Paid Social

Meta Ads for ecommerce judged on your KPIs

Meta finds your customers through your creative. We build the creative that reaches the ones you don't have yet.

Get your free Meta scorecard

Read-only access. Your three biggest wins. Yours to keep.

NightfoldSponsored

Wake up at 3 a.m. every night? Block the light, not your plans.

Woman asleep in a sunlit bedroom wearing a Nightfold sleep mask
NIGHTFOLD.COMSleep through the light

Ecommerce brands that trust savvyrevenue

Your KPI is our KPI

MER, blended ROAS, new customer CAC or contribution margin. Pick the one that runs your business. We optimize Meta to it and report on it.

4.3+7.5%MER in December · target 4.0

3.45+7.8%Blended ROAS in December · target 3.2

422 kr.−6.2%nCAC in December · target 450 kr.

30.4%+2.4 ptsContribution Margin in December · target 28%

Meta spendYour KPITarget

Meta spend, kr.0400k800kMER04.08.0Blended ROAS03.26.4nCAC, kr.0450900Contribution Margin0%28%56%JanFebMarAprMayJunJulAugSepOctNovDecMeta spend, kr.0400k800kMER04.08.0Blended ROAS03.26.4nCAC, kr.0450900Contribution Margin0%28%56%JulAugSepOctNovDec

Creative is the targeting

Meta no longer needs you to choose interests and lookalikes. It reads your ad and finds the people who respond to it. So every concept we make is built for a customer you don't have yet.

NightfoldSponsored

The gift for the friend who never sleeps.

Gift box with a Nightfold sleep mask peeking out
NIGHTFOLD.COMWrap up better sleep
NightfoldSponsored

Wake up at 3 a.m. every night? Block the light, not your plans.

Dark bedroom at 3 a.m., streetlight through the blinds
NIGHTFOLD.COMSleep through the light
NightfoldSponsored

Try it for 30 nights. Sleep better or get your money back.

Nightfold sleep mask and its box on a nightstand
NIGHTFOLD.COM30 nights, risk free

Meta reads

The gift for the friend who never sleeps.

Wake up at 3 a.m. every night? Block the light, not your plans.

Try it for 30 nights. Sleep better or get your money back.

Meta finds

Gift buyers

Light sleepers

First-time buyers

Every ad teaches the next

We tag every ad by concept: the angle, the hook, the customer it's for. Results roll up by concept, so a losing ad still tells us which angle to drop.

We also watch for ad fatigue: when an ad stops growing and starts losing ground. The next concept is ready before that happens.

QuestionTestimonialDemo
Gift angleTestingTestingTesting
Problem angleTestingTestingTesting
First-order offerTestingTestingTesting

Every angle meets every hook. All nine are tested.

QuestionTestimonialDemo
Gift angleDroppedDroppedDropped
Problem angleWinnerTestingDropped
First-order offerDroppedWinnerDropped

Two winners. The gift angle is dropped.

QuestionTestimonialDemo
Gift angleDroppedDroppedDropped
Problem angleFatiguedWinnerDropped
First-order offerDroppedWinnerDropped

A new winner is live before the old one fatigues.

Get a complete creative team

We own the creative process, from research to live ad. Who shoots it is up to you. We're responsible the entire way through.

NightfoldSponsored

Wake up at 3 a.m. every night?

Dark bedroom at 3 a.m.
NIGHTFOLD.COM
01

Research

What your customers respond to.

02

Brief

Every concept written as a brief.

03

Shoot

Your team, an external crew or UGC creators.

04

Edit

We edit what's shot into high-performing on-brand ads.

05

Live

AI checks every ad against your brand guidelines.

savvyrevenue is responsible

Daniella Karaoglan, Head of Paid Social, savvyrevenue

Your specialistMakes every call

  • ResearchReading reviews for the problem angleDone
  • VariationsNine hooks drafted for testingDone
  • ChecksEvery ad against your brand guidelinesWorking
  • ReportingWeekly report on your KPIWorking

A senior specialist with unlimited juniors

Your dedicated specialist makes every decision, talks to you and owns the result.

AI does the junior work. Your specialist calls on it when needed, with nobody to manage.

Switch to us without a dip

Your current ads run until ours beat them. As fast or as slow as the new performance allows.

Total stays levelYour current adsOur new adsDay 1Day 30Day 60Day 90Total stays levelYour current adsOur new adsDay 1Day 30Day 60Day 90
  1. Days 1 to 14Tracking checked, baseline set.
  2. Days 15 to 21First new concepts live, next to your current ads.
  3. Days 22 to 84Budget moves to what wins, old setup wound down.
  4. Day 90Fully on the new setup.

Start with your scorecard

Give us read-only access. We score your Meta setup and send you the three biggest wins, or an honest assessment that you're doing well.

Meta scorecard

64/ 100

  • SignalsGood
  • StructureMonitor
  • CreativeFix first
  • Customer mixMonitor
  • LeversGood