What We’ll Look At
Managing your product variants in Google Shopping can feel overwhelming, and you might wonder if trimming them down is the fastest route to better ROAS.
In this post, I’ll share when scaling back on variants is beneficial, and when it could cause more harm than good.
We’ll explore how excessive SKUs affect smart bidding, why an overcrowded feed can distort your data, and the best approaches to run controlled tests without jeopardizing performance.
Chapters
00:00 – Introduction
A quick overview of what this discussion will cover.
00:29 – Understanding variants
Why product variants are essential and how they can shape your performance.
01:17 – Overload problems
Learn how too many or too few variants can complicate your advertising strategy.
03:00 – Smart bidding & clutter
See how cluttered feeds can disrupt smart bidding and potentially limit coverage.
04:44 – Strategic reduction
Uncover the right approach to reducing variants while maintaining sales.
07:22 – Concluding insights
Key points to remember and next steps for refining your campaigns.
Join the Conversation
Have you tried reducing or adjusting product variants in your feed? Share what kind of impact it made on your performance.
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