DanskEventyrsport
- Collaboration: 5 years
- Client type: eCommerce
- Markets
“Savvy is truly a proactive sparring partner that helps us achieve the growth targets we set for ourselves.”
The Challenge
EventyrSport came to us after a referral from their existing freelance arrangement. Our job was simple: Take them to the next level in Google Ads and help set them up for further growth.
We initially took on the account up to Q4, so when Q1 arrived, our main focus was to take a step back, analyze and start building for the future.
“savvyrevenue comes with proactive questions that keep us sharp. Additionally, they consistently seek a deep understanding before making any decisions.”
The 3 Marathons
Building New Campaigns & Insights for Scale
Last year was quite the journey with Eventyrsport, a blend of strategy and success rolled into each Marathon.
We hit our stride, improving tactics, boosting numbers, and prepping for the future. It was a solid year of getting better and setting up for more wins.
Marathon #1 (Feb - May)
Crafting the foundation for further growth
Overview
In collaboration with Eventyrsport, we aimed not only at defining the direction we envisioned but also at implementing tangible projects that would lay a solid foundation for achieving Eventyrsport’s objectives.
Focus Projects
- Deep Dive for M1: Perform a deep dive analysis of the current setup to understand areas of opportunity better
- Scope Out Tracking Needs: Analysis of the need for profit tracking, enhanced conversions, and serverside tracking.
- Feed-based Search Ads v1.5: Developing category-focused feed-based search to support the promotional strategy
- Custom Label Implementation: Introducing three additional labels provides better insights into product performance
- Feed Optimization (size-specific): Improve performance by fixing size & product variant issues in the feed
Insights from M1
Through the successful implementation of key projects, we not only established strategic initiatives but also laid down the groundwork for future growth.
Marathon #2 (Jun - Sep)
Summer Sales & Beyond
Overview
M2 was about building on our foundation with targeted initiatives. We aimed to maximize the summer sale’s performance, deepen our campaign insights, and refine ad spend tracking.
Focus Projects
- We can’t show everything – But write to us if you want us to grow your Google Ads account😉
- Summer sale: Prepare and execute for maximum performance
- Campaign Deep Dive: Analyze for insights (Search & Shopping)
- Implement ProfitMetrics: Better tracking of ROAS and adding POAS as a guiding star
- Analyze Summer Sale Results: Making sure we hit the targets agreed on and set guidelines for future sales.
Insights from M2
Achieving our goals in Marathon #2 reinforced our strategy and set the stage for future growth.
Our focus on detailed analytics and performance tracking during the summer sale period provided clear benchmarks for success and areas for strategic refinement moving forward.
“There is an enormous amount of healthy back and forth with Savvy that allows us to take full advantage of the demand in the market.”
Marathon #3 (Oct - Jan)
Achieving Peak Performance
Overview
Marathon #3 focused on maximizing Q4 outcomes through strategic refinement and optimization.
Our aim was to identify and enhance effective strategies, tailor feeds for improved search and shopping performance, and leverage these adjustments to excel during the critical holiday sales period.
Focus Projects
- Heavy Spring Cleaning: Simplify setups to ensure we went into Q4 and were able to focus on executing instead of fixing.
- Feed Optimization: Refine our feeds to better align with our updated Search and Shopping strategies.
- Shopping (🇸🇪): Implement and assess new Shopping Ad setups for enhanced control and performance – as a test before implementing them in Denmark.
- Shopping (🇩🇰): Implementing and assessing new shopping setups for enhanced control and performance.
- Search(🇩🇰): Testing and rolling out a new Search Ads setup.
- Christmas and January Sales: Execute campaign management in our heaviest sales periods focused on hitting new all-time records.
Insights from M3
By reassessing our strategies, fine-tuning our feeds, and implementing new setups for key markets, we not only achieved but exceeded our Q4 objectives.
These successes provide a solid foundation for future initiatives, ensuring we continue building on this momentum into the next growth phase.
“savvyrevenue provides great commercial value. We find that they are incredibly sharp in the commercial field as well as in our business affairs.
In addition, there is an enormous amount of insightful sparring between Savvy and us when it comes to taking advantage of the demand in the market. This has allowed us to navigate safely between the top and bottom lines.
Savvy comes with proactive questions that keep us sharp. Additionally, they consistently seek a deep understanding before making any decisions.
Savvy is truly a proactive sparring partner that helps us achieve the growth targets we set for ourselves.”
We’d love to show you the actual numbers, but:
- Clients rarely want their baseline numbers for competitors to see
- Showing you 10% or 110% revenue growth without the baseline means nothing
Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.
Want results like these? Let's talk about your account
What we'll cover:
- Review your Google Ads setup
- Agree on the one number we’d steer by
- Show what we would do differently
- Provide a proposal on pricing and partnership model
Andrew LolkFounder of savvyrevenue
