What You’ll Learn: Separate your campaigns into primary and secondary campaigns to know what campaigns you should optimize weekly vs. monthly. Trying to optimize an entire account at the same frequency results in skipping campaigns. The 80/20 principle: Focus most of your time where you can make the biggest performance gains—no matter what. Build-in “blank […]

We do audits – a lot. We do them in one-off cases. We do them internally – a lot more. Auditing a Google Ads account is a process. It can’t be rushed. It takes the time it takes. For larger accounts, it takes 1–4 hours just to get your head around everything and note your

Starting a new Google Ads campaigns is pretty simple. Even getting to a healthy ROI is not a huge challenge for the majority of competent advertisers. On the other hand, growing, or scaling, an Google Ads campaign is where the real challenges lie. Based on the advertisers I speak with on a daily basis, growing

One of the key advantages agency marketers have over in-house teams is the vast number and variety of PPC accounts they see on a regular basis. Whether it’s doing proposals, paid audits, or sparring with co-workers, there are always plenty of accounts to review. This means we get to see a lot of common mistakes