Press play in the youtube player to see the full recording of the webinar.
In the fall of 2022, one of the most popular advertising campaign types for eCommerce businesses is no more: Smart Shopping.
Performance Max is not a replacement for Smart Shopping, it’s an evolution — something entirely different, and at the same time, it’s not.
- Should you “upgrade” to Performance Max? If yes, how?
- Should you go back to Standard Shopping? If yes, how?
- Is there an in-between? Yes, but do you want it?
In this webinar, Andrew will walk you through the practitioner’s insights on how to deal with Performance Max.