Most PPC managers are asking Claude the wrong question. They come at it with the prompt, “How can I get AI to do Google Ads for me?” and I think that’s entirely the wrong promise, at least for the kinds of accounts we run. Sure, I could probably ask Claude to change a ROAS target, […]

I used to say that Google Ads scripts were a waste of time. I still stand by that claim for the era in which I said it. Honestly, my skepticism came from a simple reality: I can’t code. For most advertisers, writing a script meant a project that would take forever or require hiring a

Intro GA4 took away our ability to track performance across marketing channels in real-time. Although we’re extremely biased as Meta Ads was almost impossible to review in Google Analytics. The most common solution today is simply to look at overall revenue and spend on the day and hope that the conversion rates hold. There are

Want to optimize better? Want to optimize faster? This blog post is second “addendum” to my blog post about creating an Google Ads optimization calendar. I’ve already shared what I learned while creating, and reiterating my calendar, but in this post I will go into the underlying tools I use in my day-to-day optimizations for optimal