A Google Ads roadmap is a hand-written action plan with in-depth recommendations for your specific business and scenario.
The action plan consists of a list of specific actions (typically between 10 to 20) that you can execute in order to improve the performance of your Google Ads account.
We include explanations to why we recommend as we do and what benefits/dangers you should be aware of – written in a down-to-earth way that everyone can understand.
The best part?
You get two follow-ups where we review, and customize, the action items as well as provide feedback on what you’ve implemented.
Your roadmap consists of handwritten recommendations customized to your business. We will often adjust our recommendations based on our follow-ups to fit your resources, competencies, and goals. It needs to make sense for you.
No one-size recommendations
Our recommendations are based on your business. It doesn’t help you to do things a certain way if just because. And before you get started on anything, we’ll highlight the potential dangers of doing so.
You don’t just get a PDF and an invoice. We review it with you and open up for questions. We’ll later have a second follow-up to go through what you’ve set up and how you can improve further.
Maybe. Do you recognize the following?
You feel stuck – and need input on how you can improve performance
You need a fresh point of view – to avoid missing obvious areas of improvement
You spend a lot of time optimizing –but aren’t confident you’re doing it right
You want to improve your account – but lack a set direction of how to do it
Hear what other advertisers are saying
How it works
What’s included in a Roadmap?
Our roadmap consists of a list of observations, insights, and action items for your Google Ads account.
We usually get around the following aspects:
No problem. Here’s an anonymized example of a roadmap we created. No email gate or anything. Just click.
Our reputation means everything. If – for whatever reason – you’re not happy with your roadmap, you don’t have to pay a dime. We’re that confident in what we do.
The only condition is that you let us know within three days of receiving the roadmap, or at least before we go through with the review.
No. If the roadmap is intended to be shown to your boss, then we will be more considerate of the way we portray our suggestions, so nobody is thrown under the proverbial bus.
Our core focus is eCommerce.
We need access to your account, and knowledge of your goals + available resources.
Seeing that we will have done all the initial work, then you will get the setup costs discounted.