Beyond the Black Box: What Smart Bidding Actually Does With Your Money
Here’s a common scenario: You increase your ROAS target from 500% to 600%, but Smart Bidding barely reacts. You wait a few days, still nothing. Frustrated, you increase it even more – and suddenly, your traffic tanks. Sound familiar? After managing hundreds of Google Ads accounts, we’ve learned that Smart Bidding isn’t really a black […]
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