SACKit

Markets Market dk Market de Market no

“savvyrevenue gives stability to a busy and unpredictable day-to-day operation. Huge high five from us!

Carina Darwin
Head of Marketing & eCommerce, SACKit
The Challenge

SACKit, previously focused on revenue growth, faced the critical challenge of not achieving sufficient profit margins.

With the goal to transition from top-line growth to profitability, the agency was tasked to refocus efforts on enhancing the bottom line.

“We have constant follow-ups to ensure we are always on the same page with what happens on our Google Ads account.”

Carina Darwin
Head of Marketing & eCommerce, SACKit
The 3 Marathons

Chasing Better Profitability with Better Insights

Our efforts this year focused on profitability while decreasing the loss of revenue as much as possible.

We focused on improving visibility across the major marketing platforms, working more closely with the meta ads team, and improving communication processes.

Marathon #1 (Feb - May)

From Growth-Focused to Sustainable Profitability

Overview

The initial phase of the collaboration was dedicated to transitioning the focus from growth-focused to sustainable profitability.

The efforts were aimed at optimizing ad spend, enhancing communication across channels, and improving visibility into performance across all marketing channels.

Focus Projects
  • Bottom Line Efficiency: Revamping brand advertising to enhance efficiency across various product categories.
  • Enhanced Communication: Streamlining communication channels for consistent updates and performance insights.
  • Dashboard 1.0: Launching a new dashboard for better insights and oversight at the category and product level.
  • Ad Optimization: Overhauling ad copy for Search Ads in Denmark, Germany, and Norway.
  • Strategic Promotions: Executing targeted promotional campaigns focused on profitability.

 
Insights from M1

Our new strategy focused on profitability succeeded by maintaining visibility while reducing ad spend.

Traffic levels were preserved, and the average order value increased, improving ad returns in Denmark and Norway.

Notably, the January sales campaign boosted revenue and profitability, and the Spring Sale broke single-day earnings records.

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Marathon #2 (Jun - Sep)

Understanding the market dynamics

Overview

The second marathon focused on further refining our frameworks and improving insights to better understand and react to market dynamics.

Focus Projects
  • Dashboard 2.0: An advanced version of the dashboard for comprehensive oversight across all marketing channels.
  • Feed Optimization: Detailed review and optimization of product feeds to improve visibility and effectiveness in feed-based Search Ads.
  • Tracking Enhancements: Implementation of upgraded tracking to better capture and analyze consumer behavior.
Insights from M2

Further focus on doing the basics right resulted in further improvements in revenue and ad spend efficiency.

The introduction of our Dashboard 2.0 allowed us faster and better insights across marketing channels, ensuring no major marketing channel spent more than the combined marketing-to-revenue (blended ROAS) target allowed.

“We have never had an issue reaching Savvy in case there’s any need for instant action.”

Carina Darwin
Head of Marketing & eCommerce, SACKit
Marathon #3 (Oct - Jan)

Maximizing Performance During the Critical Q4

Overview

The final marathon aimed at maximizing performance during the critical Q4 sales period with strategic campaigns tailored to key shopping dates and enhanced by robust analytical support from the newly introduced Dashboard 3.0.

Focus Projects
  • We can’t show everything – But write to us if you want us to grow your Google Ads account😉
  • Strategic Sales Campaigns: Aggressive marketing pushes for Singles Day, Black Friday, and the Christmas and January sales periods.
  • Dashboard 3.0: Launch of an advanced analytical platform to provide deep insights into category performance across main markets, ensuring strategic alignment and responsiveness to market trends.
  • Focus on Execution: Avoiding launching anything new allowed us to double down on existing initiatives to drive better results.
Insights from M3

The focus on optimizing ad efficiency during Q4 led to a substantial decrease in ad spend and only a minor revenue drop year over year, significantly improving ad spend efficiency.

“Our account runs very well. We have constant follow-ups to ensure we are always on the same page with what happens on our Google Ads account.

We have never had an issue reaching Savvy in case there’s any need for instant action.

That gives stability to a busy and unpredictable day-to-day operation. Huge high five from us!

Carina Darwin
Head of Marketing & eCommerce, SACKit

We’d love to show you the actual numbers, but:

  • Clients rarely want their baseline numbers for competitors to see
  • Showing you 10% or 110% revenue growth without the baseline means nothing

Instead, we show you what we did (with a few redacted parts) and whether the client we worked with was happy.

Get an Audit and 5 Improvements for Your Account

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