It must be case study season at Google. My feeds and inbox are suddenly flooded with PDFs and carousels showcasing incredible results from massive brands. We see huge numbers from Nissan, L’Oreal, and others, followed by a guide on holiday “best practices.” I recently sat down with former Googler Jyll Saskin Gales to break some […]

It feels like case study season at Google. My feeds are flooded with PDFs and carousels from massive brands touting incredible results from the latest Google Ads features. We’re seeing huge numbers from names like Nissan and L’Oreal, and with Q4 on the horizon, it’s designed to make you think you’re missing out. I recently

Ah, Google reps. The very words can make a seasoned PPC manager’s blood boil or a new advertiser feel like they’ve finally made it. The experience is all over the map, but if you’re reading this, you probably want to know how to stop them from wasting your time. Here’s the trap: if you flat-out

After managing millions in Google Ads spend, I see the same Performance Max mistake over and over again. Brands are sold on the idea that PMax is a full-funnel campaign, that they should consolidate everything into a single campaign and just let Google’s “advanced AI” figure it out. The pitch is always the same. First,

If you’re managing Google Ads accounts, you know the drill. A hundred different tasks are flying at you every week. You’re constantly feeling like you’re reacting to fires, and when you look back at your week, you’re left wondering where the time actually went. Sound familiar? What if I told you the secret to Google

2025 marked a significant first for me: I was invited to join a select group of 15 PPC thought leaders for the Google Marketing Live (GML) presentation in Mountain View. Along with attending the live event, I gained exclusive early access to announcements two weeks in advance and had the invaluable opportunity to directly engage