“Their structured approach and strong follow-up ensure that we never drop the ball and that everything is always under control.”
Rito originally managed Google Ads in-house, but after losing the responsible employees, they found it challenging to recruit new skilled PPC specialists.
Rito reached out to savvyrevenue to receive specialized consulting for Google Ads, maintain growth, and explore previously unseen opportunities.
“Savvyrevenue works as an integrated part of our company. They familiarize themselves with our systems and challenges, follow up on any issues, and ensure we stay on course.”
Data-driven growth in three phases
At Rito, the goal was clear: to establish a scalable and efficient Google Ads strategy that could support growth across multiple markets.
Our collaboration was structured around a “marathon” approach, where we worked closely with Dennis from Rito to strengthen the foundation, test new strategies, and maximize results during the high season..
Even though we changed PPC specialists twice during the partnership (which is not the norm), our well-established processes ensured that any new specialist could quickly continue the work with minimal disruption to performance.
Each marathon was tailored to solve specific challenges and build on previous learnings—from restructuring shopping campaigns and optimizing the feed to scaling and maximizing performance.
Together with Rito, we made sure both short-term objectives and long-term ambitions were met, while continuously adapting our strategy to market developments.
The Foundation for Scalable Growth
Overview
The goal of M1 was to create new campaign splits in Shopping that would allow for better prioritization of our best-performing products. This would enable us to increase spend on high-performing products while reducing spend on low-performing ones.
For Search, we aimed to develop a setup for international markets that, individually, did not hold significant potential but, when combined across countries, would still contribute significantly to overall revenue.
Key Projects:
- We can’t show everything – But write to us if you want us to grow your Google Ads account.
- Bestseller Strategy: New campaign structure in larger markets with a focus on bestsellers to increase revenue and/or improve ROAS.
- Handling Underperformers: Continuous evaluation and adjustment of spend on low-performing products to optimize ROAS.
- Search in Smaller Markets: Optimized search campaigns with a category focus to increase visibility and leverage untapped potential.
Insights from M1
Implementing the bestseller split in Google Shopping allowed us to effectively prioritize the best-performing products.
At the same time, it provided insights into underperforming products, enabling us to optimize them and free up budget to drive more revenue from high-demand products. This initiative also contributed to a more consistent campaign setup across markets, increasing efficiency and scalability in our operations.
Search was expanded in smaller markets to deliver more targeted messaging and ensure greater visibility early in the customer journey.
Scaling and Data-Driven Optimization
Overview
The results from M1 revealed that we were losing traffic in certain areas due to the pricing of high-search-volume products. As a result, the focus in M2 shifted towards optimizing product prices to achieve higher volume in Google Ads and, ultimately, drive more revenue.
With multiple markets to manage, the need for a more streamlined and efficient search campaign setup became clear. Therefore, we focused on developing a search feed that enables dynamic campaign expansion with minimal manual effort.
Key Projects:
- Price Optimization: Implementation of Priceshape for competitive pricing, focusing on high-volume brands and growth products.
- Dynamic Search Feed: Automated search feed via Channable for dynamic campaign expansion and increased efficiency.
- Market Expansion to a New Country: New Google Ads account and campaign structure to maximize potential in the new market.
- Again, we’re doing some cool things that we can’t write about – but reach out to us, and we can tell you more.
Insights from M2
Price optimization led to significant growth, especially internationally, and raised strategic considerations regarding profit margins.
For Google Ads, this means analyzing future ROAS targets to ensure a healthy net margin. At the same time, price optimization strengthened our entry into the new market, where the established setup proved effective in combination with our bidding strategy.
As a result, we have created a framework for Rito’s future market expansions.
“We hold a weekly meeting where we discuss both major and minor items on our agenda. It only requires one hour of our time each week, but it makes a huge difference in our results.”
Maximum Performance in Peak Season
Overview
M3 focused on maximizing revenue and profit during peak season by leveraging the setups developed in previous marathon phases. This included ensuring that our structure was prepared for an intense period where work sometimes becomes more reactive.
As we entered Q4, we analyzed last year’s performance, created a plan for Black Friday, holiday sales, and January sales, and prepared a strategy for closing each sale while adapting to the expected fluctuations in Q4 and Q1.
Key Projects:
- Expansion to Another Country: Scalable setup from the new market in M2 reused for an efficient launch in a new country.
- Heavy Spring Clean: Streamlined Google Ads setup through a review and simplification of structures and tools.
- Black Friday Preparations: Analysis, ad setup, and dashboards developed for optimal campaign performance.
- Holiday Sales and January Promotions: Ad setup and bid adjustments optimized for effective performance during the peak season.
Insights from M3
With Heavy Spring Clean, all setups were reviewed and streamlined, allowing us at Savvy to work more efficiently during the sales period.
Through an in-depth analysis and close collaboration with Rito, we developed a flexible plan for the sales period, ensuring clear communication and a well-defined strategy for how we operate before and after Black Friday.
By having ad setups, seasonal bid adjustments, and other key elements ready early in Q4, we gained the capacity to focus on performance during and after the Black Friday period, as well as the transition from the holiday season to January sales.
“Savvyrevenue works as an integrated part of our company. They familiarize themselves with our systems and challenges, follow up on any issues, and ensure we stay on course.
We hold a weekly meeting where we discuss both major and minor items on our agenda. It only requires one hour of our time each week, but it makes a huge difference in our results.
They also have a better backup procedure than we can maintain ourselves during vacations or sick leave on the Google Ads channel.
Their structured approach and thorough follow-up ensure we never drop the ball, and that everything is always under control.”
We’d love to show you the actual numbers, but:
- Clients rarely want their baseline numbers for competitors to see
- Showing you 10% or 110% revenue growth without the baseline means nothing
Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.
