We're Not A Cheap PPC Agency
- and Here's
Why
An Investment in the Future
Our pricing is usually between $2,500 and $15,000 per month with no contracts. The exact fee depends on the amount of work required and the value we provide.
At the end of the day, we’re confident that our services will provide a positive return on your investment. If we don’t believe we can make up our fees by increasing your revenue, we’ll be up-front about it before we start working together
The Difference Between an Excellent Agency and a Great Agency
Choosing a premium agency ultimately comes down to whether you’re willing to pay extra to mitigate some risk.
Most premium agencies don’t want to admit that inexperienced or mediocre PPC managers can achieve decent, even strong, results with the right clients. If an eCommerce website is set up correctly, is conversion optimized, and has a strong email marketing program, you need to be incredibly bad at PPC not to get decent results.
The difference between experienced, best-in-class PPC managers and regular Joes is the additional profit that can be achieved when you go beyond PPC basics.
Where an average PPC manager may be able to reach your targets, that’s not always the top performance level that is possible. You might be able to achieve a much higher level of performance with the right person on the job.
Digital Paid Marketing Specialist | Tøjeksperten
CEO & Founder
CMO & Co-founder
Paid Marketing Specialist
Marketingchef
Stifter og medejer
CMO/CDO
Stifter
CTO & Co-Founder
Online sales
Ecommerce Manager
Ecommerce Director
Ejer
Founder
Missed Opportunities Often Go Unnoticed
“Small” mistakes can make big dents in accounts, but they often go unnoticed.
Let me give you a few examples:
Shopping - Lost Potential
The overall account was running great with all the bells and whistles that you'd expect.
However, due to a lack of optimizing the data feed behind the Shopping campaign, we estimate that the client lost about $45,000 in monthly revenue for at least a year.
That missed opportunity means the client lost out on a minimum of $540,000.
Christmas - The Loss of $30.000
During the previous Christmas season, before we took over management of the client, they had done very well.
They had actually grown more than 20% in pure PPC revenue over the year before. However, when analyzing the results in our Paid Search Analysis, we noticed two things:
Through their Christmas season, they used a negative 75% bid adjustment on all mobile traffic
They failed to activate more generic keywords that had historically performed well during the Christmas season
We estimate that these two small oversights caused about $30,000 in missed revenue for the client during the 30-day Christmas season.
There are many more examples of small oversights, mistakes, blunders – whatever you want to call them – that can cause you to miss opportunities you never knew existed.
These missed opportunities are just one of the differences between good and expert PPC managers.
"Our goal is to increase your revenue within your profit margin"
Charging Premiums Allows Us to Reinvest in Ourselves
Our ongoing cycle allows us to reinvest not only money but also time into these three areas:
Continued learning
- by testing, go to conferences, and researching.
Continued sharing of experiences
- good and bad.
Continued practice of "empty space"
- so we have the time to learn.
We don’t have to tell you about the value of learning or sharing experiences, but this might be the first time you’ve seen the phrase “empty space.” The first time we heard about the concept was in “The Art of Learning” by Josh Waitzkin (we highly recommend listening to this podcast with him or reading this article for more info).
In short, trying to work “efficiently” 100% of the time is a recipe for losing your ability to think creatively. Some of my best ideas and insights have come from simply browsing around an account with no real purpose for 30–60 minutes.
Charging a premium also allows us to distance ourselves from our competitors and become even better at what we do – to your advantage.
Charging Premiums Allows Us to
Reinvest
in Ourselves
Our ongoing cycle allows us to reinvest not only money but also time into these three areas:
Continued learning
- by testing, go to conferences, and researching.
Continued sharing of experiences
- good and bad.
Continued practice of "empty space"
- so we have the time to learn.
We don’t have to tell you about the value of learning or sharing experiences, but this might be the first time you’ve seen the phrase “empty space.” The first time we heard about the concept was in “The Art of Learning” by Josh Waitzkin (we highly recommend listening to this podcast with him or reading this article for more info).
In short, trying to work “efficiently” 100% of the time is a recipe for losing your ability to think creatively. Some of our best ideas and insights have come from simply browsing around an account with no real purpose for 30–60 minutes.
Charging a premium also allows us to distance ourselves from our competitors and become even better at what we do – to your advantage.
We’re Paid to Think for You
One frequent complaint we’ve heard from clients with other agencies is about being proactive:
"I loved my old agency the first year, but then we started noticing these new things in the marketplace that they weren't doing. Eventually, it felt like we were telling the experts we’d hired how to do their job, and that’s when we started looking elsewhere.”
Granted, if the PPC manager is good at what they do, the above complaint is the direct result of not spending enough time with an account.
If you’re on the clock every day, you don’t have time to try something new.
No Limitations
Pricing our services at a premium means that we don’t have to nickel and dime you.
We can give you the attention you deserve, even when it might be something slightly beyond what you hired us for.
If you have questions about which SEO vendor to choose or if you’re doing a redesign, we want to help you with these decisions.
They are important areas that will ultimately benefit your PPC advertising, so we are more than happy to share our industry know-how.
Why Not Hourly Rates?
We get asked this from time to time, but we’ll keep our answer short because much has been written about it.
Hourly rates aren’t fair for anyone. Period.
A consultant can spend a huge amount of time doing meaningless work that you get charged a lot of money for.
A consultant doesn’t care whether they spend less time on your project and get started with another client or if they simply prolong your project
Another common challenge is whether you should pay a consultant less when their efficiency increases greatly due to using a new piece of software.
The same goes for other efficiency improvements (more experience, new techniques, etc.).
Let’s play with the scenario in which your agency actually ends up charging less for getting better and more efficient at their job.
How high do you think they would prioritize getting better if it constantly meant they were paid less?
We Invest the Time
Here’s an advantage to not charging hourly: if we believe a full account restructure, a new Shopping setup or 40 hours’ worth of feed optimization is what will move the needle for you, we do it without having to convince you.
We think it’s odd when an agency spends time explaining what they want to spend their time on.
Let’s just move on and get the job done.
Get Peace of Mind
Ultimately, the definition of a premium is “an amount paid in excess of the usual price.” In the sense of an insurance company, a premium is “an amount paid to defend against risk.”
At SavvyRevenue, we charge premium prices because we provide a premium service and help protect you from the risks associated with missed opportunities.
With everything we’ve outlined on this page, we hope you understand why you’re getting so much more when you choose a premium agency.
There’s enough to worry about when running an eCommerce store.
Let us give you peace of mind when it comes to your paid revenue-driving channel.