SavvySession
Micro Conversions for eCommerce
- Gain an edge on
Smart Bidding
- Tuesday, 19th of Sept. 2023 - 3.00 PM CET
In this SavvySession we will go deep into:
How do you get an advantage when everybody runs Smart Bidding?
We have spent a lot of time thinking about this question because it’s so fundamental.
With Smart Bidding and Performance Max leveling the playing field, how do you stay ahead?
The answer is data – more data and better data in the form of conversion data.
Why you should join this session
This session is made for you who have any of the:
- Under < 200 conversions a month and struggle to scale
- A long customer journey
- A high AOV (>$500)
Then Micro Conversions is something you should consider.
There are two things that need to be true for you to accept the tactics in this session:
- Whatever ROAS you see in your Google Ads account is relative
- True attribution is a myth
Sign up for more insights into Micro Conversions and why true attribution is a myth.
@ SavvyRevenue
Hi, I’m Andrew - a top 25 PPC expert in 2022
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
- We run Google Ads (Search, Shopping, YouTube) for top eCommerce businesses in Europe
- We manage 27 million euros in annual ad spend that generate 134 million in revenue across 39 advertisers
- We don’t care what Google recommends – we use what works for us and discard anything else
- We are pro automation, and pro human insights, and hate doing something twice
- +20,000 people joined sessions we produced across webinars, books and conferences worldwide in 2022
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.
@ SavvyRevenue
Hi, I’m Andrew - a top 25 PPC expert in 2022
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
- We run Google Ads (Search, Shopping, YouTube) for top eCommerce businesses in Europe
- We manage 27 million euros in annual ad spend that generate 134 million in revenue across 39 advertisers
- We don’t care what Google recommends – we use what works for us and discard anything else
- We are pro automation, and pro human insights, and hate doing something twice
- +20,000 people joined sessions we produced across webinars, books and conferences worldwide in 2022
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.