When I get access to a new Google Ads account with Performance Max campaigns, I ignore 99% of the settings. It’s too easy to get lost in the weeds, tweaking things that have little to no impact. Instead, when I start auditing a PMax campaign, I only look at three things to begin with. These […]
Performance Max Audit: The First 3 Things I Actually Check Read More »
What you’ll learn Your price competitiveness is a bigger factor in your conversion rate, ROAS and profit level than most other factors in your Google Ads account Price monitoring is not just about being $1 cheaper than the competitor Set healthy prices that support marketing, increase revenue and ultimately ensure a good profit Stock, product variant, margin,
How Price Monitoring Affects Your Ad Performance, and How to Get In Front of It Read More »
We do audits – a lot. We do them in one-off cases. We do them internally – a lot more. Auditing a Google Ads account is a process. It can’t be rushed. It takes the time it takes. For larger accounts, it takes 1–4 hours just to get your head around everything and note your
Our Google Ads Audit Framework for eCommerce (Based on 100+ Audits) Read More »
What You’ll Learn: Separate your campaigns into primary and secondary campaigns to know what campaigns you should optimize weekly vs. monthly. Trying to optimize an entire account at the same frequency results in skipping campaigns. The 80/20 principle: Focus most of your time where you can make the biggest performance gains—no matter what. Build-in “blank
Google Ads Optimization Schedule: Complete with Tasks, Strategies, and Checklist Read More »
So, you think by achieving a high, stable ROAS, you’ve maximized your potential with Google Ads. Wrong. I see this all the time. eCommerce advertisers are OK with good enough performance, when they could get so much more by fixing things in their Google Ads strategy. A friend of mine, Steffen Hedebrandt – CMO at
9 Ways To Improve Your Google Ads eCommerce Strategy: Uncovering Hidden Opportunities Read More »
Starting a new Google Ads campaigns is pretty simple. Even getting to a healthy ROI is not a huge challenge for the majority of competent advertisers. On the other hand, growing, or scaling, an Google Ads campaign is where the real challenges lie. Based on the advertisers I speak with on a daily basis, growing
16 Powerful Ways to Grow Your Google Ads eCommerce Campaigns Profitably Read More »
One of the key advantages agency marketers have over in-house teams is the vast number and variety of PPC accounts they see on a regular basis. Whether it’s doing proposals, paid audits, or sparring with co-workers, there are always plenty of accounts to review. This means we get to see a lot of common mistakes
26 Advanced Google Ads Mistakes Most Ecommerce Advertisers Make Read More »
