What if I told you that by lowering your ROAS target, you could actually make more money during a sale? It sounds counterintuitive, but it’s true. Applying a seasonal bid adjustment is a solid tactic, and it’s something I do all the time. But if that’s the only thing you do, you risk going into […]
Seasonal Bid Adjustment: The Biggest Mistake You’re Making Read More »
Summary Smart Bidding is great at math calculations based on historical data To help Smart Bidding predict performance you can use seasonality bid adjustments Set adjustments based on your desired CPC increases, not CVR increases Never use for longer than 7 days To erase faulty data, or time periods, you can use data exclusion Use
Tweak Smart Bidding with Data Exclusion & Seasonality Bid Adjustments Read More »
Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so that we can reap the rewards for months, if not years to come. However, Black Friday PPC is different. You get 24 hours to make the absolute most out of what you do.
Black Friday: Google Ads Learnings from +5 Years Read More »
