Recording
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Description
In the fall of 2022, one of the most popular advertising campaign types for eCommerce businesses is no more: Smart Shopping.
Performance Max is not a replacement for Smart Shopping, it’s an evolution — something entirely different, and at the same time, it’s not.
- Should you “upgrade” to Performance Max? If yes, how?
- Should you go back to Standard Shopping? If yes, how?
- Is there an in-between? Yes, but do you want it?
In this webinar, Andrew will walk you through the practitioner’s insights on how to deal with Performance Max.