You’ve probably seen them. The comprehensive, multi-stage Google Ads scaling maps that pop up on LinkedIn, get a thousand comments, and promise a clear path to growth. Recently, a very good one from Floren and the Sid team caught my eye. It’s comprehensive and I like a lot of what I’m seeing. But. (You knew […]
Google Ads Scaling: A Practitioner’s Rebuttal to Viral Frameworks Read More »
What you’ll learn Your price competitiveness is a bigger factor in your conversion rate, ROAS and profit level than most other factors in your Google Ads account Price monitoring is not just about being $1 cheaper than the competitor Set healthy prices that support marketing, increase revenue and ultimately ensure a good profit Stock, product variant, margin,
How Price Monitoring Affects Your Ad Performance, and How to Get In Front of It Read More »
Since starting SavvyRevenue, we’ve worked with 19 different advertisers. They’re all eCommerce, and they all have successful businesses today. On paper they seem very similar, especially if you would look at them in any other agency. But because this is the type of clients we only work with, then we’ve picked up on some of the nuances
One of the biggest cheats we do regularly is to look beyond Google Ads accounts. I like to talk about cheat codes, and I believe this is one of them. We look at potential clients’ businesses and review whether they’re viable to work with. Working with clients who have good businesses is half the battle.
Smash Through Glass Ceilings in eCommerce – 12 Tactics Read More »
Summary Focus on automation initially to get to 50% of your potential with minimal effort. Use simple Google Shopping setups (for a limited product range). Start with low manual bids, then move to Smart Bidding. Use a few Search Campaigns. Do one country at a time. This can help alleviate the risk of spreading attention (& ad
How to Effectively Expand Google Ads into Multiple European Countries Read More »
So, you think by achieving a high, stable ROAS, you’ve maximized your potential with Google Ads. Wrong. I see this all the time. eCommerce advertisers are OK with good enough performance, when they could get so much more by fixing things in their Google Ads strategy. A friend of mine, Steffen Hedebrandt – CMO at
9 Ways To Improve Your Google Ads eCommerce Strategy: Uncovering Hidden Opportunities Read More »
The accessibility of eCommerce has empowered businesses of all kinds to grow at an exponential rate. Think about it: how many online-only businesses are there these days? A lot. Actually, according to Pipe Candy, there are about 2-3 million eCommerce companies in the world—excluding China. Because of the influx of online businesses, there’s more competition than
10 eCommerce KPIs You Should Be Tracking For Growth and Why Read More »
