I recently took our last 50 audits, roadmaps, and assessments from the past 18 months and had them synthesized to identify the most common patterns. As I read through the findings, five mistakes stood out. These aren’t the usual tactical nitpicks; they’re bigger, more strategic errors that I see again and again. This is particularly […]

Google is constantly shipping updates to Google Ads. It’s a nonstop firehose of new features, tweaks, and tests. Some are important, but most are just noise. The real challenge for any PPC manager is figuring out which ones actually move the needle and which ones are safe to ignore. I’ve gone through the recent releases

Every morning, I spend 15 minutes checking my Google Ads accounts. This isn’t a performance review or a deep strategic dive. It’s a simple, proactive check-in to make sure everything is running smoothly so I can get back to actual projects instead of constantly reacting to alerts from clients. Some people argue you only need

Most Google Ads checklists give you five tips you’ve heard a hundred times. Add broad match, test new creatives, yawn. To actually move the needle, we need to do things differently. This isn’t a long list of unproven betas; these are the proven tactics based on what I know works at SavvyRevenue and from the

When I get access to a new Google Ads account with Performance Max campaigns, I ignore 99% of the settings. It’s too easy to get lost in the weeds, tweaking things that have little to no impact. Instead, when I start auditing a PMax campaign, I only look at three things to begin with. These

We do audits – a lot. We do them in one-off cases. We do them internally – a lot more. Auditing a Google Ads account is a process. It can’t be rushed. It takes the time it takes. For larger accounts, it takes 1–4 hours just to get your head around everything and note your

What You’ll Learn: Separate your campaigns into primary and secondary campaigns to know what campaigns you should optimize weekly vs. monthly. Trying to optimize an entire account at the same frequency results in skipping campaigns. The 80/20 principle: Focus most of your time where you can make the biggest performance gains—no matter what. Build-in “blank

Starting a new Google Ads campaigns is pretty simple. Even getting to a healthy ROI is not a huge challenge for the majority of competent advertisers. On the other hand, growing, or scaling, an Google Ads campaign is where the real challenges lie. Based on the advertisers I speak with on a daily basis, growing