How Deep-End Experiences Shaped Me
I’m the founder and Lead PPC Manager at SavvyRevenue. I’m also the cofounder of White Shark Media, a Google Ads Premier SMB Partner. I stepped out of day-to-day operations of White Shark Media in 2016 to found SavvyRevenue.
I started out in PPC back in 2008 when the company I worked for turned their business model around from promoting job ads with 1:1 Google Ads campaigns to promoting their clients via Google Ads. I kept sneaking a peak at the person in charge of Google Ads and thought we could be doing this better and more efficiently. .
First Agency Experience
Fast-forward one year, and I landed my first job as lead PPC manager in an upcoming agency. This was one of the best decisions I’ve ever made. I came into an agency (formerly known as Analyzers, later acquired) that was exploding at its seams. The founder had hired two sales people and managed all the PPC campaigns alone. When he finally hired me, they had a waiting list of 41 PPC contracts needing to be fulfilled.
Needless to say, I was thrown in at the deep end, but this ended up being up one of the most rewarding experiences of my life. Throwing myself in at the deep end has since characterized some of my favorite experiences.
I worked around the clock to fulfil those contracts and ended up learning everything there was about PPC at the time.
Since then, it’s been a fast-pace with several “deep end” experiences:
- Pursued my dream of living abroad by moving to Malta and starting my own Danish PPC agency
- Doubled-down on my dream and moved halfway across the world (sorry, mom!) and co-founded one of the biggest PPC agencies for SMBs in the US
- White Shark Media was hand-picked and awarded the (at the time exclusive) Google Ads Premier SMB Partnership as one of the first 25 agencies
- Grew a successful Marketing department from 2012 to 2014 that was responsible for more than $600,000 in annual revenue as well as tens of thousands of visitors and hundreds of leads each month as CMO
- Grew White Shark Media to more than $10,000,000 in annual revenue (not including client spend), 1,500 clients and 220 employees as the VP of PPC (2016)
During 2016, I was becoming antsy. With 1,500 clients and 220 employees, management’s role becomes more about processes, operations, and business administration. It had taken me far away from the trenches of the field I’m passionate about.
Moving on From Your Baby
After hiring incredibly skilled employees throughout 2016, we decided that it was time for me to move on. It was one of the hardest things I’ve ever done, but looking back it was yet another great deep end experience.
SavvyRevenue was officially launched in April of 2017 and I’m back in the trenches working with amazing people, awesome clients and together we’re setting the bar for what performance should look like.
Sharing What I Learn Through Blogging
Throughout my years, one of the constants have been sharing my experiences and something I’ve enjoyed a lot. It adds clarity to my own processes and keeps me on my toes. If you’re doing bad work and share it through blogging I have dozens of people ready to call me out.
I have guest posted on PPCHero.com, SearchEngineJournal.com, and 3QDigital.com, amongst others, and have been mentioned on Forbes.com, NeilPatel.com, ConversionXL.com and many more.
I have spoken at several events, including Local Search Association, MarketingCamp, and White Shark Media customer events.
2016 was an off-year where I mainly stuck to speaking, but I’m eager to come back to the blogging scene with amazing content in 2017.