How Price Monitoring Affects Your Ad Performance, and How to Get In Front of It

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What you’ll learn Your price competitiveness is a bigger factor in your conversion rate, ROAS and profit level than most other factors in your Google Ads account Price monitoring is not just about being $1 cheaper than the competitor Set healthy prices that support marketing, increase revenue and ultimately ensure a good profit Stock, product variant, margin, […]

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How to Succeed with your PPC Agency: 7 Practices of Highly Successful Ecommerce Businesses

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Since starting SavvyRevenue, we’ve worked with 19 different advertisers. They’re all eCommerce, and they all have successful businesses today. On paper they seem very similar, especially if you would look at them in any other agency. But because this is the type of clients we only work with, then we’ve picked up on some of the nuances

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How to Effectively Expand Google Ads into Multiple European Countries

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Summary Focus on automation initially to get to 50% of your potential with minimal effort. Use simple Google Shopping setups (for a limited product range). Start with low manual bids, then move to Smart Bidding. Use a few Search Campaigns. Do one country at a time. This can help alleviate the risk of spreading attention (& ad

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9 Ways To Improve Your Google Ads eCommerce Strategy: Uncovering Hidden Opportunities

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So, you think by achieving a high, stable ROAS, you’ve maximized your potential with Google Ads. Wrong. I see this all the time. eCommerce advertisers are OK with good enough performance, when they could get so much more by fixing things in their Google Ads strategy. A friend of mine, Steffen Hedebrandt – CMO at

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10 eCommerce KPIs You Should Be Tracking For Growth and Why

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The accessibility of eCommerce has empowered businesses of all kinds to grow at an exponential rate. Think about it: how many online-only businesses are there these days? A lot. Actually, according to Pipe Candy, there are about 2-3 million eCommerce companies in the world—excluding China. Because of the influx of online businesses, there’s more competition than

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