Google is rolling out another “upgrade,” and the next campaign type on the chopping block is Dynamic Search Ads (DSA). The proposed replacement is AI Max (which sounds impressive, I guess). Naturally, this raises a few questions, but I believe there’s only one that truly matters if you value account control and clean data. You […]
DSA to AI Max: A Pragmatic Guide to Migrating Without Breaking Your Account Read More »
I was going to start this article with, “many people have asked for…,” but I don’t think anyone has asked for our framework. I’m not sure if many people—aside from our clients—who have been in an introductory call with me even know that we have one. Nevertheless, I feel our framework can be used for
The Google Ads Framework Behind $101,790,000 in eCommerce Revenue Read More »
When I first started SavvyRevenue, I actually thought a blog post on how to start Google Ads campaigns to a brand new ecommerce store wouldn’t be necessary. Our target market is mid-to-large eCommerce stores. Surely they’d all be running Google Ads at the time they thought of talking with us. Boy, was I wrong. Yes, the
How eCommerce Should Start Google Ads Campaigns from Scratch Read More »
As with everything, the impact of the work you get from someone is directly equal to the quality you put into your work with them. Advertisers have a love/hate relationship with moving agencies. They never want to move, but some advertisers move way too much. Instead of looking for the grass being greener, try to
8 Hard Truths From a PPC-Agency Owner: How To Get The Most of Your PPC Manager Read More »
