“savvyrevenue can be recommended at any time for a serious eCommerce business”
Initially, Hofstra Wagner approached SavvyRevenue to elevate their Google Ads advertising to the next level and to capitalize on its potential to boost both revenue and profit.
Previously managed in-house, the marketing channel required the expertise of more specialized personnel in Google Ads, thereby freeing up time for other in-house tasks as the business grew.
“From day one, they understand your business, which is crucial if you want to make a profit.”
Strengthened Presence and New Markets
Over the course of the year, we collaborated with Hofstra Wagner through three periods (called Marathons) aimed at improving Google Ads in three key markets: Germany, Denmark, and Norway.
The efforts were mixed, focused on opening new countries and refining existing countries.
Scaling and Profitable Growth
Overview
Our first marathon focused on testing a new setup in a new market to explore scaling the business into new territories.
Meanwhile, the focus in the home market was to maintain growth and profitability by reallocating more spending towards bestsellers and adding new products—additionally, the search needed to be expanded based on the performance observed in shopping advertising.
Focus Projects
- Performance Max (New): Testing Performance Max (shopping only) in Germany.
- Shopping (🇩🇰): Launch a dynamic campaign-split based on in-category bestseller data.
- Search (🇩🇰 🇩🇪): Expand Search Ads based on identified search terms from Shopping Ads.
- Dynamic Search Ads: Setting up DSA campaigns to ensure the harvest of new keywords and unlock new potential.
Insights from M1
Our efforts within Germany showed that the website required more CRO to scale successfully.
The Shopping Ads structure revealed insights that bestsellers were closely related to products on sale, resulting in possible new campaign segmentation. The new Search Ad campaigns were profitable and allowed more spend on top funnel keywords.
5 minutters gennemgang af denne case med den ansvarlige specialist.
Expansion into Norway
Overview
The focus for our second marathon was to expand into Norway, expand our reach in Denmark, and get closer to profitability in Germany.
Focus Projects
- Building the Account (🇳🇴): Account creation, feed optimization + campaign builds.
- Search Ads Expansion (🇩🇰): Expand Search Ad campaigns that aim for more generic search terms.
- Shopping Ad Consolidation (🇩🇪): Focus on top products in DE within new std. Shopping campaigns.
Insights from M2
Our tests in Norway resulted in insights that enabled us to enter Q4 with a more targeted approach.
In Denmark, our Search Ads expansion resulted in higher reach, while we achieved better profitability in Germany (but didn’t reach a critical level) through our efforts.
“Honest, proactive, and insanely skilled people managing your account.“
Top-Performance in Q4
Overview
We wanted to go into the Q4 period with as lean a setup as possible, requiring the minimal adjustments, which would allow us to
This made us focus on what we call “Heavy Spring Cleaning” after the many different campaign structures throughout the year. In addition, we wanted to analyze the previous year’s performance to ensure we had all the insights on hand to scale.
Focus Projects
- We can’t show everything – But write to us if you want us to grow your Google Ads account😉
- Heavy Spring Clean: Remove all redundancies from the setup to prepare it for Q4.
- Looking Back: Analysis and plan for Q4 sales periods.
- Execute: Maximize the potential of sale periods and profitably conclude these.
Insights from M3
By being proactive ahead of the sales periods in Q4, we successfully maintained a setup that allowed us to easily adapt to the competitive landscape during a period that is more reactive than usual.
We were prepared for the significant fluctuations in performance typically seen throughout Q4, enabling us to effectively enter and exit the market as the sales periods concluded.
“Savvyrevenue can be recommended at any time for a serious E-commerce business – honest, proactive, and insanely skilled people managing your account.
The value in a collaboration with SavvyRevenue is high, as it’s not just about Google advertising. They understand your business from day one, which is crucial if you want to make a profit.”
We’d love to show you the actual numbers, but:
- Clients rarely want their baseline numbers for competitors to see
- Showing you 10% or 110% revenue growth without the baseline means nothing
Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.
