Lately, I’ve been hearing a lot of comments that go against everything we’ve tested this year at SavvyRevenue: “Broad match outperforms phrase match,” “Phrase match doesn’t work anymore,” “You should only run broad and exact.” It’s an interesting narrative. But whenever we run a direct broad match versus phrase match test, two things consistently happen.

Most advertisers write Responsive Search Ad headlines once and never look at them again. That’s a problem. For years, we were flying blind, but Google has finally given us individual headline performance data: click-through rate, conversion rate, and ROAS for every single headline. The question is, what do you do with this data? How do

Most PPC specialists open up Google Ads, stare at 15 empty headline slots, and proceed to write the same generic fluff every single time. You’re not writing to improve performance; you’re writing to get a higher Ad Strength score. You’re secretly trying to serve an algorithm just to get an A+ on your homework. But

Summerize: Optimize your Google Ads search campaigns with an automation-focused approach; avoid minor tweaks and hacks that can harm performance. Create an optimization schedule and stick to it for consistency. Optimize the same area routinely until you don’t get anything out of it, then scale back the frequency. Intro Since I started writing content for