Google Ads

Google Ads for ecommerce built on your business

Your senior specialist learns your business as well as you do, and builds your account around it.

Your account mirrors your business

We structure your account the way your business works: by product role, by season, and by new vs. existing customers.

Each part gets its own campaign, budget and target, because each plays a different role in your business.

01Product roleBestsellers, unprofitables, spare parts02SeasonalitySpend follows demand03New vs. existingSeparate targets for each

Your spare parts shouldn't compete with your bestsellers for budget.

Campaigns

Campaign	Goal	Budget share	Target
Shopping \| Bestsellers	Push volume	62%	tROAS 350%
Shopping \| Unprofitables	Limit	10%	tROAS 400%
Shopping \| Spare parts	Always on	28%	tROAS 400%

Increase spend to meet demand, not lag it.

Shorts vs. jeans, demand and ad spend

DemandAd spendPeak season

Shorts

Spend starts in March

Jeans

Spend starts in September

Get the most new customers within your target.

Two campaigns, two jobs

Win new customers

New customers

Scales until the next new customer gets too expensive.

Share of spend70%

TargettROAS 250%

Retain, don't overpay

Existing customers

Google over-indexes on people who would buy anyway.

Share of spend30%

TargettROAS 600%

Shopping and Search, each split for brand and non-brand.

We understand Smart Bidding

Most agencies treat it as a black box. We know how it reads your targets, signals and learning periods, so we can steer it, and we judge every change on your business data.

One bid change · Espresso machines, tROAS 500% → 450%

After the change

Revenue, Google Ads left axis

94,400+18%

vs 80,000 · weekly average before the change

Contribution margin, your business data right axis

21,850+4%

vs 21,000 · weekly average before the change

TargetsWhat the algorithm aims for, set from your margins.
SignalsThe data it learns from, so it learns the right thing.
Learning periodsWhen to change things, and when to leave it alone.

The best shopping feed you can get

In Shopping and in AI search, your feed is your ad. We build out what's missing, and test titles, images and more.

We test feed attributes the way others test ad copy.

Before

Brewline Duo

8,995 kr.

Brewline

(1.2k)

Free delivery

After

Brewline Duo Espresso Machine with built-in grinder & milk frother

8,995 kr.

Brewline

(1.2k)

Free delivery

100%YoY growth, ARK

Last year's sales vs. this year's ad spend

Sales, last yearAd spend, this year

Brewline Duo
1,240sold last year
34% of ad spend now
Brewline MiniForgotten
980sold last year
3% of ad spend now
Milk jug setForgotten
2,300sold last year
1% of ad spend now
Grinder G2
610sold last year
12% of ad spend now

We find the product trends you missed

Last year's bestseller is often this year's forgotten product.

We go through your product data for trends, rising products, and last year's bestsellers that aren't getting budget this year.

Christina RüszMarketing Director, Illums Bolighus

YouTube, when you're ready

We'll tell you when Search and Shopping are maxed out.

A dedicated senior specialist with unlimited (AI) juniors

Benjamin Ackerman, Lead PPC Specialist at savvyrevenue

Your specialistMakes every call

ResearchSearch terms and competitors, every weekDone
Feed checksEvery title and attribute in your feedWorking
VariationsAd copy and titles drafted for testingDone
ReportingWeekly report on your KPIWorking

Your specialist manages 2 to 5 ecommerce businesses. They make every decision, talk to you and own the result.

AI does the junior work: research, feed checks, variations, reporting. Your specialist calls on it when needed, with nobody to manage.