SavvySession

In-Depth Strategies Performance Max
Go Beyond Out-Of-The-Box Results

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In this SavvySession we will dive into:

Make sure to get in live to ask any question you’d like.

– The limitations of a “one-campaign” approach in Performance Max and strategies to overcome them.

– Essential data for structuring Performance Max campaigns more effectively.

– Key principles for advancing beyond a single-campaign setup.

– Four sophisticated campaign structures to enhance Performance Max performance:

1️⃣ POAS/ROAS levels
2️⃣ Comparing POAS/ROAS with Impression Share
3️⃣ Strategies for Bestsellers, Sleeping, New, and Unprofitable products
4️⃣ The pitfalls of categorizing products by high vs low margins

– Managing and optimizing your Performance Max campaign structure.

– Timing for a campaign structure review and adjustments.

– Integrating standard Shopping Campaigns for a comprehensive strategy.

Why you should join this session

  • You’ve seen good success with Performance Max, but want to go further
  • You’re not sure how to optimize your Performance Max campaigns

Andrew Lolk,
Founder & CEO
@ SavvyRevenue
Andrew
Andrew Lolk is the expert and host of our SavvySessions

Hi, I’m Andrew - a top 25 PPC expert in 2022

I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.

In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.

Andrew Lolk,
Founder & CEO
@ SavvyRevenue
Andrew Lolk is the expert and host of our SavvySessions

Hi, I’m your Andrew - a top 25 PPC expert

I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.

In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.

Meet Your Hosts

Andrew Lolk is the expert and host of our SavvySessions

I’m Andrew Lolk

I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.

In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.

I'm Frederik Boysen

I’m the founder of Profitmetrics, a company revolutionizing real-time profitability insights for eCommerce businesses and agencies globally. 

In essence, when eCommerce businesses and agencies are at a crossroads, Profitmetrics is the go-to solution — cutting through the noise with actionable, profit-focused insights.