":\"Founder - SavvyRevenue\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Optimal Google Ads tracking - f\u00e5 20-50% mere data","description":"F\u00e5 mere data med denne guide til Google Ads tracking. Guiden vil styrke din webshop, samt den oms\u00e6tning du skaber gennem Google Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/","og_locale":"da_DK","og_type":"article","og_title":"Optimal Google Ads tracking - f\u00e5 20-50% mere data","og_description":"F\u00e5 mere data med denne guide til Google Ads tracking. Guiden vil styrke din webshop, samt den oms\u00e6tning du skaber gennem Google Ads.","og_url":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/","og_site_name":"savvyrevenue","article_publisher":"https:\/\/www.facebook.com\/SavvyRevenue-294014737696105","article_published_time":"2022-10-25T02:00:00+00:00","article_modified_time":"2024-05-01T16:53:47+00:00","author":"Andrew Lolk","twitter_card":"summary_large_image","twitter_image":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-image-optimal-travking-i-Google-Ads.png","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#article","isPartOf":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/"},"author":{"name":"Andrew Lolk","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/person\/f88322025b963f234b08baf07cd1f019"},"headline":"Optimal Google Ads tracking &#8211; f\u00e5 20-50% mere data","datePublished":"2022-10-25T02:00:00+00:00","dateModified":"2024-05-01T16:53:47+00:00","mainEntityOfPage":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/"},"wordCount":2600,"commentCount":0,"publisher":{"@id":"https:\/\/savvyrevenue.com\/dk\/#organization"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-image-optimal-travking-i-Google-Ads.png","keywords":["Tracking"],"articleSection":["Tracking"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/","url":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/","name":"Optimal Google Ads tracking - f\u00e5 20-50% mere data","isPartOf":{"@id":"https:\/\/savvyrevenue.com\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#primaryimage"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-image-optimal-travking-i-Google-Ads.png","datePublished":"2022-10-25T02:00:00+00:00","dateModified":"2024-05-01T16:53:47+00:00","description":"F\u00e5 mere data med denne guide til Google Ads tracking. Guiden vil styrke din webshop, samt den oms\u00e6tning du skaber gennem Google Ads.","breadcrumb":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#primaryimage","url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-image-optimal-travking-i-Google-Ads.png","contentUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-image-optimal-travking-i-Google-Ads.png","width":400,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/google-ads-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tracking","item":"https:\/\/savvyrevenue.com\/dk\/blog\/category\/sporing\/"},{"@type":"ListItem","position":2,"name":"Optimal Google Ads tracking &#8211; f\u00e5 20-50% mere data"}]},{"@type":"WebSite","@id":"https:\/\/savvyrevenue.com\/dk\/#website","url":"https:\/\/savvyrevenue.com\/dk\/","name":"savvyrevenue","description":"","publisher":{"@id":"https:\/\/savvyrevenue.com\/dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/savvyrevenue.com\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/savvyrevenue.com\/dk\/#organization","name":"SavvyRevenue","url":"https:\/\/savvyrevenue.com\/dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/logo\/image\/","url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/savvyrevenue_logo.svg","contentUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/savvyrevenue_logo.svg","width":1,"height":1,"caption":"SavvyRevenue"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SavvyRevenue-294014737696105"]},{"@type":"Person","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/person\/f88322025b963f234b08baf07cd1f019","name":"Andrew Lolk","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","caption":"Andrew Lolk"},"description":"Founder - SavvyRevenue"}]}},"_links":{"self":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/4726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/comments?post=4726"}],"version-history":[{"count":0,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/4726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media\/4732"}],"wp:attachment":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media?parent=4726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/categories?post=4726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/tags?post=4726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}