{"id":4843,"date":"2024-04-09T08:25:03","date_gmt":"2024-04-09T06:25:03","guid":{"rendered":"https:\/\/savvyrevenue.com\/kpi-rapport-bureau\/"},"modified":"2024-05-01T18:53:47","modified_gmt":"2024-05-01T16:53:47","slug":"kpi-rapport-bureau","status":"publish","type":"post","link":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/","title":{"rendered":"Hvilke KPI&#8217;er b\u00f8r mit bureau rapportere p\u00e5?"},"content":{"rendered":"<p>Jeg er medlem af en Slack-gruppe for Meta Ads-marketers (Foxwell Founders), og jeg s\u00e5 i den forbindelse et godt sp\u00f8rgsm\u00e5l fra et DTC-brand:<\/p>\n<p>\u201d<em>Hvilke KPI\u2019er b\u00f8r mit bureau rapportere til mig?<\/em>\u201d<\/p>\n<p>Jeg indsendte mit svar, men kunne m\u00e6rke, at jeg havde mange tanker omkring dette emne, s\u00e5 jeg t\u00e6nkte, at jeg i stedet burde fors\u00f8ge mig med en artikel. 2.000 ord senere mener jeg, at vi er n\u00e5et frem til et godt svar.<\/p>\n<p>Men f\u00f8rst vil jeg gerne opremse mine tre prim\u00e6re filosofier omkring rapportering som marketer og virksomhedsejer:<\/p>\n<p><strong>1) En parameter er en key performance indicator (KPI). Den afspejler performance. <\/strong><\/p>\n<p>F\u00f8lger du en parameter, der reelt ikke forudsiger\/indikerer noget, som underst\u00f8tter dit m\u00e5l, s\u00e5 er den ikke v\u00e6rd at f\u00f8lge.<\/p>\n<p>Heldigvis er det ofte ret enkelt for e-commerce. M\u00e5let her er at skabe den h\u00f8jeste oms\u00e6tning for at maksimere overskuddet.<\/p>\n<p><strong>2) Less is More, n\u00e5r det kommer til KPI\u2019er<\/strong><\/p>\n<p>KPI creep er en realitet og opst\u00e5r, n\u00e5r du begynder at tilf\u00f8je den ene KPI efter den anden, fordi du er overbevist om, at de alle vil v\u00e6re relevant at se tilbage p\u00e5.<\/p>\n<p>Lad v\u00e6re med at g\u00f8re dette.<\/p>\n<p>Forhold dig til dine prim\u00e6re KPI\u2019er. Gerne 3-7.<\/p>\n<p>Hvis du er interesseret i at f\u00e5 et overblik over andre forhold, kan du tage et kig p\u00e5 disse parametre p\u00e5 din annoncekonto. Samler du dem alle p\u00e5 \u00e9t sted, vil du h\u00f8jst sandsynligt ende med at forvirre dig selv, samtidig med du ogs\u00e5 betaler overpris for en rapport.<\/p>\n<p>Det eneste forbehold, jeg sidder inde med, er at:<\/p>\n<p><strong>3) Ingen parameter kan st\u00e5 alene<\/strong><\/p>\n<p>At have for f\u00e5 parametre i en rapport er lige s\u00e5 farligt som at have for mange.<\/p>\n<p>Jeg har to eksempler p\u00e5 dette:<\/p>\n<ul>\n<li>ROAS uden oms\u00e6tning er meningsl\u00f8st<\/li>\n<li>Oms\u00e6tning uden ROAS er uforsvarligt<\/li>\n<\/ul>\n<p>Den eneste parameter, jeg kan komme i tanke om, der kan st\u00e5 alene, er overskud\/d\u00e6kningsbidrag. Men ud fra et Google Ads-perspektiv hj\u00e6lper denne parameter ikke med at diagnosticere et problem eller kortl\u00e6gge de muligheder, der findes derude.<\/p>\n<p>Et af mine foretrukne programmer til diagnosticering af PPC-problemer er <a href=\"https:\/\/www.optmyzr.com\/?utm_source=savvyrevenue&amp;utm_medium=website&amp;utm_campaign=article\">Optmyzr<\/a>. De har et v\u00e6rkt\u00f8j, der hedder PPC Investigator. Med dette kan du dykke ned i dybet og finde de underliggende parametre, der gjorde, at oms\u00e6tningen faldt eller steg.<\/p>\n<p>Nogle gange er det nemt og k\u00f8rer bare. Men nogle gange f\u00e5r man vigtig information, som man kan handle p\u00e5.<\/p>\n<p>Lad os nu komme ind p\u00e5, hvilke parametre dit bureau eller interne team b\u00f8r rapportere p\u00e5.<\/p>\n<h2 id=\"h.gfb2kp48yyzr\">Tidslinje &amp; sammenligninger<\/h2>\n<p><strong>Sammenligninger <\/strong>b\u00f8r foretages p\u00e5:<\/p>\n<ul>\n<li>\u00c5r-til-\u00e5r: Du b\u00f8r altid gennemg\u00e5 datasammenligninger fra \u00e5r til \u00e5r.<\/li>\n<li>M\u00e5l: Dit m\u00e5l for en parameter b\u00f8r altid v\u00e6re synligt, n\u00e5r du pr\u00e6senterer dit m\u00e5l.<\/li>\n<\/ul>\n<p><strong>M\u00e5ned-til-m\u00e5ned<\/strong>\u00a0kan v\u00e6re nyttigt det f\u00f8rste \u00e5r for at m\u00e5le, om du stadig befinder dig i v\u00e6sktfasen, men du b\u00f8r droppe denne oversigt allerede i l\u00f8bet af dit andet \u00e5r.<\/p>\n<p>Det eneste omr\u00e5de, hvor du kan bruge sammenligninger fra m\u00e5ned til m\u00e5ned, er, n\u00e5r du beregner et gennemsnit.<\/p>\n<p><strong>Tilpas altid dine parametre i forhold til kampagner og helligdage<\/strong>. Lav en liste over de kampagner, du har k\u00f8rt fra \u00e5r til \u00e5r. Hav altid en kalender med de helligdage, der faldt i en given m\u00e5ned sidste \u00e5r, s\u00e5 du undg\u00e5r fejlagtige positive\/negative resultater i din performanceanalyse.<\/p>\n<h2 id=\"h.cbwwgui1129o\">Kerne-KPI&#8217;er til rapportering<\/h2>\n<ul>\n<li><strong>Udgifter<\/strong><\/li>\n<li><strong>Indt\u00e6gter<\/strong><\/li>\n<li><strong>ROAS<\/strong><\/li>\n<li><strong>D\u00e6kningsbidrag<\/strong>\u00a0(ogs\u00e5 kaldet overskud efter COGS og annonceudgifter)<\/li>\n<\/ul>\n<p>Dette er de fire prim\u00e6re KPI&#8217;er, som du b\u00f8r holde \u00f8je med. Jeg tror ikke, der er nogen overraskelser at finde her.<\/p>\n<p>Stiger disse tal, g\u00e5r det som regel godt for dig. Falder de, g\u00e5r det generelt d\u00e5rligt.<\/p>\n<p>Overraskelsen gemmer sig nok i freml\u00e6ggelsen af min n\u00e6ste kerne-KPI for Google Ads, men f\u00f8rst vil jeg komme ind p\u00e5, hvorfor d\u00e6kningsbidrag (eller overskud efter COGS og annonceudgifter) er relevant.<\/p>\n<h3 id=\"h.434izrn781o2\">Argumenterne for d\u00e6kningsbidrag (ogs\u00e5 kaldet fortjeneste)<\/h3>\n<p>I 2023 gik jeg sammen med en partner for at starte et DTC-brand i USA. Et af m\u00e5lene var at kl\u00e6de mig bedre p\u00e5 til at drive et e-commerce brand og dermed skabe bedre l\u00f8sninger til vores kunder.<\/p>\n<p>Det, jeg har l\u00e6rt, er, at hver gang en kunde har fortalt mig, at det ikke var en prioritet at holde \u00f8je med fortjenesten, har de taget fejl.<\/p>\n<p>Man kan m\u00e5le fortjenesten fra sine markedsf\u00f8ringskanaler p\u00e5 to niveauer:<\/p>\n<ol start=\"1\">\n<li>Ved at vide, hvad din fortjeneste er<\/li>\n<li>Ved at erstatte ROAS med <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/profitsporing\/\">Profit On Ad Spend (POAS)<\/a><\/li>\n<\/ol>\n<p>Problemet er, at dit d\u00e6kningsbidrag (fortjeneste) kan \u00e6ndre sig uden at dit ROAS \u00e6ndrer sig.<\/p>\n<p>Her er tre eksempler:<\/p>\n<ol start=\"1\">\n<li>Lavere priser medf\u00f8rer h\u00f8jere konverteringsrater, men hvis dit ROAS-m\u00e5l forbliver det samme, vil du opn\u00e5 en lavere fortjeneste og dermed tjene f\u00e6rre penge.<\/li>\n<li>Hvis man forbedrer add-on produkter i indk\u00f8bskurven, kan man \u00f8ge fortjenesten med 20-50% pr. ordre, men det vil ikke forbedre ROAS betydeligt.<\/li>\n<li>Enhver kampagne, du lancerer, skal vejes op mod den fortjeneste, der opn\u00e5s. Alt for ofte lader vi os forbl\u00e6nde af de store indt\u00e6gtsstigninger, selvom dette ofte f\u00f8rer til lavere fortjeneste end normalt.<\/li>\n<li>Dit ROAS-m\u00e5l er sat for h\u00f8jt, og du kan opn\u00e5 en st\u00f8rre samlet fortjeneste fra Google Ads ved at s\u00e6nke ROAS.<\/li>\n<\/ol>\n<p>Kundernes svar har altid v\u00e6ret, at de selv styrer overskuddet, og at vi blot skal fokusere p\u00e5 ROAS\/oms\u00e6tningsmaksimering.<\/p>\n<p>Men de fire tilf\u00e6lde ovenfor tyder p\u00e5, at der er mulighed for forbedring, hvis man kender sit d\u00e6kningsbidrag.<\/p>\n<p>Min anbefaling er derfor, at dine rapporter b\u00f8r indeholde d\u00e6kningsbidrag (overskud efter COGS og annonceudgifter).<\/p>\n<p>Denne parameter kan m\u00e5les med v\u00e6rkt\u00f8jer s\u00e5som ProfitMetrics.io (alle platforme) eller Lifetimely.io (Shopify).<\/p>\n<p>Nu til den overraskende kerne-KPI, som de fleste ikke medtager i Google Ads.<\/p>\n<h3 id=\"h.ip4nckx3rxc2\">Impression Share (Top og Abs. Top Impression share)<\/h3>\n<p>Nogle af jer er s\u00e5 nye, at I m\u00e5ske ikke kender til det drama, der opstod, da m\u00e5lingen af <strong>den gennemsnitlige position<\/strong>\u00a0<em><strong>forsvandt<\/strong><\/em>. Det var en m\u00e5ling, der viste os, hvilken position vores annonce\/s\u00f8geord ville opn\u00e5 i gennemsnit.<\/p>\n<p>Top &amp; Absolute Top Impression share g\u00f8r det samme.<\/p>\n<p>Lad os begynde med definitionerne (kun for shopping &amp; s\u00f8gning):<\/p>\n<ul>\n<li><strong>Top Impression Share<\/strong>\u00a0= Den procentdel, din annonce vises p\u00e5 de fire \u00f8verste annoncepladser<\/li>\n<li><strong>Absolute Top Impression Share<\/strong>\u00a0= Den procentdel, din annonce vises p\u00e5 f\u00f8rstepladsen<\/li>\n<\/ul>\n<p>En lav Topo Impression Share betyder, at du har plads til at vokse.<\/p>\n<p>Benchmaks for top impression share er:<\/p>\n<p><strong>Top Impression Share benchmarks<\/strong><\/p>\n<ul>\n<li>&gt;95% = Buddet er for h\u00f8jt<\/li>\n<li>85-95% = Det gyldne punkt<\/li>\n<li>70-85% = Plads til v\u00e6kst<\/li>\n<li>&lt;70% = Betydelig plads til v\u00e6kst<\/li>\n<\/ul>\n<p><strong>Absolute Top Impression Share benchmarks<\/strong><\/p>\n<ul>\n<li>&gt;90% = Buddet er for h\u00f8jt<\/li>\n<li>60-90% = Det gyldne punkt<\/li>\n<li>30-60% = Plads til v\u00e6kst<\/li>\n<li>&lt;30% = Betydelig plads til v\u00e6kst<\/li>\n<\/ul>\n<p>Du vil m\u00e5ske bem\u00e6rke, at m\u00e5lene for top impression share er betydeligt h\u00f8jere end for Abs. Top Impressin Share.<\/p>\n<p>Det skyldes den ekstra v\u00e6rdi, du f\u00e5r ved at forbedre Top Impression Share i forhold til Abs. Top Impression Share.<\/p>\n<p>Jeg vil dog gerne p\u00e5pege, at sp\u00f8rgsm\u00e5let om overbud er relativt. Hvis dit ROAS er enormt for kampagner\/annoncegrupper\/s\u00f8geord, kan du have det fint med en Top Impression Share p\u00e5 98%.<\/p>\n<p>Denne metric findes ikke for Performance Max. Click share er den tilsvarende.<\/p>\n<h2 id=\"h.nkg9aordisc\">Sekund\u00e6re KPI\u2019er<\/h2>\n<p>Sekund\u00e6re KPI\u2019er b\u00f8r forblive p\u00e5 rapportens anden side. Der er ingen grund til regelm\u00e6ssigt at gennemg\u00e5 disse, men de kan v\u00e6re v\u00e6rd at se p\u00e5, hvis dine <strong>kerne-KPI\u2019er<\/strong>\u00a0ikke n\u00e5r deres m\u00e5l.<\/p>\n<p>Den prim\u00e6re \u00e5rsag til at inkludere KPI\u2019er er for at have en m\u00e5de, hvorp\u00e5 du hurtigt kan diagnosere fald eller stigninger i dine prim\u00e6re KPI\u2019er.<\/p>\n<p>Lad os se p\u00e5 ROAS som et eksempel.<\/p>\n<p>Lavt ROAS kan skyldes stigende CPC\u2019er, lavere konverteringsrater eller gennemsnitlig ordrev\u00e6rdi \u2013 hver af disse faktorer kan have forskellige \u00e5rsager og forskellige l\u00f8sninger. D\u00e9t, at stirre p\u00e5 en lav ROAS-v\u00e6rdi, hj\u00e6lper dig ikke med at finde en l\u00f8sning p\u00e5 problemet.<\/p>\n<p>Her er min liste over sekund\u00e6re KPI\u2019er:<\/p>\n<ul>\n<li><a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/blended-roas\/\">Blended ROAS\u00a0<\/a><\/li>\n<li>CPC<\/li>\n<li>CTR<\/li>\n<li>Konverteringsrate<\/li>\n<li>AOV<\/li>\n<li>Eksponeringsandel<\/li>\n<\/ul>\n<p>En gennemgang:<\/p>\n<ul>\n<li><strong>Blended ROAS <\/strong>\n<ul>\n<li>Ingen kanal kan vurderes i et tomrum. Du er n\u00f8dt til at v\u00e6re rentabel. Selv hvis der er tale om en enkelt krone, s\u00e5 er det ligegyldigt, hvor godt Google Ads performer, hvis du samlet set sidder med et underskud p\u00e5 din marketingsindsats.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>CPC<\/strong>\n<ul>\n<li>Det er let at diagnosere, om et lavere\/h\u00f8jere ROAS skyldes en \u00e6ndring i CPC. Alt for ofte vil Smart Bidding have \u00e6ndret CPC&#8217;erne og for\u00e5rsaget en \u00e6ndring, der let kan rettes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>CTR<\/strong>\n<ul>\n<li>Det samme g\u00e6lder CTR \u2014 du kan have foretaget \u00e6ndringer i annonceaktiver, optimeret overskrifter eller ligende uden at bem\u00e6rke, at din CTR er faldet. Men hvis du bem\u00e6rker, at b\u00e5de oms\u00e6tning og CTR falder, er der et oplagt udgangspunkt for at begynde at rette op p\u00e5 tingene.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Konverteringsrater<\/strong>\n<ul>\n<li>Hvis ROAS er faldende, og det samme g\u00e6lder for din konverteringsrate, er der 90% af tiden ikke tale om et problem med Google Ads. Nogle gange vil det v\u00e6re tilf\u00e6ldet, men det er oftest et problem relateret til hjemmesiden\/kampagner\/pris\/s\u00e6son.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>AOV<\/strong>\n<ul>\n<li>Det samme g\u00f8r sig g\u00e6ldende som ved konvertingsrater.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Impression Share (eksponeringsandel)<\/strong>\n<ul>\n<li>Giver dig et overblik over den procentdel af visninger, du f\u00e5r ud af det samlede antal visninger, du er berettiget til. Har du en h\u00f8j Top Impression Share, men generelt en lav eksponeringsandel derudover? Fors\u00f8g dig med at s\u00e6nke dine ROAS-m\u00e5l for at se, om det hj\u00e6lper med at d\u00e6kke nye s\u00f8gninger, hvor der tidligere var tale om en mindre andel.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"h.qu2wzsvqoho\">Bonus: Rapportering af produktdata (kategorier, brands og produkter)<\/h2>\n<p>Efter min mening er dette det sv\u00e6reste aspekt at rapportere p\u00e5 for e-commerce, fordi de fleste e-commerce butikker har et bredt udvalg af produkter.<\/p>\n<p>Men der findes en r\u00e6kke underliggende tanker, jeg mener, der er vigtige at komme ind over, fordi du kender dit lager meget bedre end det bureau, du arbejder med.<\/p>\n<p>Med 10 minutters gennemgang af produktdata kan du identificere:<\/p>\n<ul>\n<li>Kategorier, hvor der ikke anvendes tilstr\u00e6kkelige midler<\/li>\n<li>Brands med en lav margin, men hvor der anvendes adskillige midler med et tvivlsomt ROAS<\/li>\n<li>Nye produkter, der ikke er at finde i forbrugsrapporten<\/li>\n<\/ul>\n<p>Og meget mere.<\/p>\n<p>Her er et udpluk at de datapunkter, jeg mener, b\u00f8r inkluderes i rapporten:<\/p>\n<ul>\n<li>Rapportering p\u00e5 \u00e5r-til-\u00e5r \/ rapportering p\u00e5 brand\n<ul>\n<li>Er der nogle interessante afvigelser?<\/li>\n<li>Er der kategorier, der ikke f\u00e5r lige s\u00e5 mange klik i \u00e5r som sidste \u00e5r? Hvad skyldes dette?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Rapportering p\u00e5 Custom Label (\u00e5r-til-\u00e5r)\n<ul>\n<li>P\u00e5 udsalg vs normalpris<\/li>\n<li>Bestsellers<\/li>\n<li>Nye produkter<\/li>\n<li>Pris (hvis muligt, <a href=\"https:\/\/savvyrevenue.com\/dk\/blog\/prisovervaagning\/\">l\u00e6s mere her<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Der findes her forskellige fremgangsm\u00e5der, men de nemmeste er:<\/p>\n<ul>\n<li><strong>SuperMetrics<\/strong>\u00a0til Google Sheets<\/li>\n<li><strong>Rapporter <\/strong>i Google Ads<\/li>\n<li><strong>Sk\u00e6rmbilleder <\/strong>fra Google Ads<\/li>\n<\/ul>\n<p>Jeg er ikke en k\u00e6mpe fan af rapporter fra Looker Studio, men hvis du kan lide at arbejde med programmet og er i stand til at sammens\u00e6tte en flot rapport, kan det v\u00e6re en fin tilf\u00f8jelse.<\/p>\n<p>N\u00e5r vi nu har parametrene p\u00e5 plads, vil jeg gerne g\u00f8re opm\u00e6rksom p\u00e5 to v\u00e6sentlige aspekter ved enhver rapportering.<\/p>\n<h2 id=\"h.y9i4paluwkt1\">Opdeling i\u00a0brand og non-brand<\/h2>\n<p>N\u00e5r jeg ser rapporter, der ikke er delt op i brand og non-brand, bliver jeg med det samme bekymret.<\/p>\n<p>Det er ikke n\u00f8dvendigvis fordi, jeg tror, at rapport\u00f8ren er bedragerisk, men min st\u00f8rste bekymring lyder p\u00e5, hvad tallene i virkeligheden d\u00e6kker over:<\/p>\n<p><strong>St\u00e6rke brand-parametre<\/strong>\u00a0kan d\u00e6kke over urentable udgifter p\u00e5 non-brand siden:<\/p>\n<ul>\n<li>Det kan resultere i, at du investerer for meget i Google Ads, n\u00e5r du i virkeligheden burde bruge flere penge p\u00e5 andre kanaler, som er drivkraften bag brandets s\u00f8gninger.<\/li>\n<\/ul>\n<p><strong>Lavt brand-ROAS <\/strong>kan resultere i, at din investering er for lav:<\/p>\n<ul>\n<li>Du undrer dig m\u00e5ske over, hvordan ROAS fra brand-traffik kan v\u00e6re lavt? ROAS vil <u>altid<\/u>\u00a0have en st\u00e6rkere performance med brandede s\u00f8geord i forhold til non-brand. Dette er rigtigt nok, men m\u00e6ngden vil svinge med dine andre markedsf\u00f8ringsaktiviteter.<\/li>\n<li>Hvis du investerer i TV og efterf\u00f8lgende stopper din investering, vil du opleve et fald i den brandede s\u00f8gevolumen. Hvis du sammenl\u00e6gger brand og non-brand, vil det samlede ROAS falde.<\/li>\n<li>Dette betyder ikke, at Google Ads som kanal klarer sig d\u00e5rligere. Det betyder blot, at den brandede del af dine kampagner p\u00e5 Google Ads klarer sig d\u00e5rligere.<\/li>\n<li>Sammenl\u00e6gger du brand og non-brand, vil du tr\u00e6ffe de forkerte beslutninger for kanalen \u2014 p\u00e5 godt og ondt.<\/li>\n<\/ul>\n<p><strong>\u201cMen hvis jeg oplever h\u00f8je ROAS-indt\u00e6gter fra brand, <\/strong>kan jeg velsagtens have r\u00e5d til at have en et lavere ROAS for non-brand?\u201d<\/p>\n<ul>\n<li>Det er rigtigt nok, men du griber scenariet forker an. Du b\u00f8r se p\u00e5 dit blended ROAS. Blended ROAS kan fort\u00e6lle dig, hvad ROAS b\u00f8r v\u00e6re p\u00e5 Google, Meta, osv.<\/li>\n<li>Fordi Google Ads ikke b\u00f8r tage hele \u00e6ren for brandtermerne. Det er derfor forkert at p\u00e5st\u00e5, at hvis du oplever en h\u00f8j m\u00e6ngde brand traffik, b\u00f8r dine non-brand kampagner p\u00e5 Google Ads tilskrives et meget lavere ROAS. Du b\u00f8r tage en portion af \u00e6ren og s\u00e6nke ROAS p\u00e5 dine andre platforme.<\/li>\n<\/ul>\n<p>Jeg kunne forts\u00e6tte ud i en uendelighed med lignende eksempler. Der er aldrig en god grund til at sammenl\u00e6gge rapportering for brand og non-brand.<\/p>\n<h2 id=\"h.13hmb37u6i4a\">Display\/video b\u00f8r rapporteres separat<\/h2>\n<p><strong>Display\/video<\/strong>\u00a0kan komme til at skjule en stigning i CPC\u2019er for shopping\/s\u00f8gninger.<\/p>\n<p>Bortset fra m\u00e5ske ved retargeting, s\u00e5 kan jeg ikke komme i tanke om en god grund til at inkludere display- og videoannoncer med s\u00f8gning\/shopping.<\/p>\n<h2 id=\"h.g45z2a6j0yu\">Bed om kommentarer i dine rapporter<\/h2>\n<p>Der er to hoved\u00e5rsager til, at du altid b\u00f8r have kommentarer:<\/p>\n<ol start=\"1\">\n<li>Ingen kan huske, hvad der h\u00e6ndte forrige \u00e5r<\/li>\n<li>Tallene taler for sig selv, men kvaliteten af dit bureau\/team kommer til udtryk gennem deres kommentarer<\/li>\n<\/ol>\n<p>Jeg elsker at gennemg\u00e5 tal for at vurdere kundernes markedsf\u00f8ring, men d\u00e9t, jeg i virkeligheden er ude efter, er at f\u00e5 et indblik i de indsigter, mit team freml\u00e6gger. Det b\u00f8r du ogs\u00e5 v\u00e6re.<\/p>\n<p>Der beh\u00f8ver her ikke at v\u00e6re tale om en l\u00e6ngere aff\u00e6re.<\/p>\n<p>N\u00e5r du beder om kommentarer i dine rapporter, f\u00e5r du folk til at t\u00e6nke over tallene i stedet for blot at videresende dem. N\u00e5r de er n\u00f8dt til at t\u00e6nke over tallene, vil du normalt se dem grave de 10% dybere, hvilket er d\u00e9r, hvor den sande indsigt ligger.<\/p>\n<h2 id=\"h.m4rudgssyt6t\">Mine foretrukne rapporteringsplatforme for Google Ads<\/h2>\n<ul>\n<li><strong>Databox<\/strong>\u00a0bruges af Savvy p\u00e5 nuv\u00e6rende tidspunkt, takket v\u00e6re dens evne til at skabe brugerdefinerede parametre<\/li>\n<li><strong>TripleWhale<\/strong>\u00a0er god til at importere KPI\u2019er p\u00e5 tv\u00e6rs af kanaler<\/li>\n<li><strong>ProfitMetrics<\/strong>\u00a0for d\u00e6kningsbidrag og information om blended ROAS<\/li>\n<li><strong>Lifetimely<\/strong>\u00a0(d\u00e6kningsbidrag &amp; blended ROAS)<\/li>\n<li><strong>Looker Studio<\/strong>\u00a0er herlig, hvis det fungerer for dig, men jeg har aldrig helt kunne s\u00e6tte mig ind i det<\/li>\n<\/ul>\n<h2 id=\"h.nyy1z65xk45q\">Rapportering b\u00f8r v\u00e6re en simpel aff\u00e6re<\/h2>\n<p>Mange af de rapporter, jeg har set fra beureauer og in-house, er for komplicerede. Der er snesevis af KPI\u2019er og tyve forskellige slides at komme igennem.<\/p>\n<p>Din rapport b\u00f8r ikke v\u00e6re l\u00e6ngere end seks slides:<\/p>\n<ol start=\"1\">\n<li>Kerne-KPI\u2019er sammenlignet med m\u00e5l<\/li>\n<li>Sekund\u00e6re KPI\u2019er sammenlignet med m\u00e5l<\/li>\n<li>Kerne-KPI\u2019er sammenlignet med forrige \u00e5r<\/li>\n<li>Sekund\u00e6re KPI\u2019er sammenlignet med forrige \u00e5r<\/li>\n<li>Link til rapportering af produktdata<\/li>\n<li>Eventuelle kommentarer<\/li>\n<\/ol>\n<p>Skulle der v\u00e6re mere end dette, b\u00f8r det tages op p\u00e5 et m\u00f8de eller i et separat dokument. Dine rapporter b\u00f8r v\u00e6re enkle.<\/p>\n<p>Hvad har jeg overset? Har du en s\u00e6rlig KPI, som du gerne vil se i dine Google Ads-rapporter? Skriv det i kommentarfeltet nedenfor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeg er medlem af en Slack-gruppe for Meta Ads-marketers (Foxwell Founders), og jeg s\u00e5 i den forbindelse et godt sp\u00f8rgsm\u00e5l fra et DTC-brand: \u201dHvilke KPI\u2019er b\u00f8r mit bureau rapportere til mig?\u201d Jeg indsendte mit svar, men kunne m\u00e6rke, at jeg havde mange tanker omkring dette emne, s\u00e5 jeg t\u00e6nkte, at jeg i stedet burde fors\u00f8ge [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23],"tags":[50],"class_list":["post-4843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi","tag-ecommerce"],"acf":{"posts_intro_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hvilke KPI&#039;er b\u00f8r mit bureau rapportere p\u00e5?<\/title>\n<meta name=\"description\" content=\"L\u00e6r hvordan du v\u00e6lger de rigtige parameter at f\u00f8lge for din webshop. Opdag de KPI&#039;er, der driver indt\u00e6gter og maksimerer dit overskud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvilke KPI&#039;er b\u00f8r mit bureau rapportere p\u00e5?\" \/>\n<meta property=\"og:description\" content=\"L\u00e6r hvordan du v\u00e6lger de rigtige parameter at f\u00f8lge for din webshop. Opdag de KPI&#039;er, der driver indt\u00e6gter og maksimerer dit overskud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/\" \/>\n<meta property=\"og:site_name\" content=\"savvyrevenue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SavvyRevenue-294014737696105\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T06:25:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T16:53:47+00:00\" \/>\n<meta name=\"author\" content=\"Andrew Lolk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-Image-what-metrics1.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/\"},\"author\":{\"name\":\"Andrew Lolk\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/person\\\/f88322025b963f234b08baf07cd1f019\"},\"headline\":\"Hvilke KPI&#8217;er b\u00f8r mit bureau rapportere p\u00e5?\",\"datePublished\":\"2024-04-09T06:25:03+00:00\",\"dateModified\":\"2024-05-01T16:53:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/\"},\"wordCount\":2740,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-Image-what-metrics1.png\",\"keywords\":[\"eCommerce\"],\"articleSection\":[\"Strategi\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/\",\"name\":\"Hvilke KPI'er b\u00f8r mit bureau rapportere p\u00e5?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-Image-what-metrics1.png\",\"datePublished\":\"2024-04-09T06:25:03+00:00\",\"dateModified\":\"2024-05-01T16:53:47+00:00\",\"description\":\"L\u00e6r hvordan du v\u00e6lger de rigtige parameter at f\u00f8lge for din webshop. Opdag de KPI'er, der driver indt\u00e6gter og maksimerer dit overskud.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#primaryimage\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-Image-what-metrics1.png\",\"contentUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Feature-Image-what-metrics1.png\",\"width\":400,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/kpi-rapport-bureau\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strategi\",\"item\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/blog\\\/category\\\/strategi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hvilke KPI&#8217;er b\u00f8r mit bureau rapportere p\u00e5?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#website\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/\",\"name\":\"savvyrevenue\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#organization\",\"name\":\"SavvyRevenue\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/savvyrevenue_logo.svg\",\"contentUrl\":\"https:\\\/\\\/savvyrevenue.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/savvyrevenue_logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SavvyRevenue\"},\"image\":{\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SavvyRevenue-294014737696105\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/savvyrevenue.com\\\/dk\\\/#\\\/schema\\\/person\\\/f88322025b963f234b08baf07cd1f019\",\"name\":\"Andrew Lolk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g\",\"caption\":\"Andrew Lolk\"},\"description\":\"Founder - SavvyRevenue\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hvilke KPI'er b\u00f8r mit bureau rapportere p\u00e5?","description":"L\u00e6r hvordan du v\u00e6lger de rigtige parameter at f\u00f8lge for din webshop. Opdag de KPI'er, der driver indt\u00e6gter og maksimerer dit overskud.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/","og_locale":"da_DK","og_type":"article","og_title":"Hvilke KPI'er b\u00f8r mit bureau rapportere p\u00e5?","og_description":"L\u00e6r hvordan du v\u00e6lger de rigtige parameter at f\u00f8lge for din webshop. Opdag de KPI'er, der driver indt\u00e6gter og maksimerer dit overskud.","og_url":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/","og_site_name":"savvyrevenue","article_publisher":"https:\/\/www.facebook.com\/SavvyRevenue-294014737696105","article_published_time":"2024-04-09T06:25:03+00:00","article_modified_time":"2024-05-01T16:53:47+00:00","author":"Andrew Lolk","twitter_card":"summary_large_image","twitter_image":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-Image-what-metrics1.png","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#article","isPartOf":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/"},"author":{"name":"Andrew Lolk","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/person\/f88322025b963f234b08baf07cd1f019"},"headline":"Hvilke KPI&#8217;er b\u00f8r mit bureau rapportere p\u00e5?","datePublished":"2024-04-09T06:25:03+00:00","dateModified":"2024-05-01T16:53:47+00:00","mainEntityOfPage":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/"},"wordCount":2740,"commentCount":0,"publisher":{"@id":"https:\/\/savvyrevenue.com\/dk\/#organization"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#primaryimage"},"thumbnailUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-Image-what-metrics1.png","keywords":["eCommerce"],"articleSection":["Strategi"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/","url":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/","name":"Hvilke KPI'er b\u00f8r mit bureau rapportere p\u00e5?","isPartOf":{"@id":"https:\/\/savvyrevenue.com\/dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#primaryimage"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#primaryimage"},"thumbnailUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-Image-what-metrics1.png","datePublished":"2024-04-09T06:25:03+00:00","dateModified":"2024-05-01T16:53:47+00:00","description":"L\u00e6r hvordan du v\u00e6lger de rigtige parameter at f\u00f8lge for din webshop. Opdag de KPI'er, der driver indt\u00e6gter og maksimerer dit overskud.","breadcrumb":{"@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#primaryimage","url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-Image-what-metrics1.png","contentUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/05\/Feature-Image-what-metrics1.png","width":400,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/savvyrevenue.com\/dk\/blog\/kpi-rapport-bureau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strategi","item":"https:\/\/savvyrevenue.com\/dk\/blog\/category\/strategi\/"},{"@type":"ListItem","position":2,"name":"Hvilke KPI&#8217;er b\u00f8r mit bureau rapportere p\u00e5?"}]},{"@type":"WebSite","@id":"https:\/\/savvyrevenue.com\/dk\/#website","url":"https:\/\/savvyrevenue.com\/dk\/","name":"savvyrevenue","description":"","publisher":{"@id":"https:\/\/savvyrevenue.com\/dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/savvyrevenue.com\/dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/savvyrevenue.com\/dk\/#organization","name":"SavvyRevenue","url":"https:\/\/savvyrevenue.com\/dk\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/logo\/image\/","url":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/savvyrevenue_logo.svg","contentUrl":"https:\/\/savvyrevenue.com\/wp-content\/uploads\/2024\/04\/savvyrevenue_logo.svg","width":1,"height":1,"caption":"SavvyRevenue"},"image":{"@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SavvyRevenue-294014737696105"]},{"@type":"Person","@id":"https:\/\/savvyrevenue.com\/dk\/#\/schema\/person\/f88322025b963f234b08baf07cd1f019","name":"Andrew Lolk","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11af5d7b33ff7c2893055c472f44f9f20a6d5c3650963c6427751e6375d40ba9?s=96&d=mm&r=g","caption":"Andrew Lolk"},"description":"Founder - SavvyRevenue"}]}},"_links":{"self":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/4843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/comments?post=4843"}],"version-history":[{"count":0,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/posts\/4843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media\/4844"}],"wp:attachment":[{"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/media?parent=4843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/categories?post=4843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savvyrevenue.com\/dk\/wp-json\/wp\/v2\/tags?post=4843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}