Rito

Markets Market dk Market no Market se Market fi Market de Market uk Market us Market pl Market nl Market fr

“Their structured approach and strong follow-up ensure that we never drop the ball and that everything is always under control.”

Dennis Drejer
Owner, Rito
The Challenge

Rito originally managed Google Ads in-house, but after losing the responsible employees, they found it challenging to recruit new skilled PPC specialists.

Rito reached out to savvyrevenue to receive specialized consulting for Google Ads, maintain growth, and explore previously unseen opportunities.

“Savvyrevenue works as an integrated part of our company. They familiarize themselves with our systems and challenges, follow up on any issues, and ensure we stay on course.”

Dennis Drejer
Owner, Rito
The 3 Marathons

Data-driven growth in three phases

At Rito, the goal was clear: to establish a scalable and efficient Google Ads strategy that could support growth across multiple markets.

Our collaboration was structured around a “marathon” approach, where we worked closely with Dennis from Rito to strengthen the foundation, test new strategies, and maximize results during the high season..

Even though we changed PPC specialists twice during the partnership (which is not the norm), our well-established processes ensured that any new specialist could quickly continue the work with minimal disruption to performance.

Each marathon was tailored to solve specific challenges and build on previous learnings—from restructuring shopping campaigns and optimizing the feed to scaling and maximizing performance.

Together with Rito, we made sure both short-term objectives and long-term ambitions were met, while continuously adapting our strategy to market developments.

Marathon #1 (Feb - May)

The Foundation for Scalable Growth

Overview

Establish a fundamental structure that can lay the groundwork for long-term success. Focus on feed structure, and restructuring the account for the main market to ensure room for long term growth.

Key Projects:
  • We can’t show everything – But write to us if you want us to grow your Google Ads account.
  • Shopping & Brand: Restructuring shopping campaigns & separating brand from non-brand performance.
  • Feed Optimization: Enriching the feed and preparing for feed based search.
  • Feedbased Search Bottom funnel: Building feed based search campaigns for brand.
Insights from M1

The shopping campaigns were restructured, allowing for enhanced management of performance across various categories and deeper insights into brand vs. non-brand performance on the account.

The feed was enriched with as much data as possible and prepared for a more dynamic search setup. Additionally, feed-based search was rebuilds for the brand campaigns, from the idea of initially focusing on low-funnel keywords, and later expanding with high-funnel keywords.

This has established a foundation for stable performance in the main market and laid the groundwork for scaling the feed structure to other countries.

Marathon #2 (Jun - Sep)

Scaling and Data-Driven Optimization

Overview

Test the shopping split based on an internal product score and verify the potential to scale this setup to other countries. Additionally, ensure that tracking across various accounts is optimized.

Key Projects:
  • 🇳🇴 Norway: Setting up and testing productscore shopping split.
  • Tracking: Setting up enhanced tracking on all accounts to ensure optimal data.
  • Again, we’re doing some cool things that we can’t write about – but reach out to us, and we can tell you more.
  • Shopping Ads v2: Scaling out feed structure and productscore shopping split to other countries.
Insights from M2

Norway served as a test where we both aimed to verify a scalable setup and furthermore we used the setuyp to win back the position that Rito had begun to lose in the market.

Improved tracking ensured optimal conditions for smart bidding to function effectively. Together with the groundwork from M1 this enabled the scaling of the setup to other countries, starting with the second-largest country.

“We hold a weekly meeting where we discuss both major and minor items on our agenda. It only requires one hour of our time each week, but it makes a huge difference in our results.”

Dennis Drejer
Owner, Rito
Marathon #3 (Oct - Jan)

Maximum Performance in Peak Season

Overview

M3 was focused on maximising revenue/profits throughout high season by utilizing the setups we had build in previous marathons.

This included ensuring that our setup was ready for a sales heavy period where work can become rather reactive.

Going into Q4 we focused on analyzing previous years performance, making and plan for Black friday, Christmas sales and January sales, and a plan for how we conclude each sale and adapt to the fluctuations we expect to see during Q4 and Q1.

Key Projects:
  • Heavy Spring Clean: Ensure that all automation is running as intended and that we have a setup that secures efficiency in our work.
  • Sale focus: Analyzing previous years performance and setting up a plan for Q4 (Black Friday, Christmas & January sale).
  • Scale out small markets: Continue to develop setups in the smaller growth markets.
Insights from M3

Heavy spring cleaning streamlined our setup by removing as many redundant steps in our automation as possible, enhancing our ability to manage Google Ads during a particularly reactive period.

In-depth analysis and ongoing communication with Rito led to the development of a robust plan, flexible enough to be adjusted as needed. This, combined with the comprehensive spring cleaning, allowed us to make reactive adjustments in response to changes in the competitive landscape.

“Savvyrevenue works as an integrated part of our company. They familiarize themselves with our systems and challenges, follow up on any issues, and ensure we stay on course.

We hold a weekly meeting where we discuss both major and minor items on our agenda. It only requires one hour of our time each week, but it makes a huge difference in our results.

They also have a better backup procedure than we can maintain ourselves during vacations or sick leave on the Google Ads channel.

Their structured approach and thorough follow-up ensure we never drop the ball, and that everything is always under control.”

Dennis Drejer
Owner, Rito

We’d love to show you the actual numbers, but:

  • Clients rarely want their baseline numbers for competitors to see
  • Showing you 10% or 110% revenue growth without the baseline means nothing

Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.

Accelerate Your eCommerce Growth in 2025

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Partner with us and take the first step towards profitable growth in 2025.

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"Big high five from us!"
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"Good and pleasant people to work with"
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"savvyrevenue feels like they are employees at Rito"
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"savvy thinks and acts holistically about our business"
hafa white logo
"savvyrevenue are our ecommerce experts"
apopro white logo
"A serious and dedicated partner with great expertise"
eventyrsport white logo
"savvy is truly a proactive sparring partner"
illums bolighus white logo
"With savvyrevenue's expertise in ecommerce, it was a great fit"
lakrids by bulow white logo
"fantastic when an agency steps up"
sackit white logo
"Big high five from us!"
illums bolighus white logo
"With savvyrevenue's expertise in ecommerce, it was a great fit"
avxperten white logo
"They have a fantastic attitude towards opportunities and challenges"
eventyrsport white logo
"savvy is truly a proactive sparring partner"
Abbott Lyon white logo
"savvyrevenue truly feels like an extension of the team"
lakrids by bulow white logo
"fantastic when an agency steps up"
apopro white logo
"A serious and dedicated partner with great expertise"
the cozy sheep white logo
"savvyrevenue characterizes a good partnership"

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