Make sure to get in live to ask any question you’d like.
– The limitations of a “one-campaign” approach in Performance Max and strategies to overcome them.
– Essential data for structuring Performance Max campaigns more effectively.
– Key principles for advancing beyond a single-campaign setup.
– Four sophisticated campaign structures to enhance Performance Max performance:
1️⃣ POAS/ROAS levels
2️⃣ Comparing POAS/ROAS with Impression Share
3️⃣ Strategies for Bestsellers, Sleeping, New, and Unprofitable products
4️⃣ The pitfalls of categorizing products by high vs low margins
– Managing and optimizing your Performance Max campaign structure.
– Timing for a campaign structure review and adjustments.
– Integrating standard Shopping Campaigns for a comprehensive strategy.
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.
I’m the founder of Profitmetrics, a company revolutionizing real-time profitability insights for eCommerce businesses and agencies globally.
In essence, when eCommerce businesses and agencies are at a crossroads, Profitmetrics is the go-to solution — cutting through the noise with actionable, profit-focused insights.