“savvyrevenue gives stability to a busy and unpredictable day-to-day operation. Huge high five from us!
SACKit, previously focused on revenue growth, faced the critical challenge of not achieving sufficient profit margins.
With the goal to transition from top-line growth to profitability, the agency was tasked to refocus efforts on enhancing the bottom line.
“We have constant follow-ups to ensure we are always on the same page with what happens on our Google Ads account.”
Chasing Better Profitability with Better Insights
Our efforts this year focused on profitability while decreasing the loss of revenue as much as possible.
We focused on improving visibility across the major marketing platforms, working more closely with the meta ads team, and improving communication processes.
From Growth-Focused to Sustainable Profitability
Overview
The initial phase of the collaboration was dedicated to transitioning the focus from growth-focused to sustainable profitability.
The efforts were aimed at optimizing ad spend, enhancing communication across channels, and improving visibility into performance across all marketing channels.
Focus Projects
- Bottom Line Efficiency: Revamping brand advertising to enhance efficiency across various product categories.
- Enhanced Communication: Streamlining communication channels for consistent updates and performance insights.
- Dashboard 1.0: Launching a new dashboard for better insights and oversight at the category and product level.
- Ad Optimization: Overhauling ad copy for Search Ads in Denmark, Germany, and Norway.
- Strategic Promotions: Executing targeted promotional campaigns focused on profitability.
Insights from M1
Our new strategy focused on profitability succeeded by maintaining visibility while reducing ad spend.
Traffic levels were preserved, and the average order value increased, improving ad returns in Denmark and Norway.
Notably, the January sales campaign boosted revenue and profitability, and the Spring Sale broke single-day earnings records.
5 minutters gennemgang af denne case med den ansvarlige specialist.
Understanding the market dynamics
Overview
The second marathon focused on further refining our frameworks and improving insights to better understand and react to market dynamics.
Focus Projects
- Dashboard 2.0: An advanced version of the dashboard for comprehensive oversight across all marketing channels.
- Feed Optimization: Detailed review and optimization of product feeds to improve visibility and effectiveness in feed-based Search Ads.
- Tracking Enhancements: Implementation of upgraded tracking to better capture and analyze consumer behavior.
Insights from M2
Further focus on doing the basics right resulted in further improvements in revenue and ad spend efficiency.
The introduction of our Dashboard 2.0 allowed us faster and better insights across marketing channels, ensuring no major marketing channel spent more than the combined marketing-to-revenue (blended ROAS) target allowed.
Maximizing Performance During the Critical Q4
Overview
The final marathon aimed at maximizing performance during the critical Q4 sales period with strategic campaigns tailored to key shopping dates and enhanced by robust analytical support from the newly introduced Dashboard 3.0.
Focus Projects
Insights from M3
The focus on optimizing ad efficiency during Q4 led to a substantial decrease in ad spend and only a minor revenue drop year over year, significantly improving ad spend efficiency.
“Our account runs very well. We have constant follow-ups to ensure we are always on the same page with what happens on our Google Ads account.
We have never had an issue reaching Savvy in case there’s any need for instant action.
That gives stability to a busy and unpredictable day-to-day operation. Huge high five from us!”
We’d love to show you the actual numbers, but:
- Clients rarely want their baseline numbers for competitors to see
- Showing you 10% or 110% revenue growth without the baseline means nothing
Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.
