savvyrevenue is a specialised Google Ads agency for ecommerce and DTC brands, with audits and ongoing account management.https://savvyrevenue.com/enhttps://savvyrevenue.com/blog/smart-bidding-rules/https://savvyrevenue.com/blog/smart-bidding-rules/Smart Bidding barely changed for five years. Then Google shipped four updates in roughly twelve months. Here are the five new rules I'm adding to my bidding playbook, plus the four old rules that still hold up.Tue, 06 Oct 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/using-claude-without-getting-fired/https://savvyrevenue.com/blog/using-claude-without-getting-fired/Claude won't take your job. Using Claude badly will. I've spent the last months auditing accounts, coaching teams and correcting my own people, and I keep seeing the same five mistakes that quietly destroy trust with a boss or a client.Tue, 29 Sep 2026 00:00:00 GMTAI & Scriptshttps://savvyrevenue.com/blog/blended-roas-google-ads/https://savvyrevenue.com/blog/blended-roas-google-ads/Your Google Ads ROAS can get worse while your business becomes more profitable. It can also improve while the business goes backwards. That is exactly why platform ROAS can no longer be your source of truth, and why we use Blended ROAS with almost every advertiser we work with at SavvyRevenue.Tue, 22 Sep 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/profit-tracking/https://savvyrevenue.com/blog/profit-tracking/Google Ads doesn't show you what people bought. It shows you what they clicked. That single gap is why blended ROAS targets quietly cost you money, and why profit tracking (bidding on POAS instead of ROAS) is the most underused lever in ecommerce PPC right now. Here's exactly how we implement it, and when we tell clients not to.Tue, 15 Sep 2026 00:00:00 GMTBiddingTrackinghttps://savvyrevenue.com/blog/ai-max-campaign-type/https://savvyrevenue.com/blog/ai-max-campaign-type/After a week in Mountain View talking with people who work hands-on with Google Ads every day, one question kept resurfacing: should AI Max be its own campaign type instead of a checkbox on your existing Search and Shopping campaigns? My answer is yes, and the reasons come down to keywords, funnel budgets, and measurement.Tue, 08 Sep 2026 00:00:00 GMTSearchGoogle Adshttps://savvyrevenue.com/blog/google-ads-account-size/https://savvyrevenue.com/blog/google-ads-account-size/All "advanced" Google Ads tactics data-dependent. In this article I break down six core tactics (segmentation, broad match, brand splits, negative keywords, POAS bidding and optimization cadence) and show why the correct answer flips completely depending on how much data your account actually produces.Tue, 01 Sep 2026 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/performance-max-optimization-230/https://savvyrevenue.com/blog/performance-max-optimization-230/Most Performance Max setup advice starts with the wrong question. If you believe PMax is a full-funnel campaign, every asset group, search theme and creative decision you make afterwards is built on a broken foundation. Here is the mental model I use instead, and what it changes in practice.Tue, 25 Aug 2026 00:00:00 GMTPMaxShopping Adshttps://savvyrevenue.com/blog/claude-for-google-ads/https://savvyrevenue.com/blog/claude-for-google-ads/Most PPC managers are asking Claude the wrong question. They come at it with the prompt, “How can I get AI to do Google Ads for me?” and I think that’s entirely the wrong promise, at least for the kinds of accounts we run.Tue, 18 Aug 2026 00:00:00 GMTAI & ScriptsOptimization Toolshttps://savvyrevenue.com/blog/smart-bidding-changes/https://savvyrevenue.com/blog/smart-bidding-changes/On August 17th, Smart Bidding changes how it works with campaigns that are limited by budget, and the industry is up in arms. Some believe it’s another sign of Google being evil, while others are just shrugging their shoulders. I have never entertained the “Google is evil” mentality.Tue, 11 Aug 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/ai-google-ads-strategy/https://savvyrevenue.com/blog/ai-google-ads-strategy/This is the biggest shift in Google Ads history. The move to mobile, the launch of Performance Max, the removal of average position, and the shift to Smart Bidding all dwarf what’s happening with AI in search. Thinking you can go about things the way you’ve always done them is a mistake.Tue, 04 Aug 2026 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/performance-max-test-with-google/https://savvyrevenue.com/blog/performance-max-test-with-google/We recently had a conversation with Google’s Large Client Team about one of our top-performing accounts. Their advice was direct: the single most impactful tactic the client could implement was to switch from Standard Shopping to Performance Max.Tue, 23 Jun 2026 00:00:00 GMTPMaxShopping Ads optimizationhttps://savvyrevenue.com/blog/smart-bidding-changes-framework/https://savvyrevenue.com/blog/smart-bidding-changes-framework/Most advertisers think the question they need to answer is “how often should I change my Smart Bidding targets?” That’s the wrong question. The real question is “will Smart Bidding even notice this change—and if it does, will it overreact?” Smart Bidding thrives on stable signals it can use to course-correct.Tue, 16 Jun 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/dsa-to-ai-max-migration/https://savvyrevenue.com/blog/dsa-to-ai-max-migration/Google is rolling out another “upgrade,” and the next campaign type on the chopping block is Dynamic Search Ads (DSA). The proposed replacement is AI Max (which sounds impressive, I guess). Naturally, this raises a few questions, but I believe there’s only one that truly matters if you value account control and clean data.Fri, 05 Jun 2026 00:00:00 GMTSearchStrategyhttps://savvyrevenue.com/blog/ppc-job-ai-driven/https://savvyrevenue.com/blog/ppc-job-ai-driven/My biggest takeaways from spending a week in Mountain View is that we are seeing the biggest shift in how you should work with Google Ads — ever.Mon, 01 Jun 2026 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/max-bid-limits/https://savvyrevenue.com/blog/max-bid-limits/One of my more popular LinkedIn posts this year was about the results of a max bid limit test we’d done. Based on the response, I figured it was worth breaking down in more detail, along with another test we’ve run since.Tue, 26 May 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/phrase-match-ai-max/https://savvyrevenue.com/blog/phrase-match-ai-max/Broad Match has a fundamental flaw: it offers reach but kills relevance. I believe Google's AI Max feature, when paired with Phrase Match, is the solution that will make Broad Match obsolete for most e-commerce advertisers. Here's why.Mon, 18 May 2026 00:00:00 GMTSearcheCommerceText Ads Optimizationhttps://savvyrevenue.com/blog/google-ads-mistakes/https://savvyrevenue.com/blog/google-ads-mistakes/I recently took our last 50 audits, roadmaps, and assessments from the past 18 months and had them synthesized to identify the most common patterns. As I read through the findings, five mistakes stood out. These aren’t the usual tactical nitpicks; they’re bigger, more strategic errors that I see again and again.Tue, 12 May 2026 00:00:00 GMTBig pictureOverall Optimizationhttps://savvyrevenue.com/blog/launch-new-google-ads-accounts/https://savvyrevenue.com/blog/launch-new-google-ads-accounts/I’ve launched Google Ads accounts that became a top-five country for a client within months. I’ve also launched accounts where absolutely nothing happened—ROAS flatlined, volume never materialized, and we basically went nowhere. The difference between those outcomes isn’t luck; it’s the playbook. This article is broken into two parts.Thu, 07 May 2026 00:00:00 GMTBig pictureShopping Adshttps://savvyrevenue.com/blog/performance-max-vs-standard-shopping/https://savvyrevenue.com/blog/performance-max-vs-standard-shopping/As an agency, we’ve managed both Performance Max and Standard Shopping campaigns across Europe, handling over $73 million in ad spend in the last year alone. I have a clear opinion on which one I prefer, but this article isn’t about my preference.Tue, 05 May 2026 00:00:00 GMTPMaxShopping Ads optimizationhttps://savvyrevenue.com/blog/phrase-match-vs-broad-match/https://savvyrevenue.com/blog/phrase-match-vs-broad-match/Lately, I’ve been hearing a lot of comments that go against everything we’ve tested this year at SavvyRevenue: “Broad match outperforms phrase match,” “Phrase match doesn’t work anymore,” “You should only run broad and exact.” It’s an interesting narrative.Thu, 23 Apr 2026 00:00:00 GMTSearchText Ads Optimizationhttps://savvyrevenue.com/blog/smart-bidding-mistakes/https://savvyrevenue.com/blog/smart-bidding-mistakes/I see the same Smart Bidding mistakes in almost every Google Ads account I audit. It doesn’t matter if it’s a small e-commerce account or a massive brand spending millions a month; these issues are universal. Some are blindingly obvious. Others are more insidious, masquerading as best practices while quietly sabotaging your performance.Wed, 15 Apr 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/performance-max-setup/https://savvyrevenue.com/blog/performance-max-setup/I’ll be direct: I personally believe that dedicated Shopping and Search campaigns will outperform Performance Max most of the time. But that opinion is worthless if I can’t build a best-in-class PMax campaign to compete against. It would be like claiming I’m a great runner because I can beat my mom in a race.Tue, 07 Apr 2026 00:00:00 GMTPMaxShopping Adshttps://savvyrevenue.com/blog/read-smart-bidding/https://savvyrevenue.com/blog/read-smart-bidding/When it comes to Google’s Smart Bidding, most account managers fall into one of two camps. The first camp blindly trusts the algorithm. They set a target, walk away, and just hope for the best. The second camp micromanages it to death, constantly tweaking targets and adding bid adjustments, never letting the algorithm breathe.Tue, 31 Mar 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/split-brand-pmax-framework/https://savvyrevenue.com/blog/split-brand-pmax-framework/You've probably heard the argument that Performance Max needs your brand terms to learn about your audience and that removing them will kill performance. I'm going to show you why that's a myth and explain the actual reason some accounts benefit from including brand terms.Tue, 24 Mar 2026 00:00:00 GMTPMaxShopping Ads optimizationhttps://savvyrevenue.com/blog/bestseller-campaign-structure/https://savvyrevenue.com/blog/bestseller-campaign-structure/Most of you have seen some version of the bestseller campaign structure. The idea sounds perfectly logical: take your product catalog and split it into five campaigns based on performance.Mon, 23 Mar 2026 00:00:00 GMTShoppingShopping Ads optimizationhttps://savvyrevenue.com/blog/google-ads-scripts-with-ai/https://savvyrevenue.com/blog/google-ads-scripts-with-ai/I used to say that Google Ads scripts were a waste of time. I still stand by that claim for the era in which I said it. Honestly, my skepticism came from a simple reality: I can’t code.Mon, 23 Mar 2026 00:00:00 GMTAI & ScriptsOptimization Toolshttps://savvyrevenue.com/blog/google-ads-updates/https://savvyrevenue.com/blog/google-ads-updates/Google is constantly shipping updates to Google Ads. It's a nonstop firehose of new features, tweaks, and tests. Some are important, but most are just noise. The real challenge for any PPC manager is figuring out which ones actually move the needle and which ones are safe to ignore.Wed, 18 Feb 2026 00:00:00 GMTBig pictureOverall Optimizationhttps://savvyrevenue.com/blog/css/https://savvyrevenue.com/blog/css/I’m hearing a dangerous myth crop up more and more. It started towards the end of last year—first from one prospective client, then another, and then a third, all repeating advice from different agencies: “CSS doesn’t matter anymore.” They are absolutely wrong.Fri, 13 Feb 2026 00:00:00 GMTShoppingShopping Adshttps://savvyrevenue.com/blog/google-ads-daily-check/https://savvyrevenue.com/blog/google-ads-daily-check/Every morning, I spend 15 minutes checking my Google Ads accounts. This isn’t a performance review or a deep strategic dive. It’s a simple, proactive check-in to make sure everything is running smoothly so I can get back to actual projects instead of constantly reacting to alerts from clients.Tue, 10 Feb 2026 00:00:00 GMTBig pictureOverall Optimizationhttps://savvyrevenue.com/blog/shopping-ads-campaign-structure/https://savvyrevenue.com/blog/shopping-ads-campaign-structure/A lot of Google Shopping or Performance Max campaign structures are unnecessary or outright hurt your performance. I see it all the time: an account is either running one campaign when it should have three, or it's running ten campaigns when it only needs two.Fri, 06 Feb 2026 00:00:00 GMTShoppingShopping Ads optimizationhttps://savvyrevenue.com/blog/responsive-search-ads-testing-system/https://savvyrevenue.com/blog/responsive-search-ads-testing-system/Most advertisers write Responsive Search Ad headlines once and never look at them again. That's a problem. For years, we were flying blind, but Google has finally given us individual headline performance data: click-through rate, conversion rate, and ROAS for every single headline.Mon, 26 Jan 2026 00:00:00 GMTSearchText Ads Optimizationhttps://savvyrevenue.com/blog/improve-google-ads-mistakes/https://savvyrevenue.com/blog/improve-google-ads-mistakes/Most Google Ads checklists give you five tips you've heard a hundred times. Add broad match, test new creatives, yawn. To actually move the needle, we need to do things differently.Mon, 19 Jan 2026 00:00:00 GMTBig pictureOverall Optimizationhttps://savvyrevenue.com/blog/elite-google-ads-agencies-scorecard/https://savvyrevenue.com/blog/elite-google-ads-agencies-scorecard/Assessing your Google Ads agency is hard. Experts disagree on tactics all the time. Some love PMax; some hate it. But if you grade your agency on tactics, you’re focusing on the wrong thing. In my opinion, the tactical side is the least important part of the partnership.Wed, 07 Jan 2026 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/agency-burnout-fix/https://savvyrevenue.com/blog/agency-burnout-fix/In 2025, I seriously considered quitting my own agency more than I ever have before. I never got close to actually doing it, but the thought alone was a clear signal: my burnout levels were getting out of hand.Tue, 06 Jan 2026 00:00:00 GMTAgencysavvyrevenue updateshttps://savvyrevenue.com/blog/black-friday-bid-adjustments/https://savvyrevenue.com/blog/black-friday-bid-adjustments/Most of you don’t want to admit this, but if you really look at your process, you’re guessing what seasonal bid adjustments (SBAs) to run during Black Week. You set them based on gut feel or a vague memory of what you think worked last year.Tue, 06 Jan 2026 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/google-ads-scaling-framework-rebuttal/https://savvyrevenue.com/blog/google-ads-scaling-framework-rebuttal/You’ve probably seen them. The comprehensive, multi-stage Google Ads scaling maps that pop up on LinkedIn, get a thousand comments, and promise a clear path to growth. Recently, a very good one from Floren and the Sid team caught my eye. It’s comprehensive and I like a lot of what I’m seeing. But.Tue, 06 Jan 2026 00:00:00 GMTBig pictureeCommercehttps://savvyrevenue.com/blog/responsive-search-ads-framework/https://savvyrevenue.com/blog/responsive-search-ads-framework/Most PPC specialists open up Google Ads, stare at 15 empty headline slots, and proceed to write the same generic fluff every single time. You’re not writing to improve performance; you’re writing to get a higher Ad Strength score. You’re secretly trying to serve an algorithm just to get an A+ on your homework.Tue, 06 Jan 2026 00:00:00 GMTSearchText Ads Optimizationhttps://savvyrevenue.com/blog/shopping-campaign-structure/https://savvyrevenue.com/blog/shopping-campaign-structure/Every shopping account I audit falls into one of two camps. Either it’s been oversegmented from day one, or it’s stuck on a single campaign, basically forever. Most people get this wrong because they assume more campaigns equal better performance. The reality is quite the opposite.Tue, 06 Jan 2026 00:00:00 GMTShoppingShopping Adshttps://savvyrevenue.com/blog/seasonal-bid-adjustment-mistake/https://savvyrevenue.com/blog/seasonal-bid-adjustment-mistake/What if I told you that by lowering your ROAS target, you could actually make more money during a sale? It sounds counterintuitive, but it's true. Applying a seasonal bid adjustment is a solid tactic, and it's something I do all the time.Wed, 17 Dec 2025 00:00:00 GMTBiddingSeasonal/Promotionshttps://savvyrevenue.com/blog/performance-max-audit/https://savvyrevenue.com/blog/performance-max-audit/When I get access to a new Google Ads account with Performance Max campaigns, I ignore 99% of the settings. It’s too easy to get lost in the weeds, tweaking things that have little to no impact. Instead, when I start auditing a PMax campaign, I only look at three things to begin with.Tue, 02 Dec 2025 00:00:00 GMTPMaxOverall Optimizationhttps://savvyrevenue.com/blog/pmax-to-standard-shopping/https://savvyrevenue.com/blog/pmax-to-standard-shopping/I’ve switched countless Performance Max campaigns to Standard Shopping and seen performance improve. The process is fairly simple, but there are a few mistakes I see happen all the time, especially if you’re not used to making the switch. Get it wrong, and you can kill your ROAS overnight.Thu, 13 Nov 2025 00:00:00 GMTPMaxShopping Ads optimizationhttps://savvyrevenue.com/blog/brand-bidding-experts-disagree/https://savvyrevenue.com/blog/brand-bidding-experts-disagree/Stop listening to the religious arguments about brand bidding. The truth is, there's no single right answer. This breakdown shows you why experts disagree and provides a practical framework to determine if brand bidding is incremental for your business—and how to do it without overpaying.Thu, 06 Nov 2025 00:00:00 GMTSearchBid & Budget Managementhttps://savvyrevenue.com/blog/branded-search-cpcs/https://savvyrevenue.com/blog/branded-search-cpcs/What if I told you that most DTC brands are paying 10 times more than they need to for branded search clicks? Clicks you were probably going to get anyway. It sounds like an exaggeration, but I see it constantly. Before I break down the why, let me show you what I mean.Thu, 06 Nov 2025 00:00:00 GMTSearchBid & Budget Managementhttps://savvyrevenue.com/blog/fix-smart-bidding/https://savvyrevenue.com/blog/fix-smart-bidding/I saw a tweet recently claiming that manual bidding was making a comeback, and I absolutely love this topic. It gets right to the heart of the constant tension between automation and strategic control in Google Ads. Let's be clear: Smart Bidding works great for a reason.Thu, 06 Nov 2025 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/google-ads-reps/https://savvyrevenue.com/blog/google-ads-reps/Ah, Google reps. The very words can make a seasoned PPC manager’s blood boil or a new advertiser feel like they’ve finally made it. The experience is all over the map, but if you’re reading this, you probably want to know how to stop them from wasting your time.Thu, 06 Nov 2025 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/google-shopping-feed-optimization-framework/https://savvyrevenue.com/blog/google-shopping-feed-optimization-framework/If you're staring at 50 different attributes in your Google Shopping feed and you feel completely overwhelmed, you're looking at the problem all wrong. For the last 10 years, I've lived inside these feeds. It's one of my favorite parts of managing Google Ads, but I also don't have unlimited time.Thu, 06 Nov 2025 00:00:00 GMTShopping FeedsShopping Ads optimizationhttps://savvyrevenue.com/blog/margin-based-campaigns/https://savvyrevenue.com/blog/margin-based-campaigns/Margin-based campaigns are still being recommended by people in the Google Ads space, and it constantly surprises me. It's a broken strategy. The entire foundation for that campaign structure is full of holes, yet agencies and freelancers continue to build accounts on top of it.Thu, 06 Nov 2025 00:00:00 GMTShoppingBid & Budget Managementhttps://savvyrevenue.com/blog/performance-max-mistake/https://savvyrevenue.com/blog/performance-max-mistake/After managing millions in Google Ads spend, I see the same Performance Max mistake over and over again. Brands are sold on the idea that PMax is a full-funnel campaign, that they should consolidate everything into a single campaign and just let Google's "advanced AI" figure it out. The pitch is always the same.Thu, 06 Nov 2025 00:00:00 GMTPMaxGoogle Adshttps://savvyrevenue.com/blog/profit-based-bidding-drawbacks/https://savvyrevenue.com/blog/profit-based-bidding-drawbacks/Everyone preaches profit-based bidding as the holy grail for e-commerce Google Ads. But from what I see in the trenches, it has serious drawbacks that can cripple your Smart Bidding performance, especially if you run frequent promotions. Here's the case for not doing it, and what to do instead.Thu, 06 Nov 2025 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/reduce-product-variants/https://savvyrevenue.com/blog/reduce-product-variants/If managing product variants feels like a game of whack-a-mole, you’re not alone. Sizes, colors, materials, configurations… it all gets messy, fast. You’re probably asking yourself if you should just reduce the number of variants you send to your Google Shopping feed to simplify things. On the surface, it’s a definite yes.Thu, 06 Nov 2025 00:00:00 GMTShoppingShopping Ads optimizationhttps://savvyrevenue.com/blog/target-roas-vs-max-conversion-value/https://savvyrevenue.com/blog/target-roas-vs-max-conversion-value/Most of the chatter around Google Ads bidding focuses on Target CPA vs. Maximize Conversions. But for e-commerce, that's the wrong conversation. The real debate, the one that's almost never had, is Target ROAS vs. Maximize Conversion Value. On one hand, you have Maximize Conversion Value.Thu, 06 Nov 2025 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/smart-bidding-exploration/https://savvyrevenue.com/blog/smart-bidding-exploration/When a Google product manager showed me Smart Bidding Exploration in Mountain View, she called it the biggest smart bidding update ever. And honestly, I think she might be right.Sat, 01 Nov 2025 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/new-customer-acquisition-google-ads/https://savvyrevenue.com/blog/new-customer-acquisition-google-ads/This has long been one of the most misunderstood features Google has ever released. On the surface, it just sounds great. Everyone wants more new customers, right? Your entire business growth depends on it. The problem is that it’s just not that simple.Tue, 28 Oct 2025 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/search-campaign-structure/https://savvyrevenue.com/blog/search-campaign-structure/Most Google Ads Search accounts are still built like it's 2020, and that over-segmentation is quietly confusing Smart Bidding. Here's the consolidated search campaign structure we use at SavvyRevenue, built on five simple rules for e-commerce.Tue, 14 Oct 2025 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/negative-keywords-google-ads/https://savvyrevenue.com/blog/negative-keywords-google-ads/I'm going to say something controversial: Smart Bidding has made negative keywords mostly irrelevant. For the last couple of years, some of our biggest performance gains haven't come from adding negative keywords, but from removing them. Yep, I said removing. The reason is simple.Wed, 08 Oct 2025 00:00:00 GMTSearchBid & Budget Managementhttps://savvyrevenue.com/blog/max-bid-limits-google/https://savvyrevenue.com/blog/max-bid-limits-google/Let’s be clear: Smart Bidding is one of the best things to come out of Google Ads in years, second only to Shopping ads. It does a much better job at managing bids at scale than any human ever could. But it has blind spots.Tue, 30 Sep 2025 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/google-ads-routine/https://savvyrevenue.com/blog/google-ads-routine/If you’re managing Google Ads accounts, you know the drill. A hundred different tasks are flying at you every week. You’re constantly feeling like you’re reacting to fires, and when you look back at your week, you’re left wondering where the time actually went.Tue, 23 Sep 2025 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/profit-based-bidding-hidden-drawbacks/https://savvyrevenue.com/blog/profit-based-bidding-hidden-drawbacks/What We’ll Look At This video explores why agencies and teams promote profit-based bidding as the ultimate approach in e-commerce, yet reveals overlooked challenges that can hinder real-world results. It emphasizes how margins, data stability, and promotions all shape whether profit-focused strategies truly deliver the best outcomes.Wed, 25 Jun 2025 00:00:00 GMTBiddingAndrew Talks PPChttps://savvyrevenue.com/blog/pmax-ecommerce-growth/https://savvyrevenue.com/blog/pmax-ecommerce-growth/Learn why relying solely on Performance Max can backfire and how to grow strategically instead.Mon, 16 Jun 2025 00:00:00 GMTPMaxAndrew Talks PPChttps://savvyrevenue.com/blog/product-variants-google-shopping/https://savvyrevenue.com/blog/product-variants-google-shopping/Explore how reducing product variants in Google Shopping can boost or backfire on your ROAS—and uncover the best strategies to do it right.Mon, 16 Jun 2025 00:00:00 GMTShoppingAndrew Talks PPChttps://savvyrevenue.com/blog/brand-bidding/https://savvyrevenue.com/blog/brand-bidding/Intro Just like YouTube Ads shouldn’t defacto be run by your Google Ads agency (unless they know what they’re doing), it’s equally wrong to classify branded and non-brand keywords as the same. Just because they’re both within a Google Ads account does not mean they should be treated the same.Sat, 25 Jan 2025 00:00:00 GMTSearchBid & Budget Managementhttps://savvyrevenue.com/blog/smart-bidding-strategies/https://savvyrevenue.com/blog/smart-bidding-strategies/Smart Bidding isn't really a black box - it just follows specific patterns. After managing millions in ad spend, I've discovered five ways to actually control it. From portfolio strategies to strategic ROAS targets, I'll show you how to make Smart Bidding work for your business instead of fighting against it.Tue, 03 Dec 2024 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/smart-bidding-peak-seasons-and-promotions/https://savvyrevenue.com/blog/smart-bidding-peak-seasons-and-promotions/Smart Bidding can't predict the future. When everyone maxes out their bids during Black Friday or when your summer collection suddenly triples conversion rates, you need to step in. But when should you help Smart Bidding, and when should you let it work? Learn when to guide Smart Bidding and when to get out of its way.Tue, 19 Nov 2024 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/fallback-shopping-campaigns/https://savvyrevenue.com/blog/fallback-shopping-campaigns/Have you ever lowered your ROAS targets and noticed your revenue going up? It might be due to a lesser-known strategy called a fallback campaign. In this article, we’ll uncover why it works.Wed, 30 Oct 2024 00:00:00 GMTShoppingShopping Ads optimizationhttps://savvyrevenue.com/blog/google-shopping-campaign-structure/https://savvyrevenue.com/blog/google-shopping-campaign-structure/You'll learn why creating several campaigns using priorities is crucial to your success, and how you should work with Google Shopping campaign structures.Sat, 19 Oct 2024 00:00:00 GMTShoppingShopping AdsShopping Ads optimizationhttps://savvyrevenue.com/blog/when-to-shift-to-a-new-ppc-agency/https://savvyrevenue.com/blog/when-to-shift-to-a-new-ppc-agency/Not happy with your current PPC agency but aren't sure how to move or if it will even be worth it? Find out what opportunities you have here.Thu, 17 Oct 2024 00:00:00 GMTBig picturehttps://savvyrevenue.com/blog/conversion-lag/https://savvyrevenue.com/blog/conversion-lag/Understanding conversion lag can make or break your Google Ads strategy, especially when using Smart Bidding. In this article, I’ll walk you through real-life examples. Discover how this hidden factor impacts Smart Bidding and why it’s essential for every CMO to stay ahead of it.Tue, 08 Oct 2024 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/from-p-max-to-standard-shopping/https://savvyrevenue.com/blog/from-p-max-to-standard-shopping/Most seasoned Google Ads pros are routinely switching their clients to Standard Shopping, but if you don’t do it regularly, it’s a daunting task. So, we wrote a guide to simplify it.Tue, 24 Sep 2024 00:00:00 GMTPMaxShopping Adshttps://savvyrevenue.com/blog/conversion-tracking/https://savvyrevenue.com/blog/conversion-tracking/Conversion tracking has progressed from simple revenue tracking to including Enhanced Conversions and server-side tracking. In 2024, two essential features for eCommerce have emerged: Cart Data, which tracks specific products sold, and Profit Data, which tracks profit margins. Let’s take a closer look.Tue, 10 Sep 2024 00:00:00 GMTTrackingTrackinghttps://savvyrevenue.com/blog/advanced-shopping-feed-optimization/https://savvyrevenue.com/blog/advanced-shopping-feed-optimization/For this advanced article, I’ll go into detail with specific tactics. Not all will be relevant for everyone, so pick and choose what is relevant to you. It’s meant to be an inspirational list ;)Tue, 27 Aug 2024 00:00:00 GMTShopping FeedsShopping Ads optimizationhttps://savvyrevenue.com/blog/feed-based-search-ads/https://savvyrevenue.com/blog/feed-based-search-ads/In this article, I thought I’d do something different. Let me just show you the nine typical ways we use feed-based search ads at savvyrevenue.Wed, 14 Aug 2024 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/price-comparison/https://savvyrevenue.com/blog/price-comparison/Price Monitoring is not just about being the cheapest. It gives you a competitive advantage that can help your Google Ads account grow.Sun, 23 Jun 2024 00:00:00 GMTShoppingeCommerceOverall Optimizationhttps://savvyrevenue.com/blog/smart-bidding/https://savvyrevenue.com/blog/smart-bidding/Full guide to increasing the performance of Smart Bidding. Learn 13 ways to tweak Smart Bidding in your Google Ads account.Fri, 14 Jun 2024 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/google-shopping-feed-optimization/https://savvyrevenue.com/blog/google-shopping-feed-optimization/Learn how to optimize your Google Shopping feed with specific areas and suggestions for improvements for each.Wed, 22 May 2024 00:00:00 GMTShopping FeedsShopping AdsShopping Ads optimizationhttps://savvyrevenue.com/blog/performance-max-or-standard-shopping/https://savvyrevenue.com/blog/performance-max-or-standard-shopping/Learn how to choose between Performance Max and Standard Shopping for your online store to best match your e-commerce strategy.Tue, 30 Apr 2024 00:00:00 GMTPMaxGoogle Adshttps://savvyrevenue.com/blog/performance-max/https://savvyrevenue.com/blog/performance-max/Learn all you need to know about Performance Max in this article that's based on our carefully gathered notes from internal experiments.Thu, 25 Apr 2024 00:00:00 GMTPMaxShopping Adshttps://savvyrevenue.com/blog/metrics-for-agency-report/https://savvyrevenue.com/blog/metrics-for-agency-report/Learn how to choose the right metrics to track for your eCommerce business. Discover the KPIs that drive revenue and maximize profits.Tue, 09 Apr 2024 00:00:00 GMTBig pictureeCommercehttps://savvyrevenue.com/blog/feed-based-search-ads-build-entire-accounts-automatically/https://savvyrevenue.com/blog/feed-based-search-ads-build-entire-accounts-automatically/Learn the pros and cons of Feed-Based Search Ads and how it can save you a lot of time by building large accounts automatically.Sun, 07 Apr 2024 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/keyword-match-types/https://savvyrevenue.com/blog/keyword-match-types/Learn to understand and use keyword match types the right way. Simplify your Google Ads eCommerce account with keyword match types.Fri, 05 Apr 2024 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/optimize-smart-bidding/https://savvyrevenue.com/blog/optimize-smart-bidding/Fri, 22 Mar 2024 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/performance-max-lies/https://savvyrevenue.com/blog/performance-max-lies/Here are 6 Performance Max lies many experts recommend, which are either a waste of your time or, in the worst case, harm your performance.Tue, 12 Mar 2024 00:00:00 GMTPMaxShopping Adshttps://savvyrevenue.com/blog/data-exclusion-seasonality-bid-adjustments/https://savvyrevenue.com/blog/data-exclusion-seasonality-bid-adjustments/Thu, 07 Mar 2024 00:00:00 GMTBiddingBid & Budget ManagementSeasonal/Promotionshttps://savvyrevenue.com/blog/shopping-ads-performance-max/https://savvyrevenue.com/blog/shopping-ads-performance-max/Read our guide to Shopping Ads Performance Max campaigns and see what benefits this can have to your Google Ads account.Tue, 05 Mar 2024 00:00:00 GMTPMaxGoogle AdsShopping Ads optimizationhttps://savvyrevenue.com/blog/advanced-google-shopping-campaign-optimization/https://savvyrevenue.com/blog/advanced-google-shopping-campaign-optimization/This article gives you a walkthrough of the most impactful Google Shopping optimizations you can do to make your Google Shopping a succes.Thu, 22 Feb 2024 00:00:00 GMTShoppingShopping Ads optimizationhttps://savvyrevenue.com/blog/broad-match-keywords/https://savvyrevenue.com/blog/broad-match-keywords/Learn how to urtilize Broad Match keywords within Google Ads to boost your eCommerce performance in this guide made for eCommerce businesses.Tue, 13 Feb 2024 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/google-ads-audit/https://savvyrevenue.com/blog/google-ads-audit/Thu, 08 Feb 2024 00:00:00 GMTBig pictureOverall Optimizationhttps://savvyrevenue.com/blog/real-time-dashboards/https://savvyrevenue.com/blog/real-time-dashboards/Optimize your marketing channels' performance with real-time dashboards and see how to get the most out of big revenue days.Mon, 05 Feb 2024 00:00:00 GMTTrackingOptimization Toolshttps://savvyrevenue.com/blog/micro-conversions-google-ads/https://savvyrevenue.com/blog/micro-conversions-google-ads/Learn how to provide more data with Micro Conversions to gain an edge and improve the profitability of your non-branded campaigns.Tue, 30 Jan 2024 00:00:00 GMTTrackingBid & Budget Managementhttps://savvyrevenue.com/blog/adwords-optimization-calendar/https://savvyrevenue.com/blog/adwords-optimization-calendar/Learn why, when, and how to set up your Google Ads optimization schedule, along with a complete template you're free to use.Tue, 16 Jan 2024 00:00:00 GMTBig pictureOverall Optimizationhttps://savvyrevenue.com/blog/search-ads-optimization/https://savvyrevenue.com/blog/search-ads-optimization/Gain an effective insight into search ad optimization with our guide including an explanatory checklist with 15 important optimizations.Tue, 02 Jan 2024 00:00:00 GMTSearchText Ads Optimizationhttps://savvyrevenue.com/blog/google-ads-vs-facebook-ads-vs-amazon-ads/https://savvyrevenue.com/blog/google-ads-vs-facebook-ads-vs-amazon-ads/Chose the right marketing channel. Learn about the three most used advertising channels and how they can support different types of eCommerce stores.Fri, 08 Dec 2023 00:00:00 GMTBig picturehttps://savvyrevenue.com/blog/performance-max-black-friday/https://savvyrevenue.com/blog/performance-max-black-friday/Optimize Your Performance Max Campaigns for Black Friday: Strategies and examples for enhanced results doing Black Friday.Tue, 07 Nov 2023 00:00:00 GMTPMaxShopping Ads optimizationhttps://savvyrevenue.com/blog/12-ecommerce-tactics/https://savvyrevenue.com/blog/12-ecommerce-tactics/Thu, 12 Oct 2023 00:00:00 GMTBig pictureeCommercehttps://savvyrevenue.com/blog/black-friday-tips/https://savvyrevenue.com/blog/black-friday-tips/Wed, 11 Oct 2023 00:00:00 GMTBig pictureSeasonal/Promotionshttps://savvyrevenue.com/blog/shopping-feed-titles/https://savvyrevenue.com/blog/shopping-feed-titles/Thu, 08 Jun 2023 00:00:00 GMTShopping FeedsShopping Ads optimizationhttps://savvyrevenue.com/blog/manual-bidding/https://savvyrevenue.com/blog/manual-bidding/Master the art of manual bidding in Google Ads. Learn advanced strategies to optimize bids and boost campaign performance.Fri, 21 Apr 2023 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/ecommerce-platform-changes/https://savvyrevenue.com/blog/ecommerce-platform-changes/Tue, 28 Mar 2023 00:00:00 GMTBig picturehttps://savvyrevenue.com/blog/expand-google-ads-europe/https://savvyrevenue.com/blog/expand-google-ads-europe/Fri, 24 Mar 2023 00:00:00 GMTBig pictureeCommerceGoogle Adshttps://savvyrevenue.com/blog/the-google-ads-framework-behind-101-million-dollars/https://savvyrevenue.com/blog/the-google-ads-framework-behind-101-million-dollars/The Google Ads Framework that ensure SavvyRevenue's success, every time. Read the great advice for PPC Specialists and In-house teams.Fri, 24 Mar 2023 00:00:00 GMTBig pictureGoogle AdsStrategyhttps://savvyrevenue.com/blog/ecommerce-attribution-models/https://savvyrevenue.com/blog/ecommerce-attribution-models/I break down why the default attribution model is horrible for eCommerce stores who want to grow. See actual examples of attribution models.Fri, 17 Mar 2023 00:00:00 GMTTrackingAttributionhttps://savvyrevenue.com/blog/google-ads-mindset/https://savvyrevenue.com/blog/google-ads-mindset/The Analyze & Grow approach for Google Ads involves rinsing and repeating 3 steps: identify bottlenecks, prioritize solutions, and implement.Mon, 13 Mar 2023 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/in-house-vs-outsourcing-google-ads/https://savvyrevenue.com/blog/in-house-vs-outsourcing-google-ads/There are both pros and cons to having in-house teams or hiring agencies. Here you get an overview of the possibilities and the dangers.Fri, 10 Mar 2023 00:00:00 GMTBig pictureGoogle Adshttps://savvyrevenue.com/blog/why-attribution-is-an-inaccurate-science-in-ecommerce/https://savvyrevenue.com/blog/why-attribution-is-an-inaccurate-science-in-ecommerce/Discover why eCommerce attribution fails marketers. Learn how to choose the right tracking approach for better results.Sat, 18 Feb 2023 00:00:00 GMTTrackingAttributionhttps://savvyrevenue.com/blog/keywords-google-shopping/https://savvyrevenue.com/blog/keywords-google-shopping/Learn how you can use a popular Google Shopping campaign structure to regain (some) control over your keywords and increase your performance.Thu, 24 Nov 2022 00:00:00 GMTShoppingShopping Ads optimizationhttps://savvyrevenue.com/blog/display-retargeting-setup/https://savvyrevenue.com/blog/display-retargeting-setup/See if Display Retargeting is something your eCommerce business could benefit from and how to set it up for maximum performance.Tue, 08 Nov 2022 00:00:00 GMTBig picturehttps://savvyrevenue.com/blog/dynamic-search-ads-ecommerce/https://savvyrevenue.com/blog/dynamic-search-ads-ecommerce/Simply put, a Dynamic Search Ads campaign is a campaign without keywords. Learn how to set up and manage succesful Dynamic Search Ads for eCommerce.Fri, 09 Sep 2022 00:00:00 GMTSearchText AdsText Ads Optimizationhttps://savvyrevenue.com/blog/performance-max-optimization/https://savvyrevenue.com/blog/performance-max-optimization/Optimize your Performance Max campaigns using these 9 different ways and improve your Performance Max results.Fri, 12 Aug 2022 00:00:00 GMTPMaxShopping Ads optimizationhttps://savvyrevenue.com/blog/automated-bid-management-google-ads/https://savvyrevenue.com/blog/automated-bid-management-google-ads/Everything you need to know about the different bidding strategies for Google Ads, how you can use them, and what you should look out for.Tue, 05 Jul 2022 00:00:00 GMTBiddingBid & Budget Managementhttps://savvyrevenue.com/blog/adwords-from-scratch/https://savvyrevenue.com/blog/adwords-from-scratch/Sat, 04 Jun 2022 00:00:00 GMTBig pictureGoogle AdsStrategyhttps://savvyrevenue.com/blog/optimizing-responsive-search-ads/https://savvyrevenue.com/blog/optimizing-responsive-search-ads/Tue, 17 May 2022 00:00:00 GMTSearchText AdsText Ads Optimizationhttps://savvyrevenue.com/blog/adwords-campaign-structure-ecommerce/https://savvyrevenue.com/blog/adwords-campaign-structure-ecommerce/We'll walk you through why campaign structure is not subjective and how we suggest all eCommerce advertisers structure their accounts.Sat, 02 Apr 2022 00:00:00 GMTBig pictureText Adshttps://savvyrevenue.com/blog/10-ecommerce-kpis-you-should-be-tracking/https://savvyrevenue.com/blog/10-ecommerce-kpis-you-should-be-tracking/Learn which eCommerce KPIs you should track for growth. Use the right KPIs as a foundation for growing your ecommerce store.Fri, 21 Jan 2022 00:00:00 GMTTrackingeCommercehttps://savvyrevenue.com/blog/the-future-of-campaign-structures/https://savvyrevenue.com/blog/the-future-of-campaign-structures/Wed, 18 Aug 2021 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/is-your-faq-page-helping-or-hurting/https://savvyrevenue.com/blog/is-your-faq-page-helping-or-hurting/This article tells you how you can use your FAQ page to help increase your conversion rate. You will find actionable improvements.Tue, 17 Mar 2020 00:00:00 GMTBig picturehttps://savvyrevenue.com/blog/opening-a-new-ppc-agency-six-months-later/https://savvyrevenue.com/blog/opening-a-new-ppc-agency-six-months-later/Mon, 04 Dec 2017 00:00:00 GMTAgencysavvyrevenue updateshttps://savvyrevenue.com/blog/adwords-tools-ecommerce/https://savvyrevenue.com/blog/adwords-tools-ecommerce/Mon, 18 Sep 2017 00:00:00 GMTAI & ScriptsOptimization Toolshttps://savvyrevenue.com/blog/adwords-keyword-research-ecommerce-stores/https://savvyrevenue.com/blog/adwords-keyword-research-ecommerce-stores/See advanced Google Ads keyword research techniques tailored for eCommerce. Learn effective methods and tools to boost your performance.Mon, 19 Jun 2017 00:00:00 GMTSearchText Adshttps://savvyrevenue.com/blog/26-advanced-adwords-mistakes-ecommerce-advertisers-make/https://savvyrevenue.com/blog/26-advanced-adwords-mistakes-ecommerce-advertisers-make/Wed, 26 Apr 2017 00:00:00 GMTBig pictureOverall Optimization