What We’ll Look At This video explores why agencies and teams promote profit-based bidding as the ultimate approach in e-commerce, yet reveals overlooked challenges that can hinder real-world results. It emphasizes how margins, data stability, and promotions all shape whether profit-focused strategies truly deliver the best outcomes. In the video, you’ll see specific scenarios where […]

What We’ll Look At Performance Max might feel like a quick path to scaling your store, but it often leads to stagnation when treated as a one-size-fits-all solution. Most advertisers focus heavily on P-Max without realizing they’re missing granular control. In this post, I’ll show why Performance Max campaigns aren’t full-funnel tools, and why Search

What We’ll Look At Managing your product variants in Google Shopping can feel overwhelming, and you might wonder if trimming them down is the fastest route to better ROAS. In this post, I’ll share when scaling back on variants is beneficial, and when it could cause more harm than good. We’ll explore how excessive SKUs