“Savvy have shown themselves as an enormous asset, taking full responsibility and care of our Google advertising from the beginning.”
Lakrids by Bülow targets stable revenue growth with a focus on “making the world love licorice” in 7 key markets.
Their expansion efforts are centered on boosting brand awareness and deepening engagement with ‘Liquorice Lovers’ (loyalty program) and email subscribers to enhance their bottom line.
Anticipating entry into new markets and broader expansion across the EU, their strategy encompasses a series of major and minor product launches linked to various products, seasons, and holidays, crafting a year filled with dynamic campaigns.
“When you have to set up so many shopping activities and search campaigns in a short space of time, it’s amazing when an agency steps up to the challenge and instantly takes care of everything from feed optimization to execution ideas.”
A Year of Three Phases
Throughout the year, our collaboration featured three strategic phases, each designed to enhance marketing efforts progressively.
Starting with deepening customer engagement and streamlining campaign operations, we advanced to optimizing ad copy and operational efficiency in preparation for the critical winter season.
The year culminated in maximizing holiday season performance through targeted ad strategies, significantly boosting revenue and operational dynamics.
Existing customers and campaign changes
Overview
The first quarter focused on enhancing engagement with existing customers and managing the high frequency of campaign changes due to numerous product launches and seasonal events.
Focus Projects
- We can’t show you everything – but write to us if you want us to grow your Google Ads.
- We can’t show you this either – but reach out if you’re curious.
- Klaviyo Audiences: Integrate loyalty program data for product launch ads and seasonal campaigns.
- Dynamic Shopping & Search Campaigns: Build dynamic Shopping Ads & Search Ads setups that scale better across 6 markets.
- Content – Best Practice Handbook & Learnings: Creating a framework for Display and YouTube advertising strategies.
- Campaigns for Seasonal Events: Managing Valentine’s, Easter, and Mother’s Day seasonal promotions.
Insights from M1
Implementing feed-based campaigns across multiple countries facilitated faster shifts in campaign messaging and product additions in the shopping strategy.
5 minutters gennemgang af denne case med den ansvarlige specialist.
Preparing for the winter season
Overview
The focus shifted to preparing for the winter season, enhancing ad copy, and leveraging feed-based Search / Shopping Ads for improved time management.
Focus Projects
- Ad Copy Review: Creating an ad bank for evergreen messaging and seasonal promotions
- Feed-Based Expansion: Further expansion in FI, DE, & DK markets to scale accounts more dynamically via feed-based campaign management
- FirstMover: Early preparations for the largest annual campaign (Winter Part I).
Insights from M2
The creation of an ad bank within feed-based Search Ads enabled much faster campaign shifts, significantly improving time efficiency.
This allowed for more focus on optimization and routine account management while maintaining best practices.
“I highly recommend SavvyRevenue to any serious eCommerce company.”
Strategic planning and implementation
Overview
The final quarter we emphasized strategic planning and implementation to maximize performance during the critical holiday season.
Focus Projects
- We can’t show everything – But write to us if you want us to grow your Google Ads account.
- Dashboard Enhancements: Custom date ranges, month-over-month, and week-over-week comparisons for faster insights during our peak season.
- Smart Bidding on Generic Terms: Focused on optimizing bids for broad search terms with increased data in peak season.
- DemandGen Implementation: Expanding the use of DemandGen campaigns to target potential customers better using loyalty program audience data.
- Winter Part II: Intensive campaign efforts during the peak holiday shopping period.
Insights from M3
Smart Bidding strategies for broader search terms significantly increased revenue, especially around Christmas.
DemandGen outperformed other Display Ad formats while focusing on products eligible for promotions.
“Savvyrevenue came on board at a time when we, with big, ambitious plans, quickly needed to set up a new online platform and solid digital marketing across 6 countries.
The team at Savvy has shown themselves as an enormous asset from the beginning and has taken full responsibility and care of our advertising in Google.
When you have to set up so many Shopping activities and Search campaigns quickly, it’s fantastic when an agency steps up to the challenge and instantly takes care of everything from feed optimization to execution ideas.
I enjoy being in the accounts as often as possible but also find peace knowing that performance will be at the top, even if I’m busy with something else.
I highly recommend savvyrevenue to any serious eCommerce company.”
We’d love to show you the actual numbers, but:
- Clients rarely want their baseline numbers for competitors to see
- Showing you 10% or 110% revenue growth without the baseline means nothing
Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.
